Market ReceptionThe novel daily presbyopia eye drop VIZZ is anticipated to have a strong reception among patients and specialists as an alternative to traditional reading glasses.
Marketing StrategyThe stock is seen as a very attractive entry point with the DTC campaign featuring Sarah Jessica Parker as brand spokesperson set to begin.
Product LaunchThe commercial availability of Vizz marks Lenz's transition into a commercial-stage company with a best-in-class profile for the large, untapped market of presbyopia.