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Rakuten Inc (JP:4755)
:4755

Rakuten (4755) AI Stock Analysis

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Rakuten

(OTC:4755)

Rating:58Neutral
Price Target:
¥843.00
▲(6.47%Upside)
Rakuten's stock score is primarily influenced by its financial performance challenges, particularly profitability and leverage. Positive factors include strong earnings call results and strategic growth initiatives. Technical indicators and valuation provide mixed signals, reflecting ongoing market uncertainties and profitability issues.

Rakuten (4755) vs. iShares MSCI Japan ETF (EWJ)

Rakuten Business Overview & Revenue Model

Company DescriptionRakuten Group, Inc. offers internet services in Japan and internationally. It operates through three segments: Internet Services, FinTech, and Mobile segments. The Internet Services segment operates Rakuten Ichiba, an internet shopping mall; Rakuten Books, an online bookstore; Rakuten Travel, an internet travel site; Rakuten Gora, an online golf course reservation service; Rakuten Fashion, an online fashion store; Rakuma, a flea market app; Rakuten Rewards, which offers online cash-back services; and Rakuten 24, an internet shopping site that sells medical supplies and daily necessities. It also offers mobile messaging and VoIP, performance marketing, and e-book services. The FinTech segment issues credit cards; offers internet banking, general and life insurance, and payment services; and operates online securities trading platform. The Mobile segment provides mobile communication, optical broadband line, and power supply services. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyRakuten generates revenue through a multifaceted business model that includes e-commerce transactions, financial services, and digital content. Its e-commerce platform, Rakuten Ichiba, charges merchants fees for listing products and takes a commission on sales. In the fintech sector, Rakuten earns money from interest on loans, transaction fees from its credit card services, and financial product sales. The company also monetizes its digital content services through subscriptions and advertisements. Additionally, Rakuten's telecommunications arm, which includes mobile and internet services, contributes to its revenue through customer subscriptions and usage fees. Strategic partnerships and collaborations with other businesses further enhance Rakuten's earnings by expanding its market reach and service offerings.

Rakuten Earnings Call Summary

Earnings Call Date:May 13, 2025
(Q1-2025)
|
% Change Since: -10.45%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Positive
The earnings call reflects a strong performance with record revenues and significant growth in major segments like Internet Services, FinTech, and Mobile. AI initiatives show promising results in operational efficiency. However, there are challenges in the Mobile segment churn rates and potential impacts from tariff policies.
Q1-2025 Updates
Positive Updates
Record High Consolidated Revenue
Consolidated revenue for the first quarter reached JPY 562.7 billion, marking a record high with a 9.6% increase year-on-year.
EBITDA Growth
EBITDA was JPY 79.9 billion, achieving a 51.4% increase year-on-year. Non-FinTech EBITDA turned positive at JPY 20 billion.
AI Initiatives
Over 13,000 employees are utilizing Rakuten AI, with more than 16,000 custom AIs created, delivering results in advertising, UX personalization, coding, and sales support.
Internet Services Segment Growth
Revenue reached JPY 305.5 billion, a 6.9% year-on-year increase with a 25.8% increase in non-GAAP operating income.
FinTech Segment Success
Revenue reached JPY 223.6 billion, a 15.6% increase year-on-year, with a 21.7% increase in non-GAAP operating income.
Mobile Segment Profitability
The Mobile segment achieved a quarterly EBITDA profit of JPY 102 million, with revenue increasing by 10.9% year-on-year.
Rakuten Mobile Subscriber Growth
Total subscribers reached 8.63 million, with a net increase of approximately 300,000 in the quarter.
Negative Updates
Mobile Segment Challenges
Adjusted churn rate increased during the spring sales season, particularly in March, due to increased incentives by competitors.
Impact of Tariff Policies
Tariff policies affected Rakuten Rewards and advertisement business, and potential impacts on fintech and stock trading are noted.
Legacy Insurance Contracts
Non-life insurance losses continue due to legacy contracts, though recent online sales are performing well.
Company Guidance
In the first quarter of 2025, Rakuten Group reported significant financial achievements and strategic advancements. The company reached a record high consolidated revenue of JPY 562.7 billion, a 9.6% year-on-year increase, with EBITDA rising 51.4% to JPY 79.9 billion. Rakuten Mobile achieved its first quarterly EBITDA profit of JPY 102 million, excluding fixed asset tax, and the mobile subscriber base expanded significantly, contributing to 181,000 new ecosystem users. The Internet Services segment saw a 6.9% revenue increase to JPY 305.5 billion, driven by a 3% rise in domestic EC gross merchandise sales to JPY 1.4 trillion. FinTech revenue grew 15.6% to JPY 223.6 billion, with Rakuten Card's transaction volume increasing by 12.8% to JPY 6.3 trillion. The company is leveraging AI through initiatives like the Triple 20 program, with 13,000 employees utilizing Rakuten AI for Rakutenians and 16,000 custom AIs developed. These efforts aim to enhance operational efficiency by 20% and improve customer experience across platforms. Despite macroeconomic uncertainties, Rakuten remains confident in its financial targets, focusing on sustainable growth and high returns through strategic investments and technological integration.

Rakuten Financial Statement Overview

Summary
Rakuten exhibits moderate revenue growth but faces significant profitability challenges. The income statement shows a net loss, and the balance sheet reveals high leverage, indicating financial risk. The cash flow statement highlights declining free cash flow, though operating cash flow remains positive.
Income Statement
45
Neutral
Rakuten's income statement shows a mixed performance. The revenue growth rate from 2024 to TTM was approximately 2.16%, indicating moderate growth. However, the company struggles with profitability, as evidenced by negative net profit margins and EBIT margins across the periods. The TTM shows a significant net loss, reflecting continued challenges in achieving profitability.
Balance Sheet
50
Neutral
Rakuten's balance sheet reveals high leverage with a debt-to-equity ratio in the TTM of 6.42, indicating potential financial risk due to high debt levels. However, the equity ratio is fairly low at 3.26% for the TTM. The return on equity is negative due to consistent net losses, highlighting challenges in generating returns for shareholders.
Cash Flow
55
Neutral
The cash flow statement shows some resilience with a positive operating cash flow in the TTM, although significantly lower than in 2024. The free cash flow growth rate from 2024 to TTM is negative, indicating a decline in free cash generation. However, the operating cash flow to net income ratio suggests better cash management relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.33T2.28T2.07T1.93T1.68T1.46T
Gross Profit308.82B316.29B790.31B609.93B542.63B562.57B
EBITDA443.66B450.82B146.60B1.18B6.47B52.07B
Net Income-193.52B-162.44B-339.47B-375.91B-135.83B-115.84B
Balance Sheet
Total Assets25.08T26.51T22.63T20.44T16.83T12.52T
Cash, Cash Equivalents and Short-Term Investments4.92T6.17T5.24T4.69T4.41T3.02T
Total Debt5.25T5.46T4.80T4.91T3.40T2.49T
Total Liabilities23.94T25.28T21.54T19.57T15.71T11.90T
Stockholders Equity818.15B927.87B836.57B813.73B1.09T608.74B
Cash Flow
Free Cash Flow174.09B947.64B373.04B-697.36B172.07B656.32B
Operating Cash Flow283.04B1.19T724.19B-257.95B582.71B1.04T
Investing Cash Flow-1.02T-921.72B-597.42B-952.41B-611.83B-303.35B
Financing Cash Flow286.04B757.47B291.96B1.49T1.40T808.11B

Rakuten Technical Analysis

Technical Analysis Sentiment
Negative
Last Price791.80
Price Trends
50DMA
812.22
Negative
100DMA
857.65
Negative
200DMA
890.38
Negative
Market Momentum
MACD
-7.55
Positive
RSI
44.48
Neutral
STOCH
21.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4755, the sentiment is Negative. The current price of 791.8 is below the 20-day moving average (MA) of 807.48, below the 50-day MA of 812.22, and below the 200-day MA of 890.38, indicating a bearish trend. The MACD of -7.55 indicates Positive momentum. The RSI at 44.48 is Neutral, neither overbought nor oversold. The STOCH value of 21.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4755.

Rakuten Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
58
Neutral
$1.71T-22.97%10.38%38.09%
56
Neutral
HK$23.97B4.08-1.57%8.88%0.06%-64.88%
$989.19M15.4711.70%369.38%
$9.84B38.8528.00%1.37%
$2.97B27.6621.33%
$9.45B31.9048.74%2.27%
$2.59B12.114.20%2.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4755
Rakuten
791.80
-69.60
-8.08%
ASKLF
ASKUL
9.62
-17.80
-64.92%
MONOF
MonotaRO Co
14.17
2.80
24.63%
MRCIF
Mercari
18.15
5.13
39.40%
SATLF
ZOZO
10.65
2.45
29.88%
YMDAF
Yamada Denki Co
3.09
0.47
17.94%

Rakuten Corporate Events

Rakuten Mobile and U-NEXT Forge Alliance for Enhanced Digital Offerings
Jun 23, 2025

Rakuten Mobile, a subsidiary of Rakuten Group, has entered into a business alliance with U-NEXT Co. to launch a new package called ‘Rakuten Saikyo U-NEXT.’ This package offers users unlimited mobile data and access to U-NEXT’s extensive content library for a monthly fee, enhancing the value proposition for customers and potentially boosting the corporate value of both companies. The collaboration aims to leverage the high service affinity between Rakuten’s mobile offerings and U-NEXT’s content distribution to expand user benefits and business growth.

The most recent analyst rating on (JP:4755) stock is a Hold with a Yen930.00 price target. To see the full list of analyst forecasts on Rakuten stock, see the JP:4755 Stock Forecast page.

Rakuten Group Announces Subsidiary Merger to Boost Efficiency
May 14, 2025

Rakuten Group, Inc. announced a merger of its subsidiaries, including Rakuten Mart, Rakuten Ticket, Rakuten Car, Rakuten STAY, and Monzen Corporation Japan, effective January 1, 2026. This merger aims to reduce administrative costs and improve operational efficiency, aligning with Rakuten’s strategy to enhance cost efficiency through AI and expand the Rakuten Ecosystem. The merger will not involve new share issuance or payments, as it involves wholly-owned subsidiaries.

The most recent analyst rating on (JP:4755) stock is a Hold with a Yen930.00 price target. To see the full list of analyst forecasts on Rakuten stock, see the JP:4755 Stock Forecast page.

Rakuten Reports Q1 2025 Financial Results: Revenue Growth Amidst Net Income Loss
May 14, 2025

Rakuten Group, Inc. reported its consolidated financial results for the first quarter of 2025, showing a revenue increase of 9.6% year-on-year to 562,704 million yen. Despite the revenue growth, the company faced a net income loss of 73,471 million yen, reflecting ongoing financial challenges. The company’s EBITDA saw a significant rise of 51.4% to 79,889 million yen, indicating strong cash flow generation capabilities. However, the total equity and equity ratio experienced a slight decline, highlighting potential concerns about financial stability. The dividend per share for the fiscal year 2025 remains undecided, maintaining the previously disclosed forecast.

The most recent analyst rating on (JP:4755) stock is a Hold with a Yen930.00 price target. To see the full list of analyst forecasts on Rakuten stock, see the JP:4755 Stock Forecast page.

Rakuten Securities Reports Positive Q1 2025 Financial Results
Apr 30, 2025

Rakuten Securities, Inc., a subsidiary of Rakuten Group, reported its financial results for the first quarter of 2025, showing a rise in operating revenue and income compared to the previous year. This financial performance indicates a positive trajectory for the company, potentially strengthening its position in the securities market and providing value to its stakeholders.

Rakuten Issues Share Options to Align Employee and Shareholder Interests
Apr 15, 2025

Rakuten Group, Inc. has announced the issuance of share options to its directors, executive officers, and employees as part of a performance-linked compensation package. This initiative aims to align the interests of the employees with shareholders by linking compensation to stock price performance, thereby motivating higher performance and retention of talent. The staged exercisability of these share options is designed to attract and retain skilled personnel, especially in competitive markets, while fostering a sense of unity and commitment to enhancing the company’s value.

Rakuten Issues Share Options to Align Executive Compensation with Performance
Apr 15, 2025

Rakuten Group, Inc. announced the issuance of share acquisition rights as retirement compensation for directors who also serve as executive officers. This initiative is designed to align the interests of the officers with shareholders by linking compensation to stock performance, thereby motivating higher performance and retention of talent. The share options can be exercised within ten days of retirement, aiming to enhance long-term corporate and shareholder value.

Rakuten Group’s Diversified Business Strategy and Market Positioning
Mar 28, 2025

Rakuten Group, Inc. has outlined its extensive business operations and strategic focus in its articles of incorporation. The company is involved in numerous sectors, ranging from telecommunications and financial services to real estate and entertainment, indicating its broad market presence and diversified business model. This strategic diversification is likely to enhance its market positioning and provide resilience against sector-specific downturns, benefiting stakeholders by potentially increasing stability and growth opportunities.

Rakuten Group’s Commitment to Diversity and Strategic Investment
Mar 28, 2025

Rakuten Group, Inc. emphasizes corporate governance with a focus on diversity and non-discrimination, adopting measures such as English as the official language and support for LGBTQ+ employees. The company classifies its investment shares based on their purpose, ensuring that investments contribute to shareholder value and are regularly reviewed by the Investment Committee.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 20, 2025