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Niu Tech (NIU)
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Niu Technologies (NIU) AI Stock Analysis

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NIU

Niu Technologies

(NASDAQ:NIU)

Rating:59Neutral
Price Target:
$4.50
▲(1.35% Upside)
Niu Technologies' overall stock score is primarily influenced by its financial challenges and valuation concerns, which are offset by strong technical indicators and positive earnings call highlights. The company's domestic market success and improved profitability are significant positives, but overseas market challenges and negative valuation metrics weigh on the score.

Niu Technologies (NIU) vs. SPDR S&P 500 ETF (SPY)

Niu Technologies Business Overview & Revenue Model

Company DescriptionNiu Technologies designs, manufactures, and sells smart electric scooters in the People's Republic of China. The company offers NQi, MQi, UQi, and Gova series electric scooters and motorcycles; KQi series electric kick-scooters; NIU Aero and BQi series e-bikes; RQi and TQi series high-performance motorcycles; and YQi series hybrid motorcycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, sweaters and hoodies, jeans, hats, bags, jewelry, notebook, badges, key chain, and mugs; and performance upgrade components that comprises of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company, through its NIU app, offers online repair request, DIY repairs, service station locator, theft reporting, and smart services, as well as NIU cover, which provides insurance services; NIU Care that offers maintenance and reserve services in offline service stations; and NIU Wash, which provides free wash coupon on a monthly basis. Niu Technologies sells and services its products through city partners and franchised stores, distributors, and third-party e-commerce platforms and the company's online store. As of December 31, 2021, it operated through 338 city partners and 3,108 franchised stores in approximately 239 cities in the People's Republic of China; and 42 distributors in 50 countries internationally. Niu Technologies was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
How the Company Makes MoneyNiu Technologies generates revenue primarily through the sale of its electric scooters and motorcycles, which are marketed to both individual consumers and fleet operators. The company's revenue model includes direct sales through retail channels, online platforms, and partnerships with dealers and distributors. Key revenue streams consist of product sales, as well as after-sales services such as maintenance and repairs. The company also benefits from strategic partnerships with battery manufacturers and technology providers, which enhance its product offerings and optimize production costs. Additionally, NIU explores opportunities in ancillary services, such as software solutions for fleet management, contributing further to its earnings.

Niu Technologies Earnings Call Summary

Earnings Call Date:Aug 11, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 24, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. While there were significant achievements in sales growth, net profit, and successful product launches in China, the overseas market faced considerable challenges, particularly in the micromobility segment. Despite these challenges, the company's overall performance was strong, driven by domestic market success.
Q2-2025 Updates
Positive Updates
Strong Sales Volume Growth
Total sales volume reached 350,000 units, representing a 37% year-over-year increase. In China, sales volume surged by 54% to 318,000 units.
Revenue and Gross Margin Improvement
Revenue reached RMB 1.26 billion, a 34% year-over-year growth, with a gross margin of 20.1%, up 3.1 percentage points year-over-year.
Net Profit Achievement
Achieved a net profit of RMB 5.9 million, compared to a net loss in the previous year.
Successful Product Launches
Introduced new electric motorcycle models capturing significant market interest, accounting for 12% of total sales volume in Q2.
Successful Marketing Campaigns
Achieved RMB 1.06 billion in GMV during the 618 shopping campaign, a 128% year-over-year increase.
Negative Updates
Overseas Sales Decline
Overseas market recorded a 31,000 units, a 35% year-over-year decline, mainly due to U.S. tariffs and competition in Europe.
Increased Operating Expenses
Operating expenses for the second quarter were RMB 265 million, a 38% increase compared to last year.
Challenges in Micromobility Segment
Micromobility sales declined by 41% year-over-year, with significant challenges in the European and U.S. markets.
Company Guidance
During the Niu Technologies Second Quarter 2025 Earnings Conference Call, the company provided guidance projecting third-quarter revenue to be between RMB 1.4 billion and RMB 1.6 billion, indicating a 40% to 60% year-over-year increase. The company reported strong performance in the second quarter with a total sales volume of 350,000 units, marking a 37% year-over-year increase. Revenue for the quarter reached RMB 1.26 billion, a 34% increase compared to the previous year, and the gross margin improved to 20.1%, up 3.1 percentage points year-over-year. The company achieved net profit of RMB 5.9 million and highlighted product portfolio optimization and cost reduction as key drivers for the positive outcome. The China market showed significant growth, with sales volume increasing by 54% to 318,000 units, while overseas sales faced a 35% decline due to external pressures. Looking ahead, Niu Technologies remains optimistic about its growth potential, driven by product launches and channel expansion efforts.

Niu Technologies Financial Statement Overview

Summary
Niu Technologies faces financial challenges, particularly with profitability and cash flow stability. The income statement reflects ongoing operational losses, while the balance sheet shows declining equity. The cash flow statement highlights issues in generating consistent positive cash flow, which is critical for future growth and investments.
Income Statement
45
Neutral
Niu Technologies has experienced fluctuating revenue trends, with a recent increase from 2023 to 2024. However, the company's profitability metrics are concerning, with consistent negative net income and EBIT over the years, indicating operational challenges. The decline in gross profit margin from previous years, coupled with negative EBITDA and EBIT margins, highlights ongoing profitability issues.
Balance Sheet
60
Neutral
The balance sheet of Niu Technologies shows a moderate debt-to-equity ratio, indicating a reasonable leverage level. However, the declining stockholders' equity and the negative return on equity signal potential risks in generating shareholder value. The equity ratio suggests a balanced capital structure, yet the trend of decreasing equity is concerning.
Cash Flow
40
Negative
Niu Technologies' cash flow reveals significant challenges, with periods of negative free cash flow and operating cash flow. The absence of substantial free cash flow growth and inconsistent cash flow generation relative to net income indicate financial instability. This could hinder the company's capacity to reinvest and grow sustainably.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.47B3.29B2.65B3.17B3.70B2.44B
Gross Profit521.29M498.76M570.75M669.68M812.78M559.15M
EBITDA-137.19M-102.57M-132.54M53.43M374.50M247.36M
Net Income-177.25M-193.20M-271.84M-49.46M225.82M168.65M
Balance Sheet
Total Assets2.51B2.61B2.19B2.54B2.44B1.85B
Cash, Cash Equivalents and Short-Term Investments747.23M904.37M970.13M903.28M1.08B1.10B
Total Debt585.17M200.09M272.66M484.40M337.54M180.00M
Total Liabilities1.61B1.68B1.10B1.23B1.18B853.44M
Stockholders Equity896.98M931.28M1.09B1.31B1.26B993.37M
Cash Flow
Free Cash Flow0.00-67.46M14.80M-1.76B48.43M314.02M
Operating Cash Flow0.0052.29M93.74M-834.96M334.17M465.60M
Investing Cash Flow0.00-292.43M216.31M2.73B-295.06M-535.23M
Financing Cash Flow0.00100.27M-59.35M-121.94M6.25M-13.16M

Niu Technologies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.44
Price Trends
50DMA
3.89
Positive
100DMA
3.65
Positive
200DMA
3.00
Positive
Market Momentum
MACD
0.19
Positive
RSI
53.97
Neutral
STOCH
16.14
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NIU, the sentiment is Positive. The current price of 4.44 is above the 20-day moving average (MA) of 4.42, above the 50-day MA of 3.89, and above the 200-day MA of 3.00, indicating a bullish trend. The MACD of 0.19 indicates Positive momentum. The RSI at 53.97 is Neutral, neither overbought nor oversold. The STOCH value of 16.14 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for NIU.

Niu Technologies Risk Analysis

Niu Technologies disclosed 85 risk factors in its most recent earnings report. Niu Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
Our business is subject to seasonal and quarterly fluctuations, and if our sales fall below our forecasts, our overall financial condition and results of operations could be adversely affected. Q4, 2023
2.
Rising international political tension, including changes in U.S. and international trade policies, particularly with regard to China, may adversely impact our business and operating results. Q4, 2023

Niu Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$17.87B13.25-4.88%3.05%1.25%-14.67%
59
Neutral
$340.70M-15.19%32.95%49.69%
46
Neutral
$7.98M-189.10%2.97%-11.17%
45
Neutral
$20.29M-201.87%11.73%74.79%
45
Neutral
$327.43M-320.23%-43.10%98.55%
40
Neutral
$28.10M-31.82%7.86%-22.19%
38
Underperform
$8.38M-119.04%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NIU
Niu Technologies
4.44
2.60
141.30%
WKHS
Workhorse Group
1.29
-6.49
-83.42%
CENN
Cenntro Electric Group
0.52
-0.68
-56.67%
EVTV
Envirotech Vehicles
2.16
-13.74
-86.42%
FFAI
Faraday Future Intelligent Electric
2.09
-3.15
-60.11%
PEVMD
Phoenix Motor
0.88
-1.42
-61.74%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025