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Livewire Group Inc. (LVWR)
:LVWR
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LiveWire Group (LVWR) AI Stock Analysis

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LVWR

LiveWire Group

(NYSE:LVWR)

Rating:41Neutral
Price Target:
$3.50
▲(6.71% Upside)
LiveWire's overall stock score is significantly impacted by poor financial performance and unfavorable technical indicators. The valuation metrics further highlight the company's current unattractiveness. Despite some positive long-term prospects from strategic initiatives, immediate financial challenges dominate the assessment.

LiveWire Group (LVWR) vs. SPDR S&P 500 ETF (SPY)

LiveWire Group Business Overview & Revenue Model

Company DescriptionLiveWire Group, Inc. engages in the manufacturing of electric motorcycles in North America, Europe/Middle East/Africa, and Asia Pacific regions. It offers its products under the LiveWire brand name. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin.
How the Company Makes MoneyLiveWire Group generates revenue primarily through the sale of its electric motorcycles. The company capitalizes on its brand reputation and technological innovations to attract a dedicated customer base interested in eco-friendly transportation. Additionally, LiveWire engages in strategic partnerships to enhance its market presence and distribution capabilities. These partnerships may include collaborations with technology companies for advanced battery systems or agreements with dealerships to expand their sales network. The company also invests in research and development to continually improve its products, which can lead to increased sales and market share in the growing electric vehicle market.

LiveWire Group Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: -17.17%|
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed sentiment. While strategic partnerships, new product launches, and brand innovation initiatives highlight positive steps forward, significant challenges in revenue decline, international market performance, and tariff impacts weigh heavily on overall performance.
Q2-2025 Updates
Positive Updates
Strategic Partnerships with KKR and PIMCO
Harley-Davidson entered into strategic partnerships for its financial services (HDFS) with KKR and PIMCO, selling a minority equity interest at approximately 1.75x post-transaction book valuation. This move aligns with the company's strategic objectives, expecting to boost HDFS earnings by $275 million to $300 million in operating income this year.
Debt Reduction and Share Buyback
The transaction will allow Harley-Davidson to reduce its debt by about $450 million and accelerate its $1 billion share buyback program, with plans to purchase $500 million in the second half of 2025.
New Product Launches
Harley-Davidson plans to launch a new small displacement motorcycle priced below $6,000 and a new iconic cruiser model. Both are expected to be profitable, marking a significant step in expanding the company's market segments.
Racing and Brand Innovation
Harley-Davidson announced a new racing series partnership with MotoGP for 2026, featuring Harley-Davidson Bagger motorcycles. This initiative aims to leverage racing for brand and product innovation.
Negative Updates
Decline in Consolidated Revenue
Consolidated revenue for the second quarter declined by 19%, primarily driven by a planned reduction in motorcycle shipments and soft demand, with global motorcycle retail sales down 15% year-over-year.
Challenges in International Markets
The company faced a 21% decline in retail sales in the Asia Pacific region, primarily due to intense competition and economic uncertainty in Japan and China.
Impact of Tariffs
New and increased tariffs resulted in $13 million of incremental costs in Q2 and are expected to increase in the second half of the year, with a total estimated impact of $50 million to $85 million for 2025.
LiveWire Performance
LiveWire recorded an operating loss of $19 million in the second quarter, with electric motorcycle sales down significantly, impacting overall company performance.
Company Guidance
During the Harley-Davidson 2025 Second Quarter Investor and Analyst Conference Call, a number of key metrics and strategic updates were provided. The company announced a significant transaction involving Harley-Davidson Financial Services (HDFS), forming strategic partnerships with KKR and PIMCO. The transaction involves KKR and PIMCO purchasing a 4.9% equity stake each in HDFS at approximately 1.75 times post-transaction book value. This deal is expected to generate $275 million to $300 million in incremental operating income for fiscal year 2025 and will result in a $1.25 billion cash distribution to Harley-Davidson, representing around 40% of its current market cap. The transaction will enable Harley-Davidson to reduce debt by $450 million and accelerate its $1 billion share buyback program, aiming to purchase $500 million in the second half of 2025. Additionally, Harley-Davidson plans to invest up to $300 million in future growth opportunities. The company also noted a 19% decline in consolidated revenue for Q2, driven by a planned reduction in motorcycle shipments and soft demand, with global motorcycle retail sales down 15%. Despite current challenges, Harley-Davidson is optimistic about future growth, highlighting the launch of a new small displacement motorcycle priced below $6,000, aimed at driving accessible and profitable growth.

LiveWire Group Financial Statement Overview

Summary
LiveWire Group is experiencing financial difficulties, with declining revenues, high operational losses, and cash flow challenges. Despite a strong equity position and low leverage, the company's profitability and liquidity issues present significant risks. The focus should be on improving operational efficiency and revenue growth to stabilize financial performance.
Income Statement
30
Negative
LiveWire Group has faced significant challenges in its income statement with negative gross profit margins and consistent net losses. The TTM data shows a gross loss, and the net profit margin is deeply negative at -36.71%. Revenue has also declined by 8.39% compared to the previous year, indicating a contracting topline. The EBIT and EBITDA margins are both negative, reflecting ongoing operational difficulties.
Balance Sheet
45
Neutral
The balance sheet shows some strengths, such as a positive equity ratio of 75.8%, indicating a solid capital base. However, the return on equity is negative due to substantial net losses. The debt-to-equity ratio is low at 0.01, suggesting low financial leverage, which is a positive in terms of financial risk.
Cash Flow
25
Negative
Cash flow analysis reveals poor performance with a negative free cash flow and operating cash flow. The free cash flow to net income ratio is negative, suggesting cash flow issues. There is no free cash flow growth, with a significant decline from the previous year, highlighting liquidity challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue24.40M26.63M38.02M46.83M35.81M30.86M
Gross Profit-10.82M-12.78M-5.77M2.90M-2.57M-24.96M
EBITDA-87.32M-83.84M-103.64M-74.09M-63.14M-72.33M
Net Income-89.55M-93.92M-109.55M-78.94M-68.29M-77.57M
Balance Sheet
Total Assets128.25M147.96M266.15M351.81M61.95M51.74M
Cash, Cash Equivalents and Short-Term Investments46.22M64.44M167.90M265.24M2.67M2.40M
Total Debt1.13M799.00K1.94M3.23M9.37M5.00M
Total Liabilities31.06M32.84M60.28M45.01M42.03M49.72M
Stockholders Equity97.19M115.11M205.86M306.80M19.93M2.02M
Cash Flow
Free Cash Flow-93.86M-101.93M-96.92M-103.76M-84.49M-56.96M
Operating Cash Flow-88.42M-93.86M-83.46M-89.68M-74.54M-53.71M
Investing Cash Flow-5.44M-8.07M-13.46M-14.08M-9.95M-3.24M
Financing Cash Flow-988.00K-1.44M-412.00K366.33M84.76M58.30M

LiveWire Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.28
Price Trends
50DMA
4.45
Negative
100DMA
3.13
Positive
200DMA
3.79
Negative
Market Momentum
MACD
-0.21
Positive
RSI
41.31
Neutral
STOCH
16.50
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LVWR, the sentiment is Negative. The current price of 3.28 is below the 20-day moving average (MA) of 3.71, below the 50-day MA of 4.45, and below the 200-day MA of 3.79, indicating a bearish trend. The MACD of -0.21 indicates Positive momentum. The RSI at 41.31 is Neutral, neither overbought nor oversold. The STOCH value of 16.50 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LVWR.

LiveWire Group Risk Analysis

LiveWire Group disclosed 96 risk factors in its most recent earnings report. LiveWire Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

LiveWire Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$1.75B15.8064.54%9.31%17.38%
61
Neutral
$16.98B10.44-7.45%3.24%1.51%-15.34%
58
Neutral
$241.13M-186.28%8.52%98.75%
57
Neutral
$294.70M-18.32%25.61%33.95%
41
Neutral
$6.23M-132.63%-47.62%8.33%
41
Neutral
$668.26M-70.02%-31.27%13.28%
40
Underperform
$1.38B90.29%57.34%-82.19%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LVWR
LiveWire Group
3.28
-2.95
-47.35%
BLBD
Blue Bird
55.34
7.82
16.46%
EVTV
Envirotech Vehicles
1.78
-15.82
-89.89%
NIU
Niu Technologies
3.78
1.98
110.00%
FFAI
Faraday Future Intelligent Electric
2.47
-6.05
-71.01%
LOT
Lotus Technology
2.03
-3.14
-60.74%

LiveWire Group Corporate Events

Executive/Board Changes
LiveWire Group Appoints New Head Accounting Officer
Neutral
Jul 11, 2025

On July 8, 2025, LiveWire Group, Inc. announced the appointment of Jennifer Hoover as Head Accounting Officer, effective July 14, 2025. Ms. Hoover, who has been with the company since 2023, previously held the position of Director of Financial Reporting and Accounting. The Human Resources Committee has adjusted her compensation package, increasing her base salary to $235,000, with additional incentives tied to her performance.

Executive/Board Changes
LiveWire Group Director John Garcia Resigns
Neutral
Jun 16, 2025

On June 12, 2025, John Garcia resigned from the Board of Directors of LiveWire Group, Inc. His resignation was not due to any disagreements with the company’s operations, policies, or practices, and the company expressed gratitude for his contributions since its inception.

Executive/Board Changes
LiveWire Group CFO Announces Resignation
Neutral
Jun 6, 2025

On June 6, 2025, Tralisa Maraj, the Chief Financial Officer of LiveWire Group, Inc., announced her resignation effective July 11, 2025, to allow for a smooth transition of her responsibilities before pursuing another opportunity outside the company.

Executive/Board ChangesShareholder Meetings
LiveWire Group Holds 2025 Annual Stockholders Meeting
Neutral
May 16, 2025

On May 14, 2025, LiveWire Group, Inc. held its 2025 Annual Meeting of Stockholders where two key proposals were voted on. The first proposal involved the election of director nominees, all of whom were elected for a one-year term. The second proposal was the ratification of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 01, 2025