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Hatena Co., Ltd. (JP:3930)
:3930
Japanese Market

Hatena Co., Ltd. (3930) AI Stock Analysis

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JP:3930

Hatena Co., Ltd.

(3930)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
¥1,107.00
▲(13.19% Upside)
Action:ReiteratedDate:03/14/26
The score is held up by balance-sheet strength and strong gross profitability, but is weighed down by recent revenue/margin softness, inconsistent historical cash-flow performance, negative MACD and long-term trend below the 200-day average, and an expensive valuation (very high P/E with no dividend support).
Positive Factors
High gross margins
Sustained ~85–86% gross margins indicate a high-mix software/online content model with low incremental costs, giving structural unit economics. Over 2–6 months this supports margin resilience, pricing flexibility, and the ability to fund product development or B2B service expansion without large COGS pressure.
Negative Factors
Revenue decline
A shrinking top line is a structural concern: persistent revenue declines reduce scale benefits and pressure operating leverage. If not reversed, this undermines long-term return on invested capital and constrains reinvestment into product and sales, risking market share erosion.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margins
Sustained ~85–86% gross margins indicate a high-mix software/online content model with low incremental costs, giving structural unit economics. Over 2–6 months this supports margin resilience, pricing flexibility, and the ability to fund product development or B2B service expansion without large COGS pressure.
Read all positive factors

Hatena Co., Ltd. (3930) vs. iShares MSCI Japan ETF (EWJ)

Hatena Co., Ltd. Business Overview & Revenue Model

Company Description
Hatena Co., Ltd. engages in the internet-related business in Japan. The company offers content platform services, such as Hatena Blog, Hatena Bookmark, Human search Hatena, and Hate Lab; content marketing services, which include Hatena MediaSuite,...
How the Company Makes Money
Hatena generates revenue primarily from (1) paid subscriptions and advertising tied to its consumer web services (e.g., users paying for premium features on blogging/content platforms and ad placements served alongside user-generated content), and...

Hatena Co., Ltd. Financial Statement Overview

Summary
Financial profile is stable but mixed: strong gross margins (~85–86%) and a low-leverage balance sheet (minimal debt vs equity) support resilience, while TTM revenue declined (-2.3%), margins compressed (net ~4.7%, EBIT ~6.8%), and cash-flow history shows volatility despite positive TTM free cash flow.
Income Statement
63
Positive
Balance Sheet
82
Very Positive
Cash Flow
58
Neutral
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue3.63B3.79B3.31B3.15B3.06B2.62B
Gross Profit3.12B3.24B2.70B2.59B2.60B2.30B
EBITDA315.91M473.26M180.87M269.64M445.66M361.94M
Net Income139.02M230.88M62.37M99.64M240.22M172.64M
Balance Sheet
Total Assets3.54B3.46B2.92B2.89B2.99B2.61B
Cash, Cash Equivalents and Short-Term Investments1.81B2.15B1.52B1.51B1.73B1.52B
Total Debt250.00M0.000.000.000.000.00
Total Liabilities644.89M643.02M361.59M403.83M546.85M318.21M
Stockholders Equity2.90B2.82B2.56B2.49B2.44B2.29B
Cash Flow
Free Cash Flow305.93M688.20M128.25M-30.48M269.96M284.68M
Operating Cash Flow319.49M711.58M147.01M2.58M327.36M296.44M
Investing Cash Flow-60.57M-38.43M-106.16M-158.28M-43.92M-105.85M
Financing Cash Flow1.61M2.01M1.55M-97.14M-52.20M6.92M

Hatena Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price978.00
Price Trends
50DMA
970.56
Positive
100DMA
943.70
Positive
200DMA
1090.53
Negative
Market Momentum
MACD
28.51
Positive
RSI
58.14
Neutral
STOCH
12.65
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3930, the sentiment is Positive. The current price of 978 is below the 20-day moving average (MA) of 1035.40, above the 50-day MA of 970.56, and below the 200-day MA of 1090.53, indicating a neutral trend. The MACD of 28.51 indicates Positive momentum. The RSI at 58.14 is Neutral, neither overbought nor oversold. The STOCH value of 12.65 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3930.

Hatena Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥7.36B46.343.29%7.47%55.61%
71
Outperform
¥28.86B12.430.38%18.02%46.43%
63
Neutral
¥9.69B15.074.78%-10.17%-19.44%
63
Neutral
¥49.37B58.3622.37%655.34%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
58
Neutral
¥3.17B11.337.20%47.54%
52
Neutral
¥5.04B-13.710.77%4.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3930
Hatena Co., Ltd.
1,064.00
-223.00
-17.33%
JP:2193
COOKPAD
134.00
-47.00
-25.97%
JP:2454
All About, Inc.
364.00
52.45
16.83%
JP:3922
PR TIMES Corporation
2,134.00
75.97
3.69%
JP:5243
note inc.
2,703.00
970.00
55.97%
JP:6180
GMO Media, Inc.
4,300.00
87.52
2.08%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026