Company DescriptionHavas SA, through its subsidiaries, provides communications services in France and Internationally. The company offers creative services, including advertising creation and solutions, brand and design expertise, content production, marketing services, customer experience, public relations, public affairs and corporate communications, partnership, sponsorship and event solutions, and business consultancy and transformation; media consulting and investment, fan engagement, retail media and ecommerce, media performance, and data analytics; and health advertising and communications solutions. The company was formerly known as Havas Advertising and changed its name to Havas SA on May 2002. The company was founded in 1835 and is based in Puteaux, France. Havas SA is a subsidiary of Vivendi SE.
How the Company Makes MoneyHavas generates revenue primarily through its advertising and marketing services, which are billed to clients on a project basis, through retainers, or as a percentage of media spend. Key revenue streams include creative services, media buying and planning, digital marketing solutions, and public relations. The company works with a broad array of clients, from multinational corporations to local businesses, often forming long-term partnerships that provide stable income. Additionally, Havas benefits from significant collaborations with technology platforms and data analytics firms that enhance its service offerings. The company's performance is also influenced by market trends in advertising spend and client demand for integrated marketing solutions.