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note inc. (JP:5243)
:5243
Japanese Market

note inc. (5243) AI Stock Analysis

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JP:5243

note inc.

(5243)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
¥2,652.00
▲(62.50% Upside)
The score is driven primarily by improving financial performance (recent turn to profitability and positive free cash flow), supported by strong technical momentum. These positives are meaningfully offset by a very expensive valuation (high P/E) and some risk signals including elevated RSI/Stoch and increased debt in 2025.
Positive Factors
Consistent revenue scaling
Sustained multi-year revenue growth demonstrates product-market fit and recurring demand in its content business. A steady top-line trajectory supports predictable cash flows, funds incremental product investment, and underpins medium-term planning and market share expansion.
Profitability and positive free cash flow
Conversion of earnings to positive free cash flow improves financial resilience and reduces reliance on external financing. FCF parity with net income in 2025 signals earnings quality, enabling reinvestment in growth initiatives or debt reduction, supporting durable operational autonomy.
Very high, stable gross margins
Exceptionally high gross margins reflect a scalable content/info model with low incremental cost, enabling strong operating leverage as revenue grows. This structural profitability buffer supports long-term margin expansion and cushions against variable marketing or product investment cycles.
Negative Factors
Short profitability track record
Recent profitability follows several years of losses, so earnings durability is unproven. A short positive stretch increases execution risk if market conditions or user economics change; sustained profits over more quarters are needed to confirm the structural turnaround.
Modest operating margins
Mid-single-digit operating margins limit the company's ability to absorb cost shocks or invest aggressively without diluting returns. For durable financial strength it must convert high gross margins into higher operating margins, otherwise growth may require external funding or compress shareholder returns.
Debt increased sharply in 2025
A material uptick in debt raises fixed obligations and reduces financial flexibility if revenue or margins weaken. Even with manageable leverage today, the rising debt trend increases refinancing and interest-rate exposure, constraining capital allocation in a downturn.

note inc. (5243) vs. iShares MSCI Japan ETF (EWJ)

note inc. Business Overview & Revenue Model

Company Descriptionnote inc. engages in the media platform business in Japan. The company offers note, a C2C content platform that allows creators to create, publish, and sell digital content while communicating with users; and note pro, an information dissemination SaaS for corporations; and services for corporations, such as organizing corporate sponsored contests on note. It also develops an infrastructure system related to media operation. The company was formerly known as Piece of Cake, Inc. and changed its name to note inc. on April 7, 2020. note inc. was incorporated in 2011 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyNote Inc. generates revenue primarily through subscription fees for its e-learning platforms and software applications. The company offers tiered subscription models catering to individual users, educational institutions, and corporate clients, which provide access to its full suite of digital tools and resources. Additional revenue streams include licensing agreements for its proprietary technology, sales of digital content, and partnerships with educational institutions that integrate Note's solutions into their curriculum. Significant collaborations with tech firms and educational organizations further bolster its earnings by expanding its market reach and enhancing product offerings.

note inc. Financial Statement Overview

Summary
Revenue has grown steadily and the company has turned profitable in 2024–2025 with very high, stable gross margins. However, the profitability/FCF track record is short after multiple loss years, operating margins are still modest, and debt rose sharply in 2025, adding balance-sheet risk.
Income Statement
74
Positive
Revenue has scaled steadily from 2020 to 2025 (annual growth positive each year, with 2025 up 6.3%), while profitability has inflected meaningfully: the company moved from sizable losses in 2020–2023 to positive earnings in 2024–2025. Gross margin remains exceptionally high and stable (~90%+), supporting operating leverage as operating profit turned positive in 2024 and improved further in 2025. The main weakness is that operating profitability is still relatively modest versus revenue (mid-single-digit operating margin in 2025) and the business has a short track record of profitability after several loss years.
Balance Sheet
70
Positive
The balance sheet shows solid equity growth over time (equity rises meaningfully by 2025), and leverage is still manageable with a low-to-moderate debt-to-equity level in 2025. However, debt increased sharply in 2025 versus 2024, and while leverage remains reasonable, the direction of travel adds risk if profitability were to soften. Overall financial flexibility appears decent, but the recent step-up in debt warrants monitoring.
Cash Flow
62
Positive
Cash generation improved materially: operating cash flow and free cash flow turned positive in 2024 and strengthened again in 2025, with free cash flow matching net income in 2025 (good earnings quality). The key weakness is that operating cash flow remains relatively small versus revenue based on the provided coverage ratio, suggesting cash conversion is still developing. Earlier years (2020–2023) had negative operating and free cash flow, so the durability of the turnaround is still being proven.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.90B4.14B3.31B2.78B2.32B1.88B
Gross Profit3.65B3.88B3.11B2.57B2.10B1.64B
EBITDA163.61M277.08M86.15M-398.79M-733.26M-418.75M
Net Income264.06M440.64M98.94M-414.84M-756.49M-436.17M
Balance Sheet
Total Assets6.02B6.15B3.77B3.31B3.30B1.75B
Cash, Cash Equivalents and Short-Term Investments2.88B3.05B2.15B1.99B2.19B872.08M
Total Debt780.00M682.50M80.00M160.00M160.00M160.00M
Total Liabilities3.22B3.27B2.05B1.75B1.49B1.18B
Stockholders Equity2.80B2.88B1.72B1.56B1.82B574.11M
Cash Flow
Free Cash Flow19.00M393.29M224.37M-358.94M-683.10M-652.22M
Operating Cash Flow19.00M393.29M225.76M-346.58M-660.12M-646.87M
Investing Cash Flow-358.89M-747.80M-9.77M-12.78M-23.45M-5.35M
Financing Cash Flow287.37M1.24B-38.14M158.93M2.00B0.00

note inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1632.00
Price Trends
50DMA
1886.36
Positive
100DMA
1627.03
Positive
200DMA
1553.33
Positive
Market Momentum
MACD
259.60
Positive
RSI
60.20
Neutral
STOCH
18.20
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:5243, the sentiment is Positive. The current price of 1632 is below the 20-day moving average (MA) of 2383.75, below the 50-day MA of 1886.36, and above the 200-day MA of 1553.33, indicating a bullish trend. The MACD of 259.60 indicates Positive momentum. The RSI at 60.20 is Neutral, neither overbought nor oversold. The STOCH value of 18.20 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:5243.

note inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥20.65B13.403.10%9.20%2.32%
70
Outperform
¥19.94B17.271.85%0.63%-1.84%
66
Neutral
¥48.47B99.9022.37%655.34%
66
Neutral
¥31.68B10.841.90%12.67%-9.32%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
¥2.81B15.707.20%47.54%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:5243
note inc.
2,658.00
1,179.00
79.72%
JP:3662
Ateam Inc.
1,118.00
193.90
20.98%
JP:3843
FreeBit Co., Ltd.
1,647.00
144.87
9.64%
JP:3901
MarkLines Co.Ltd.
1,561.00
-554.61
-26.22%
JP:3930
Hatena Co., Ltd.
913.00
-223.00
-19.63%

note inc. Corporate Events

note inc. Proposes New Board Lineup, Adding Planning Chief as Director
Jan 22, 2026

note inc. has announced that its board will propose a slate of director candidates, including both executive and audit and supervisory committee members, for approval at the 14th Ordinary General Meeting of Shareholders scheduled for February 28, 2026. The proposed lineup maintains continuity at the top with the reappointment of Founder and CEO Sadaaki Kato, CFO Yukihiro Kashima, and CTO Yuichi Kon, while adding Executive Officer Kotomi Mihara—currently head of the Planning & Communications Headquarters and a director at Tales & Co. Inc.—as a new internal director, and reappointing outside directors Michiko Tanabe and Tasuku Mizuno as audit and supervisory committee members, signaling an emphasis on governance stability and strengthened strategic planning as the company advances its platform business.

The most recent analyst rating on (JP:5243) stock is a Hold with a Yen3359.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Plans Major Capital Reduction to Boost Financial Flexibility
Jan 22, 2026

note inc. has resolved to propose a substantial reduction of its stated capital, from 1,118,924,500 yen to 10,000,000 yen, by transferring 1,108,924,500 yen to other capital surplus, with no change in the total number of issued shares. The move, subject to shareholder approval at the February 28, 2026 ordinary general meeting and completion of the creditor objection process, is aimed at improving financial soundness and increasing flexibility in future capital policies, and is characterized as a balance sheet reclassification within net assets that will not affect total net assets or current business performance.

The most recent analyst rating on (JP:5243) stock is a Hold with a Yen3359.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Delivers Strong FY2025 Earnings and Forecasts Further Profit Surge in FY2026
Jan 14, 2026

note inc. reported strong consolidated results for the fiscal year ended November 30, 2025, with net sales rising 25% year on year to ¥4,141 million and operating profit surging nearly 3.8 times to ¥256 million. Profit attributable to owners of the parent jumped to ¥440 million, lifting basic earnings per share to ¥26.83 and boosting return on equity to 19.5%. The balance sheet also expanded, with total assets increasing to ¥6,145 million and net assets to ¥2,878 million, while cash and cash equivalents at year-end climbed to ¥3,056 million, supported by positive operating cash flow and substantial financing inflows. The company maintained a no-dividend policy for FY2025 and continues to forecast zero dividends for FY2026, indicating a focus on reinvestment. For the fiscal year ending November 30, 2026, note inc. projects further robust growth, targeting a 35.2% increase in net sales to ¥5,600 million and a 173.3% rise in operating profit to ¥700 million, with profit attributable to owners of the parent expected to reach ¥850 million and earnings per share of ¥46.76, reflecting both business expansion and the impact of new share issuance through a third-party allotment.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. to Book NEDO-Commissioned GENIAC AI Project as Net Sales, Forecasts ¥500m Revenue
Jan 13, 2026

note inc. announced that its generative AI “GENIAC” demonstration project, previously selected as a national initiative to build a RAG data ecosystem, has been formally classified as a commissioned project by the New Energy and Industrial Technology Development Organization (NEDO), meaning all approved project expenses will be treated as consideration and recorded as net sales. As a result of this revenue recognition method, the company now expects to book approximately 500 million yen in AI-related net sales in the consolidated fiscal year ending November 30, 2026, which could meaningfully bolster its AI business revenues and underscore its growing role in government-backed generative AI development in Japan.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Books ¥31 Million Extraordinary Loss on Subsidiary Shares With No Impact on Consolidated Earnings
Jan 13, 2026

note inc. announced it will book an extraordinary loss of 31 million yen in its non-consolidated results for the fiscal year ended November 30, 2025, due to an impairment on shares of its consolidated subsidiary Tales & Co., Ltd., calculated under accounting standards for financial instruments. Tales, which is in an upfront investment phase developing original intellectual property and preparing works for publication and media adaptation, is said to be progressing steadily, but management opted for a conservative asset valuation that triggered the impairment; the loss is limited to the parent’s non-consolidated accounts and is fully eliminated at the consolidated level, meaning there is no impact on the group’s consolidated financial results.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Posts Sharp Profit Surge on Steady Business Growth and Deferred Tax Gains
Jan 13, 2026

note inc. reported strong year-on-year growth in its non-consolidated results for the fiscal year ended November 30, 2025, with net sales rising 23.8% to 4,079 million yen and operating profit surging nearly fourfold to 264 million yen, reflecting steady expansion of its core business. Ordinary profit and net income also increased significantly, with net income jumping to 426 million yen and earnings per share more than tripling to 25.94 yen, supported not only by higher sales and improved profitability but also by the recognition of deferred tax assets, underscoring a marked improvement in earnings structure and financial performance compared with the previous year.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Beats Full-Year Profit Forecasts on Cost Controls and Tax Asset Gains
Jan 13, 2026

note inc. reported that its consolidated results for the fiscal year ended November 30, 2025 exceeded its October 2025 full-year forecasts on all profit lines, while net sales were roughly in line with expectations. Operating and ordinary profit climbed well above projections due to lower-than-anticipated selling, general and administrative expenses, particularly personnel costs, and net income attributable to owners of the parent was further boosted by the recognition of deferred tax assets, resulting in a 33.5% upside versus the original profit forecast and marking a sharp profit improvement from the prior fiscal year.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Books Additional Deferred Tax Assets on Strong Business Performance
Jan 13, 2026

note inc. announced that, based on solid recent business performance and updated future forecasts, it has recognized additional deferred tax assets in the fourth quarter of the fiscal year ending November 2025, resulting in the booking of ¥105 million in income taxes-deferred (benefit) for that quarter and a total of ¥180 million for the full fiscal year on both a consolidated and non-consolidated basis. The company indicated that the financial impact of this recognition is already reflected in its newly released consolidated financial results and related disclosures for the fiscal year, signaling improved earnings metrics and potentially reinforcing investor confidence in its medium-term business outlook and tax asset recoverability.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

Note Inc. Data Shows Rapid Growth in Paid Content and Premium for Practical Know‑How on “note”
Jan 7, 2026

Note inc. has released the results of a large-scale statistical analysis of around 300,000 paid articles and membership records on its “note” platform, showing that the creator economy on the service continues to expand, with the top 1,000 creators averaging annual sales of about 15.15 million yen. The data highlight strong year-on-year growth in 2025, with membership sales up 81.3% and paid article sales up 26.8%, driven particularly by rapidly growing categories that offer practical, problem-solving know-how—such as AI utilization, social media management and childcare—which also command nearly double the average unit price of general reading content. The study further finds almost no correlation between word count and sales, underscoring that content quality and user experience rather than length are key to profitability, while the company maintains its existing earnings forecast and signals that more detailed progress will be disclosed in its upcoming financial results.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Finalizes Terms for Paid Stock Options to Directors and Executive Officer
Jan 5, 2026

note inc. has finalized the previously undecided terms for issuing paid stock acquisition rights as stock options to its directors and an executive officer, following a December 17, 2025 board resolution. A total of 1,060 stock acquisition rights, corresponding to 106,000 shares of common stock, will be allotted to six individuals, aligning management and key employees more closely with shareholder interests and signaling the company’s continued use of equity-based compensation to retain and incentivize leadership within the competitive digital content and media market.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Sets Terms for Employee Stock Option Issuance
Jan 5, 2026

note inc. has finalized the terms for issuing stock acquisition rights as stock options to its employees, following a board resolution passed on December 17, 2025. The company will grant 870 stock acquisition rights in total to nine employees, with an exercise price set at 148,000 yen per right, equivalent to 1,480 yen per share. This stock option program is intended to align employee incentives with shareholder interests and may support talent retention and long-term growth by tying compensation more closely to the company’s future equity value.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Joins National GENIAC Project to Build Fair AI Content Ecosystem
Dec 19, 2025

note inc. has been selected for GENIAC, a national generative AI promotion program run by Japan’s Ministry of Economy, Trade and Industry and NEDO, and will build a Retrieval-Augmented Generation (RAG) database of high-quality content from publishers, academic bodies and web media to improve the accuracy of AI-generated information. The project, backed by a budget of up to ¥1.5 billion over one year, aims to create a new “RAG data ecosystem” that lets rights holders track how AI services use their content and receive fair compensation, a move the company expects will enhance its medium- to long-term corporate value and reshape the economics of content distribution in the AI era.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Issues Stock Options to Align Employee and Shareholder Interests
Dec 17, 2025

note inc. has announced the issuance of paid stock options to enhance the motivation and alignment of its directors and employees with shareholder interests. The stock options are designed to boost business performance and corporate value, with exercise prices adjusted based on performance targets related to net sales. The issuance is expected to have a reasonable impact on share dilution and contribute positively to shareholder value.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Issues Stock Options to Boost Employee Engagement
Dec 17, 2025

note inc. has announced the issuance of stock acquisition rights as stock options to its employees. This initiative aims to enhance employee awareness of share price appreciation and improve mid-to-long-term business performance, thereby increasing shareholder value. The stock options will be issued without requiring monetary payment, serving as incentive compensation. The exercise period for these rights spans from December 18, 2027, to December 17, 2035, with specific conditions and potential adjustments outlined for their execution.

The most recent analyst rating on (JP:5243) stock is a Buy with a Yen1951.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

note inc. Partners with NAVER to Expand Ecosystem
Nov 5, 2025

note inc. has announced a capital and business alliance with NAVER Corporation to accelerate the expansion of its ecosystem. This partnership aims to launch new services and businesses utilizing note’s assets, particularly in the IP and AI sectors, enhancing the company’s innovation in the creation-related value chain and providing new corporate services.

The most recent analyst rating on (JP:5243) stock is a Hold with a Yen1501.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

Note Inc. Forms Strategic Alliance with NAVER Corporation
Nov 5, 2025

Note Inc. has announced a capital and business alliance with NAVER Corporation, a major Korean technology company. This partnership involves issuing new shares to NAVER and aims to leverage both companies’ strengths in generative AI technology, platform collaboration, and global IP development. The alliance is expected to enhance Note Inc.’s operations and market positioning by fostering synergy in content creation and distribution, ultimately expanding their business foundation in the user-generated content domain.

The most recent analyst rating on (JP:5243) stock is a Hold with a Yen1501.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

Note Inc. Reports Accelerated Revenue Growth in Q3 FY2025
Nov 4, 2025

Note Inc. has reported a significant acceleration in revenue growth for Q3 FY2025, with a year-over-year increase of 27.2%. This growth is primarily driven by the expansion of Gross Merchandise Value in its core note business, fueled by the proliferation of generative AI and the platform’s network effect. The company anticipates continued high revenue growth rates, targeting 20-30% from the fiscal year ending November 2025 onwards, as it leverages AI advancements and platform expansion.

The most recent analyst rating on (JP:5243) stock is a Hold with a Yen1501.00 price target. To see the full list of analyst forecasts on note inc. stock, see the JP:5243 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 22, 2026