Jones Soda (JSDA) AI Stock Analysis

• Market Cap: $33.36M
• Dividend Yield: N/A
• Average Volume (3M): 89.02K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.62
• Revenue Growth: -15.47%
• EPS Growth: 44.50%
• Country: US
• Employees: 27
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): -0.01
• Shares Outstanding: 117,671,600
• 10 Day Avg. Volume: 95,182
• 30 Day Avg. Volume: 89,016
• PEG Ratio: -0.02
• Price to Book (P/B): 8.08
• Price to Sales (P/S): 0.91
• P/FCF Ratio: -2.94
• Enterprise Value/Market Cap: 0.62
• Enterprise Value/Revenue: 1.23
• Enterprise Value/Gross Profit: 6.13
• Enterprise Value/Ebitda: -5.34
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: $0.27 ▲(3.08% Upside)

Jones Soda's overall score is primarily influenced by its financial challenges, despite positive earnings call insights and strategic corporate events. The technical analysis suggests moderate market confidence, but valuation concerns due to negative profitability weigh on the score.

Positive Factors

Revenue Growth

The 15% revenue growth indicates strong demand for Jones Soda's products, driven by successful strategic partnerships and product expansion, which is crucial for long-term business sustainability.

Improved Gross Margin

The significant improvement in gross margins reflects better cost management and operational efficiencies, enhancing the company's profitability potential over the long term.

Leadership Expansion

The expansion of the leadership team with experienced executives is likely to strengthen strategic execution and market presence, supporting long-term growth initiatives.

Negative Factors

Negative Cash Flow

Persistent negative cash flow indicates ongoing liquidity challenges, which could limit the company's ability to invest in growth opportunities and maintain operations without external financing.

Regulatory Challenges

Regulatory changes in hemp products could impact product offerings and revenue streams, necessitating strategic adjustments and contingency planning to mitigate risks.

Net Losses

Ongoing net losses, despite improvements, highlight the company's struggle to achieve profitability, which is critical for long-term financial health and investor confidence.

Jones Soda Business Overview & Revenue Model

Company Description

Jones Soda Co. is a beverage company known for its distinctive, flavored sodas and creative packaging. Founded in 1986 and headquartered in Seattle, Washington, Jones Soda operates in the non-alcoholic beverage sector, primarily focusing on craft sodas made with real cane sugar, unique flavors, and vibrant label designs often featuring consumer-submitted photographs. The company also offers a variety of other beverages, including energy drinks and cream sodas, catering to a diverse consumer base looking for innovative and flavorful options.

How the Company Makes Money

Jones Soda generates revenue primarily through the sale of its beverages, which are distributed through various channels, including grocery stores, convenience stores, and online retailers. The company's revenue model is driven by product sales, which encompass a range of flavored sodas and related beverages. Key revenue streams include direct sales to retailers, wholesale distribution, and online sales through its e-commerce platform. Additionally, Jones Soda has engaged in partnerships and collaborations with various brands and events, which help enhance its market presence and drive sales. The company's unique marketing strategies, including user-generated content and community engagement, also contribute to brand loyalty and repeat purchases, further bolstering its earnings.

Jones Soda Financial Statement Overview

Summary

Jones Soda faces significant financial challenges with fluctuating revenue, negative profit margins, and negative free cash flow. Despite eliminating debt, equity depletion and liquidity issues persist.

Income Statement

Jones Soda has exhibited fluctuating revenue growth over the years, with a recent decline from 2022 to 2023. The gross profit margin decreased from 2022 to 2023, indicating increased cost pressures. The company has consistently posted negative EBIT and net profit margins, reflecting ongoing profitability challenges.

Balance Sheet

The balance sheet shows a decreasing trend in stockholders' equity, which could indicate a weakening financial position. The company has managed to eliminate its total debt by 2023, improving its debt-to-equity ratio, but the equity ratio has also declined, suggesting increased reliance on liabilities.

Cash Flow

Jones Soda has consistently generated negative free cash flow, though the deficit widened in 2023. Operating cash flow has not been sufficient to cover net income losses, indicating potential liquidity issues. Despite negative cash flow, the company has received substantial financing inflows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	16.79M	19.16M	16.67M	19.09M	14.79M	11.89M
Gross Profit	3.37M	4.08M	4.86M	5.14M	4.40M	2.68M
EBITDA	-3.87M	-9.80M	-4.76M	-5.58M	-1.39M	-2.68M
Net Income	-4.22M	-9.89M	-4.85M	-6.40M	-1.81M	-3.00M
Balance Sheet
Total Assets	12.08M	8.52M	9.91M	15.10M	10.25M	9.05M
Cash, Cash Equivalents and Short-Term Investments	199.00K	1.53M	3.87M	7.97M	4.67M	4.61M
Total Debt	0.00	490.00K	357.00K	612.00K	2.78M	2.20M
Total Liabilities	8.73M	6.37M	2.36M	3.33M	5.63M	4.67M
Stockholders Equity	3.35M	2.16M	7.55M	11.77M	4.62M	4.38M
Cash Flow
Free Cash Flow	-5.75M	-5.92M	-3.89M	-5.99M	-2.56M	-1.75M
Operating Cash Flow	-5.75M	-5.89M	-3.82M	-5.96M	-2.53M	-1.53M
Investing Cash Flow	1.01M	-27.00K	-73.00K	100.00K	-31.00K	-214.00K
Financing Cash Flow	1.67M	3.67M	-246.00K	9.21M	2.61M	329.00K

Jones Soda Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.26
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Positive. The current price of 0.26 is above the 20-day moving average (MA) of 0.26, above the 50-day MA of 0.21, and above the 200-day MA of 0.20, indicating a bullish trend. The MACD of 0.02 indicates Positive momentum. The RSI at 56.56 is Neutral, neither overbought nor oversold. The STOCH value of 19.48 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JSDA.

Jones Soda Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
COCO	74 Outperform	$3.05B	46.33	24.02%	―	23.12%	16.20%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
JSDA	56 Neutral	$33.36M	-7.80	-109.67%	―	-15.47%	44.50%
ZVIA	54 Neutral	$171.01M	-10.03	-23.12%	―	6.17%	41.09%
BNKK	47 Neutral	$15.80M	-0.18	-93.69%	―	104.04%	53.39%
BRFH	39 Underperform	$42.80M	-14.76	-167.45%	―	17.48%	0.77%
OTLY	38 Underperform	$337.23M	-1.49	-180.66%	―	3.37%	46.17%

Jones Soda Corporate Events

Jones Soda Expands Leadership Team with New Appointments

On December 8, 2025, Jones Soda Co. appointed Darcey Macken as Chief Operating Officer and Jerry Goldner as Senior Vice President, Partnerships, enhancing their leadership team with experienced executives. The company also increased its revolving credit facility from $5 million to $10 million to support anticipated sales growth, reflecting its strategic focus on expanding its market presence and operational capabilities.

Jones Soda Amends Loan Agreement to Boost Flexibility

On December 1, 2025, Jones Soda Co.’s wholly-owned subsidiary amended its loan agreement with Two Shores Capital Corp., increasing the revolving loan cap to $10 million. This financial maneuver, including an amended and restated revolving credit note, reflects a strategic move to enhance the subsidiary’s financial flexibility and operational capacity.