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Hatena Co., Ltd. (JP:3930)
:3930
Japanese Market

Hatena Co., Ltd. (3930) AI Stock Analysis

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JP:3930

Hatena Co., Ltd.

(3930)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
¥971.00
▼(-0.72% Downside)
Action:ReiteratedDate:03/14/26
The score is held up by balance-sheet strength and strong gross profitability, but is weighed down by recent revenue/margin softness, inconsistent historical cash-flow performance, negative MACD and long-term trend below the 200-day average, and an expensive valuation (very high P/E with no dividend support).
Positive Factors
High gross margins
Very high gross margins (~85–86%) point to advantaged unit economics from content/platform operations. Durable margin structure reduces sensitivity to revenue swings, supports reinvestment in product and platform reliability, and underpins long‑term profitability even with modest top‑line volatility.
Conservative balance sheet
Minimal debt and effectively zero reported leverage give the company strong financial flexibility. A conservative balance sheet lowers refinancing and liquidity risk, enabling opportunistic investment, continued service operation spending, or buffer through advertising/traffic cycles without needing external capital.
Positive free cash flow
TTM free cash flow is positive and growing (+8.6%), with FCF near 93% of net income, indicating strong cash conversion. Reliable FCF supports self‑funding of platform upkeep and enterprise services, reduces reliance on financing, and provides capacity for strategic initiatives or shareholder returns over the medium term.
Negative Factors
Revenue decline & margin squeeze
Revenue has softened (TTM -2.3%) while EBIT and net margins compressed versus prior periods. Persistent top‑line weakness coupled with narrower margins reduces internally generated funds for product development and sales investment, risking slower growth and weaker competitiveness if not reversed.
Cash flow volatility
Operating cash flow has been inconsistent: TTM coverage fell to ~0.90 and historical episodes include near‑zero OCF and negative FCF. This volatility undermines planning reliability, may force precautionary capital retention, and raises the risk that growth investments are curtailed during down cycles.
Declining return on equity
ROE has moderated materially from ~9.8% to ~6.2% TTM, signaling reduced efficiency in converting equity into profits. Persistently lower returns can limit shareholder value creation and indicate the need for either sustained revenue growth or margin recovery to restore long‑term capital efficiency.

Hatena Co., Ltd. (3930) vs. iShares MSCI Japan ETF (EWJ)

Hatena Co., Ltd. Business Overview & Revenue Model

Company DescriptionHatena Co., Ltd. (3930) is a Japanese technology company primarily engaged in providing web services and applications. The company offers platforms for blogging, social networking, and information sharing, serving both individual users and businesses. Hatena's core products include blogging platforms, community services, and content management tools that facilitate content creation and interaction among users.
How the Company Makes MoneyHatena generates revenue primarily through (1) B2B/enterprise services and (2) monetization of its consumer internet platforms. On the enterprise side, the company provides content management, media/owned-site development and operation support, and knowledge/FAQ/community solutions for corporate and organizational customers; revenue is typically earned via service fees that may include implementation/development fees plus ongoing usage, maintenance, or subscription/hosting fees depending on the offering. On the consumer platform side, the company earns from advertising displayed within its owned media/services and from paid user plans (premium memberships) where applicable; these revenues depend on traffic/engagement and conversion to paid features. Additional revenue may come from related ancillary services tied to these platforms and enterprise offerings. Specific breakdowns by segment, named major partners, and current-period contribution ratios are null.

Hatena Co., Ltd. Financial Statement Overview

Summary
Financial profile is stable but mixed: strong gross margins (~85–86%) and a low-leverage balance sheet (minimal debt vs equity) support resilience, while TTM revenue declined (-2.3%), margins compressed (net ~4.7%, EBIT ~6.8%), and cash-flow history shows volatility despite positive TTM free cash flow.
Income Statement
63
Positive
TTM (Trailing-Twelve-Months) revenue slipped (-2.3%) and profitability compressed versus FY2025: net margin fell to ~4.7% (from ~6.1%) and EBIT margin to ~6.8% (from ~8.9%). That said, the business continues to post very strong gross margins (~85–86%), and earnings remain positive. Longer-term results show meaningful volatility (strong FY2022, sharp profitability dip in FY2024), which keeps the score in the mid-range despite solid underlying unit economics.
Balance Sheet
82
Very Positive
The balance sheet looks conservatively positioned: debt is minimal (TTM total debt ~¥250m vs equity ~¥2.90bn) and reported debt-to-equity is effectively zero across periods, indicating low leverage risk. Equity has also grown over time, supporting financial flexibility. The main watch-out is returns have moderated from earlier highs (ROE ~9.8% in FY2022 to ~6.2% TTM), suggesting less efficient profit generation off the equity base recently.
Cash Flow
58
Neutral
Cash generation is mixed. TTM free cash flow is positive (~¥306m) and grew (+8.6%), and cash conversion is generally reasonable (TTM free cash flow is ~93% of net income). However, operating cash flow coverage has become less comfortable TTM (~0.90) versus FY2025 (~1.19), and history shows notable volatility—FY2023 had near-zero operating cash flow and negative free cash flow. This inconsistency tempers an otherwise improving recent cash profile.
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue3.63B3.79B3.31B3.15B3.06B2.62B
Gross Profit3.12B3.24B2.70B2.59B2.60B2.30B
EBITDA315.91M473.26M180.87M269.64M445.66M361.94M
Net Income139.02M230.88M62.37M99.64M240.22M172.64M
Balance Sheet
Total Assets3.54B3.46B2.92B2.89B2.99B2.61B
Cash, Cash Equivalents and Short-Term Investments1.81B2.15B1.52B1.51B1.73B1.52B
Total Debt250.00M0.000.000.000.000.00
Total Liabilities644.89M643.02M361.59M403.83M546.85M318.21M
Stockholders Equity2.90B2.82B2.56B2.49B2.44B2.29B
Cash Flow
Free Cash Flow305.93M688.20M128.25M-30.48M269.96M284.68M
Operating Cash Flow319.49M711.58M147.01M2.58M327.36M296.44M
Investing Cash Flow-60.57M-38.43M-106.16M-158.28M-43.92M-105.85M
Financing Cash Flow1.61M2.01M1.55M-97.14M-52.20M6.92M

Hatena Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price978.00
Price Trends
50DMA
933.54
Positive
100DMA
927.29
Positive
200DMA
1113.48
Negative
Market Momentum
MACD
16.01
Negative
RSI
72.26
Negative
STOCH
60.13
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3930, the sentiment is Positive. The current price of 978 is above the 20-day moving average (MA) of 939.60, above the 50-day MA of 933.54, and below the 200-day MA of 1113.48, indicating a neutral trend. The MACD of 16.01 indicates Negative momentum. The RSI at 72.26 is Negative, neither overbought nor oversold. The STOCH value of 60.13 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3930.

Hatena Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
¥28.40B12.430.38%18.02%46.43%
75
Outperform
¥7.43B15.623.29%7.47%55.61%
62
Neutral
¥12.54B15.074.78%-10.17%-19.44%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
¥5.46B-13.710.77%4.75%
58
Neutral
¥3.13B11.337.20%47.54%
54
Neutral
¥40.08B58.3622.37%655.34%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3930
Hatena Co., Ltd.
1,018.00
-388.00
-27.60%
JP:2193
COOKPAD
152.00
22.00
16.92%
JP:2454
All About, Inc.
394.00
33.00
9.14%
JP:3922
PR TIMES Corporation
2,100.00
-306.99
-12.75%
JP:5243
note inc.
2,188.00
647.00
41.99%
JP:6180
GMO Media, Inc.
4,340.00
-93.18
-2.10%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026