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PROG Holdings (PRG)
NYSE:PRG
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PROG Holdings (PRG) AI Stock Analysis

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PRG

PROG Holdings

(NYSE:PRG)

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Outperform 76 (OpenAI - 5.2)
Rating:76Outperform
Price Target:
$40.00
▲(23.72% Upside)
Action:UpgradedDate:04/30/26
The score is driven by a strong earnings-call setup (raised guidance and Q1 outperformance) and favorable valuation (low P/E), supported by bullish technical trend strength. Offsetting these positives, financial statement momentum is mixed due to the sharp recent top-line contraction and weaker recent free-cash-flow growth.
Positive Factors
Cash generation & FCF quality
PROG generates strong operating cash flow that closely tracks net income, giving the business recurring internally generated liquidity. That cash conversion supports durable investments in products, dividend increases and debt reduction, improving financial resilience over the next several quarters.
Negative Factors
Top-line contraction & growth volatility
A sizable TTM revenue decline reduces operating leverage and makes margin maintenance harder as fixed costs absorb lower sales. Sustained top-line weakness constrains reinvestment, limits ability to scale newer segments, and raises sensitivity to macro cycles over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation & FCF quality
PROG generates strong operating cash flow that closely tracks net income, giving the business recurring internally generated liquidity. That cash conversion supports durable investments in products, dividend increases and debt reduction, improving financial resilience over the next several quarters.
Read all positive factors

PROG Holdings (PRG) vs. SPDR S&P 500 ETF (SPY)

PROG Holdings Business Overview & Revenue Model

Company Description
PROG Holdings, Inc. operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers. It operates in two segments, Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase so...
How the Company Makes Money
PROG Holdings primarily makes money by originating and servicing consumer lease-to-own and retail financing transactions facilitated through merchant and retail partners. In its lease-to-own offering (historically associated with Progressive Leasi...

PROG Holdings Earnings Call Summary

Earnings Call Date:Apr 29, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jul 29, 2026
Earnings Call Sentiment Positive
The call conveys a broadly positive tone: strong consolidated GMV (+54% YoY), revenue and earnings outperformance, triple-digit growth and profitability at Four, progress on deleveraging into target leverage, and an upward revision to full-year guidance. Offsetting items include a still-recovering Progressive Leasing portfolio (revenue decline and portfolio contraction), Purchasing Power remaining near breakeven with seasonal backloaded performance, and macroeconomic headwinds (e.g., higher gas prices) that require monitoring. Management emphasized durable portfolio health, AI and digital investments that are driving conversion and efficiency, and disciplined capital allocation. Overall, the highlights (meaningful growth, margin expansion, deleveraging, raised guidance, and tech/AI wins) materially outweigh the lowlights (leasing headwinds, seasonality at Purchasing Power, and macro risks).
Positive Updates
Consolidated GMV and Revenue Growth
Consolidated GMV grew 54% year-over-year in Q1 (continuing operations GMV $806M). Consolidated revenue was $742.7M ($743M), up 11.1% YoY, driven by the addition of Purchasing Power and strong Four performance.
Negative Updates
Progressive Leasing Revenue and Portfolio Contraction
Progressive Leasing Q1 GMV was $393M, down 2.2% YoY; segment revenue was $597M, down 8.4% YoY. Gross leased asset balance was down 9.4% YoY entering the quarter and portfolio size ended Q1 down 5.4% YoY, creating a near-term revenue headwind.
Read all updates
Q1-2026 Updates
Negative
Consolidated GMV and Revenue Growth
Consolidated GMV grew 54% year-over-year in Q1 (continuing operations GMV $806M). Consolidated revenue was $742.7M ($743M), up 11.1% YoY, driven by the addition of Purchasing Power and strong Four performance.
Read all positive updates
Company Guidance
PROG raised its 2026 continuing‑operations guidance to revenues of $3.0–$3.1 billion, adjusted EBITDA of $343–$370 million and non‑GAAP EPS of $4.40–$4.80 (assuming ~26% non‑GAAP tax rate, no material change in decisioning, no meaningful rise in unemployment and no impact from additional buybacks); it expects full‑year lease merchandise write‑offs to remain in the 6%–8% range and to stay below 2.0x net leverage (Q1 net leverage was 2.0x after a $210M recourse‑debt paydown; Q1 recourse debt $650M, unrestricted cash $69.4M, total liquidity $419.4M). Management pointed to Q1 momentum behind the raise — consolidated GMV +54% to $806M, consolidated revenue +11.1% to $742.7M, consolidated adjusted EBITDA $90.3M (12.2% of revenue) and non‑GAAP EPS $1.24 — and cited segment trends supporting the outlook (Progressive Leasing Q1 GMV $393M, –2.2% YoY, portfolio down 5.4% YoY, gross margin 31.5% (+210 bps), adj. EBITDA $77M / 12.9%; Four Q1 GMV $280M +134%, revenue $35M +142%, adj. EBITDA $12.9M (37% margin), trailing‑12‑month take rate ~10%; Purchasing Power Q1 GMV $132.7M +10.3%, revenue $107.1M, adj. EBITDA $0.8M).

PROG Holdings Financial Statement Overview

Summary
Margins and cash conversion are solid, with strong operating cash flow and free cash flow tracking earnings. The balance sheet appears to be improving with meaningful debt reduction noted, but the sharp TTM revenue contraction and weakening FCF momentum keep the score in the upper-middle range rather than high.
Income Statement
62
Positive
Balance Sheet
66
Positive
Cash Flow
74
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.81B2.41B2.46B2.41B2.60B2.68B
Gross Profit1.38B794.53M2.46B831.96M2.60B857.91M
EBITDA1.38B1.85B1.85B1.83B1.98B489.47M
Net Income148.12M146.79M197.25M138.84M98.71M243.56M
Balance Sheet
Total Assets2.04B1.61B1.51B1.49B1.49B1.62B
Cash, Cash Equivalents and Short-Term Investments69.39M308.77M95.66M155.42M131.88M170.16M
Total Debt0.00609.39M655.06M608.11M612.09M615.06M
Total Liabilities1.27B863.99M863.49M899.92M921.45M942.35M
Stockholders Equity774.36M746.42M650.28M591.33M570.46M679.41M
Cash Flow
Free Cash Flow285.50M324.92M130.21M194.62M232.81M236.41M
Operating Cash Flow296.73M334.96M138.53M204.24M242.48M245.96M
Investing Cash Flow-375.14M6.64M-79.17M-38.83M-53.53M-82.17M
Financing Cash Flow-55.39M-128.49M-119.12M-141.87M-227.22M-30.28M

PROG Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price32.33
Price Trends
50DMA
31.68
Positive
100DMA
31.19
Positive
200DMA
31.28
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
64.02
Neutral
STOCH
88.32
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRG, the sentiment is Positive. The current price of 32.33 is above the 20-day moving average (MA) of 29.15, above the 50-day MA of 31.68, and above the 200-day MA of 31.28, indicating a bullish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 64.02 is Neutral, neither overbought nor oversold. The STOCH value of 88.32 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PRG.

PROG Holdings Risk Analysis

PROG Holdings disclosed 47 risk factors in its most recent earnings report. PROG Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

PROG Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$1.44B8.0521.17%1.72%-0.21%-21.48%
64
Neutral
$1.41B8.0516.94%0.82%29.01%0.08%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
$39.68M-1.35-175.10%-27.85%-163.71%
53
Neutral
$2.08B-90.75-2.18%9.38%43.77%
47
Neutral
$242.36M-3.18-160.65%4.88%-2.17%-30.25%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PRG
PROG Holdings
35.84
9.95
38.41%
MPU
Mega Matrix
0.58
-0.35
-37.31%
WLFC
Willis Lease Finance
185.61
32.20
20.99%
CTOS
Custom Truck One Source
9.13
5.10
126.55%
ALTG
Alta Equipment Group
7.45
3.25
77.38%

PROG Holdings Corporate Events

Business Operations and StrategyFinancial DisclosuresM&A Transactions
PROG Holdings Updates 2026 Outlook After Purchasing Power Acquisition
Neutral
Mar 10, 2026
On March 10, 2026, PROG Holdings updated its full-year 2026 outlook, narrowing revenue guidance for both the group and its recently acquired Purchasing Power unit ahead of an Investor Day in New York. Following the January 2026 acquisition, the co...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 30, 2026