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LiveWire Group (LVWR)
NYSE:LVWR
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LiveWire Group (LVWR) AI Stock Analysis

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LiveWire Group

(NYSE:LVWR)

Rating:42Neutral
Price Target:
$3.50
▼(-9.33%Downside)
The overall stock score is primarily influenced by LiveWire Group's severe financial performance issues, marked by operational losses and cash flow challenges, as well as valuation concerns due to negative earnings. Technical analysis indicates mixed signals, and while the earnings call presented some positives, the overarching economic uncertainties and market challenges dominate the outlook.

LiveWire Group (LVWR) vs. SPDR S&P 500 ETF (SPY)

LiveWire Group Business Overview & Revenue Model

Company DescriptionLiveWire Group (LVWR) is an innovative company operating in the electric vehicle sector, specifically focusing on the development and production of electric motorcycles. As a subsidiary of Harley-Davidson, LiveWire leverages its parent company's expertise in motorcycle manufacturing to deliver cutting-edge electric mobility solutions. The company's core products include high-performance electric motorcycles designed for a diverse range of riders seeking sustainable and efficient transportation options.
How the Company Makes MoneyLiveWire Group generates revenue primarily through the sale of its electric motorcycles. The company capitalizes on its brand reputation and technological innovations to attract a dedicated customer base interested in eco-friendly transportation. Additionally, LiveWire engages in strategic partnerships to enhance its market presence and distribution capabilities. These partnerships may include collaborations with technology companies for advanced battery systems or agreements with dealerships to expand their sales network. The company also invests in research and development to continually improve its products, which can lead to increased sales and market share in the growing electric vehicle market.

LiveWire Group Earnings Call Summary

Earnings Call Date:May 01, 2025
(Q1-2025)
|
% Change Since: 115.64%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong performance in financial services, strategic product launches, and capital allocation resilience. However, significant declines in retail sales, challenges faced by LiveWire, and broader economic uncertainties, including tariff impacts, weigh heavily on the overall outlook.
Q1-2025 Updates
Positive Updates
Strong Operating Income Margin
Harley-Davidson's operating income margin for the quarter was 12.1%, which was better than expected due to strong product mix and tight cost control.
Financial Services Performance
Harley-Davidson Financial Services (HDFS) delivered a better-than-expected result with a 19% increase in operating income for the quarter.
New Product Launches
Harley-Davidson launched the CVO Road Glide RR, the most powerful and dynamic on-road production motorcycle in its history. Additionally, plans to introduce new entry-level products in smaller displacements and an iconic classic for the U.S. and international markets starting next year were discussed.
Resilience in Capital Allocation
Despite economic uncertainty, Harley-Davidson repurchased 3.4 million shares worth $87 million in Q1 2025, maintaining its commitment to returning capital to shareholders.
Improvement in Retail Trends
Sequential improvement in retail sales was observed from February to April, particularly in North America.
Negative Updates
Decline in Global Retail Sales
Global retail sales were down 21% in Q1, with a significant 24% decline in North America and a 28% decline in the APAC region, driven by softness in China and Japan.
Wholesale Shipments and Dealer Inventory
Global wholesale shipments were down 33%, and dealer inventory was down 19% compared to the previous year.
Challenges with LiveWire
LiveWire faced challenges in the EV market with expected operating losses of $59 million and a cash burn of $49 million. Harley-Davidson does not plan to provide additional investments beyond a $100 million line of credit.
Tariff and Trade Uncertainty
Harley-Davidson withdrew its 2025 guidance due to uncertainty in tariffs and trade policies, with a potential impact of $130 million to $175 million from new tariffs.
Decrease in Consolidated Revenue
Consolidated revenue decreased by 23%, largely due to a 27% decline in HDMC revenue and lower volume, resulting in a 310 basis point decline in operating income margin from the previous year.
Company Guidance
During the Harley-Davidson 2025 First Quarter Conference Call, the company reported an operating income margin of 12.1% for Q1, driven by a robust product mix and cost controls, despite a 21% global retail sales decline. North American sales dropped 24%, attributed to low consumer confidence, while EMEA saw a modest 2% decline. APAC experienced a 28% downturn, particularly in China and Japan, and LatAm reported a 6% decrease. Harley-Davidson's wholesale shipments fell by 33%, and dealer inventory decreased by 19%, with U.S. inventory down 23%. HDFS exceeded expectations with a 19% increase in operating income. However, LiveWire's operating losses were adjusted to $59 million, with a cash burn of $49 million. Due to persistent macroeconomic and tariff uncertainties, the company withdrew its 2025 guidance, focusing instead on mitigating tariff impacts, managing costs, and maintaining a year-end inventory reduction target.

LiveWire Group Financial Statement Overview

Summary
LiveWire Group's financial performance is struggling, with declining revenues, significant operational losses, and liquidity challenges. Despite a strong equity position and low leverage, the negative gross profit margins and deeply negative net profit margin are concerning.
Income Statement
30
Negative
LiveWire Group has faced significant challenges in its income statement with negative gross profit margins and consistent net losses. The TTM data shows a gross loss, and the net profit margin is deeply negative at -36.71%. Revenue has also declined by 8.39% compared to the previous year, indicating a contracting topline. The EBIT and EBITDA margins are both negative, reflecting ongoing operational difficulties.
Balance Sheet
45
Neutral
The balance sheet shows some strengths, such as a positive equity ratio of 75.8%, indicating a solid capital base. However, the return on equity is negative due to substantial net losses. The debt-to-equity ratio is low at 0.01, suggesting low financial leverage, which is a positive in terms of financial risk.
Cash Flow
25
Negative
Cash flow analysis reveals poor performance with a negative free cash flow and operating cash flow. The free cash flow to net income ratio is negative, suggesting cash flow issues. There is no free cash flow growth, with a significant decline from the previous year, highlighting liquidity challenges.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue26.63M38.02M46.83M35.81M30.86M
Gross Profit5.50M-5.77M2.90M-2.57M-24.96M
EBITDA-83.84M-103.64M-74.09M-63.14M-72.33M
Net Income-93.92M-109.55M-78.94M-68.29M-77.57M
Balance Sheet
Total Assets147.96M266.15M351.81M61.95M51.74M
Cash, Cash Equivalents and Short-Term Investments64.44M167.90M265.24M2.67M2.40M
Total Debt799.00K1.94M3.23M9.37M5.00M
Total Liabilities32.84M60.28M45.01M42.03M49.72M
Stockholders Equity115.11M205.86M306.80M19.93M2.02M
Cash Flow
Free Cash Flow-101.93M-96.92M-103.76M-84.49M-56.96M
Operating Cash Flow-93.86M-83.46M-89.68M-74.54M-53.71M
Investing Cash Flow-8.07M-13.46M-14.08M-9.95M-3.24M
Financing Cash Flow-1.44M-412.00K366.33M84.76M58.30M

LiveWire Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.86
Price Trends
50DMA
3.72
Positive
100DMA
2.88
Positive
200DMA
3.96
Negative
Market Momentum
MACD
-0.26
Positive
RSI
47.91
Neutral
STOCH
31.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LVWR, the sentiment is Positive. The current price of 3.86 is below the 20-day moving average (MA) of 4.21, above the 50-day MA of 3.72, and below the 200-day MA of 3.96, indicating a neutral trend. The MACD of -0.26 indicates Positive momentum. The RSI at 47.91 is Neutral, neither overbought nor oversold. The STOCH value of 31.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for LVWR.

LiveWire Group Risk Analysis

LiveWire Group disclosed 96 risk factors in its most recent earnings report. LiveWire Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

LiveWire Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$1.35B13.2173.02%7.57%34.82%
62
Neutral
$16.95B10.84-7.26%3.05%1.71%-25.14%
54
Neutral
$187.44M-186.28%8.52%98.75%
NINIU
53
Neutral
$283.01M-18.32%25.61%33.95%
42
Neutral
$785.77M-63.74%-30.76%20.33%
LOLOT
42
Neutral
$1.60B90.29%57.34%-82.19%
38
Underperform
$4.62M-132.63%-47.62%8.34%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LVWR
LiveWire Group
3.86
-4.08
-51.39%
BLBD
Blue Bird
42.75
-8.66
-16.84%
EVTV
Envirotech Vehicles
0.18
-1.56
-89.66%
NIU
Niu Technologies
3.63
1.60
78.82%
FFAI
Faraday Future Intelligent Electric
1.92
-13.94
-87.89%
LOT
Lotus Technology
2.36
-3.95
-62.60%

LiveWire Group Corporate Events

Executive/Board Changes
LiveWire Group Appoints New Head Accounting Officer
Neutral
Jul 11, 2025

On July 8, 2025, LiveWire Group, Inc. announced the appointment of Jennifer Hoover as Head Accounting Officer, effective July 14, 2025. Ms. Hoover, who has been with the company since 2023, previously held the position of Director of Financial Reporting and Accounting. The Human Resources Committee has adjusted her compensation package, increasing her base salary to $235,000, with additional incentives tied to her performance.

Executive/Board Changes
LiveWire Group Director John Garcia Resigns
Neutral
Jun 16, 2025

On June 12, 2025, John Garcia resigned from the Board of Directors of LiveWire Group, Inc. His resignation was not due to any disagreements with the company’s operations, policies, or practices, and the company expressed gratitude for his contributions since its inception.

Executive/Board Changes
LiveWire Group CFO Announces Resignation
Neutral
Jun 6, 2025

On June 6, 2025, Tralisa Maraj, the Chief Financial Officer of LiveWire Group, Inc., announced her resignation effective July 11, 2025, to allow for a smooth transition of her responsibilities before pursuing another opportunity outside the company.

Executive/Board ChangesShareholder Meetings
LiveWire Group Holds 2025 Annual Stockholders Meeting
Neutral
May 16, 2025

On May 14, 2025, LiveWire Group, Inc. held its 2025 Annual Meeting of Stockholders where two key proposals were voted on. The first proposal involved the election of director nominees, all of whom were elected for a one-year term. The second proposal was the ratification of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 19, 2025