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Reckitt Benckiser Group (RBGLY)
OTHER OTC:RBGLY
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Reckitt Benckiser Group (RBGLY) AI Stock Analysis

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RBGLY

Reckitt Benckiser Group

(OTC:RBGLY)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
$13.00
â–¼(-17.30% Downside)
Action:Downgraded
Date:03/10/26
The score is held back mainly by weak technical momentum (well below key moving averages with bearish MACD). Fundamentals are steady but not clean—recent revenue and cash-flow pressure plus moderate leverage offset solid profitability. Valuation is a key positive (low P/E and ~3% yield), while the latest call supports a cautiously positive outlook via 2026 growth guidance and cost programs, tempered by near-term margin/FCF and leverage headwinds.
Positive Factors
Emerging Markets Growth
Sustained double-digit EM growth and a ~210bp margin expansion reflect structural demand, scale benefits and stronger online penetration in China and India. Durable EM outperformance diversifies revenue, supports group margin resilience and provides a higher-growth corridor versus developed markets.
Negative Factors
Elevated Leverage
Meaningful net debt and above-average gearing reduce financial flexibility and increase refinancing and interest-rate vulnerability. With leverage already elevated, weaker cash flow or higher rates would constrain investment, reduce optionality and amplify downside in an earnings setback.
Read all positive and negative factors
Positive Factors
Negative Factors
Emerging Markets Growth
Sustained double-digit EM growth and a ~210bp margin expansion reflect structural demand, scale benefits and stronger online penetration in China and India. Durable EM outperformance diversifies revenue, supports group margin resilience and provides a higher-growth corridor versus developed markets.
Read all positive factors

Reckitt Benckiser Group (RBGLY) vs. SPDR S&P 500 ETF (SPY)

Reckitt Benckiser Group Business Overview & Revenue Model

Company Description
Reckitt Benckiser Group plc (RBGLY) is a leading international producer and marketer of consumer health, hygiene, and nutrition products. The company boasts a significant global footprint, with operations spanning key markets such as the United Ki...
How the Company Makes Money
Reckitt makes money primarily by selling branded consumer packaged goods (CPG) to customers worldwide. Its revenue model is largely product-sales driven: the company manufactures (and in some cases outsources the manufacture of) finished goods, ma...

Reckitt Benckiser Group Financial Statement Overview

Summary
Profitable profile with solid margins and an earnings rebound, but revenue has declined recently and free cash flow is trending down. Balance sheet is moderately leveraged, making sustained cash generation important.
Income Statement
72
Positive
Balance Sheet
63
Positive
Cash Flow
58
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue13.89B14.17B14.61B14.45B13.23B
Gross Profit8.44B8.60B8.76B8.36B7.69B
EBITDA4.61B2.96B3.19B3.65B3.02B
Net Income3.11B1.43B1.64B2.33B-32.00M
Balance Sheet
Total Assets25.02B25.30B27.14B28.74B26.95B
Cash, Cash Equivalents and Short-Term Investments1.95B760.00M1.39B1.16B1.26B
Total Debt8.42B8.66B8.54B8.88B9.56B
Total Liabilities17.26B18.58B18.67B19.26B19.49B
Stockholders Equity7.73B6.70B8.45B9.44B7.40B
Cash Flow
Free Cash Flow1.72B2.22B2.19B1.95B1.32B
Operating Cash Flow2.25B2.68B2.64B2.40B1.70B
Investing Cash Flow1.17B-396.00M-466.00M-139.00M239.00M
Financing Cash Flow-2.38B-2.71B-1.81B-2.38B-2.29B

Reckitt Benckiser Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price15.72
Price Trends
50DMA
12.88
Negative
100DMA
14.30
Negative
200DMA
14.81
Negative
Market Momentum
MACD
-0.24
Positive
RSI
39.68
Neutral
STOCH
14.21
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RBGLY, the sentiment is Negative. The current price of 15.72 is above the 20-day moving average (MA) of 12.37, above the 50-day MA of 12.88, and above the 200-day MA of 14.81, indicating a bearish trend. The MACD of -0.24 indicates Positive momentum. The RSI at 39.68 is Neutral, neither overbought nor oversold. The STOCH value of 14.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RBGLY.

Reckitt Benckiser Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$337.88B21.0431.28%2.92%3.33%8.06%
69
Neutral
$121.07B24.4126.01%3.74%-13.78%11.80%
65
Neutral
$22.59B30.7617.45%1.38%2.22%29.40%
64
Neutral
$68.87B33.09475.13%2.67%4.26%-27.12%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$38.53B10.8338.45%3.33%3.44%141.37%
61
Neutral
$32.45B15.31143.64%5.03%-16.17%-13.40%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RBGLY
Reckitt Benckiser Group
12.11
-1.31
-9.79%
CHD
Church & Dwight
95.35
-2.08
-2.14%
CL
Colgate-Palmolive
86.07
-2.56
-2.89%
KMB
Kimberly Clark
97.75
-28.75
-22.72%
PG
Procter & Gamble
145.10
-12.91
-8.17%
UL
Unilever
56.09
-8.88
-13.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 10, 2026