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Jones Soda Co. (JSDA)
:JSDA
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Jones Soda
(OTC:JSDA)
Rating:39Underperform
Price Target:
$0.00
▼(-100.00%Downside)
Jones Soda (JSDA) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$20.52M
Dividend YieldN/A
Average Volume (3M)201.97K
Price to Earnings (P/E)―
Beta (1Y)0.84
Revenue Growth5.43%
EPS Growth-86.27%
CountryUS
Employees27
SectorConsumer Defensive
Sector Strength55
IndustryBeverages - Non-Alcoholic
Share Statistics
EPS (TTM)-0.01
Shares Outstanding116,594,720
10 Day Avg. Volume319,379
30 Day Avg. Volume201,967
Financial Highlights & Ratios
PEG Ratio-0.03
Price to Book (P/B)2.12
Price to Sales (P/S)0.00
P/FCF Ratio-4.17
Enterprise Value/Market Cap0.86
Enterprise Value/Revenue0.23
Enterprise Value/Gross Profit4.51
Enterprise Value/Ebitda-0.57
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
Jones Soda Business Overview & Revenue Model
Company DescriptionJones Soda Co. (JSDA) is a unique beverage company that operates in the non-alcoholic beverage sector. The company is renowned for its premium craft soda offerings, which are characterized by bold flavors and vibrant packaging featuring photos submitted by consumers. Jones Soda's core product range includes a variety of sodas, sparkling waters, and related beverages marketed primarily in North America. The company is headquartered in Seattle, Washington, and has built a brand identity centered around creativity and consumer engagement.
How the Company Makes MoneyJones Soda Co. generates revenue through the sale of its craft sodas and related beverage products. These products are distributed across various retail channels, including grocery stores, convenience stores, and specialty outlets. The company capitalizes on its strong brand presence and consumer loyalty to drive sales. Key revenue streams include direct sales to retailers and distributors, as well as online sales through its e-commerce platform. Additionally, Jones Soda engages in strategic partnerships and collaborations that enhance its market reach and visibility. The company's unique approach of involving consumers in the branding process, such as featuring consumer-submitted photos on its soda labels, contributes significantly to customer engagement and brand differentiation, supporting its revenue generation efforts.
Jones Soda Earnings Call Summary
Earnings Call Date:May 15, 2025
(Q4-2024)
| % Change Since: -22.73%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
While the company experienced significant revenue growth and expansion in product offerings and distribution networks, it faced challenges with decreased gross profit margins, increased operating expenses, and a larger net loss. Despite these setbacks, efforts have been made to secure new credit facilities and focus on high-growth areas, suggesting optimism for future growth potential.Q4-2024 Updates
Positive Updates
Revenue Growth
Net revenue increased 15% to $19.1 million in 2024 compared to $16.7 million in the prior year.
Beverage Segment Growth
The beverage segment saw strong growth with net revenues of $17.8 million in 2024, a 15.6% increase over the prior period.
Hemp-Derived HD9 Products
Generated $1.7 million in net revenues during the year, compared to nil in 2023.
Distribution Expansion
Increased distribution network to 81 partners, driving penetration in key national and regional retailers across 37 states.
Product Innovation
Introduction of Zero Colas and Fiesta Jones, focusing on consumer preferences and health trends.
Adult Beverage Growth
Mary Jones business saw nearly 150% year-over-year growth, with expansion into new states like Missouri.
New Credit Facility
Secured a new $5 million revolving credit facility to support growth initiatives.
Negative Updates
Decreased Gross Profit Margin
Gross profit as a percentage of revenue decreased from 29.1% to 21.3%, primarily due to a $1.2 million inventory impairment charge.
Increased Operating Expenses
Total operating expenses rose to $14 million in 2024 from $9.7 million in 2023, driven by increased marketing and legal expenses.
Net Loss Increase
Net loss increased to $9.9 million or $0.09 a share, compared to a net loss of $4.9 million or $0.05 a share in 2023.
Negative Adjusted EBITDA
Adjusted EBITDA was negative $8.7 million compared to negative $4.6 million, including one-time expenses and increased sales and marketing costs.
Company Guidance
During the Jones Soda Co. earnings call, the company provided detailed financial guidance and strategic initiatives for 2025. Jones Soda Co. reported a net revenue increase of 15% to $19.1 million in 2024, driven primarily by a 15.6% growth in their beverage segment. However, the company faced a net loss of $9.9 million, compared to a $4.9 million loss the previous year, partly due to a $1.2 million inventory impairment and $1 million in legal expenses. Adjusted EBITDA was negative $8.7 million, influenced by one-time costs and increased marketing spend of $3.1 million. Looking forward, the company plans to focus on core soda, modern soda, and adult beverage categories, aiming for predictable, profitable growth. Furthermore, Jones Soda Co. secured a $5 million revolving credit facility to support its expansion efforts. CEO Scott Harvey and CFO Brian Meadows emphasized operational improvements, cost management, and strategic investments to drive long-term shareholder value.Jones Soda Financial Statement Overview
Summary
Jones Soda faces significant financial challenges, with declining gross profit margins and consistent negative EBIT and net profit margins. Despite eliminating debt, the decrease in stockholders' equity and negative free cash flow highlight ongoing liquidity concerns.Income Statement
Jones Soda has exhibited fluctuating revenue growth over the years, with a recent decline from 2022 to 2023. The gross profit margin decreased from 2022 to 2023, indicating increased cost pressures. The company has consistently posted negative EBIT and net profit margins, reflecting ongoing profitability challenges.35
Negative
Balance Sheet
The balance sheet shows a decreasing trend in stockholders' equity, which could indicate a weakening financial position. The company has managed to eliminate its total debt by 2023, improving its debt-to-equity ratio, but the equity ratio has also declined, suggesting increased reliance on liabilities.45
Neutral
Cash Flow
Jones Soda has consistently generated negative free cash flow, though the deficit widened in 2023. Operating cash flow has not been sufficient to cover net income losses, indicating potential liquidity issues. Despite negative cash flow, the company has received substantial financing inflows.40
Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 18.76M | 19.16M | 16.67M | 19.09M | 14.79M | 11.89M |
| Gross Profit | 3.90M | 4.08M | 4.86M | 5.14M | 4.40M | 2.68M |
| EBITDA | -9.35M | -9.80M | -4.76M | -5.58M | -1.39M | -2.68M |
| Net Income | -9.60M | -9.89M | -4.85M | -6.40M | -1.81M | -3.00M |
Balance Sheet | ||||||
| Total Assets | 9.83M | 8.52M | 9.91M | 15.10M | 11.15M | 9.05M |
| Cash, Cash Equivalents and Short-Term Investments | 735.00K | 1.53M | 3.87M | 7.97M | 4.67M | 4.61M |
| Total Debt | 0.00 | 490.00K | 357.00K | 612.00K | 2.78M | 2.20M |
| Total Liabilities | 8.44M | 6.37M | 2.36M | 3.33M | 6.53M | 4.67M |
| Stockholders Equity | 1.40M | 2.16M | 7.55M | 11.77M | 4.62M | 4.38M |
Cash Flow | ||||||
| Free Cash Flow | -6.68M | -5.92M | -3.89M | -5.99M | -2.56M | -1.75M |
| Operating Cash Flow | -6.65M | -5.89M | -3.82M | -5.96M | -2.53M | -1.53M |
| Investing Cash Flow | -27.00K | -27.00K | -73.00K | 100.00K | -31.00K | -214.00K |
| Financing Cash Flow | 4.66M | 3.67M | -246.00K | 9.21M | 2.61M | 329.00K |
Jones Soda Technical Analysis
Negative
0.17
Price Trends
0.20
Negative
0.22
Negative
0.23
Negative
Market Momentum
>-0.01
Negative
46.09
Neutral
48.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Negative. The current price of 0.17 is below the 20-day moving average (MA) of 0.18, below the 50-day MA of 0.20, and below the 200-day MA of 0.23, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 46.09 is Neutral, neither overbought nor oversold. The STOCH value of 48.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JSDA.
Jones Soda Risk Analysis
Jones Soda disclosed 47 risk factors in its most recent earnings report. Jones Soda reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Jones Soda Peers Comparison
Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $2.09B | 36.16 | 24.86% | ― | 8.01% | 11.26% | |
68 Neutral | ¥197.59B | 21.30 | 8.29% | 2.34% | 5.00% | 2.97% | |
54 Neutral | $270.17M | ― | -28.87% | ― | -6.83% | 19.09% | |
52 Neutral | $348.36M | ― | -85.68% | ― | 4.56% | 57.03% | |
47 Neutral | $38.25M | ― | -1514.12% | ― | -61.03% | 5.63% | |
39 Underperform | $20.52M | ― | -241.35% | ― | 5.43% | -86.27% | |
39 Underperform | $60.02M | ― | -117.82% | ― | 22.04% | -21.72% |
* Consumer Defensive Sector Average
Performance Comparison
JSDA
Jones Soda
0.18
-0.34
-65.38%
BRFH
Barfresh Food Group
3.35
-0.11
-3.18%
SHOT
Safety Shot
0.43
-0.63
-59.43%
OTLY
Oatly Group
12.08
-6.32
-34.35%
ZVIA
Zevia PBC
3.06
2.39
356.72%
COCO
Vita Coco Company
36.81
8.96
32.17%
Jones Soda Corporate Events
M&A TransactionsBusiness Operations and Strategy
Jones Soda Sells Subsidiaries to MJ Reg Disruptors
Neutral
Jun 30, 2025
On June 19, 2025, Jones Soda Co. completed the sale of its wholly-owned subsidiaries, Mary Jones Holdings, Inc. and Mary Jones Beverage (Canada) Inc., to MJ Reg Disruptors, LLC for $3,000,000. This transaction includes a secured promissory note and a trademark license agreement, allowing MJ Holdings to use the licensed IP for cannabis products. The sale is part of Jones Soda’s strategic move to streamline operations and focus on core business areas, with potential implications for its market positioning in the cannabis-infused beverage sector.
Private Placements and Financing
Jones Soda Issues Promissory Note to Chairman
Neutral
May 12, 2025
On May 7, 2025, Jones Soda Co. issued an unsecured promissory note to Paul Norman, the Chairman of the Company’s board, amounting to $450,000. The note, which matures on October 10, 2025, carries an interest rate of 12% per annum, with a loan origination fee of $22,000 also payable on the maturity date.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.