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Rakuten
(4755)
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Rating:46Neutral
Price Target:
¥869.00
▲(6.63% Upside)
Action:Reiterated
Date:05/15/26
The score is held back primarily by persistent net losses and very high leverage despite improving EBIT and solid recent cash flow. Technicals add pressure with the stock trading below major moving averages and negative MACD, while valuation is constrained by the negative P/E and lack of dividend yield data.
Positive Factors
Multi-business ecosystem and cross-selling
Rakuten’s integrated ecosystem (commerce, fintech, digital content, mobile) creates durable cross-selling and retention advantages. Shared ID, points and merchant partnerships lower customer acquisition cost and raise lifetime value, supporting steady transaction volumes and recurring fees.
Negative Factors
Very high leverage (debt-heavy capital structure)
Debt-to-equity above 5x materially constrains flexibility and raises refinancing and interest-rate risk. High leverage limits capacity for strategic investments, makes the company sensitive to macro shocks, and impairs ability to absorb earnings volatility over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-business ecosystem and cross-selling
Rakuten’s integrated ecosystem (commerce, fintech, digital content, mobile) creates durable cross-selling and retention advantages. Shared ID, points and merchant partnerships lower customer acquisition cost and raise lifetime value, supporting steady transaction volumes and recurring fees.
Read all positive factors
Rakuten (4755) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥1.93T
Dividend YieldN/A
Average Volume (3M)12.39M
Price to Earnings (P/E)―
Beta (1Y)0.84
Revenue Growth10.70%
EPS Growth36.82%
CountryJP
Employees29,419
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-56.78
Shares Outstanding2,181,203,900
10 Day Avg. Volume10,950,400
30 Day Avg. Volume12,385,006
Financial Highlights & Ratios
PEG Ratio-1.39
Price to Book (P/B)2.19
Price to Sales (P/S)0.87
P/FCF Ratio7.82
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥840.00Price Target Upside3.07% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)-10.7
Revenue Forecast (FY)¥2.76T
Rakuten Business Overview & Revenue Model
Company Description
Based in Tokyo, Japan, Rakuten Group, Inc., founded in 1997, delivers a diverse array of internet-based services both within its home country and internationally. The company, which was formerly known as Rakuten, Inc. until its name change in Apri...
How the Company Makes Money
Rakuten primarily generates revenue across three major segments—Internet Services, FinTech, and Mobile—by monetizing transactions, subscriptions, advertising, and financial spreads/fees.
1) Internet Services (Commerce & Digital)
- Marketplace and...
Rakuten Earnings Call Summary
Earnings Call Date:Aug 08, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Nov 13, 2026
Earnings Call Sentiment Neutral
The earnings call reflects strong growth in revenue and EBITDA, driven by improvements across several segments, particularly in Mobile and FinTech. The launch of Rakuten AI and advancements in AI initiatives showcase the company's innovation. However, challenges remain with valuation losses in the Internet Services segment, financial issues related to taxation, and a reported net loss, balancing the positive aspects with notable concerns.Positive Updates
Record Growth in Revenue and EBITDA
Consolidated revenue increased by 11% YoY to JPY596.4 billion, and consolidated EBITDA increased significantly by 54.5% YoY, reaching JPY103.2 billion, marking the highest amount ever recorded for a Q2.
Negative Updates
Valuation Losses in Internet Services Segment
Non-GAAP operating income in the Internet Services segment declined by 10.5% YoY due to valuation losses on securities held in the minority investment business.
Read all updates
Q2-2025 Updates
Positive
Negative
Record Growth in Revenue and EBITDA
Consolidated revenue increased by 11% YoY to JPY596.4 billion, and consolidated EBITDA increased significantly by 54.5% YoY, reaching JPY103.2 billion, marking the highest amount ever recorded for a Q2.
Read all positive updates
Company Guidance
In the Q2 2025 call, Rakuten Group reported significant financial and operational progress across various segments. Rakuten Mobile achieved a stand-alone EBITDA of JPY5.6 billion, improving by JPY19.1 billion YoY, with a subscriber base reaching 9.08 million. The Group's consolidated revenue grew by 11% YoY to JPY596.4 billion, with notable contributions from the Internet Services, FinTech, and Mobile segments, which saw revenue increases of 6.8%, 14.8%, and 18.1%, respectively. Consolidated non-GAAP operating income rose by JPY31.9 billion YoY to JPY20.1 billion, marking the first Q2 profit since FY2019. Additionally, Rakuten launched its Rakuten AI and Agentic AI platform, enhancing user experience with personalized search and AI-driven advertising optimizations. The FinTech segment saw a 10.2% YoY increase in Rakuten Card shopping GTV to JPY6.5 trillion, while Rakuten Bank's accounts surpassed 17 million, reflecting robust growth in the customer base. The Mobile segment's revenue surged by 33.5% YoY to JPY90.6 billion, with improvements in network quality and innovative packages like the Rakuten Saikyo U-Next package. The call also highlighted Rakuten's issuance of sustainability bonds as part of its financial strategy to ensure medium-term stability and growth.Rakuten Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
28
Negative
Cash Flow
66
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.58T | 2.50T | 2.28T | 2.07T | 1.92T | 1.68T |
| Gross Profit | 136.78B | 97.41B | 948.08B | 790.31B | 585.31B | 542.63B |
| EBITDA | 444.17B | 390.32B | 441.79B | 146.49B | -111.38B | 8.30B |
| Net Income | -123.06B | -177.89B | -162.44B | -339.47B | -377.22B | -133.83B |
Balance Sheet | ||||||
| Total Assets | 29.31T | 28.80T | 26.51T | 22.63T | 20.40T | 16.83T |
| Cash, Cash Equivalents and Short-Term Investments | 5.04T | 5.84T | 6.33T | 5.24T | 4.79T | 4.48T |
| Total Debt | 5.65T | 5.57T | 5.51T | 4.86T | 4.89T | 3.75T |
| Total Liabilities | 28.04T | 27.45T | 25.28T | 21.54T | 19.55T | 15.71T |
| Stockholders Equity | 901.13B | 992.40B | 927.87B | 836.57B | 791.35B | 1.09T |
Cash Flow | ||||||
| Free Cash Flow | 525.56B | 277.83B | 1.04T | 493.47B | -584.07B | 295.85B |
| Operating Cash Flow | 596.65B | 343.50B | 1.13T | 687.30B | -285.40B | 582.71B |
| Investing Cash Flow | -720.21B | -779.81B | -920.42B | -584.09B | -944.93B | -611.83B |
| Financing Cash Flow | 231.34B | 94.72B | 819.49B | 315.52B | 1.51T | 1.40T |
Rakuten Technical Analysis
Positive
815.00
Price Trends
775.98
Positive
771.45
Positive
856.33
Positive
Market Momentum
24.36
Negative
73.61
Negative
94.98
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4755, the sentiment is Positive. The current price of 815 is below the 20-day moving average (MA) of 820.87, above the 50-day MA of 775.98, and below the 200-day MA of 856.33, indicating a bullish trend. The MACD of 24.36 indicates Negative momentum. The RSI at 73.61 is Negative, neither overbought nor oversold. The STOCH value of 94.98 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4755.
Rakuten Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | ¥1.02T | 21.02 | 49.71% | 3.47% | 6.32% | 6.95% | |
63 Neutral | ¥292.72B | 13.15 | 12.70% | 2.50% | 6.75% | 19.91% | |
63 Neutral | ¥831.06B | 23.34 | 31.08% | ― | 19.03% | 35.09% | |
63 Neutral | ¥1.61T | 17.96 | 9.34% | 1.26% | ― | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | ¥563.76B | 27.39 | 2.32% | 2.31% | 6.56% | -37.24% | |
46 Neutral | ¥1.93T | -15.17 | -14.02% | ― | 10.70% | 36.82% |
* Consumer Cyclical Sector Average
JP:4755
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Rakuten Corporate Events
Rakuten Securities Posts Surging Interim Profits Ahead of Rakuten Group IFRS Results
Jul 30, 2026
Rakuten Securities, Inc., a consolidated subsidiary of Rakuten Group, Inc., reported strong interim results for the six months ended June 30, 2026 under J-GAAP, highlighting the growing scale of the group’s securities and brokerage operation...
Rakuten Rolls Out Wide-Ranging Stock Option Plan for 15,000 Employees
Jul 16, 2026
Rakuten Group has approved the issuance of share acquisition rights as stock options to directors of its subsidiaries and to more than 15,000 executive officers and employees across the group, covering up to 6,021,800 common shares. The options, w...
Rakuten Bank to Lead Reorganized FinTech Arm as Parent of Card and Securities Units
May 20, 2026
Rakuten Group and Rakuten Bank have agreed on a reorganization of the group’s FinTech operations in which Rakuten Bank will become the parent company of Rakuten Card and Rakuten Securities Holdings through share deliveries, subject to shareh...
Rakuten Denies Report of Mizuho Investment in Rakuten Bank
May 17, 2026
Rakuten Group has refuted a newspaper report claiming that Mizuho Financial Group plans to invest in Rakuten Bank, stating that the information did not originate from the company and no such decision has been made. Management reiterated that while...
Rakuten swings to operating profit on higher revenue but remains in net loss with thin equity base
May 14, 2026
Rakuten Group reported strong top-line growth for the first quarter of 2026, with revenue rising 14.4% year on year to ¥643.6 billion and EBITDA climbing 36.2%, while swinging to an operating profit of ¥30.4 billion from a loss a year ea...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.