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LiveWire Group (LVWR)
NYSE:LVWR
US Market

LiveWire Group (LVWR) AI Stock Analysis

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LVWR

LiveWire Group

(NYSE:LVWR)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
$2.00
▼(-53.60% Downside)
The score is primarily weighed down by very weak financial performance (deeply negative margins and negative operating/free cash flow) and bearish technicals (below key moving averages with negative MACD). Valuation provides little support due to ongoing losses and no dividend, while the board appointment is a modest positive but secondary to the company’s operating challenges.
Positive Factors
Low leverage
Very low leverage (D/E 0.014) reduces interest burden and preserves borrowing capacity, giving LiveWire flexibility to fund operations or invest while addressing cash burn. Over the next 2–6 months this balance-sheet strength supports survivability and strategic optionality.
Board appointment / governance
Adding Harley‑Davidson’s COO to the board brings proven automotive operating expertise and closer strategic alignment. This structural governance change can drive improvements in production, supply chain and commercialization execution, supporting durable operational gains.
EV market tailwind & diversified revenue
LiveWire sits in an accelerating electrification trend and sells premium bikes plus aftermarket products and services. Structural EV adoption and diversified revenue streams (accessories, maintenance) increase addressable market and recurring revenue potential over the medium term.
Negative Factors
Deeply negative margins
Gross margin of -39.37% and net margin of -320.10% indicate severely suboptimal unit economics. Unless product costs, pricing or mix change materially, these persistent margin deficits will prevent the company from achieving sustainable operating profitability over the coming quarters.
Negative operating & free cash flow
Ongoing negative operating and free cash flows with FCF growth at -12.95% TTM show continuing cash burn. An operating cash to net income ratio of -2.81 means cash outflows exceed accounting losses, constraining investment and forcing reliance on external financing if not corrected.
Very low returns on equity
ROE of -90.76% signals the company is eroding shareholder equity and failing to generate returns on invested capital. Structurally negative ROE reflects weak profitability and capital allocation, making it harder to attract patient capital without a clear path to improved returns.

LiveWire Group (LVWR) vs. SPDR S&P 500 ETF (SPY)

LiveWire Group Business Overview & Revenue Model

Company DescriptionLiveWire Group (LVWR) is an innovative electric motorcycle manufacturer that operates within the rapidly growing electric vehicle (EV) sector. The company focuses on designing and producing high-performance electric motorcycles, aiming to combine cutting-edge technology with sustainable transportation solutions. LiveWire's core products include a range of electric motorcycles tailored for both urban commuting and performance enthusiasts, emphasizing eco-friendliness and advanced features such as connectivity and smart functions.
How the Company Makes MoneyLiveWire Group generates revenue primarily through the sale of its electric motorcycles, which are priced at a premium due to their advanced technology and performance capabilities. The company's revenue model is supported by additional income streams such as aftermarket products, accessories, and maintenance services for its motorcycles. In addition, LiveWire may benefit from strategic partnerships with other automotive companies or technology firms that enhance its product offerings or expand its market reach. The growing trend towards electrification in the transportation sector and increasing consumer demand for sustainable mobility solutions further contribute to LiveWire's earnings potential.

LiveWire Group Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Chart Insights
Data provided by:The Fly

LiveWire Group Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Feb 10, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with significant strategic achievements such as the partnerships with KKR and PIMCO, a strong plan for debt reduction and share buybacks, and new product launches. However, these were offset by declines in revenue and sales, ongoing tariff challenges, and increased credit losses. Despite these challenges, the company's strategic moves and market share gains suggest a cautiously optimistic outlook.
Q2-2025 Updates
Positive Updates
Strategic Partnerships with KKR and PIMCO
Harley-Davidson announced strategic partnerships with KKR and PIMCO for HDFS, involving a 1.75x post-transaction book valuation, providing flexibility and long-term growth potential.
HDFS Earnings Boost
The transaction is expected to boost HDFS earnings by $275 million to $300 million in operating income for 2025.
Debt Reduction and Share Buyback
The company plans to reduce its debt by $450 million and accelerate its $1 billion share buyback program, with $500 million in purchases planned for the second half of '25.
Launch of New Small Displacement Motorcycle
Harley-Davidson plans to launch a new small displacement motorcycle priced below $6,000, aiming for profitability and market expansion.
RevMAX Platform Growth
The RevMAX platform, including Adventure Touring and Sportster models, grew 16% year-over-year in North America.
LiveWire's Operating Loss Improvement
LiveWire delivered a 34% improvement in consolidated operating loss compared to Q2 '24.
Increase in Cruiser Market Share
In the U.S., Harley-Davidson gained 3 points of share in the Total Cruiser segment, growing to 53% market share in Q2 of '25 from 50% in Q2 of '24.
Negative Updates
Decline in Consolidated Revenue
Consolidated revenue for the second quarter declined 19%, driven by a planned reduction in motorcycle shipments and soft demand.
Decrease in Global Motorcycle Retail Sales
Global motorcycle retail sales were down 15% year-over-year.
Tariff and Economic Challenges
The fluid global tariff environment and negative consumer sentiment remain a challenge, with tariffs costing $17 million in the year-to-date period.
LiveWire Unit Sales Decline
LiveWire reported sales of 55 units in Q2, compared to 158 units in the prior year period.
Increase in Retail Credit Loss Ratio
HDFS's annualized retail credit loss ratio increased to 3.25% from 3.12% in the year-ago period.
Company Guidance
In the Harley-Davidson 2025 Second Quarter Investor and Analyst Conference Call, key guidance metrics were shared regarding the company's strategic initiatives and financial performance. The company announced a strategic partnership with KKR and PIMCO, valuing the HDFS business at approximately 1.75x post-transaction book value, and expects this partnership to significantly boost HDFS' go-forward ROE to the high 20s. The transaction is projected to enhance HDFS earnings by $275 million to $300 million in operating income for the year, with a planned distribution of approximately $1.25 billion in cash to HDI. Harley-Davidson also aims to reduce its debt by $450 million and accelerate its share buyback program with the intention to purchase $500 million in the second half of 2025. Additionally, the company plans to invest up to $300 million in future growth opportunities. Despite a 19% decline in consolidated revenue for Q2, driven by a 15% drop in global motorcycle retail sales, the company remains optimistic about future retail performance, particularly in North America, and is planning to introduce a new efficiency program leveraging technology and AI for cost savings.

LiveWire Group Financial Statement Overview

Summary
Weak profitability and cash generation dominate: gross margin (-39.37%) and net margin (-320.10%) are deeply negative, with negative operating/free cash flows and worsening free cash flow growth (-12.95%). Low leverage (debt-to-equity 0.014) is a relative positive but does not offset the scale of losses (ROE -90.76%).
Income Statement
25
Negative
LiveWire Group's income statement shows a challenging financial position with negative margins across the board. The TTM (Trailing-Twelve-Months) data indicates a gross profit margin of -39.37% and a net profit margin of -320.10%, reflecting significant losses. Revenue growth is slightly positive at 5.27% TTM, but this is overshadowed by the substantial negative EBIT and EBITDA margins, indicating operational inefficiencies and high costs relative to revenue.
Balance Sheet
40
Negative
The balance sheet reveals a relatively low debt-to-equity ratio of 0.014 TTM, suggesting limited leverage, which is a positive aspect. However, the return on equity is significantly negative at -90.76%, indicating that the company is not generating returns on its equity base. The equity ratio is not explicitly calculated but appears to be stable given the equity and asset figures.
Cash Flow
30
Negative
Cash flow analysis shows negative operating and free cash flows, with a free cash flow growth rate of -12.95% TTM. The operating cash flow to net income ratio is -2.81, indicating cash outflows exceed net income losses. The free cash flow to net income ratio is slightly positive at 1.06, suggesting some alignment between cash flow and accounting losses, but overall cash management remains a concern.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue25.08M26.63M38.02M46.83M35.81M30.86M
Gross Profit-9.87M-12.78M-5.77M2.90M-2.57M-24.96M
EBITDA-70.67M-83.84M-103.64M-74.09M-63.14M-73.09M
Net Income-80.27M-93.92M-109.55M-78.94M-68.29M-77.57M
Balance Sheet
Total Assets147.96M266.15M351.81M61.95M51.74M
Cash, Cash Equivalents and Short-Term Investments64.44M167.90M265.24M2.67M2.40M
Total Debt799.00K1.94M3.23M9.37M5.00M
Total Liabilities32.84M60.28M45.01M42.03M49.72M
Stockholders Equity115.11M205.86M306.80M19.93M2.02M
Cash Flow
Free Cash Flow-71.70M-101.93M-96.92M-103.76M-84.49M-56.96M
Operating Cash Flow-67.52M-93.86M-83.46M-89.68M-74.54M-53.71M
Investing Cash Flow-4.18M-8.07M-13.46M-14.08M-9.95M-3.24M
Financing Cash Flow-238.00K-1.44M-412.00K366.33M84.76M58.30M

LiveWire Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.31
Price Trends
50DMA
3.77
Negative
100DMA
4.39
Negative
200DMA
3.96
Negative
Market Momentum
MACD
-0.47
Negative
RSI
34.10
Neutral
STOCH
14.04
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LVWR, the sentiment is Negative. The current price of 4.31 is above the 20-day moving average (MA) of 2.70, above the 50-day MA of 3.77, and above the 200-day MA of 3.96, indicating a bearish trend. The MACD of -0.47 indicates Negative momentum. The RSI at 34.10 is Neutral, neither overbought nor oversold. The STOCH value of 14.04 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LVWR.

LiveWire Group Risk Analysis

LiveWire Group disclosed 96 risk factors in its most recent earnings report. LiveWire Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

LiveWire Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
$238.57M-67.82-2.29%51.03%90.70%
47
Neutral
$10.09M-0.20-267.76%113.69%-84.50%
46
Neutral
$210.20M-0.22-1210.96%19.55%96.09%
43
Neutral
$805.42M-0.94-38.55%21.59%
42
Neutral
$497.73M-5.53-80.49%-19.01%23.18%
42
Neutral
$10.52M-0.02-162.44%16.74%81.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LVWR
LiveWire Group
2.31
-0.74
-24.26%
WKHS
Workhorse Group
4.60
-76.82
-94.35%
EVTV
Envirotech Vehicles
2.20
-1.25
-36.31%
NIU
Niu Technologies
3.14
1.16
58.59%
FFAI
Faraday Future Intelligent Electric
1.04
-0.35
-25.18%
LOT
Lotus Technology
1.16
-1.62
-58.27%

LiveWire Group Corporate Events

Business Operations and StrategyExecutive/Board Changes
LiveWire Group Adds Harley-Davidson COO to Board
Positive
Jan 9, 2026

On January 5, 2026, LiveWire Group, Inc. announced that Bryan Niketh, who serves as Chief Operating Officer of Harley-Davidson, Inc., was appointed to its Board of Directors, effective the same day. Niketh will not receive additional compensation for his board role, underscoring the governance and strategic alignment between LiveWire and Harley-Davidson, which may reinforce operational and oversight ties between the two companies.

The most recent analyst rating on (LVWR) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on LiveWire Group stock, see the LVWR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 10, 2026