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ASKUL Corporation (JP:2678)
:2678

ASKUL (2678) AI Stock Analysis

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JP:2678

ASKUL

(2678)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
¥1,282.00
▲(8.09% Upside)
Action:DowngradedDate:10/11/25
ASKUL's overall stock score is primarily influenced by its financial performance and valuation. While the company shows strong revenue growth, challenges in profitability and cash flow management are significant concerns. The technical analysis indicates a bearish trend, but the valuation remains reasonable with an attractive dividend yield.
Positive Factors
Recurring B2B/B2C consumables model
ASKUL’s core model targets repeat consumable purchases for businesses and consumers. That frequency supports stable, predictable order volumes, higher customer retention, and stronger lifetime value, underpinning durable revenue streams and procurement scale advantages.
Negative Factors
Negative free cash flow
Negative free cash flow is a structural concern: it limits the company’s ability to self-fund growth, capex, or return capital, and increases reliance on external financing. Sustained negative FCF can pressure liquidity and constrain long-term strategic investments.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring B2B/B2C consumables model
ASKUL’s core model targets repeat consumable purchases for businesses and consumers. That frequency supports stable, predictable order volumes, higher customer retention, and stronger lifetime value, underpinning durable revenue streams and procurement scale advantages.
Read all positive factors

ASKUL (2678) vs. iShares MSCI Japan ETF (EWJ)

ASKUL Business Overview & Revenue Model

Company Description
ASKUL Corporation provides office supplies mail-order services for small and medium sized offices in Japan. The company was incorporated in 1963 and is headquartered in Tokyo, Japan....
How the Company Makes Money
ASKUL primarily makes money by selling products through its distribution platforms to corporate and institutional customers (B2B) and to individual consumers (B2C). Revenue is generated mainly from (1) merchandise sales where ASKUL earns a gross m...

ASKUL Financial Statement Overview

Summary
ASKUL shows strong revenue growth but faces challenges in profitability and cash flow management. Declining margins and negative free cash flow raise concerns about operational efficiency and liquidity.
Income Statement
75
Positive
Balance Sheet
70
Positive
Cash Flow
60
Neutral
BreakdownTTMMay 2024May 2023May 2022May 2021May 2020
Income Statement
Total Revenue485.04B481.10B471.68B446.71B428.52B422.15B
Gross Profit119.87B117.54B117.50B107.04B105.07B104.38B
EBITDA24.06B25.19B27.60B21.80B21.00B20.52B
Net Income7.87B9.07B19.14B9.79B9.21B7.76B
Balance Sheet
Total Assets233.13B227.78B243.06B227.51B188.33B190.49B
Cash, Cash Equivalents and Short-Term Investments48.80B48.42B61.74B66.22B58.79B66.26B
Total Debt44.00B36.24B36.14B40.79B25.20B28.41B
Total Liabilities159.64B146.52B161.72B160.63B131.06B131.28B
Stockholders Equity70.02B77.79B78.26B64.15B56.76B58.77B
Cash Flow
Free Cash Flow2.98B3.63B10.71B13.44B15.06B11.11B
Operating Cash Flow5.57B12.91B16.89B20.13B17.95B16.00B
Investing Cash Flow-4.36B-16.52B-11.47B-21.99B-10.74B-9.03B
Financing Cash Flow-3.91B-9.70B-9.89B9.29B-14.68B-3.97B

ASKUL Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1186.00
Price Trends
50DMA
1301.60
Negative
100DMA
1359.20
Negative
200DMA
1431.26
Negative
Market Momentum
MACD
-31.20
Negative
RSI
39.49
Neutral
STOCH
33.80
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2678, the sentiment is Negative. The current price of 1186 is below the 20-day moving average (MA) of 1224.95, below the 50-day MA of 1301.60, and below the 200-day MA of 1431.26, indicating a bearish trend. The MACD of -31.20 indicates Negative momentum. The RSI at 39.49 is Neutral, neither overbought nor oversold. The STOCH value of 33.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2678.

ASKUL Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
¥1.50T11.889.29%1.11%
66
Neutral
¥296.06B14.9811.17%2.61%5.63%25.64%
64
Neutral
¥106.38B-4.5810.61%2.67%1.69%-57.32%
64
Neutral
¥457.06B9.244.18%2.57%1.26%14.65%
62
Neutral
¥886.00B38.3128.71%1.03%14.16%26.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
41
Neutral
¥1.62T-12.21-21.14%11.45%42.34%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2678
ASKUL
1,186.00
-428.08
-26.52%
JP:4755
Rakuten
744.30
-158.40
-17.55%
JP:3048
BIC Cameras
1,729.50
140.41
8.84%
JP:3064
MonotaRO Co
1,783.00
-1,140.85
-39.02%
JP:9843
Nitori Holdings Co
2,627.50
-228.64
-8.01%
JP:9831
Yamada Denki Co
546.60
113.80
26.29%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 11, 2025