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PSQ Holdings
(NYSE:PSQH)
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Rating:46Neutral
Price Target:
$3.00
▲(310.96% Upside)
Action:Reiterated
Date:07/18/26
The score is held down primarily by weak financial performance (large ongoing losses and negative cash flow) and bearish technicals (price far below major moving averages with negative MACD). Offsetting these negatives, the latest earnings call indicated strong year-over-year operational momentum and improved cost efficiency, while valuation is difficult to assess due to negative earnings and no dividend support. The reverse split reduces compliance risk but does not, by itself, resolve underlying profitability and cash-burn concerns.
Positive Factors
Payments GMV Scale
A 417% YoY surge in payments GMV reflects durable merchant onboarding and higher transaction volume, which creates network effects and recurring fee opportunities. Sustained GMV growth supports a scalable fintech revenue base that can compound margins as processing and credit volumes mature.
Negative Factors
Persistent Cash Burn
Consistent negative operating cash flow and FCF indicate the core business is not self-funding. Persistent cash burn forces reliance on external financing, constrains reinvestment, and makes execution contingent on financing availability, increasing structural risk to sustained growth and margin recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Payments GMV Scale
A 417% YoY surge in payments GMV reflects durable merchant onboarding and higher transaction volume, which creates network effects and recurring fee opportunities. Sustained GMV growth supports a scalable fintech revenue base that can compound margins as processing and credit volumes mature.
Read all positive factors
PSQ Holdings (PSQH) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$10.10M
Dividend YieldN/A
Average Volume (3M)1.09M
Price to Earnings (P/E)―
Beta (1Y)2.55
Revenue Growth1.87%
EPS Growth46.96%
CountryUS
Employees80
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-12.15
Shares Outstanding3,356,664
10 Day Avg. Volume2,672,713
30 Day Avg. Volume1,089,776
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)3.56
Price to Sales (P/S)2.63
P/FCF Ratio-1.80
Enterprise Value/Market Cap2.10
Enterprise Value/Revenue0.79
Enterprise Value/Gross Profit1.32
Enterprise Value/Ebitda-0.91
Forecast
1Y Price Target
$67.50Price Target Upside9146.58% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)-7.2
Revenue Forecast (FY)$33.10M
PSQ Holdings Business Overview & Revenue Model
Company Description
PSQ Holdings, Inc. manages a digital ecosystem, accessible via both an app and a website, that facilitates connections between American consumers and businesses sharing similar values, whether online or within their local areas. This expansive pla...
How the Company Makes Money
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PSQ Holdings Earnings Call Summary
Earnings Call Date:May 07, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 19, 2026
Earnings Call Sentiment Positive
The call presents a strong operational and revenue turnaround: very large year-over-year growth in revenue (167%), a 417% surge in payments GMV, a 287% improvement in revenue per employee, lower operating expenses, and materially improved non-GAAP results and cash burn. The primary negatives are accounting-driven (noncash warrant/earn-out mark-to-market) that increased reported net loss, modest cash on hand that depends in part on the planned Brands sale, and expected near-term moderation in lease revenue plus credit seasonality. Overall, positives reflect meaningful execution on the fintech pivot and structural cost savings that materially outweigh the identified risks and noncash accounting impacts.Positive Updates
Record Revenue Growth
Net revenue from continuing operations grew to $8.2M from $3.1M, a 167% year-over-year increase driven by payments, loan & lease originations, and lease merchandise revenue.
Negative Updates
Reported Net Loss Increased Due to Noncash Items
Reported net loss rose to $6.5M from $4.4M year-over-year. The $2.0M increase is driven almost entirely by a $7.1M difference in mark-to-market gains on warrant and earn-out liabilities (noncash) versus the prior year, reducing the appearance of net income improvement.
Read all updates
Q1-2026 Updates
Positive
Negative
Record Revenue Growth
Net revenue from continuing operations grew to $8.2M from $3.1M, a 167% year-over-year increase driven by payments, loan & lease originations, and lease merchandise revenue.
Read all positive updates
Company Guidance
Management guided that Q1 momentum supports a path to improved capital efficiency and a 12‑month liquidity runway, pointing to continuing‑operations net revenue of $8.2M (+167% YoY), payments GMV of $186.2M (+417% YoY), credit GMV of $15.1M (+32% YoY), revenue per employee of $173,583 (+287% YoY) on 47 FTEs (down from 68, −31%), and operating expense savings of $2.0M (−18% YoY) that drove operating loss to $6.1M (improved $3.2M, −34%) and segment non‑GAAP operating loss to $0.9M (70% improvement); they expect the recent restructuring (41% staff reduction since Sept 2025 and Marketplace wind‑down) to deliver roughly $8M of annualized cash savings, have reduced operating cash burn to $4.1M in Q1 (down 36% YoY; ~$2.9M adjusted after ~$1.2M of onetime items), ended the quarter with $11.8M of cash ($10.1M unrestricted) and $11.2M net working capital, have $7.4M drawn on a $10M revolver extended to July 31, 2027, and believe existing cash plus anticipated proceeds from a planned Brands sale (targeting a definitive agreement in H1 2026) and access to equity programs will be sufficient to fund operations while they continue to reduce cash burn, normalize seasonality in credit and lease revenue as originations are sold, and aim to improve revenue per employee each quarter on the path to profitability.PSQ Holdings Financial Statement Overview
Summary
Income Statement
18
Very Negative
Balance Sheet
44
Neutral
Cash Flow
20
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 26.98M | 18.20M | 23.20M | 5.69M | 475.18K | 8.84K |
| Gross Profit | 16.08M | 12.62M | 14.07M | 1.89M | -240.93K | -116.13K |
| EBITDA | -23.24M | -14.77M | -52.12M | -50.71M | -6.08M | -2.17M |
| Net Income | -38.62M | -24.90M | -57.69M | -53.33M | -6.98M | -2.29M |
Balance Sheet | ||||||
| Total Assets | 54.35M | 59.68M | 74.89M | 25.25M | 4.22M | 1.02M |
| Cash, Cash Equivalents and Short-Term Investments | 10.06M | 14.64M | 36.32M | 16.45M | 2.33M | 399.40K |
| Total Debt | 8.01M | 6.85M | 32.51M | 327.37K | 299.04K | 0.00 |
| Total Liabilities | 46.03M | 46.24M | 48.04M | 14.81M | 814.25K | 155.81K |
| Stockholders Equity | 8.33M | 13.44M | 26.85M | 10.43M | 3.40M | 860.50K |
Cash Flow | ||||||
| Free Cash Flow | -20.79M | -26.63M | -34.13M | -29.26M | -7.59M | -973.48K |
| Operating Cash Flow | -17.64M | -19.94M | -34.13M | -25.76M | -6.03M | -973.48K |
| Investing Cash Flow | -10.04M | -10.49M | -3.02M | -3.32M | -1.55M | -172.50M |
| Financing Cash Flow | 11.24M | 9.96M | 57.29M | 43.20M | 9.52M | 174.31M |
PSQ Holdings Technical Analysis
Negative
0.73
Price Trends
7.43
Negative
8.52
Negative
14.63
Negative
Market Momentum
-1.13
Positive
27.03
Positive
2.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PSQH, the sentiment is Negative. The current price of 0.73 is below the 20-day moving average (MA) of 5.50, below the 50-day MA of 7.43, and below the 200-day MA of 14.63, indicating a bearish trend. The MACD of -1.13 indicates Positive momentum. The RSI at 27.03 is Positive, neither overbought nor oversold. The STOCH value of 2.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PSQH.
PSQ Holdings Risk Analysis
PSQ Holdings disclosed 88 risk factors in its most recent earnings report. PSQ Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
PSQ Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | $63.72M | 39.36 | 16.47% | ― | -1.78% | -18.81% | |
63 Neutral | $75.54M | 35.52 | 11.26% | ― | 15.26% | ― | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
52 Neutral | $61.65M | 0.20 | -30.01% | ― | 571.11% | -99.00% | |
46 Neutral | $10.10M | -0.27 | -261.36% | ― | 1.87% | 46.96% | |
45 Neutral | $20.72M | -0.23 | 137.78% | ― | -19.19% | 67.48% | |
42 Neutral | $14.29M | -0.18 | 617.85% | ― | ― | ― |
* Technology Sector Average
PSQH
PSQ Holdings
3.60
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NXTT
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RCT
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PSQ Holdings Corporate Events
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and ComplianceShareholder MeetingsStock Split
PSQ Holdings Approves Reverse Stock Split to Boost Compliance
Positive
Jul 10, 2026
On July 9, 2026, PSQ Holdings’ stockholders approved a 1-for-15 reverse stock split of the company’s Class A common stock, with the split becoming effective at 12:01 a.m. Eastern on July 13, 2026. The move reduces outstanding shares fr...
Executive/Board Changes
PSQ Holdings Announces Senior People Executive Resignation
Neutral
Jun 1, 2026
On May 26, 2026, PSQ Holdings, Inc. reported that its Senior Vice President of People, Michael Hebert, resigned from his position effective May 31, 2026, under terms that were not driven by any disagreement over the company’s operations, pol...
Business Operations and StrategyFinancial Disclosures
PSQ Holdings Advances Fintech Focus Amid Restructuring Progress
Positive
May 7, 2026
PSQ Holdings reported that in the quarter ended March 31, 2026, net revenue from continuing operations surged 167% year over year to $8.2 million while operating expenses fell 18%, driving a 34% improvement in operating loss and a 36% reduction in...
Executive/Board Changes
PSQ Holdings Announces CFO Departure and Severance Agreement
Neutral
May 4, 2026
PSQ Holdings, Inc. disclosed that Chief Financial Officer James Rinn, who had notified the company of his resignation on April 1, 2026, officially departed effective April 30, 2026. In connection with his exit, the company and Rinn entered into a ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.