FDA ApprovalVIZZ was approved by the FDA on July 31 and became commercially available at the start of October, with broad commercial availability expected by mid-November.
Marketing CampaignThere is enthusiasm about the prospective near-term impacts from starting the discussed DTC campaign featuring Sarah Jessica Parker, which is believed to generate public buzz for the novel VIZZ product.
Product EfficacyVIZZ demonstrates a significant efficacy profile with 91% of patients improving near vision by at least two lines within 30 minutes, without compromising distance vision.