Jones Soda (JSDA) AI Stock Analysis

• Market Cap: $21.10M
• Dividend Yield: N/A
• Average Volume (3M): 61.57K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.81
• Revenue Growth: -18.11%
• EPS Growth: 6.65%
• Country: US
• Employees: 27
• Sector: Consumer Defensive
• Sector Strength: 47
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): 0.02
• Shares Outstanding: 117,671,600
• 10 Day Avg. Volume: 74,000
• 30 Day Avg. Volume: 61,566
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.98
• Enterprise Value/Revenue: 1.25
• Enterprise Value/Gross Profit: 6.97
• Enterprise Value/Ebitda: -4.08
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 50 Neutral
• Price Target: $0.00 ▼(-100.00% Downside)

Jones Soda's overall stock score reflects its financial struggles, with negative cash flow and profitability issues being significant concerns. However, technical indicators suggest some positive momentum, and strategic initiatives from the earnings call provide a potential path to improvement. Valuation remains a challenge due to negative earnings.

Jones Soda Business Overview & Revenue Model

Company Description

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States, Canada, and internationally. The company provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is headquartered in Seattle, Washington.

How the Company Makes Money

Jones Soda generates revenue primarily through the sale of its beverages, which are distributed through various channels including retail stores, restaurants, and online platforms. Key revenue streams include direct sales to consumers and partnerships with distributors that enable broader market access. The company also engages in co-branding and promotional partnerships, which not only enhance brand visibility but also create additional revenue opportunities. Seasonal and limited-edition products contribute to sales spikes, particularly during holidays and special events, while their unique marketing approach fosters customer loyalty and repeat purchases.

Jones Soda Financial Statement Overview

Summary

Jones Soda faces significant financial challenges, with declining revenue and profitability. The balance sheet shows reduced leverage but declining equity, and cash flow issues persist despite financing inflows.

Income Statement

Jones Soda has exhibited fluctuating revenue growth over the years, with a recent decline from 2022 to 2023. The gross profit margin decreased from 2022 to 2023, indicating increased cost pressures. The company has consistently posted negative EBIT and net profit margins, reflecting ongoing profitability challenges.

Balance Sheet

The balance sheet shows a decreasing trend in stockholders' equity, which could indicate a weakening financial position. The company has managed to eliminate its total debt by 2023, improving its debt-to-equity ratio, but the equity ratio has also declined, suggesting increased reliance on liabilities.

Cash Flow

Jones Soda has consistently generated negative free cash flow, though the deficit widened in 2023. Operating cash flow has not been sufficient to cover net income losses, indicating potential liquidity issues. Despite negative cash flow, the company has received substantial financing inflows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	16.50M	19.16M	16.67M	19.09M	14.79M	11.89M
Gross Profit	2.97M	4.08M	4.86M	5.14M	4.40M	2.68M
EBITDA	-5.07M	-9.80M	-4.76M	-5.58M	-1.39M	-2.68M
Net Income	-5.42M	-9.89M	-4.85M	-6.40M	-1.81M	-3.00M
Balance Sheet
Total Assets	11.94M	8.52M	9.91M	15.10M	11.15M	9.05M
Cash, Cash Equivalents and Short-Term Investments	650.00K	1.53M	3.87M	7.97M	4.67M	4.61M
Total Debt	1.29M	490.00K	357.00K	612.00K	2.78M	2.20M
Total Liabilities	7.60M	6.37M	2.36M	3.33M	6.53M	4.67M
Stockholders Equity	4.34M	2.16M	7.55M	11.77M	4.62M	4.38M
Cash Flow
Free Cash Flow	-6.06M	-5.92M	-3.89M	-5.99M	-2.56M	-1.75M
Operating Cash Flow	-6.03M	-5.89M	-3.82M	-5.96M	-2.53M	-1.53M
Investing Cash Flow	594.00K	-27.00K	-73.00K	100.00K	-31.00K	-214.00K
Financing Cash Flow	4.30M	3.67M	-246.00K	9.21M	2.61M	329.00K

Jones Soda Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.20
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Positive. The current price of 0.2 is above the 20-day moving average (MA) of 0.19, above the 50-day MA of 0.18, and below the 200-day MA of 0.21, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 60.20 is Neutral, neither overbought nor oversold. The STOCH value of 73.04 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JSDA.

Jones Soda Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
COCO	77 Outperform	$1.90B	32.09	24.35%	―	11.97%	16.10%
Sector *	63 Neutral	$20.42B	14.38	-2.77%	3.17%	2.07%	-6.17%
ZVIA	54 Neutral	$202.36M	―	-22.11%	―	-1.08%	54.50%
OTLY	52 Neutral	$561.96M	―	-114.20%	―	4.47%	42.22%
JSDA	50 Neutral	$21.10M	―	-109.67%	―	-18.11%	6.65%
SHOT	47 Neutral	$58.02M	―	-111.07%	―	-63.00%	56.93%
BRFH	39 Underperform	$52.28M	―	-161.48%	―	24.52%	-7.31%

Jones Soda Corporate Events

Jones Soda Holds Annual Shareholder Meeting

On July 18, 2025, Jones Soda Co. held its annual meeting of shareholders, where key decisions were made regarding the company’s governance and financial oversight. Shareholders re-elected five board members, approved the 2024 executive compensation package on an advisory basis, and ratified the appointment of Berkowitz Pollack Brant Advisors + CPAs as the independent accounting firm for the fiscal year ending December 31, 2025.

Jones Soda Sells Subsidiaries to MJ Reg Disruptors

On June 19, 2025, Jones Soda Co. completed the sale of its wholly-owned subsidiaries, Mary Jones Holdings, Inc. and Mary Jones Beverage (Canada) Inc., to MJ Reg Disruptors, LLC for $3,000,000. This transaction includes a secured promissory note and a trademark license agreement, allowing MJ Holdings to use the licensed IP for cannabis products. The sale is part of Jones Soda’s strategic move to streamline operations and focus on core business areas, with potential implications for its market positioning in the cannabis-infused beverage sector.