Strong Full-Year Financial Performance
2025 full-year results: same-club sales +6.7% YoY, revenue +12% YoY, adjusted EBITDA +13% YoY, and adjusted diluted EPS +19% YoY. Added ~1,100,000 net new members, opened 181 new clubs, finished the year with ~20.8M members and a global footprint of nearly 2,900 clubs.
Solid Q4 Results and Profitability
Q4 2025: system-wide same-club sales +5.7%; total revenue $376.3M vs $340.5M in Q4 2024 (≈+10.5%); adjusted EBITDA $146.3M with a 38.9% margin (vs $130.8M and 38.4% prior year). Full-year adjusted EBITDA margin improved to 41.7% from 41.3%.
Record Quarterly Openings and Unit Growth
Opened 104 clubs in Q4 (an all-time quarterly high) and 181 clubs in 2025 total ( >20% increase vs 2024 openings). International progress: surpassed 1,000,000 international members and now over 200 international clubs; pipeline expansion into Northern Mexico and progress in Spain.
Membership Product Momentum and Conversion Gains
High School Summer Pass: >3,700,000 teen participants and >19,000,000 workouts; converted 8.3% of teen participants to paying members (an improvement vs prior years). Black Card penetration reached a record 66.5% in Q4, up 260 basis points YoY—driving meaningful rate mix uplift.
Marketing, Brand Visibility and Customer Recognition
Major brand initiatives (e.g., presenting sponsor of Dick Clark's New Year’s Rockin' Eve with strong visibility) and sustained 'We Are All Strong' campaign. Named USA Today's Best Customer Service Company for 2026 and highest-rated fitness brand on that list.
Digital Engagement and Product Innovation
Mobile app remains top download in health & fitness; early AI pilots (CRM, predictive churn, in-club training augmentation). Digital join flow conversion improved ~6% with 'manage your membership' functionality; rejoin rate finished Q4 at ~34.8% (mid-thirties).
Capital Allocation and Balance Sheet Strength
Cash, cash equivalents and marketable securities $607.0M (vs $529.5M prior year). Refinanced $400M of debt and upsized to $750M at a blended coupon of ~5.4%; executed a $350M accelerated share repurchase and returned nearly $800M to shareholders via buybacks over the last two years; plan to repurchase ≈$150M in 2026.
Format Optimization and Franchise Adoption
Format/equipment optimization traction: 95% of clubs opened or remodeled in 2025 chose an optimized format; nearly 80% of the system now features some version of an optimized layout or equipment offering—supporting joins, upgrades and retention.