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Starts Publishing Corporation (JP:7849)
:7849
Japanese Market
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Starts Publishing Corporation (7849) AI Stock Analysis

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JP:7849

Starts Publishing Corporation

(7849)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
¥4,144.00
▲(7.64% Upside)
Action:Reiterated
Date:05/14/26
The score is primarily supported by strong underlying financial quality—especially the debt-free balance sheet—and reasonable valuation with a solid dividend yield. These positives are tempered by weak technicals (below key moving averages and negative MACD), which indicate current market momentum is unfavorable.
Positive Factors
Debt-free balance sheet
A zero-debt, conservatively funded balance sheet gives durable financial flexibility: it lowers default risk, supports continued content investment and licensing deals, enables steady dividends or buybacks, and allows the company to fund digital transition or acquisitions without reliance on markets.
Negative Factors
Revenue weakness
A declining top line, even modest, signals structural challenges in content acquisition, audience growth or channel monetization. Over several quarters this reduces scalability of fixed-cost investments, pressures long-term growth potential, and makes sustaining margins harder without hit titles.
Read all positive and negative factors
Positive Factors
Negative Factors
Debt-free balance sheet
A zero-debt, conservatively funded balance sheet gives durable financial flexibility: it lowers default risk, supports continued content investment and licensing deals, enables steady dividends or buybacks, and allows the company to fund digital transition or acquisitions without reliance on markets.
Read all positive factors

Starts Publishing Corporation (7849) vs. iShares MSCI Japan ETF (EWJ)

Starts Publishing Corporation Business Overview & Revenue Model

Company Description
Starts Publishing Corporation engages in the publishing business in Japan. The company publishes magazines, such as Oz magazine, Oz magazine trip, Metro Minutes, and Aerde; operates Oz Mall, an information site for women; and provides OZ premium r...
How the Company Makes Money
The company primarily earns revenue by monetizing intellectual property (IP) it publishes and distributes. Key revenue streams typically include: (1) sales of physical publications (e.g., tankōbon/compiled manga volumes and books) through bookstor...

Starts Publishing Corporation Financial Statement Overview

Summary
Financial strength is anchored by a debt-free, conservatively funded balance sheet (very high balance sheet score) and generally good profitability. The main offsets are softer recent momentum versus 2023–2024 peaks and weaker TTM operating cash flow versus profits, which reduces near-term visibility.
Income Statement
74
Positive
Balance Sheet
92
Very Positive
Cash Flow
70
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.21B8.14B8.58B8.34B7.02B5.52B
Gross Profit4.15B4.18B4.74B4.55B3.59B2.59B
EBITDA1.70B1.83B2.41B2.34B1.67B940.27M
Net Income1.26B1.38B1.83B1.78B1.17B566.48M
Balance Sheet
Total Assets12.81B12.90B12.34B10.59B8.83B6.84B
Cash, Cash Equivalents and Short-Term Investments7.07B7.07B7.72B6.34B4.85B3.79B
Total Debt0.000.000.000.000.000.00
Total Liabilities2.24B2.13B2.58B2.42B2.44B1.56B
Stockholders Equity10.57B10.77B9.77B8.17B6.39B5.28B
Cash Flow
Free Cash Flow815.62M791.56M1.63B1.63B1.15B1.17B
Operating Cash Flow822.14M798.75M1.69B1.70B1.25B1.21B
Investing Cash Flow-3.03B-985.10M33.00M-92.53M-103.65M-54.05M
Financing Cash Flow-456.20M-459.41M-344.00M-115.72M-76.66M-67.12M

Starts Publishing Corporation Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3850.00
Price Trends
50DMA
3955.80
Negative
100DMA
3872.71
Negative
200DMA
3954.21
Negative
Market Momentum
MACD
-80.62
Positive
RSI
23.48
Positive
STOCH
15.34
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7849, the sentiment is Negative. The current price of 3850 is below the 20-day moving average (MA) of 3921.25, below the 50-day MA of 3955.80, and below the 200-day MA of 3954.21, indicating a bearish trend. The MACD of -80.62 indicates Positive momentum. The RSI at 23.48 is Positive, neither overbought nor oversold. The STOCH value of 15.34 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:7849.

Starts Publishing Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥3.75B3.642.95%9.54%5.99%
71
Outperform
¥13.79B16.403.16%-1.07%-25.73%
62
Neutral
¥18.09B33.912.01%6.50%33.16%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥8.62B2.041.06%7.53%124.36%
52
Neutral
¥2.51B-397.068.82%-48.52%
44
Neutral
¥449.51B436.210.98%1.80%-84.10%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:7849
Starts Publishing Corporation
3,565.00
-156.52
-4.21%
JP:2164
Chiikishinbunsha Co., Ltd.
297.00
116.50
64.54%
JP:2481
Townnews-Sha Co., Ltd.
676.00
-22.18
-3.18%
JP:3678
MEDIA DO Co., Ltd.
1,245.00
-419.11
-25.19%
JP:9468
Kadokawa Corporation
3,314.00
-462.15
-12.24%
JP:9475
Shobunsha Holdings, Inc.
472.00
72.00
18.00%

Starts Publishing Corporation Corporate Events

Starts Publishing Posts Higher Sales but Profit Declines in Q1 2026
May 12, 2026
Starts Publishing Corporation reported net sales of ¥2,003 million for the first quarter ended March 2026, a 3.5% increase from the previous year, indicating modest revenue growth in its publishing operations. Despite this uptick, profitabili...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 14, 2026