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Douglas Dynamics (PLOW)
NYSE:PLOW
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Douglas Dynamics (PLOW) AI Stock Analysis

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PLOW

Douglas Dynamics

(NYSE:PLOW)

Rating:81Outperform
Price Target:
$37.00
▲(9.31% Upside)
Douglas Dynamics receives a strong overall score driven by robust technical indicators and positive earnings call guidance. The solid financial performance and attractive valuation further support the stock's potential, although some caution is warranted due to operational challenges and high RSI levels.
Positive Factors
Financial Management
PLOW's cost actions remain on pace to deliver $9m of savings this year and $11-12m in annualized savings starting next year.
Inventory Management
Retail inventories made substantial progress this winter, indicating a positive trend for the company.
Leadership and Strategy
The company's new CEO has a vision to diversify the business away from snow-related activities, which is seen as a positive development.
Negative Factors
Financial Performance
Douglas Dynamics lowered guidance midpoints for revenue, EBITDA, and EPS, implying below-Street Q4 forecasts.
Market Challenges
Overall, end markets still remain challenging and lowered guidance midpoints could cause shares to pull back.
Revenue Impact
Lower snowfall continues to impact Attachments revenue, as multiple low snowfall years and elevated channel inventory continue to pressure results.

Douglas Dynamics (PLOW) vs. SPDR S&P 500 ETF (SPY)

Douglas Dynamics Business Overview & Revenue Model

Company DescriptionDouglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment also offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the BLIZZARD, FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. The company was founded in 1948 and is headquartered in Milwaukee, Wisconsin.
How the Company Makes MoneyDouglas Dynamics generates revenue primarily through the sale of its snow and ice control products, which include various types of snow plows and spreaders. The company operates on a direct sales model, distributing its products through a network of dealers and distributors across North America. Key revenue streams include the sale of equipment, parts, and accessories, as well as aftermarket services and support. Additionally, Douglas Dynamics benefits from seasonal demand, with a significant portion of its sales occurring in the fall and winter months when snow and ice management is critical. The company also engages in strategic partnerships with suppliers and manufacturers to enhance its product offerings and expand market reach, further contributing to its revenue generation.

Douglas Dynamics Earnings Call Summary

Earnings Call Date:Aug 04, 2025
(Q2-2025)
|
% Change Since: 19.53%|
Next Earnings Date:Nov 03, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong performance in the Work Truck Solutions segment and the positive outlook for municipal demand, supported by a strong backlog and improved balance sheet. However, challenges in the Work Truck Attachments segment due to decreased sales and softening commercial demand, along with interest rate challenges, present headwinds. Despite some challenges, the overall outlook remains positive with raised guidance.
Q2-2025 Updates
Positive Updates
Record Performance in Work Truck Solutions
The Work Truck Solutions segment delivered its fifth consecutive record performance, with net sales increasing by 5.4% to $86.2 million and adjusted EBITDA growing by 39.8% to $11 million. The adjusted EBITDA margin of 12.8% is a record since 2017.
Favorable Dealer Sentiment
Dealer sentiment and financial health remain positive, with dealer inventories adjusting to expected levels, positioning the company well for the upcoming winter season.
Strong Backlog and Municipal Demand
The backlog in the Solutions segment remains strong, driven by robust municipal demand. The company is adding approximately 10% of additional municipal capacity, expected to come online next year.
Improved Balance Sheet and Leverage
The leverage ratio improved to 2.0x from 3.3x last year, with expectations to maintain around this level. This is within the company's goal range of 1.5x to 3x.
Raised Guidance
Douglas Dynamics raised its guidance based on preseason orders in line with expectations and a strong backlog. The company now expects net sales between $630 million and $660 million, and adjusted EPS between $1.65 and $2.15.
Negative Updates
Decreased Net Sales in Attachments
Consolidated net sales decreased by 2.8% compared to 2024 due to expected lower volumes at Attachments related to the timing of preseason shipments.
Softening Commercial Business
The commercial side of the business is experiencing softer order patterns at the local dealer level due to economic and competitive pressures, with dealers having a fair amount of inventory on the ground.
Interest Rate Challenges
Higher interest rates compared to previous years are making smaller customers more price-conscious and hesitant, impacting demand.
Company Guidance
During the Douglas Dynamics Second Quarter 2025 Earnings Conference Call, the company provided increased guidance for the fiscal year, anticipating net sales between $630 million and $660 million, with adjusted EBITDA projected to range from $82 million to $97 million. Adjusted earnings per share are expected to be between $1.65 and $2.15. This optimistic outlook is based on strong performance in their Work Truck Solutions segment, which delivered its fifth consecutive record quarter with net sales increasing by 5.4% to $86.2 million and adjusted EBITDA growing by 39.8% to $11 million. The Work Truck Attachments segment experienced a slight decrease in net sales due to the timing of preseason shipments, yet is still on track with historical shipment ratios expected to revert to the traditional 55% to 45% split between the second and third quarters. The company also indicated that its municipal demand remains robust, with plans to increase municipal capacity by 10% by 2026. Despite challenges like high interest rates and economic pressures, the company remains confident in its strategic pillars of optimizing operations, expanding geographically and in product offerings, and reactivating M&A opportunities, aiming for long-term growth and profitability.

Douglas Dynamics Financial Statement Overview

Summary
Douglas Dynamics shows solid financial performance with positive revenue growth, strong profitability, and effective cash flow management. However, reliance on debt and operational challenges reflected in the EBIT margin dip are concerns.
Income Statement
78
Positive
Douglas Dynamics has demonstrated solid performance with a consistent increase in revenues over recent periods, achieving a TTM revenue growth rate of 3.41%. The gross profit margin stands at 26.26% for TTM, indicating efficient cost management. The net profit margin has improved to 11.00% in TTM, suggesting enhanced profitability. However, there was a notable dip in EBIT margin to 16.73% from the previous year's 15.60%, indicating some operational challenges.
Balance Sheet
72
Positive
The company's balance sheet reflects a stable position with a debt-to-equity ratio of 0.97 in TTM, which is manageable but suggests reliance on debt financing. The equity ratio of 41.68% indicates a solid equity base relative to assets. Return on equity is strong at 24.97% in TTM, showcasing effective use of equity to generate profits. Some caution is advised due to the moderate leverage levels.
Cash Flow
75
Positive
Cash flow analysis reveals a healthy free cash flow growth rate of 59.23% in the TTM, reflecting strong cash generation capabilities. The operating cash flow to net income ratio is 0.95, demonstrating efficient conversion of net income into cash. The free cash flow to net income ratio of 0.82 suggests a robust cash position supporting operations despite substantial financing outflows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue582.34M568.50M568.18M616.07M541.45M480.15M
Gross Profit155.05M146.84M134.27M151.46M141.87M128.28M
EBITDA115.73M107.04M66.57M79.16M72.75M-62.18M
Net Income66.27M56.15M23.72M38.61M30.69M-86.55M
Balance Sheet
Total Assets671.47M589.98M593.42M596.89M572.48M579.20M
Cash, Cash Equivalents and Short-Term Investments7.98M5.12M24.16M20.67M36.96M41.03M
Total Debt276.54M221.47M256.70M226.53M239.88M267.99M
Total Liabilities398.21M325.77M361.85M359.79M357.87M379.00M
Stockholders Equity273.26M264.21M231.56M237.10M214.61M200.20M
Cash Flow
Free Cash Flow40.30M33.32M1.95M27.98M49.33M38.88M
Operating Cash Flow47.52M41.13M12.47M40.03M60.53M53.37M
Investing Cash Flow54.42M56.79M-10.52M-12.05M-11.21M-14.49M
Financing Cash Flow-113.28M-116.96M1.54M-44.28M-53.39M-33.51M

Douglas Dynamics Technical Analysis

Technical Analysis Sentiment
Positive
Last Price33.85
Price Trends
50DMA
29.87
Positive
100DMA
27.60
Positive
200DMA
26.00
Positive
Market Momentum
MACD
0.90
Negative
RSI
70.01
Negative
STOCH
78.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLOW, the sentiment is Positive. The current price of 33.85 is above the 20-day moving average (MA) of 30.48, above the 50-day MA of 29.87, and above the 200-day MA of 26.00, indicating a bullish trend. The MACD of 0.90 indicates Negative momentum. The RSI at 70.01 is Negative, neither overbought nor oversold. The STOCH value of 78.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PLOW.

Douglas Dynamics Risk Analysis

Douglas Dynamics disclosed 26 risk factors in its most recent earnings report. Douglas Dynamics reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Douglas Dynamics Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$751.36M11.8125.41%3.65%1.47%131.61%
80
Outperform
$823.44M12.699.90%3.14%17.98%9.41%
78
Outperform
$276.85M14.778.85%5.08%12.98%
73
Outperform
$1.06B36.014.72%-0.78%-51.80%
68
Neutral
$491.55M11.7210.64%1.80%-24.48%-40.73%
67
Neutral
¥282.84B15.306.82%2.46%5.05%-19.57%
55
Neutral
$222.37M-11.20%-6.99%-1688.02%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PLOW
Douglas Dynamics
33.85
6.30
22.87%
MLR
Miller Industries
44.86
-17.26
-27.78%
SMP
Standard Motor Products
38.87
8.16
26.57%
SRI
Stoneridge
8.51
-5.59
-39.65%
STRT
Strattec Security
67.50
29.12
75.87%
THRM
Gentherm
36.51
-13.80
-27.43%

Douglas Dynamics Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Douglas Dynamics Appoints Mark Van Genderen as CEO
Positive
Mar 3, 2025

On February 28, 2025, Douglas Dynamics’ Board of Directors elected Mark Van Genderen as the new President and Chief Executive Officer, effective March 3, 2025. Van Genderen, who has been with the company for five years, succeeds Interim President & CEO James L. Janik, who will return to his role as Chairman of the Board. This leadership transition is expected to strengthen Douglas Dynamics’ position in the work truck industry, with Van Genderen’s strategic and operational expertise being pivotal for the company’s future growth.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025