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HOUSEI Inc. (JP:5035)
:5035
Japanese Market

HOUSEI Inc. (5035) AI Stock Analysis

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JP:5035

HOUSEI Inc.

(5035)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
¥420.00
▲(4.48% Upside)
Action:ReiteratedDate:02/18/26
Overall score is held back primarily by weakening earnings (net loss and cooling/declining revenue) and a technically weak price trend below major moving averages. These are partly offset by moderate balance-sheet leverage and strong 2025 free cash flow, but valuation is also constrained by a negative P/E and a low dividend yield.
Positive Factors
Balance-sheet strength
A capital structure with equity materially larger than debt and reduced leverage provides durable solvency and financial flexibility. This supports continued R&D and product investment, cushions operating volatility, and reduces refinancing risk over the next several quarters.
Strong 2025 free cash flow
A large free cash flow outturn in 2025 improves capacity to fund operations, capex and strategic initiatives without relying on external financing. Even if partly timing-driven, sustained FCF at this scale materially enhances runway and execution optionality across a 2–6 month horizon.
Core operating profitability (EBITDA-positive)
EBITDA positivity indicates the underlying software business still generates gross profit and covers direct operating costs. This suggests the revenue model and cost structure can support recovery if below-the-line pressures are controlled, preserving long-term business viability.
Negative Factors
Cooling and declining revenue
A shift from prior strong growth to modest growth and then contraction weakens scale economics and limits ability to leverage fixed-cost investments. Sustained topline softness over months reduces margin expansion prospects and constrains reinvestment for product and market development.
Swing to net loss in 2025
The move to a net loss, driven by below-the-line items, undermines earnings consistency and return generation. Persistent losses can erode retained capital, restrict strategic spending, and force management to prioritize short-term cost controls over long-term growth initiatives.
Volatile historical cash flow
Historical swings between strong and negative cash generation increase uncertainty about repeatability of recent FCF. This volatility complicates forecasting, elevates funding risk if negative trends reappear, and reduces the reliability of cash as a buffer for operational setbacks.

HOUSEI Inc. (5035) vs. iShares MSCI Japan ETF (EWJ)

HOUSEI Inc. Business Overview & Revenue Model

Company DescriptionHOUSEI Inc. provides various cloud services in Japan. The company offers contract system development, IT engineer dispatch, cross-border EC platform, AI/big data related technology development, Chinese font license sale, and printing consulting services, as well as sells printing technology products and software. It serves the media industry such as newspapers, publishers, and information publishers, as well as financial, manufacturing, retail, and service industries. The company was founded in 1996 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyHOUSEI Inc. generates revenue through multiple streams, primarily from the sale of its software solutions and smart building technology products. Key revenue streams include direct sales to real estate developers and property management firms, subscription fees for its software as a service (SaaS) offerings, and consulting services that help clients implement and optimize their technology solutions. The company has established significant partnerships with construction firms and technology providers, enhancing its market presence and driving sales. Additionally, HOUSEI Inc. benefits from recurring revenue through maintenance and support contracts, which provide ongoing income from existing clients.

HOUSEI Inc. Financial Statement Overview

Summary
Mixed fundamentals: the income statement is weakening (slowing/negative revenue growth and a swing to a net loss in 2025), offset by a reasonably sound balance sheet with moderate leverage and a strong rebound in 2025 free cash flow. Earnings consistency and growth momentum are the main risks despite solid solvency and cash generation.
Income Statement
46
Neutral
Revenue growth has cooled materially, moving from strong growth earlier (2021–2023) to modest growth in 2024 and a decline in 2025. Profitability has also deteriorated: margins were modestly positive in 2022–2024, but 2025 turned to a net loss despite remaining EBITDA-positive, indicating pressure from below-the-line items and/or higher non-operating costs. Gross profit dollars remain meaningful, but the overall earnings trajectory is weakening and less consistent than earlier years.
Balance Sheet
67
Positive
The balance sheet looks reasonably sound with equity representing a large portion of the capital base (equity of ~¥3.06B vs. debt of ~¥0.55B in 2025). Leverage improved versus 2020–2021 levels and remains moderate based on prior-year debt-to-equity readings (roughly ~0.17–0.24 in 2022–2024). The main drawback is profitability/return pressure: returns on equity were modest in 2022–2024 and the 2025 net loss likely undermines returns, even though balance sheet solvency appears stable.
Cash Flow
61
Positive
Cash generation is a relative bright spot, with positive free cash flow in most years and a very strong step-up in 2025 (operating cash flow ~¥1.04B and free cash flow ~¥1.01B). That said, cash flow quality has been volatile historically (notably negative operating and free cash flow in 2023, and negative free cash flow in 2020). With 2025 posting a net loss but strong cash flow, results suggest meaningful working-capital or timing effects that improve cash but may not be fully repeatable.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.96B4.78B4.92B4.64B4.25B4.10B
Gross Profit1.53B1.35B1.53B1.23B1.15B1.10B
EBITDA353.53M297.76M399.33M387.12M362.70M417.29M
Net Income117.57M-195.09M126.00M147.00M134.71M271.44M
Balance Sheet
Total Assets4.82B4.79B5.13B4.72B4.23B3.92B
Cash, Cash Equivalents and Short-Term Investments1.75B1.42B840.29M830.00M1.58B1.09B
Total Debt636.79M545.28M774.76M729.00M511.30M788.49M
Total Liabilities1.68B1.71B1.83B1.53B1.27B1.57B
Stockholders Equity3.13B3.06B3.29B3.17B2.95B2.35B
Cash Flow
Free Cash Flow0.001.01B279.96M-470.00M336.17M379.54M
Operating Cash Flow0.001.04B361.14M-417.00M395.54M413.16M
Investing Cash Flow0.00-158.90M-88.87M-639.00M-258.78M-28.57M
Financing Cash Flow0.00-305.17M-83.85M269.00M131.09M-49.45M

HOUSEI Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price402.00
Price Trends
50DMA
424.87
Negative
100DMA
433.22
Negative
200DMA
463.32
Negative
Market Momentum
MACD
-0.71
Positive
RSI
42.48
Neutral
STOCH
25.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:5035, the sentiment is Negative. The current price of 402 is below the 20-day moving average (MA) of 430.95, below the 50-day MA of 424.87, and below the 200-day MA of 463.32, indicating a bearish trend. The MACD of -0.71 indicates Positive momentum. The RSI at 42.48 is Neutral, neither overbought nor oversold. The STOCH value of 25.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:5035.

HOUSEI Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
¥4.30B13.18
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
¥3.06B47.924.17%-15.23%-65.39%
55
Neutral
¥2.78B-134.483.41%18.78%-134.64%
55
Neutral
¥5.07B25.774.36%-0.02%
52
Neutral
¥2.97B-14.700.72%4.40%-336.50%
50
Neutral
¥3.24B47.97-4.30%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:5035
HOUSEI Inc.
420.00
-67.25
-13.80%
JP:4174
Appirits Inc.
658.00
-117.61
-15.16%
JP:4387
ZUU Co., Ltd.
695.00
-121.00
-14.83%
JP:4429
Ricksoft Co., Ltd.
948.00
105.00
12.46%
JP:4447
PBsystems, Inc.
481.00
-39.36
-7.56%
JP:4484
Lancers, Inc.
310.00
94.00
43.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026