Record Membership Growth
Planet Fitness reached 20.8 million members, reflecting an 8.2% systemwide same club sales growth and added 23 new clubs, ending the quarter with a global count of 2,762 clubs.
Strong Financial Performance
Total revenue for Q2 2025 was $340.9 million, a 13.3% increase from the previous year, driven by revenue growth across all segments.
High Black Card Penetration
Black Card penetration increased to 65.8%, a 340 basis point increase from the previous year, demonstrating strong consumer recognition of added value.
Successful International Expansion
Opened the ninth club in Spain, showing promising growth and ramping similarly to domestic clubs, indicating strong international potential.
Asset-light Model Advancement
Executed the sale of 8 corporate clubs in California to a franchisee, reflecting a commitment to an asset-light model and focusing resources on the East Coast.