Dealer Inventory Reduction Exceeded Target
Global dealer inventory declined 17% year-over-year (exceeding the 10% target); North America dealer inventory down 16% and international dealer inventory down 20%, improving dealer starting positions for 2026.
North America Retail Momentum in Q4
North American Q4 retail sales of new motorcycles increased 5% (15,847 units) with positive December acceleration and early indications of improving dealer profitability.
HDFS Full-Year Earnings Strength (Post-Transaction)
Harley-Davidson Financial Services delivered record full-year operating income of $490 million (up from $248 million prior year) driven by transaction-related impacts and favorable provision for credit losses, despite Q4 discrete costs.
Strong Liquidity and Capital Actions
Cash and cash equivalents ended at $3.1 billion (up $1.5 billion year-over-year). The HDFS transaction enabled a $1.0 billion dividend to HDI, and the company repurchased $347 million of shares in FY2025 (~11% of 12/31/2024 shares outstanding).
Planned Structural Cost Savings
Company expects at least $150 million of annual run-rate savings (impacting 2027 and beyond) from a rigorous end-to-end cost and operating expense review; some savings expected to begin in back half of 2026.
LiveWire Momentum and Reduced Losses
LiveWire reported improved performance with Q4 operating loss of $18 million (roughly $8 million favorable to prior year), record retail quarters for EV motorcycles, and unit growth/expansion initiatives ahead of the Honcho launch.
Product and Brand Repositioning Underway
Management is implementing portfolio actions to widen accessibility (more affordable motorcycles, new '26 launches including redesigned trike and limited models), refocusing on customization/P&A and more optimistic brand storytelling to reignite demand.