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Jones Soda Co. (JSDA)
OTHER OTC:JSDA
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Jones Soda (JSDA) AI Stock Analysis

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JSDA

Jones Soda

(OTC:JSDA)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
$0.00
▼(-100.00% Downside)
Jones Soda's overall score reflects significant financial challenges, including negative profitability and cash flow issues. While the earnings call showed some positive strategic moves, such as a net income turnaround and distribution expansion, the ongoing revenue decline and negative adjusted EBITDA remain concerns. Technical indicators suggest neutral momentum, and the valuation is unattractive due to a negative P/E ratio.

Jones Soda (JSDA) vs. SPDR S&P 500 ETF (SPY)

Jones Soda Business Overview & Revenue Model

Company DescriptionJones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States, Canada, and internationally. The company provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is headquartered in Seattle, Washington.
How the Company Makes MoneyJones Soda generates revenue primarily through the sale of its beverages, which are distributed through various channels including retail stores, restaurants, and online platforms. Key revenue streams include direct sales to consumers and partnerships with distributors that enable broader market access. The company also engages in co-branding and promotional partnerships, which not only enhance brand visibility but also create additional revenue opportunities. Seasonal and limited-edition products contribute to sales spikes, particularly during holidays and special events, while their unique marketing approach fosters customer loyalty and repeat purchases.

Jones Soda Earnings Call Summary

Earnings Call Date:Aug 15, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call indicated a mix of positive and negative developments. While there was significant progress in operational efficiency, distribution expansion, and a notable turnaround to net income, the decrease in net revenue and gross profit margin along with continued negative adjusted EBITDA point to ongoing challenges.
Q2-2025 Updates
Positive Updates
Completion of Cannabis Business Divestiture
Jones Soda completed the divestiture of its cannabis business, generating $3 million in proceeds, enabling a sharper focus on core beverage operations.
Expansion of Distribution Network
In Q2 2025, Jones Soda signed 15 new distributors and expanded its presence into an additional 800 distribution channels.
Strong Growth in HD9 THC Products
The HD9 THC products generated $0.8 million in revenue during the second quarter of 2025 compared to $0.6 million in the second quarter of 2024.
Reduction in Operating Expenses
Total operating expenses decreased 37% to $2.4 million in Q2 2025 compared to $4.0 million in the year-ago period.
Net Income Turnaround
Jones Soda reported a net income of $2.6 million or $0.02 a share in Q2 2025 compared to a net loss of $1.6 million or $0.02 loss per share in the previous period.
Negative Updates
Decrease in Net Revenue
Net revenue in Q2 2025 was $4.9 million compared to $6.7 million in the year-ago period, primarily due to the loss of a discount market customer and a previous pipeline fill.
Gross Profit Margin Decline
Gross profit as a percentage of revenue was 33.3% compared to 34.3% in the prior year period.
Adjusted EBITDA Remains Negative
Adjusted EBITDA improved to negative $571,000 compared to a loss of $1.1 million in the previous period.
Company Guidance
During the second quarter of 2025, Jones Soda reported significant strategic movements, including the completion of a $3 million divestiture of its cannabis business, while maintaining its HD9 THC product line. The company announced net revenue of $4.9 million, a decrease from $6.7 million in the previous year, attributed to a one-time pipeline fill in early 2024 and the loss of a discount market customer. Despite this, the beverage segment saw growth from hemp-derived HD9 products, generating $0.8 million in Q2 2025 up from $0.6 million in Q2 2024. Gross profit margin was maintained at 33.3%, down slightly from 34.3% the previous year, due to cost reduction efforts. Operating expenses were reduced by 37% to $2.4 million. The company achieved a net income of $2.6 million, reversing a $1.6 million loss from the prior year, largely due to the cannabis business sale and operational cost reductions. Adjusted EBITDA improved by 48%, showing a loss of $571,000 compared to $1.1 million previously. Looking forward, Jones Soda plans to drive growth through expanded distribution networks and new product launches, including zero-sugar variations of its soda and HD9 THC products, and continues to focus on operational excellence and innovation.

Jones Soda Financial Statement Overview

Summary
Jones Soda faces significant financial challenges, with declining revenue and profitability. The balance sheet shows reduced leverage but declining equity, and cash flow issues persist despite financing inflows.
Income Statement
35
Negative
Jones Soda has exhibited fluctuating revenue growth over the years, with a recent decline from 2022 to 2023. The gross profit margin decreased from 2022 to 2023, indicating increased cost pressures. The company has consistently posted negative EBIT and net profit margins, reflecting ongoing profitability challenges.
Balance Sheet
45
Neutral
The balance sheet shows a decreasing trend in stockholders' equity, which could indicate a weakening financial position. The company has managed to eliminate its total debt by 2023, improving its debt-to-equity ratio, but the equity ratio has also declined, suggesting increased reliance on liabilities.
Cash Flow
40
Negative
Jones Soda has consistently generated negative free cash flow, though the deficit widened in 2023. Operating cash flow has not been sufficient to cover net income losses, indicating potential liquidity issues. Despite negative cash flow, the company has received substantial financing inflows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue16.50M19.16M16.67M19.09M14.79M11.89M
Gross Profit2.97M4.08M4.86M5.14M4.40M2.68M
EBITDA-5.07M-9.80M-4.76M-5.58M-1.39M-2.68M
Net Income-5.42M-9.89M-4.85M-6.40M-1.81M-3.00M
Balance Sheet
Total Assets11.94M8.52M9.91M15.10M11.15M9.05M
Cash, Cash Equivalents and Short-Term Investments650.00K1.53M3.87M7.97M4.67M4.61M
Total Debt1.29M490.00K357.00K612.00K2.78M2.20M
Total Liabilities7.60M6.37M2.36M3.33M6.53M4.67M
Stockholders Equity4.34M2.16M7.55M11.77M4.62M4.38M
Cash Flow
Free Cash Flow-6.06M-5.92M-3.89M-5.99M-2.56M-1.75M
Operating Cash Flow-6.03M-5.89M-3.82M-5.96M-2.53M-1.53M
Investing Cash Flow594.00K-27.00K-73.00K100.00K-31.00K-214.00K
Financing Cash Flow4.30M3.67M-246.00K9.21M2.61M329.00K

Jones Soda Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.18
Price Trends
50DMA
0.18
Positive
100DMA
0.18
Positive
200DMA
0.20
Negative
Market Momentum
MACD
<0.01
Negative
RSI
53.52
Neutral
STOCH
21.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Positive. The current price of 0.18 is above the 20-day moving average (MA) of 0.17, above the 50-day MA of 0.18, and below the 200-day MA of 0.20, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 53.52 is Neutral, neither overbought nor oversold. The STOCH value of 21.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JSDA.

Jones Soda Risk Analysis

Jones Soda disclosed 11 risk factors in its most recent earnings report. Jones Soda reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Jones Soda Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$2.43B36.8624.02%23.12%16.20%
$20.33B14.63-3.31%3.23%1.93%-12.26%
$176.88M-22.11%-1.08%54.50%
$20.75M-3.69-109.67%-18.11%6.65%
$474.97M-180.66%4.47%42.22%
$41.81M-111.07%-63.00%56.93%
$52.44M-16.60-161.48%24.52%-7.31%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JSDA
Jones Soda
0.18
-0.08
-30.77%
BRFH
Barfresh Food Group
3.29
0.76
30.04%
BNKK
Bonk
0.22
-0.82
-78.85%
OTLY
Oatly Group
15.79
-0.21
-1.31%
ZVIA
Zevia PBC
2.36
1.20
103.45%
COCO
Vita Coco Company
41.18
9.21
28.81%

Jones Soda Corporate Events

Product-Related Announcements
Jones Soda and Bethesda Softworks Launch Fallout-Themed Soda Packs
Positive
Oct 28, 2025

Jones Soda Co. has partnered with Bethesda Softworks to launch limited-edition collector’s packs themed around the popular Fallout video game franchise. The collaboration includes the Vault-Tec Supply Pack and Sunset Sarsaparilla 4-Pack, featuring game-inspired soda flavors and collectibles, which have generated significant excitement among fans. The initial release at select Costco locations in the Northeast saw rapid sell-outs, prompting Jones Soda to work with Costco to replenish supplies and expand distribution. The launch has set a single-day online sales record for Jones Soda, highlighting the strong demand and enthusiasm from the Fallout community.

Executive/Board Changes
Jones Soda Grants CFO Stock Options in Incentive Plan
Neutral
Sep 12, 2025

On September 9, 2025, Jones Soda Co. agreed to grant its CFO, Brian Meadows, options to purchase 750,000 common shares under the company’s 2022 Omnibus Equity Incentive Plan. The stock options will be granted within 30 days after the company’s Board of Directors confirms milestone completion, with vesting over three years contingent on Meadows’ continued employment.

Jones Soda Co. Earnings Call Reveals Mixed Results
Sep 1, 2025

The recent earnings call for Jones Soda Co. presented a mixed bag of developments. While the company showcased significant strides in operational efficiency and distribution expansion, alongside a notable turnaround to net income, challenges persist with a decrease in net revenue and gross profit margin, as well as continued negative adjusted EBITDA.

Business Operations and Strategy
Jones Soda to Present at 2025 Gateway Conference
Positive
Aug 28, 2025

Jones Soda Co. announced its participation in the 2025 Gateway Conference, scheduled for September 3-4 at the Four Seasons Hotel in San Francisco. CEO Scott Harvey and CFO Brian Meadows will present on September 3 and engage in one-on-one meetings with investors and analysts. This participation highlights Jones Soda’s proactive engagement with the investment community, potentially enhancing its visibility and investor relations.

Business Operations and StrategyProduct-Related Announcements
Jones Soda Co. Expands Southeast Presence with Costco Launch
Positive
Aug 26, 2025

Jones Soda Co. has expanded its presence in the club channel by launching a limited-time offering in select Costco Wholesale warehouses across the Southeast U.S. and Puerto Rico. This strategic move is part of the company’s broader retail growth strategy, aiming to increase its footprint in high-visibility retail environments. The launch includes a 12-pack variety case of popular flavors, designed to attract both loyal and new customers. This expansion not only demonstrates the scalability of Jones Soda’s brand but also aligns with its efforts to diversify its product portfolio and meet evolving consumer needs.

Jones Soda Co. Maintains Steady Risk Profile: No New Challenges in 2024
Aug 16, 2025

Jones Soda Co. has reported that there have been no material changes in the risk factors outlined in their Annual Report on Form 10-K for the year ending December 31, 2024. This suggests that the company continues to face the same potential challenges and uncertainties as previously identified, without any significant new risks emerging. Stakeholders should remain vigilant and consider these persistent risks when evaluating the company’s future performance and strategic decisions. The stability in risk factors may indicate a steady operational environment, but it also underscores the importance of ongoing risk management efforts.

Jones Soda Co. Reports Turnaround in Latest Earnings
Aug 16, 2025

Jones Soda Co., a company known for its unique and premium beverages, operates primarily in the non-alcoholic beverage industry, distributing its products across the United States and Canada. In its latest earnings report, Jones Soda Co. highlighted a significant turnaround with a net income of $1.8 million for the first half of 2025, compared to a net loss of $2.7 million in the same period last year. The company reported a decrease in net revenue to $9.1 million from $11.2 million year-over-year, but managed to reduce its operating expenses significantly. Key financial metrics reveal a gross profit of $3.0 million and a notable gain from the disposition of its cannabis beverage subsidiaries, contributing to the positive net income. Despite the revenue decline, the company’s strategic shift to higher-margin products and cost management efforts have shown promising results. Looking forward, Jones Soda Co. aims to continue its focus on operational efficiency and product innovation to sustain its financial recovery.

Business Operations and StrategyFinancial Disclosures
Jones Soda Reports Positive Q2 2025 Results Amid Strategic Shift
Positive
Aug 15, 2025

Jones Soda Co. reported a net income of $2.6 million for the second quarter of 2025, a significant turnaround from a net loss in the previous year, primarily due to the sale of its cannabis beverage business and cost management efforts. Despite a decline in revenue to $4.9 million from $6.7 million, the company is focusing on expanding its core beverage business, optimizing operations, and capitalizing on growth opportunities in the soda market through strategic partnerships and new product launches.

Business Operations and StrategyFinancial Disclosures
Jones Soda Co. Announces Q2 2025 Financial Results Conference Call
Neutral
Aug 7, 2025

Jones Soda Co. has announced a conference call scheduled for August 15, 2025, to discuss its financial and operational results for the second quarter of 2025. This call, hosted by CEO Scott Harvey and CFO Brian Meadows, will provide insights into the company’s performance and strategic direction, potentially impacting stakeholders’ perceptions and the company’s market positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025