Subscription Traction and Economics
Owlet scaled to over 115,000 paying Owlet360 subscribers in Q1 and reported monthly recurring revenue (MRR) of $1.0M at quarter-end. Subscription revenue reached a record $2.7M in Q1 and subscription gross margin expanded to 67.4%, validating the subscription-first strategy and demonstrating strong unit economics.
Strong Product Sell-Through and Category Share Gains
U.S. domestic sell-through units for Sock and Duo grew 10.5% year-over-year in Q1, led by Duo (+45%) and Dream Sock (+3%). Owlet was the only brand to grow while the rest of the baby monitoring category declined (category ex-Owlet down 19% in dollars); Owlet dollars grew 11%.
Q1 Revenue Beat and Gross Margin Expansion
Total Q1 revenue was $22.5M, up 6.4% year-over-year and above the prior Q1 guidance range of $20.0M–$21.0M. Overall gross margin was 54.5%, above guidance (50%–52%) and up ~80 basis points year-over-year despite tariff headwinds.
International Momentum
International revenue grew 22% year-over-year in Q1, with international sell-through up 37% year-over-year. Management cited strong market penetration examples (e.g., Czech Republic nearing ~9% of newborns using Owlet) and highlighted substantial white space across Europe.
Product Improvements Reducing Support Friction
Dream Sight camera reduced customer service contact volumes by 74% versus the prior-generation camera, indicating meaningful reduction in setup/connectivity friction. New camera subscription features (Camera Extended Clips launched; built-in white noise rolling out) were also announced to extend LTV.
Telehealth Launch (Owlet OnCall)
Owlet OnCall telehealth went live in the app for select participants during the quarter, enabling parents to communicate with pediatricians and establishing a path to integrate clinical services with Owlet data to drive engagement and future revenue streams.
Improved Adjusted EBITDA Full-Year Outlook
Management narrowed and raised full-year 2026 adjusted EBITDA guidance to $7M–$9M (representing ~250%–350% growth year-over-year versus prior guidance of $3M–$5M), reflecting a deliberate trade-off of lower near-term revenue for stronger operating leverage and profitability.
Solid Liquidity Position
Cash and cash equivalents were $35.5M at March 31, 2026 (flat with Q4 2025) with $3.9M undrawn on the line of credit, bringing total available liquidity to $39.4M. Term loan principal declined to $6.3M from $7.0M at year-end.