The earnings call reflects a positive sentiment with strong growth in the China market and improved financial performance. However, the overseas market, particularly in the U.S. and Europe, faced significant challenges. Despite these hurdles, the company's strategic initiatives and product launches have positioned it well for continued growth.

Company Guidance -

Q3 2025

During the second quarter of 2025, Niu Technologies reported a strong performance with a total sales volume of 350,000 units, marking a 37% year-over-year increase. The China market saw a 54% rise in sales volume to 318,000 units, while overseas sales recorded a 31,000-unit decrease, primarily due to U.S. tariffs and competition in Europe. Revenue reached RMB 1.26 billion, a 34% year-over-year growth, with a gross margin of 20.1%, up 3.1% from the previous year. The company achieved a net profit of RMB 5.9 million. Niu Technologies continues to focus on product portfolio optimization, technology innovation, and market expansion, with plans to add 1,000 stores in 2025. For the third quarter, the company projects revenue between RMB 1.4 billion and RMB 1.6 billion, representing a 40% to 60% increase from the previous year.

Significant Sales Growth in China

Total sales volume reached 350,000 units, a 37% year-over-year increase. China market sales surged by 54% to 318,000 units, with revenue growth from scooters increasing by 45% compared to the previous year.

Improved Financial Performance

Revenue reached RMB 1.26 billion, a 34% year-over-year growth. The gross margin stood at 20.1%, up 3.1% year-over-year, driven by product portfolio optimization and cost reduction.

Success in Product Launches and Brand Strategy

New models introduced such as NX Pro Electric Motorcycle and NXL, NL, and FX Pro contributed to sales growth. High-impact marketing and sales events like the 618 shopping campaign resulted in a 128% year-over-year GMV surge.

Strong Cash Flow and Financial Position

Operating cash inflow amounted to RMB 519 million, with ending cash and short-term investments at RMB 1.4 billion.

Niu Technologies (NIU) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

NIU Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 24, 2025	2025 (Q3)	- / -	-0.036	―	―	―
Aug 11, 2025	2025 (Q2)	- / <0.01	-0.022	143.75% (+0.03)
May 19, 2025	2025 (Q1)	- / -0.07	-0.096	28.99% (+0.03)
Mar 17, 2025	2024 (Q4)	- / -0.06	-0.116	44.58% (+0.05)
Nov 18, 2024	2024 (Q3)	- / -0.04	-0.071	49.02% (+0.03)
Aug 12, 2024	2024 (Q2)	- / -0.02	-0.001	-1500.00% (-0.02)
May 20, 2024	2024 (Q1)	- / -0.10	-0.054	-76.92% (-0.04)
Mar 18, 2024	2023 (Q4)	- / -0.12	-0.033	-245.83% (-0.08)
Nov 20, 2023	2023 (Q3)	- / -0.07	0.003	-2650.00% (-0.07)
Aug 14, 2023	2023 (Q2)	- / >-0.01	0.013	-111.11% (-0.01)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

NIU Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 11, 2025	$3.85	$4.30	+11.69%
May 19, 2025	$3.83	$3.36	-12.27%
Mar 17, 2025	$2.72	$3.51	+29.04%
Nov 18, 2024	$1.99	$1.98	-0.50%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.