Jones Soda (JSDA) AI Stock Analysis

• Market Cap: $20.62M
• Dividend Yield: N/A
• Average Volume (3M): 89.02K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.80
• Revenue Growth: -15.47%
• EPS Growth: 44.50%
• Country: US
• Employees: 27
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): -0.01
• Shares Outstanding: 117,671,600
• 10 Day Avg. Volume: 95,182
• 30 Day Avg. Volume: 89,016
• PEG Ratio: -0.02
• Price to Book (P/B): 8.08
• Price to Sales (P/S): 0.91
• P/FCF Ratio: -2.94
• Enterprise Value/Market Cap: 1.00
• Enterprise Value/Revenue: 1.23
• Enterprise Value/Gross Profit: 6.13
• Enterprise Value/Ebitda: -5.34
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 50 Neutral
• Price Target: $0.00 ▼(-100.00% Downside)

Jones Soda's overall stock score is primarily influenced by its financial challenges, including negative cash flow and profitability issues. However, recent earnings call insights show positive revenue growth and improved margins, providing some optimism. Technical indicators are neutral, and valuation remains a concern due to negative earnings.

Positive Factors

Revenue Growth

The 15% revenue growth indicates strong demand for Jones Soda's products, driven by strategic partnerships and product line expansion, which can enhance market position and drive future growth.

Improved Gross Margin

The significant improvement in gross margin suggests better cost management and operational efficiencies, which can lead to enhanced profitability and financial stability over time.

Strategic Partnerships

Successful partnerships, like with Bethesda, boost sales and brand visibility, potentially leading to sustained revenue growth and market expansion.

Negative Factors

Negative Cash Flow

Persistent negative cash flow indicates potential liquidity issues, which could hinder the company's ability to invest in growth opportunities and meet financial obligations.

Regulatory Challenges

Regulatory changes in hemp products could impact product offerings and revenue streams, requiring strategic adjustments to mitigate potential negative effects.

Equity Depletion

Declining equity suggests financial strain, which could limit the company's ability to raise capital and invest in future growth, affecting long-term viability.

Jones Soda Business Overview & Revenue Model

Company Description

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States, Canada, and internationally. The company provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is headquartered in Seattle, Washington.

How the Company Makes Money

Jones Soda generates revenue primarily through the sale of its beverages, which are distributed through various channels, including grocery stores, convenience stores, and online retailers. The company's revenue model is driven by product sales, which encompass a range of flavored sodas and related beverages. Key revenue streams include direct sales to retailers, wholesale distribution, and online sales through its e-commerce platform. Additionally, Jones Soda has engaged in partnerships and collaborations with various brands and events, which help enhance its market presence and drive sales. The company's unique marketing strategies, including user-generated content and community engagement, also contribute to brand loyalty and repeat purchases, further bolstering its earnings.

Jones Soda Financial Statement Overview

Summary

Jones Soda faces significant financial challenges with fluctuating revenue, negative profit margins, and negative free cash flow. Despite eliminating debt, equity depletion and liquidity issues persist.

Income Statement

Jones Soda has exhibited fluctuating revenue growth over the years, with a recent decline from 2022 to 2023. The gross profit margin decreased from 2022 to 2023, indicating increased cost pressures. The company has consistently posted negative EBIT and net profit margins, reflecting ongoing profitability challenges.

Balance Sheet

The balance sheet shows a decreasing trend in stockholders' equity, which could indicate a weakening financial position. The company has managed to eliminate its total debt by 2023, improving its debt-to-equity ratio, but the equity ratio has also declined, suggesting increased reliance on liabilities.

Cash Flow

Jones Soda has consistently generated negative free cash flow, though the deficit widened in 2023. Operating cash flow has not been sufficient to cover net income losses, indicating potential liquidity issues. Despite negative cash flow, the company has received substantial financing inflows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	16.79M	19.16M	16.67M	19.09M	14.79M	11.89M
Gross Profit	3.37M	4.08M	4.86M	5.14M	4.40M	2.68M
EBITDA	-3.87M	-9.80M	-4.76M	-5.58M	-1.39M	-2.68M
Net Income	-4.22M	-9.89M	-4.85M	-6.40M	-1.81M	-3.00M
Balance Sheet
Total Assets	12.08M	8.52M	9.91M	15.10M	10.25M	9.05M
Cash, Cash Equivalents and Short-Term Investments	199.00K	1.53M	3.87M	7.97M	4.67M	4.61M
Total Debt	0.00	490.00K	357.00K	612.00K	2.78M	2.20M
Total Liabilities	8.73M	6.37M	2.36M	3.33M	5.63M	4.67M
Stockholders Equity	3.35M	2.16M	7.55M	11.77M	4.62M	4.38M
Cash Flow
Free Cash Flow	-5.75M	-5.92M	-3.89M	-5.99M	-2.56M	-1.75M
Operating Cash Flow	-5.75M	-5.89M	-3.82M	-5.96M	-2.53M	-1.53M
Investing Cash Flow	1.01M	-27.00K	-73.00K	100.00K	-31.00K	-214.00K
Financing Cash Flow	1.67M	3.67M	-246.00K	9.21M	2.61M	329.00K

Jones Soda Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.18
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Neutral. The current price of 0.18 is above the 20-day moving average (MA) of 0.18, above the 50-day MA of 0.18, and below the 200-day MA of 0.20, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 50.76 is Neutral, neither overbought nor oversold. The STOCH value of 78.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JSDA.

Jones Soda Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
COCO	74 Outperform	$3.04B	46.20	24.02%	―	23.12%	16.20%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
ZVIA	54 Neutral	$201.01M	―	-23.12%	―	6.17%	41.09%
JSDA	50 Neutral	$20.62M	-3.67	-109.67%	―	-15.47%	44.50%
BNKK	41 Neutral	$31.46M	-0.40	-93.69%	―	104.04%	53.39%
BRFH	39 Underperform	$50.21M	-15.89	-167.45%	―	17.48%	0.77%
OTLY	38 Underperform	$366.04M	―	-180.66%	―	3.37%	46.17%

Jones Soda Corporate Events

Jones Soda Co. Reports Improved Revenue and Strategic Gains

Jones Soda Co., a company specializing in premium beverages, operates primarily in the United States and Canada, offering a range of sodas and other products through various distribution channels. In its latest earnings report for the quarter ended September 30, 2025, Jones Soda Co. highlighted a net revenue of $4.5 million, marking an increase from $3.9 million in the same quarter of the previous year. The company also reported a net income of $331,000 for the nine months ended September 30, 2025, compared to a net loss of $5.3 million in the same period of 2024.

Jones Soda Sees Revenue Growth and Expands Product Lineup in Q3 2025

Jones Soda reported a 15% increase in revenue for the third quarter of 2025, reaching $4.5 million, alongside a reduced net loss. The company expanded its distribution networks, consolidated operations for efficiency, and launched new products like Mary Jones ZERO and a Fallout-themed line. Despite potential regulatory changes affecting its hemp-derived products, Jones Soda anticipates strong sales growth, driven by high demand for its core and themed products, and plans to continue expanding through strategic initiatives.

Jones Soda Co. Schedules Q3 2025 Financial Results Call

Jones Soda Co. announced a conference call scheduled for November 17, 2025, to discuss its third-quarter financial and operational results. The call, hosted by CEO Scott Harvey and CFO Brian Meadows, will include a question-and-answer session addressing common themes and questions submitted by participants. This announcement highlights the company’s commitment to transparency and engagement with stakeholders, providing insights into its financial health and strategic direction.

Jones Soda Unveils Mary Jones ZERO Sugar Nationwide

Jones Soda Co. has launched Mary Jones ZERO Sugar, a new line of hemp-derived THC beverages, nationwide. This launch coincides with the holiday season, offering consumers a guilt-free, flavorful option to enjoy social gatherings without the hangover. The new product line, available in sleek 12oz cans, is part of a broader strategy to capitalize on the growing global hemp beverages market, projected to reach USD 18.2 billion by 2033. The company is also expanding its cooler program to 800 locations, enhancing brand visibility and consumer engagement through in-store tastings and marketing campaigns.

Jones Soda and Bethesda Softworks Launch Fallout-Themed Soda Packs

Jones Soda Co. has partnered with Bethesda Softworks to launch limited-edition collector’s packs themed around the popular Fallout video game franchise. The collaboration includes the Vault-Tec Supply Pack and Sunset Sarsaparilla 4-Pack, featuring game-inspired soda flavors and collectibles, which have generated significant excitement among fans. The initial release at select Costco locations in the Northeast saw rapid sell-outs, prompting Jones Soda to work with Costco to replenish supplies and expand distribution. The launch has set a single-day online sales record for Jones Soda, highlighting the strong demand and enthusiasm from the Fallout community.

Jones Soda Grants CFO Stock Options in Incentive Plan

On September 9, 2025, Jones Soda Co. agreed to grant its CFO, Brian Meadows, options to purchase 750,000 common shares under the company’s 2022 Omnibus Equity Incentive Plan. The stock options will be granted within 30 days after the company’s Board of Directors confirms milestone completion, with vesting over three years contingent on Meadows’ continued employment.

Jones Soda Co. Earnings Call Reveals Mixed Results

The recent earnings call for Jones Soda Co. presented a mixed bag of developments. While the company showcased significant strides in operational efficiency and distribution expansion, alongside a notable turnaround to net income, challenges persist with a decrease in net revenue and gross profit margin, as well as continued negative adjusted EBITDA.

Jones Soda to Present at 2025 Gateway Conference

Jones Soda Co. announced its participation in the 2025 Gateway Conference, scheduled for September 3-4 at the Four Seasons Hotel in San Francisco. CEO Scott Harvey and CFO Brian Meadows will present on September 3 and engage in one-on-one meetings with investors and analysts. This participation highlights Jones Soda’s proactive engagement with the investment community, potentially enhancing its visibility and investor relations.

Jones Soda Co. Expands Southeast Presence with Costco Launch

Jones Soda Co. has expanded its presence in the club channel by launching a limited-time offering in select Costco Wholesale warehouses across the Southeast U.S. and Puerto Rico. This strategic move is part of the company’s broader retail growth strategy, aiming to increase its footprint in high-visibility retail environments. The launch includes a 12-pack variety case of popular flavors, designed to attract both loyal and new customers. This expansion not only demonstrates the scalability of Jones Soda’s brand but also aligns with its efforts to diversify its product portfolio and meet evolving consumer needs.