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LiveWire Group (LVWR)
NYSE:LVWR
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LiveWire Group
(NYSE:LVWR)
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Rating:54Neutral
Price Target:
$4.50
▼(-5.66% Downside)
The overall stock score is primarily impacted by the company's poor financial performance, with significant operational and liquidity challenges. Positive technical indicators provide some support, but valuation concerns due to ongoing losses limit upside potential. Strategic initiatives discussed in the earnings call offer a cautiously optimistic outlook, but are not enough to offset the current financial difficulties.
LiveWire Group (LVWR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$937.19M
Dividend YieldN/A
Average Volume (3M)213.66K
Price to Earnings (P/E)―
Beta (1Y)2.84
Revenue Growth-31.27%
EPS Growth13.28%
CountryUS
Employees182
SectorConsumer Cyclical
Sector Strength84
IndustryAuto - Manufacturers
Share Statistics
EPS (TTM)-0.09
Shares Outstanding203,737,490
10 Day Avg. Volume290,631
30 Day Avg. Volume213,661
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market Cap0.97
Enterprise Value/Revenue37.22
Enterprise Value/Gross Profit-83.90
Enterprise Value/Ebitda-10.40
Forecast
1Y Price Target
$4.50Price Target Upside-5.66% Downside
Rating ConsensusHold
Number of Analyst Covering1
LiveWire Group Business Overview & Revenue Model
Company DescriptionLiveWire Group, Inc. engages in the manufacturing of electric motorcycles in North America, Europe/Middle East/Africa, and Asia Pacific regions. It offers its products under the LiveWire brand name. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin.
How the Company Makes MoneyLiveWire Group generates revenue through the sale of its electric motorcycles, which are positioned at a premium price point due to their advanced features and performance capabilities. Key revenue streams include direct sales to consumers via dealerships and online platforms, as well as potential revenue from accessories and merchandise associated with their motorcycle brand. Additionally, the company may engage in partnerships with other automotive and technology firms to enhance its product offerings or expand its market reach, contributing to its overall earnings through collaborative ventures and shared technologies.
LiveWire Group Earnings Call Summary
Earnings Call Date:Jul 30, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with significant strategic achievements such as the partnerships with KKR and PIMCO, a strong plan for debt reduction and share buybacks, and new product launches. However, these were offset by declines in revenue and sales, ongoing tariff challenges, and increased credit losses. Despite these challenges, the company's strategic moves and market share gains suggest a cautiously optimistic outlook.Q2-2025 Updates
Positive Updates
Strategic Partnerships with KKR and PIMCO
Harley-Davidson announced strategic partnerships with KKR and PIMCO for HDFS, involving a 1.75x post-transaction book valuation, providing flexibility and long-term growth potential.
HDFS Earnings Boost
The transaction is expected to boost HDFS earnings by $275 million to $300 million in operating income for 2025.
Debt Reduction and Share Buyback
The company plans to reduce its debt by $450 million and accelerate its $1 billion share buyback program, with $500 million in purchases planned for the second half of '25.
Launch of New Small Displacement Motorcycle
Harley-Davidson plans to launch a new small displacement motorcycle priced below $6,000, aiming for profitability and market expansion.
RevMAX Platform Growth
The RevMAX platform, including Adventure Touring and Sportster models, grew 16% year-over-year in North America.
LiveWire's Operating Loss Improvement
LiveWire delivered a 34% improvement in consolidated operating loss compared to Q2 '24.
Increase in Cruiser Market Share
In the U.S., Harley-Davidson gained 3 points of share in the Total Cruiser segment, growing to 53% market share in Q2 of '25 from 50% in Q2 of '24.
Negative Updates
Decline in Consolidated Revenue
Consolidated revenue for the second quarter declined 19%, driven by a planned reduction in motorcycle shipments and soft demand.
Decrease in Global Motorcycle Retail Sales
Global motorcycle retail sales were down 15% year-over-year.
Tariff and Economic Challenges
The fluid global tariff environment and negative consumer sentiment remain a challenge, with tariffs costing $17 million in the year-to-date period.
LiveWire Unit Sales Decline
LiveWire reported sales of 55 units in Q2, compared to 158 units in the prior year period.
Increase in Retail Credit Loss Ratio
HDFS's annualized retail credit loss ratio increased to 3.25% from 3.12% in the year-ago period.
Company Guidance
In the Harley-Davidson 2025 Second Quarter Investor and Analyst Conference Call, key guidance metrics were shared regarding the company's strategic initiatives and financial performance. The company announced a strategic partnership with KKR and PIMCO, valuing the HDFS business at approximately 1.75x post-transaction book value, and expects this partnership to significantly boost HDFS' go-forward ROE to the high 20s. The transaction is projected to enhance HDFS earnings by $275 million to $300 million in operating income for the year, with a planned distribution of approximately $1.25 billion in cash to HDI. Harley-Davidson also aims to reduce its debt by $450 million and accelerate its share buyback program with the intention to purchase $500 million in the second half of 2025. Additionally, the company plans to invest up to $300 million in future growth opportunities. Despite a 19% decline in consolidated revenue for Q2, driven by a 15% drop in global motorcycle retail sales, the company remains optimistic about future retail performance, particularly in North America, and is planning to introduce a new efficiency program leveraging technology and AI for cost savings.LiveWire Group Financial Statement Overview
Summary
LiveWire Group is experiencing financial difficulties, with declining revenues, high operational losses, and cash flow challenges. Despite a strong equity position and low leverage, the company's profitability and liquidity issues present significant risks. The focus should be on improving operational efficiency and revenue growth to stabilize financial performance.Income Statement
LiveWire Group has faced significant challenges in its income statement with negative gross profit margins and consistent net losses. The TTM data shows a gross loss, and the net profit margin is deeply negative at -36.71%. Revenue has also declined by 8.39% compared to the previous year, indicating a contracting topline. The EBIT and EBITDA margins are both negative, reflecting ongoing operational difficulties.30
Negative
Balance Sheet
The balance sheet shows some strengths, such as a positive equity ratio of 75.8%, indicating a solid capital base. However, the return on equity is negative due to substantial net losses. The debt-to-equity ratio is low at 0.01, suggesting low financial leverage, which is a positive in terms of financial risk.45
Neutral
Cash Flow
Cash flow analysis reveals poor performance with a negative free cash flow and operating cash flow. The free cash flow to net income ratio is negative, suggesting cash flow issues. There is no free cash flow growth, with a significant decline from the previous year, highlighting liquidity challenges.25
Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 24.40M | 26.63M | 38.02M | 46.83M | 35.81M | 30.86M |
| Gross Profit | -10.82M | -12.78M | -5.77M | 2.90M | -2.57M | -24.96M |
| EBITDA | -87.32M | -83.84M | -103.64M | -74.09M | -63.14M | -72.33M |
| Net Income | -89.55M | -93.92M | -109.55M | -78.94M | -68.29M | -77.57M |
Balance Sheet | ||||||
| Total Assets | 128.25M | 147.96M | 266.15M | 351.81M | 61.95M | 51.74M |
| Cash, Cash Equivalents and Short-Term Investments | 46.22M | 64.44M | 167.90M | 265.24M | 2.67M | 2.40M |
| Total Debt | 1.13M | 799.00K | 1.94M | 3.23M | 9.37M | 5.00M |
| Total Liabilities | 31.06M | 32.84M | 60.28M | 45.01M | 42.03M | 49.72M |
| Stockholders Equity | 97.19M | 115.11M | 205.86M | 306.80M | 19.93M | 2.02M |
Cash Flow | ||||||
| Free Cash Flow | -93.86M | -101.93M | -96.92M | -103.76M | -84.49M | -56.96M |
| Operating Cash Flow | -88.42M | -93.86M | -83.46M | -89.68M | -74.54M | -53.71M |
| Investing Cash Flow | -5.44M | -8.07M | -13.46M | -14.08M | -9.95M | -3.24M |
| Financing Cash Flow | -988.00K | -1.44M | -412.00K | 366.33M | 84.76M | 58.30M |
LiveWire Group Technical Analysis
Positive
4.77
Price Trends
4.09
Positive
3.86
Positive
3.48
Positive
Market Momentum
0.30
Positive
54.04
Neutral
24.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LVWR, the sentiment is Positive. The current price of 4.77 is above the 20-day moving average (MA) of 4.58, above the 50-day MA of 4.09, and above the 200-day MA of 3.48, indicating a bullish trend. The MACD of 0.30 indicates Positive momentum. The RSI at 54.04 is Neutral, neither overbought nor oversold. The STOCH value of 24.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for LVWR.
LiveWire Group Risk Analysis
LiveWire Group disclosed 96 risk factors in its most recent earnings report. LiveWire Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
LiveWire Group Peers Comparison
Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
59 Neutral | 361.75M | -18.82 | -20.75% | ― | 32.95% | 49.69% | |
54 Neutral | $937.19M | ― | -70.02% | ― | -31.27% | 13.28% | |
45 Neutral | 17.22M | -0.04 | -365.78% | ― | 11.73% | 74.79% | |
45 Neutral | 242.90M | -0.18 | -309.52% | ― | -43.10% | 98.55% | |
44 Neutral | 7.31M | -0.19 | -42.29% | ― | 2.97% | -11.17% | |
42 Neutral | 1.38B | -1.36 | 128.36% | ― | -1.96% | -17.69% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
* Consumer Cyclical Sector Average
Performance Comparison
LVWR
LiveWire Group
4.77
-1.19
-19.97%
WKHS
Workhorse Group
1.07
-9.75
-90.11%
EVTV
Envirotech Vehicles
2.03
-17.07
-89.37%
NIU
Niu Technologies
4.82
2.65
122.12%
FFAI
Faraday Future Intelligent Electric
1.51
-1.50
-49.83%
LOT
Lotus Technology
1.94
-2.92
-60.08%
LiveWire Group Corporate Events
Private Placements and FinancingBusiness Operations and Strategy
LiveWire Group Announces At-The-Market Sales Agreement
Neutral
Aug 22, 2025
On August 22, 2025, LiveWire Group, Inc. entered into an At-The-Market Issuance Sales Agreement with Mizuho Securities USA LLC, allowing the company to offer and sell up to $50 million of its common stock. This agreement provides LiveWire with flexibility in raising capital, as it can sell shares at its discretion, potentially impacting its financial strategy and market presence.
Executive/Board Changes
LiveWire Group Appoints New Head Accounting Officer
Neutral
Jul 11, 2025
On July 8, 2025, LiveWire Group, Inc. announced the appointment of Jennifer Hoover as Head Accounting Officer, effective July 14, 2025. Ms. Hoover, who has been with the company since 2023, previously held the position of Director of Financial Reporting and Accounting. The Human Resources Committee has adjusted her compensation package, increasing her base salary to $235,000, with additional incentives tied to her performance.
Executive/Board Changes
LiveWire Group Director John Garcia Resigns
Neutral
Jun 16, 2025
On June 12, 2025, John Garcia resigned from the Board of Directors of LiveWire Group, Inc. His resignation was not due to any disagreements with the company’s operations, policies, or practices, and the company expressed gratitude for his contributions since its inception.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.