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Pacific Financial Corporation (PFLC)
OTHER OTC:PFLC
US Market

Pacific Financial (PFLC) AI Stock Analysis

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PFLC

Pacific Financial

(OTC:PFLC)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
$12.50
▼(-1.57% Downside)
Pacific Financial's overall stock score is driven by solid technical analysis and valuation metrics. The stock shows bullish momentum and is fairly valued with an attractive dividend yield. However, financial performance indicates challenges with declining profitability and limited cash flow data, which slightly dampens the overall score.
Positive Factors
Low Leverage
Low leverage indicates a strong balance sheet, providing financial stability and flexibility to navigate economic fluctuations.
Stable Equity Ratio
A stable equity ratio suggests consistent shareholder confidence and a solid foundation for long-term growth and investment.
Strategic Partnerships
Partnerships with fintech firms enhance digital offerings, attracting a broader customer base and fostering increased transaction volumes.
Negative Factors
Declining Profitability
Decreasing profitability margins indicate challenges in maintaining profit levels, potentially impacting long-term financial health.
Revenue Decline
Declining revenue suggests potential challenges in market position and competitive strength, affecting future growth prospects.
Cash Flow Uncertainty
Lack of comprehensive cash flow data limits assessment of liquidity and operational efficiency, posing risks to financial stability.

Pacific Financial (PFLC) vs. SPDR S&P 500 ETF (SPY)

Pacific Financial Business Overview & Revenue Model

Company DescriptionPacific Financial Corporation operates as the bank holding company for Bank of the Pacific that provides various banking products and services in Washington and Oregon. The company offers personal and business checking, and savings accounts; certificates of deposit, individual retirement accounts, and other investment options; home loans; and auto and recreation loans, credit cards, and home equity line of credit. It also provides business and commercial loans, commercial real estate loans, and SBA guaranteed loans, as well as inventory, equipment, and working capital loans; Visa business cards; and cash/treasury management, merchant, and online and mobile banking services. The company operates fourteen branches in the communities of Grays Harbor, Pacific, Whatcom, Clark, Skagit, and Wahkiakum counties in the state of Washington; and two branches in Clatsop County, Oregon. It also operates three loan production offices in the communities of Burlington, Washington and Salem and Eugene, Oregon. The company was founded in 1971 and is headquartered in Aberdeen, Washington.
How the Company Makes MoneyPacific Financial generates revenue through multiple key streams. Primarily, the company earns money from management fees charged on the assets it manages for clients in its asset management and investment advisory services. These fees are typically a percentage of the assets under management (AUM) and can vary based on the investment strategy employed. Additionally, PFLC may earn performance fees based on the investment returns exceeding a specified benchmark or target, providing an incentive for the company to achieve superior performance for its clients. The company also generates income through financial planning services, where clients pay for comprehensive financial assessments and ongoing advisory support. Strategic partnerships with financial institutions and technology providers further enhance PFLC’s offerings and may lead to additional revenue through joint ventures or referral fees. Overall, PFLC's diverse revenue model, coupled with its focus on client-centric solutions, positions it well for sustained earnings growth.

Pacific Financial Financial Statement Overview

Summary
Pacific Financial's financials present a mixed picture. The income statement reveals declining revenue and profitability margins, suggesting potential challenges in maintaining profit levels. The balance sheet remains strong with low leverage and good equity ratios, but the decline in return on equity is concerning. Limited cash flow data for 2024 constrains a full analysis of liquidity and cash management. Overall, while the company maintains a stable financial position, there are signs of pressure on profitability and operational efficiency.
Income Statement
62
Positive
Pacific Financial has shown a declining trend in revenue over the past three years, with a notable decrease from $55.37M in 2023 to $50.92M in 2024. The gross profit margin remained strong at 100%, as expected for a bank due to the absence of cost of goods sold. However, the net profit margin declined from 26.37% in 2023 to 18.72% in 2024, indicating decreasing profitability. The EBIT margin also dropped from 42.52% in 2023 to 30.47% in 2024. Overall, profitability metrics have weakened, which affects the income statement score.
Balance Sheet
74
Positive
The balance sheet shows a solid equity base with a debt-to-equity ratio of 0.12 in 2024, reflecting low leverage and a stable financial position. The equity ratio remained stable at around 9.87%, indicating a steady shareholder equity presence in total assets. However, the return on equity decreased to 8.37% in 2024 from 12.73% in 2023, pointing to reduced efficiency in generating profits from equity.
Cash Flow
55
Neutral
Cash flow analysis indicates challenges, as the operating cash flow was not reported for 2024, and free cash flow data was unavailable. In 2023, free cash flow was $14.47M, but no growth rate can be calculated for 2024. The lack of comprehensive cash flow metrics for 2024 limits the assessment of the company's liquidity and operational efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue60.07M50.92M61.65M49.38M53.89M59.72M
Gross Profit51.06M50.92M54.85M48.17M56.28M53.84M
EBITDA12.40M11.74M19.33M16.56M18.64M14.25M
Net Income9.80M9.53M14.61M10.89M12.70M11.38M
Balance Sheet
Total Assets1.22B1.15B1.15B1.31B1.32B1.17B
Cash, Cash Equivalents and Short-Term Investments376.67M18.14M346.20M545.27M571.68M320.04M
Total Debt13.40M17.44M15.97M14.55M15.29M15.90M
Total Liabilities1.10B1.04B1.03B1.20B1.20B1.05B
Stockholders Equity118.94M113.86M114.69M103.16M117.64M114.19M
Cash Flow
Free Cash Flow0.005.26M14.47M24.20M38.05M-8.07M
Operating Cash Flow0.006.73M15.82M25.37M38.65M-7.38M
Investing Cash Flow0.00-30.62M-46.67M-93.14M-22.15M-66.31M
Financing Cash Flow0.00-3.78M-177.03M-4.36M144.24M221.37M

Pacific Financial Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.70
Price Trends
50DMA
11.81
Positive
100DMA
11.58
Positive
200DMA
10.98
Positive
Market Momentum
MACD
0.24
Negative
RSI
90.81
Negative
STOCH
87.16
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PFLC, the sentiment is Positive. The current price of 12.7 is above the 20-day moving average (MA) of 12.20, above the 50-day MA of 11.81, and above the 200-day MA of 10.98, indicating a bullish trend. The MACD of 0.24 indicates Negative momentum. The RSI at 90.81 is Negative, neither overbought nor oversold. The STOCH value of 87.16 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PFLC.

Pacific Financial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$138.57M10.4010.12%2.69%10.78%21.72%
71
Outperform
$131.19M11.938.38%4.37%3.67%6.83%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
68
Neutral
$130.26M18.195.95%5.18%36.12%
67
Neutral
$125.51M43.311.57%0.88%9.43%166.36%
63
Neutral
$112.27M16.586.52%1.75%2.85%73.41%
48
Neutral
$108.94M219.900.35%-15.09%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PFLC
Pacific Financial
12.70
0.90
7.63%
SBFG
SB Financial Group
22.00
1.11
5.31%
AFBI
Affinity Bancshares
21.12
0.96
4.76%
SFBC
Sound Financial Bancorp
43.75
-8.06
-15.56%
BSBK
Bogota Financial
8.40
0.83
10.96%
SRBK
SR Bancorp, Inc.
16.15
4.17
34.81%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025