Consumer TrendsPlanet Fitness is expected to benefit from a generational shift as millennials and GenZ prioritize healthier lifestyles, spending more on fitness and leisure activities.
Franchisor InvestmentEstimates and price target increased to $126, viewing PLNT as one of the most attractive franchisor investments in the public market.
Membership GrowthEfforts to enhance the appeal of the Black Card Spa and the potential inclusion of gym memberships as an HSA expense could drive incremental membership growth.