Consumer TrendsPlanet Fitness is expected to benefit from a generational shift as millennials and GenZ prioritize healthier lifestyles, spending more on fitness and leisure activities.
Membership GrowthThe 'One, Big, Beautiful Bill' under consideration by the House would allow gym memberships to qualify as an HSA expense, potentially driving incremental membership growth.
Sales PerformanceSame-store sales increased by 6.1%, surpassing expectations, driven by growth in membership rates and black card penetration.