Double-digit growth across key financial metrics
New business profit (NBP) grew 12%; adjusted operating profit after tax per share grew 12%. Management reported double-digit NBP growth in every quarter of 2025 and guided to double-digit growth across key KPIs for 2026.
Strong capital generation and shareholder returns
Gross OFSG increased 15% year-on-year and net OFSG rose 22%. Company expects to return over $7 billion of capital to shareholders between 2024 and 2027, including an initial $500m additional return in the year, a further $600m expected in 2027, a $1.2bn buyback launched (to be completed by end-2026) and an expected additional $1.3bn return in 2027. IPO net proceeds of $1.4bn to be returned half this year, half next year.
Improved capital metrics and rating upgrade
Return on embedded value increased to 15%. Free surplus ratio ended the year at 221% (204% excluding IPO proceeds), broadly consistent with the stated 175%-200% operating range. S&P upgraded the group's financial strength rating to AA.
Bancassurance outperformance
Bancassurance delivered an outstanding year with new business profit crossing the $1 billion mark, representing around 95% of the lower end of its 2027 NBP objective and acting as a major growth driver in 2025.
NBP margin expansion and capital emergence
NBP margin expanded by 2 percentage points to 42%. The addition to 2027 capital emergence increased by 16%, supporting improved conversion of new business into capital generation.
Transformation progress and agent productivity gains
Three years into the five-year plan, the group delivered an 18% CAGR in NBP from 2022–2025. Productivity (NBP per active agent) improved c.15%. PRUVentures recruitment initiatives scaled (Hong Kong PRUVentures up 43% with 40% of the incoming class) and are being rolled out to other markets.
Regional market momentum
Mainland China NBP rose c.27% in 2025 with both bancassurance and agency contributing; Indonesia NBP grew 11%; Singapore sales strong in H2 (sales up 19% H2); Hong Kong renewal premiums grew 15%; Malaysia showed strong H2 momentum after a weaker H1.
Technology and efficiency initiatives driving productivity
Proprietary platform PruForce is rolled out across markets; AI-enabled performance management pilot PruAction in Singapore delivered ~15% productivity improvement. Management expects capability investment program to largely complete in 2026 with $300–$350m of further investment.