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Hatena Co., Ltd. (JP:3930)
:3930
Japanese Market
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Hatena Co., Ltd. (3930) AI Stock Analysis

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JP:3930

Hatena Co., Ltd.

(3930)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
¥892.00
▼(-8.79% Downside)
Action:Reiterated
Date:06/13/26
The score is held down primarily by deteriorating TTM fundamentals—sharp revenue decline, a swing to a sizable net loss, and significant negative operating/free cash flow. Technicals add modest pressure with price below key moving averages and a negative MACD, while valuation is also weak because losses drive a negative P/E and there is no dividend yield data to offset risk.
Positive Factors
Diversified Revenue Streams
Hatena's mix of consumer subscriptions, advertising and B2B publishing services creates recurring and contract-based revenue channels. This diversification supports more stable cash inflows over time, reducing dependency on a single market and improving resilience to cyclical ad or consumer demand swings.
Negative Factors
Revenue Decline & Net Loss
A sharp 32% revenue decline and a sizable net loss materially weaken Hatena's earnings power. Persistent revenue contraction erodes scale advantages, limits pricing or product investment, and risks longer-term customer churn or advertiser pullback unless new monetization or growth initiatives can restore top-line trajectory.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Revenue Streams
Hatena's mix of consumer subscriptions, advertising and B2B publishing services creates recurring and contract-based revenue channels. This diversification supports more stable cash inflows over time, reducing dependency on a single market and improving resilience to cyclical ad or consumer demand swings.
Read all positive factors

Hatena Co., Ltd. (3930) vs. iShares MSCI Japan ETF (EWJ)

Hatena Co., Ltd. Business Overview & Revenue Model

Company Description
Hatena Co., Ltd. is a Japanese digital services provider specializing in internet-related businesses. The company offers a variety of well-known content platforms, such as Hatena Blog, Hatena Bookmark, Human search Hatena, and Hate Lab. In additio...
How the Company Makes Money
Hatena generates revenue primarily from (1) paid subscriptions and advertising tied to its consumer web services (e.g., users paying for premium features on blogging/content platforms and ad placements served alongside user-generated content), and...

Hatena Co., Ltd. Financial Statement Overview

Summary
TTM performance is weak: revenue declined 32.3%, the company swung to a net loss of -¥692M (~-19.1% net margin), and operating profitability compressed. Cash flow is the biggest drag with operating cash flow at -¥1.06B and free cash flow at -¥1.08B. The balance sheet is a relative positive (low leverage; debt-to-equity ~0.12), but equity has fallen meaningfully, reflecting recent losses.
Income Statement
34
Negative
Balance Sheet
72
Positive
Cash Flow
22
Negative
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue3.62B3.79B3.31B3.15B3.06B2.62B
Gross Profit3.12B3.24B2.70B2.59B2.60B2.30B
EBITDA270.39M473.26M180.87M269.64M445.66M361.94M
Net Income-692.26M230.88M62.37M99.64M240.22M172.64M
Balance Sheet
Total Assets2.71B3.46B2.92B2.89B2.99B2.61B
Cash, Cash Equivalents and Short-Term Investments977.87M2.15B1.52B1.51B1.73B1.52B
Total Debt250.00M0.000.000.000.000.00
Total Liabilities591.40M643.02M361.59M403.83M546.85M318.21M
Stockholders Equity2.12B2.82B2.56B2.49B2.44B2.29B
Cash Flow
Free Cash Flow-1.08B688.20M128.25M-30.48M269.96M284.68M
Operating Cash Flow-1.06B711.58M147.01M2.58M327.36M296.44M
Investing Cash Flow-51.45M-38.43M-106.16M-158.28M-43.92M-105.85M
Financing Cash Flow1.13M2.01M1.55M-97.14M-52.20M6.92M

Hatena Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price978.00
Price Trends
50DMA
980.60
Negative
100DMA
970.39
Negative
200DMA
990.52
Negative
Market Momentum
MACD
-0.03
Negative
RSI
51.55
Neutral
STOCH
55.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3930, the sentiment is Negative. The current price of 978 is above the 20-day moving average (MA) of 930.00, below the 50-day MA of 980.60, and below the 200-day MA of 990.52, indicating a neutral trend. The MACD of -0.03 indicates Negative momentum. The RSI at 51.55 is Neutral, neither overbought nor oversold. The STOCH value of 55.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3930.

Hatena Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥30.09B12.500.38%19.28%113.68%
74
Outperform
¥6.07B11.533.29%2.36%-15.08%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥8.25B41.764.78%-8.38%-78.30%
58
Neutral
¥34.86B42.9827.05%495.56%
49
Neutral
¥4.72B-10.130.77%-3.07%-1081.33%
44
Neutral
¥2.91B-4.10-5.45%-347.30%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3930
Hatena Co., Ltd.
946.00
-471.00
-33.24%
JP:2193
COOKPAD
114.00
-91.00
-44.39%
JP:2454
All About, Inc.
341.00
-11.23
-3.19%
JP:3922
PR TIMES Corporation
2,222.00
2.91
0.13%
JP:5243
note inc.
1,800.00
300.00
20.00%
JP:6180
GMO Media, Inc.
3,545.00
-1,137.67
-24.30%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 13, 2026