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PSQ Holdings (PSQH)
NYSE:PSQH
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PSQ Holdings (PSQH) AI Stock Analysis

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PSQ Holdings

(NYSE:PSQH)

Rating:57Neutral
Price Target:
$2.50
▲(9.17%Upside)
PSQ Holdings' overall stock score is driven by its strong revenue growth and strategic positioning evidenced in the earnings call, despite profitability and valuation challenges. The company's proactive measures in fintech innovation and cost management enhance its growth potential, though financial management improvements are necessary for sustained success.
Positive Factors
FinTech Expansion
The FinTech segment is expected to generate 66% of the growth, driving significant revenue increases.
Revenue Growth
Guidance for 2025 was reaffirmed, with total revenue expected to grow more than 100% and operating expenses anticipated to be lower than in 2024.
Strategic Advantage
The company's 'Made-in-America' marketplace pivot and exposure to tariff tailwinds reinforce its brand mission and strategic advantage.
Negative Factors
Cash Decline
Cash, including restricted, declined to $28.3M in 1Q25 from $36.6M in 4Q24.
Revenue Forecast Adjustment
Revenue forecast for 1Q25 was lowered to better account for the cadence of FinTech monetization efforts, indicating potential challenges in achieving initial targets.
Valuation Concerns
Shares are trading at 0.8x EV/sales based on our 2026 forecast vs. the peer median of 1.8x, suggesting a lower valuation relative to peers.

PSQ Holdings (PSQH) vs. SPDR S&P 500 ETF (SPY)

PSQ Holdings Business Overview & Revenue Model

Company DescriptionPSQ Holdings, Inc. (PSQH) is a company engaged in providing technology-driven solutions and services across various sectors. The company specializes in offering innovative software, data analytics, and digital transformation services that cater to a diverse range of industries, enhancing operational efficiency and business performance.
How the Company Makes MoneyPSQ Holdings generates revenue primarily through its portfolio of technology solutions and services. The company earns income by licensing its software products, providing subscription-based services, and offering consulting and implementation services to its clients. Key revenue streams include long-term service contracts, software-as-a-service (SaaS) offerings, and customized technology solutions. Partnerships with other technology firms and industry leaders also play a significant role in expanding PSQH's market reach and enhancing its service offerings, contributing to its overall earnings.

PSQ Holdings Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q1-2025)
|
% Change Since: 18.04%|
Next Earnings Date:Aug 06, 2025
Earnings Call Sentiment Positive
The earnings call for PSQ Holdings, Inc. reflected an overall positive outlook with substantial revenue growth and margin expansion. The company showcased strategic cost management and strong merchant onboarding efforts, particularly in the fintech segment. Despite a few challenges such as a slight dip in buy now, pay later volumes and a temporary reduction in marketplace revenue, the company is well-positioned for future growth with new integrations and strategic partnerships.
Q1-2025 Updates
Positive Updates
Substantial Revenue Growth
PSQ Holdings, Inc. reported a 95% year-over-year increase in revenue for Q1 2025, reaching $6.75 million compared to $3.47 million in Q1 2024.
Operating Expense Reduction
Operating expenses decreased by 10% year over year, from $16 million in Q1 2024 to $14 million in Q1 2025.
Gross Margin Expansion
Gross margin increased from 43% in Q1 2024 to 58% in Q1 2025.
Customer Acquisition Cost Reduction
Sales and marketing expenses decreased by 48% year over year, with customer acquisition costs expected to remain near zero.
Significant Merchant Onboarding
PSQ Holdings, Inc. onboarded a large number of merchants for their payment processing services, with a strong focus on the shooting sports industry.
Introduction of New Shopify Integration
Successfully launched a Shopify integration, enabling PSQ to serve over 80% of its marketplace e-commerce merchants.
EveryLife Brand Growth
The EveryLife brand experienced over 40% year-over-year revenue growth, with 68% of Q1 revenue from subscription orders.
Largest Bulk Order in EveryLife's History
Received a $2 million bulk order from a Pregnancy Resource Center coalition, expected to recur annually.
Negative Updates
Buy Now, Pay Later Volume Dip
Experienced a slight dip in buy now, pay later originations volume due to seasonal shifts and changing consumer credit conditions.
Marketplace Revenue Drop
Intentional reduction in marketing efforts led to a decrease in marketplace revenue as the company prepares for a Made in America product push.
Company Guidance
In the first quarter of 2025, PSQ Holdings, Inc. reported a significant 95% year-over-year revenue increase to $6.75 million, driven by their fintech division's $3.05 million contribution and the EveryLife brand's $3.27 million revenue. Operating expenses decreased by 10% from $16 million to $14 million compared to Q1 2024, with sales and marketing expenses down by 48% year over year. The company's gross margin expanded to 58% from 43% in the previous year. The fintech division's focus on leveraging AI tools has helped maintain customer acquisition costs near zero, particularly in the buy now, pay later sector. PSQ Holdings plans to reaffirm its guidance of over 100% revenue growth for 2025, aiming for total revenue above $46 million, while also anticipating a decrease in operating expenses compared to 2024.

PSQ Holdings Financial Statement Overview

Summary
PSQ Holdings demonstrates strong revenue growth, bolstered by significant EBIT and EBITDA margin improvements. However, persistent losses and negative cash flows emphasize the need for improved operational efficiency. The balance sheet is stable, with low leverage, yet the company must focus on converting revenue growth into profitability.
Income Statement
50
Neutral
The company has shown significant revenue growth over the years, particularly with a major jump from 2023 to 2024. However, the net profit margin is negative, indicating consistent losses. The EBIT and EBITDA margins are also negative, reflecting operational challenges. Overall, while revenue growth is promising, profitability remains a concern.
Balance Sheet
60
Neutral
The balance sheet shows improvement in stockholders' equity, indicating potential investor confidence. The debt-to-equity ratio is low, suggesting manageable leverage. However, the equity ratio remains moderate, implying that liabilities are a significant portion of total assets. The company appears to be on a stable financial footing but should monitor liabilities closely.
Cash Flow
45
Neutral
Operating cash flow is consistently negative, raising concerns about the company's ability to generate cash from operations. The free cash flow is also negative, indicating the company relies on external financing. While financing cash flow is positive, reliance on it could pose risks if external funding becomes less accessible.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue23.20M5.69M475.18K0.00
Gross Profit20.78M1.89M-241.00K0.00
EBITDA-52.13M-30.06M-6.20M3.73M
Net Income-57.69M-53.33M-6.98M3.73M
Balance Sheet
Total Assets74.89M25.25M4.22M1.02M
Cash, Cash Equivalents and Short-Term Investments36.32M16.45M2.33M399.40K
Total Debt32.51M327.37K299.04K0.00
Total Liabilities48.04M14.81M814.25K155.81K
Stockholders Equity26.85M10.43M3.40M860.50K
Cash Flow
Free Cash Flow-34.13M-29.26M-7.59M-973.48K
Operating Cash Flow-34.13M-25.76M-6.03M-973.48K
Investing Cash Flow-3.02M-3.32M-1.55M-172.50M
Financing Cash Flow57.29M43.20M9.52M174.31M

PSQ Holdings Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.29
Price Trends
50DMA
2.19
Positive
100DMA
2.21
Positive
200DMA
2.82
Negative
Market Momentum
MACD
0.07
Negative
RSI
52.21
Neutral
STOCH
47.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PSQH, the sentiment is Neutral. The current price of 2.29 is above the 20-day moving average (MA) of 2.20, above the 50-day MA of 2.19, and below the 200-day MA of 2.82, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 52.21 is Neutral, neither overbought nor oversold. The STOCH value of 47.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PSQH.

PSQ Holdings Risk Analysis

PSQ Holdings disclosed 99 risk factors in its most recent earnings report. PSQ Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

PSQ Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$34.61B5.36-11.67%1.95%5.33%-20.62%
59
Neutral
$87.64M-30.88%18.51%-714.65%
57
Neutral
$109.75M-223.65%221.24%13.36%
49
Neutral
$93.01M-137.76%-23.04%11.60%
48
Neutral
$55.54M-208.78%-8.17%63.63%
46
Neutral
$127.77M-41.79%87.49%
33
Underperform
$32.95M-144.73%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PSQH
PSQ Holdings
2.29
-0.63
-21.58%
ALTS
ALT5 Sigma Corporation
7.37
5.35
264.85%
LPSN
Liveperson
0.96
-0.50
-34.25%
UPLD
Upland Software
1.91
-0.47
-19.75%
RSSS
Research Solutions
2.70
-0.19
-6.57%
CSAI
Cloudastructure, Inc. Class A
1.88
-23.53
-92.60%

PSQ Holdings Corporate Events

Executive/Board ChangesShareholder Meetings
PSQ Holdings Elects New Directors at Annual Meeting
Neutral
Jun 3, 2025

On May 29, 2025, PSQ Holdings, Inc. held its annual meeting of stockholders where two key proposals were presented. The first proposal involved the election of Blake Masters and Dusty Wunderlich as Class II directors until the 2028 annual meeting, both of whom were elected with significant support. The second proposal was the ratification of UHY LLP as the company’s independent registered public accounting firm for the fiscal year ending December 31, 2025, which was also approved by the stockholders.

The most recent analyst rating on (PSQH) stock is a Buy with a $7.50 price target. To see the full list of analyst forecasts on PSQ Holdings stock, see the PSQH Stock Forecast page.

Business Operations and Strategy
PSQ Holdings Explores Digital Asset Treasury Strategy
Positive
May 27, 2025

On May 27, 2025, PSQ Holdings announced its plan to explore a Digital Asset Treasury Strategy as part of its fintech roadmap. This strategy involves potentially allocating a portion of its treasury into digital assets like Bitcoin and stablecoins to diversify reserves and enhance capital efficiency. The company aims to integrate stablecoins into its ecosystem to transform payment systems and boost its fintech offerings. This move positions PublicSquare as a leader in financial innovation, aligning with the growing trend of institutional adoption of digital assets.

The most recent analyst rating on (PSQH) stock is a Buy with a $7.50 price target. To see the full list of analyst forecasts on PSQ Holdings stock, see the PSQH Stock Forecast page.

Executive/Board ChangesPrivate Placements and Financing
PSQ Holdings Announces $50M At-Market Offering
Positive
May 23, 2025

On May 23, 2025, PSQ Holdings, Inc. announced an At the Market Offering Agreement with Roth Capital Partners and Texas Capital Securities, allowing the company to sell shares of its Class A common stock up to $50 million. This strategic move is expected to provide financial flexibility and support the company’s growth initiatives. Additionally, the company appointed James Rinn as Chief Financial Officer, effective June 1, 2025, succeeding Brad Searle. Rinn brings over 30 years of financial leadership experience, which is anticipated to strengthen the company’s financial management and strategic positioning.

The most recent analyst rating on (PSQH) stock is a Buy with a $4.00 price target. To see the full list of analyst forecasts on PSQ Holdings stock, see the PSQH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
PublicSquare Reports 95% Revenue Increase in Q1 2025
Positive
May 8, 2025

On May 8, 2025, PublicSquare reported its financial results for the first quarter of 2025, showcasing a 95% increase in net revenue compared to the same period in 2024, reaching $6.7 million. The company achieved this growth while reducing operating expenses by 10% and significantly lowering sales and marketing costs by 48%. PublicSquare’s strategic focus on integrating new merchants into its FinTech stack and emphasizing a ‘Made in America’ marketplace has contributed to its solid performance and reaffirmed its 2025 guidance. The company also maintained a strong balance sheet with $28 million in cash and cash equivalents as of March 31, 2025, and is on track for over 100% revenue growth for the year.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 15, 2025