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Starts Publishing Corporation (JP:7849)
:7849
Japanese Market

Starts Publishing Corporation (7849) AI Stock Analysis

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JP:7849

Starts Publishing Corporation

(7849)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
¥4,150.00
▲(7.79% Upside)
Action:ReiteratedDate:02/18/26
The score is driven primarily by strong financial quality (especially the debt-free, well-capitalized balance sheet) and appealing valuation (low P/E and solid dividend yield). These positives are partially offset by weaker technicals (trading below key moving averages with soft momentum) and a 2025 step-down in revenue/earnings alongside sharply lower operating and free cash flow versus 2024.
Positive Factors
Debt-free, well-capitalized balance sheet
A zero-debt balance sheet and rising equity provide durable financial flexibility: the company can fund content acquisition, marketing, or M&A without refinancing risk, absorb cyclical revenue dips, and sustain dividends or buybacks. This structural strength reduces solvency risk and supports long-term strategic execution.
Negative Factors
2025 revenue and earnings slowdown
A material slowdown with margin compression in 2025 signals that recent top-line momentum and pricing/leverage may be weakening. If driven by softer content sales or mix shifts, this can have persistent effects: lower reinvestment capacity, reduced bargaining power with creators/distributors, and prolonged margin pressure absent structural changes.
Read all positive and negative factors
Positive Factors
Negative Factors
Debt-free, well-capitalized balance sheet
A zero-debt balance sheet and rising equity provide durable financial flexibility: the company can fund content acquisition, marketing, or M&A without refinancing risk, absorb cyclical revenue dips, and sustain dividends or buybacks. This structural strength reduces solvency risk and supports long-term strategic execution.
Read all positive factors

Starts Publishing Corporation (7849) vs. iShares MSCI Japan ETF (EWJ)

Starts Publishing Corporation Business Overview & Revenue Model

Company Description
Starts Publishing Corporation engages in the publishing business in Japan. The company publishes magazines, such as Oz magazine, Oz magazine trip, Metro Minutes, and Aerde; operates Oz Mall, an information site for women; and provides OZ premium r...

Starts Publishing Corporation Financial Statement Overview

Summary
Strong overall fundamentals supported by a very conservative, debt-free balance sheet and historically healthy profitability. The main negatives are the 2025 annual slowdown (revenue/earnings softness, margin compression) and a sharp year-over-year drop in operating and free cash flow, which raises near-term cash-conversion volatility.
Income Statement
78
Positive
Balance Sheet
92
Very Positive
Cash Flow
66
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.14B8.58B8.34B7.02B5.52B
Gross Profit4.18B4.74B4.55B3.59B2.59B
EBITDA1.83B2.41B2.34B1.67B940.27M
Net Income1.38B1.83B1.78B1.17B566.48M
Balance Sheet
Total Assets12.90B12.34B10.59B8.83B6.84B
Cash, Cash Equivalents and Short-Term Investments7.07B7.72B6.34B4.85B3.79B
Total Debt0.000.000.000.000.00
Total Liabilities2.13B2.58B2.42B2.44B1.56B
Stockholders Equity10.77B9.77B8.17B6.39B5.28B
Cash Flow
Free Cash Flow791.56M1.63B1.63B1.15B1.17B
Operating Cash Flow798.75M1.69B1.70B1.25B1.21B
Investing Cash Flow-985.10M33.00M-92.53M-103.65M-54.05M
Financing Cash Flow-459.41M-344.00M-115.72M-76.66M-67.12M

Starts Publishing Corporation Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3850.00
Price Trends
50DMA
3876.00
Positive
100DMA
3796.36
Positive
200DMA
3972.79
Positive
Market Momentum
MACD
24.70
Negative
RSI
60.91
Neutral
STOCH
90.38
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7849, the sentiment is Positive. The current price of 3850 is below the 20-day moving average (MA) of 3950.75, below the 50-day MA of 3876.00, and below the 200-day MA of 3972.79, indicating a bullish trend. The MACD of 24.70 indicates Negative momentum. The RSI at 60.91 is Neutral, neither overbought nor oversold. The STOCH value of 90.38 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:7849.

Starts Publishing Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥3.81B10.372.95%1.41%-6.45%
74
Outperform
¥15.44B10.613.16%-7.41%-17.57%
72
Outperform
¥24.05B22.082.01%6.10%
63
Neutral
¥9.22B14.531.06%0.02%-88.78%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
¥521.20B162.080.98%1.96%-45.28%
49
Neutral
¥2.42B-7.825.92%280.16%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:7849
Starts Publishing Corporation
4,020.00
701.20
21.13%
JP:2164
Chiikishinbunsha Co., Ltd.
321.00
177.50
123.69%
JP:2481
Townnews-Sha Co., Ltd.
691.00
5.48
0.80%
JP:3678
MEDIA DO Co., Ltd.
1,582.00
156.04
10.94%
JP:9468
Kadokawa Corporation
3,817.00
359.33
10.39%
JP:9475
Shobunsha Holdings, Inc.
507.00
115.00
29.34%

Starts Publishing Corporation Corporate Events

Starts Publishing Posts Lower 2025 Earnings but Strengthens Balance Sheet
Feb 12, 2026
Starts Publishing Corporation reported full-year 2025 results showing a decline in performance, with net sales down 5.1% to ¥8.14 billion and operating profit dropping 24.9% to ¥1.76 billion, leading to a 24.6% fall in net profit and low...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026