Polaris (PII) AI Stock Analysis

• Market Cap: $3.31B
• Dividend Yield: 4.65%
• Average Volume (3M): 1.59M
• Price to Earnings (P/E): 69.6
• Beta (1Y): 1.07
• Revenue Growth: -16.63%
• EPS Growth: -132.70%
• Country: US
• Employees: 15,000
• Sector: Consumer Cyclical
• Sector Strength: 73
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.40
• Shares Outstanding: 56,224,644
• 10 Day Avg. Volume: 1,473,242
• 30 Day Avg. Volume: 1,586,144
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 1.19
• Enterprise Value/Revenue: 0.58
• Enterprise Value/Gross Profit: 3.00
• Enterprise Value/Ebitda: 22.38
• 1Y Price Target: $44.89
• Price Target Upside: -21.56% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 10

• Rating: 60 Neutral
• Price Target: $56.00 ▼(-2.15% Downside)

Polaris's stock score reflects significant financial challenges, despite strong technical indicators. Positive earnings call elements and corporate events provide some support, but valuation concerns and economic uncertainties weigh on the outlook.

Positive Factors

Long-term Demand

PII will benefit from positive long-term outdoor demand trends for its recreational vehicles as well as strong agricultural demand for its utility vehicles.

Market Recovery

PII highlighted positive trends that suggest an eventual volume recovery including 1.1mm new customers since pre-COVID, and a 10%+ increase in ORV ridership vs. pre-COVID.

Product Launch

The newly introduced Ranger 500 hits the right price-point and the industry channel inventory backdrop continues to improve.

Negative Factors

Sales Decline

Polaris reported a decline in off-road, on-road, and marine sales due to lower volume and higher promotional activity.

Tariff Uncertainty

The company withdrew FY25 guidance due to uncertainties with tariffs and the retail/consumer environment.

Valuation Concerns

Valuation appears elevated given that retail demand remains under pressure, particularly on the recreation side, and macroeconomic/tariff concerns persist.

Polaris Business Overview & Revenue Model

Company Description

Polaris Inc. designs, engineers, manufactures, and markets power sports vehicles worldwide. It operates through three segments: Off-Road, On-Road and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; snowmobiles and snow bikes conversion kit systems; motorcycles; and low emission, light duty hauling, passenger, and industrial vehicles. It also provides quadricycles and moto-roadsters; ORV accessories comprising winches, bumper, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks, and oil; snowmobile accessories, which include covers, traction products, electric starters, reverse kits, tracks, bags, windshields, oil, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers gear and apparel, such as helmets, jackets, gloves, pants, hats, goggles, boots, bibs, and leathers; and pontoon and deck boats. The company provides its products through dealers and distributors, and online; and aftermarket parts, garments, and accessories through 101 brick-and-mortar retail centers, call centers, and e-commerce sites. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1954 and is headquartered in Medina, Minnesota.

How the Company Makes Money

Polaris generates revenue through multiple streams, primarily from the sale of its recreational vehicles and related accessories. The company offers a variety of models across different categories, allowing it to cater to various market segments. In addition to vehicle sales, Polaris earns significant income from the sale of parts, garments, and accessories, which enhances the consumer experience and encourages brand loyalty. The company also benefits from its financing solutions, which allow customers to purchase vehicles through third-party financing arrangements. Strategic partnerships with dealers and other industry stakeholders further amplify its distribution capabilities, while ongoing innovation and a strong brand presence help maintain a competitive edge in the market.

Polaris Financial Statement Overview

Summary

Polaris faces challenges with declining profitability and revenue inconsistency, impacting its income statement. While the balance sheet shows stable equity, increased leverage raises concerns. Strong operating cash flow is a positive, though free cash flow has been inconsistent. Overall, the company demonstrates resilience but faces profitability and growth challenges.

Income Statement

Polaris has shown fluctuating revenues, with a notable decline in both EBIT and net income over the TTM period. The gross profit margin is healthy, yet the net profit margin is low due to decreased net income. Revenue growth has been inconsistent, indicating potential market challenges.

Balance Sheet

The company's debt-to-equity ratio has increased slightly, indicating higher leverage, which could pose risks. However, the equity ratio remains stable, reflecting a decent balance between the company's assets and liabilities. Return on equity is low, impacted by declining net income.

Cash Flow

Operating cash flow is strong, showing improvement over previous periods. However, free cash flow growth is volatile, with a significant drop in the TTM period. The operating cash flow to net income ratio is high, suggesting strong cash conversion.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	7.18B	8.93B	8.59B	8.20B	7.03B
Gross Profit	1.47B	1.96B	1.96B	1.94B	1.71B
EBITDA	290.60M	1.01B	1.07B	881.20M	462.70M
Net Income	110.80M	502.80M	603.40M	493.90M	124.80M
Balance Sheet
Total Assets	5.53B	5.52B	5.22B	5.05B	4.63B
Cash, Cash Equivalents and Short-Term Investments	287.80M	367.80M	324.50M	502.30M	634.70M
Total Debt	2.20B	2.05B	2.17B	1.89B	1.58B
Total Liabilities	4.23B	4.10B	4.12B	3.82B	3.49B
Stockholders Equity	1.29B	1.42B	1.10B	1.22B	1.14B
Cash Flow
Free Cash Flow	6.50M	513.20M	202.00M	-4.60M	804.70M
Operating Cash Flow	268.20M	925.80M	508.60M	293.70M	1.02B
Investing Cash Flow	-270.90M	-462.00M	-324.60M	-303.90M	-150.70M
Financing Cash Flow	-59.20M	-431.30M	-363.20M	-107.60M	-415.40M

Polaris Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 57.23
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PII, the sentiment is Positive. The current price of 57.23 is above the 20-day moving average (MA) of 52.89, above the 50-day MA of 47.32, and above the 200-day MA of 48.01, indicating a bullish trend. The MACD of 2.74 indicates Negative momentum. The RSI at 62.10 is Neutral, neither overbought nor oversold. The STOCH value of 81.93 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PII.

Polaris Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LCII	74 Outperform	$2.54B	17.43	10.95%	4.35%	1.36%	25.97%
THO	69 Neutral	$5.77B	26.03	5.42%	1.86%	-6.41%	-15.85%
BC	68 Neutral	$4.20B	101.74	2.85%	2.69%	-11.58%	-87.27%
HOG	66 Neutral	$3.35B	14.28	7.19%	2.57%	-24.81%	-60.65%
Sector *	61 Neutral	$17.23B	11.50	-5.97%	3.09%	1.49%	-16.00%
PII	60 Neutral	$3.31B	69.60	-8.54%	4.65%	-16.63%	-132.70%
WGO	54 Neutral	$962.85M	―	-1.35%	3.97%	-9.32%	-120.00%

Polaris Corporate Events

Polaris Amends Credit Facility for Financial Flexibility

On June 27, 2025, Polaris Inc. amended its existing credit facility with U.S. Bank National Association, extending the maturity date of the incremental term loan to June 26, 2026, and modifying financial covenants for a designated period. This amendment, alongside the full prepayment of $350 million in senior notes due 2028, aims to enhance financial flexibility and support long-term growth, reinforcing Polaris’s position as a leader in the powersports industry.

The most recent analyst rating on (PII) stock is a Buy with a $22.00 price target. To see the full list of analyst forecasts on Polaris stock, see the PII Stock Forecast page.