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Hotto Link, Inc. (JP:3680)
:3680
Japanese Market

Hotto Link, Inc. (3680) AI Stock Analysis

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JP:3680

Hotto Link, Inc.

(3680)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
¥202.00
▼(-20.78% Downside)
Action:ReiteratedDate:03/24/26
The score is held down primarily by sharply weakened financial performance (declining revenue, negative operating results, and a much larger net loss in 2025, plus negative free cash flow). Technicals add pressure given the price below key moving averages and a negative MACD. Valuation is mixed—supported by a ~3% dividend yield, but the negative P/E reflects ongoing losses.
Positive Factors
Gross Margin Stability
Stable gross margins near the low-30% range indicate the company’s core unit economics remain intact. That durability supports recovery potential if revenue stabilizes, enabling pricing power on subscriptions and protecting gross profitability even while operating costs are addressed.
Negative Factors
Revenue Decline
Sustained revenue declines indicate weakening demand or loss of customers for analytics services, threatening the recurring revenue base that underpins the business model. Reduced top-line scale also undermines operating leverage and the company’s ability to absorb fixed costs over time.
Read all positive and negative factors
Positive Factors
Negative Factors
Gross Margin Stability
Stable gross margins near the low-30% range indicate the company’s core unit economics remain intact. That durability supports recovery potential if revenue stabilizes, enabling pricing power on subscriptions and protecting gross profitability even while operating costs are addressed.
Read all positive factors

Hotto Link, Inc. (3680) vs. iShares MSCI Japan ETF (EWJ)

Hotto Link, Inc. Business Overview & Revenue Model

Company Description
Hottolink, Inc. offers social media marketing support that collects, analyzes, and utilizes social big data in Japan. The company provides SNS marketing support, Twitter marketing support, Instagram marketing support, influencer marketing support,...

Hotto Link, Inc. Financial Statement Overview

Summary
Income statement weakness dominates: revenue declined and profitability deteriorated into large losses in 2024–2025 with negative operating profit. Balance sheet leverage remains relatively conservative, and operating cash flow stayed positive, but free cash flow turned negative in 2025 and equity/assets have shrunk, increasing risk if losses persist.
Income Statement
38
Negative
Balance Sheet
64
Positive
Cash Flow
52
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.65B4.27B4.74B7.91B6.57B
Gross Profit1.17B1.29B1.57B2.16B2.16B
EBITDA213.20M346.31M700.31M620.53M747.24M
Net Income-1.79B-564.63M226.60M1.82B764.29M
Balance Sheet
Total Assets6.00B7.87B8.49B8.47B7.31B
Cash, Cash Equivalents and Short-Term Investments2.43B3.30B3.50B3.60B2.60B
Total Debt980.26M978.25M1.18B1.35B1.61B
Total Liabilities1.96B2.02B2.35B2.52B3.18B
Stockholders Equity4.03B5.86B6.14B5.95B3.87B
Cash Flow
Free Cash Flow-376.35M295.60M687.68M793.22M677.97M
Operating Cash Flow239.97M295.60M698.11M793.56M678.71M
Investing Cash Flow-921.07M-432.91M-716.18M-291.06M-536.01M
Financing Cash Flow-144.31M-193.11M-154.51M375.77M307.87M

Hotto Link, Inc. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price255.00
Price Trends
50DMA
227.22
Negative
100DMA
243.96
Negative
200DMA
266.54
Negative
Market Momentum
MACD
-0.36
Negative
RSI
56.96
Neutral
STOCH
91.88
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3680, the sentiment is Neutral. The current price of 255 is above the 20-day moving average (MA) of 215.60, above the 50-day MA of 227.22, and below the 200-day MA of 266.54, indicating a neutral trend. The MACD of -0.36 indicates Negative momentum. The RSI at 56.96 is Neutral, neither overbought nor oversold. The STOCH value of 91.88 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:3680.

Hotto Link, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
¥90.63B29.146.41%28.88%27.51%
62
Neutral
¥199.52B46.191.76%377.76%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
58
Neutral
¥18.04B42.383.17%-16.66%
56
Neutral
¥93.17B42.730.18%25.88%80.30%
49
Neutral
¥3.54B-2.241.17%-21.76%-5832.28%
40
Underperform
¥1.30B-4.11-3.49%-2246.63%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3680
Hotto Link, Inc.
226.00
1.02
0.45%
JP:3993
PKSHA Technology
2,882.00
-11.00
-0.38%
JP:3914
JIG-SAW INC.
2,743.00
-64.00
-2.28%
JP:4073
Global Communication Planning Co.Ltd.
511.00
-39.00
-7.09%
JP:4180
Appier Group, Inc.
859.00
-382.48
-30.81%
JP:4784
GMO AD Partners Inc.
728.00
-1,074.97
-59.62%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026