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BR 31 Ice Cream Co., Ltd. (JP:2268)
:2268
Japanese Market

BR 31 Ice Cream Co., Ltd. (2268) AI Stock Analysis

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JP:2268

BR 31 Ice Cream Co., Ltd.

(2268)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
¥4,362.00
▲(8.64% Upside)
Action:DowngradedDate:02/11/26
The score is driven primarily by solid financial strength—steady growth and low leverage—offset by weak recent free-cash-flow conversion. Technical signals are mixed/neutral with a potentially stretched near-term oscillator, and valuation is fair but not compelling given the modest dividend yield.
Positive Factors
Steady revenue growth
Consistent top-line expansion through 2025 indicates durable demand for the company's Baskin‑Robbins retail and take‑home channels. Re-accelerating sales support unit economics, scale benefits and capacity to invest in store network or product innovation, strengthening medium-term growth potential.
Conservative balance sheet
Low leverage and steadily expanding equity provide resiliency versus industry cyclicality and competitive shocks. A conservative capital structure preserves financial flexibility to fund store rollout, withstand temporary cash volatility, and pursue opportunistic investments without pressuring operations.
Healthy gross margin and operating profit
Sustained elevated gross margins and improving operating profit point to pricing power, product mix advantages, or franchise economics. That operating leverage supports reinvestment and long-term profitability even if top-line growth moderates, underpinning structural earnings quality.
Negative Factors
Volatile, compressed free cash flow
Thinner and inconsistent free cash flow reduces the company's ability to finance dividends, buybacks, debt paydown, or incremental store investment from operations. If reinvestment or working‑capital needs persist, management may need external funding, constraining strategic flexibility and raising execution risk.
Modest net margins; margin pressure
Relatively low net margins and a downward gross margin trend suggest rising input or operating costs, or increased competitive pricing pressure. Persistent margin compression would limit retained earnings and returns on capital, reducing the firm's capacity to reinvest profitably or improve shareholder returns over time.
Rising debt versus prior year
An uptick in debt, even from a low base, heightens leverage sensitivity if free cash flow remains unreliable. Additional interest or principal obligations could limit capital allocation choices and raise refinancing or liquidity risk during slower demand periods, pressuring strategic options over the medium term.

BR 31 Ice Cream Co., Ltd. (2268) vs. iShares MSCI Japan ETF (EWJ)

BR 31 Ice Cream Co., Ltd. Business Overview & Revenue Model

Company DescriptionB-R 31 Ice Cream Co.,Ltd. manufactures, imports, exports, and sells ice cream and related products. It also offers ice cream shop franchise development, product supply, and management services. The company sells its products through ice cream specialty stores. B-R 31 Ice Cream Co.,Ltd. was incorporated in 1973 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyThe company makes money through multiple revenue streams including direct sales of ice cream products in its retail outlets, partnerships with restaurants and cafes for bulk sales, and distribution agreements with supermarkets and convenience stores. Additionally, BR 31 Ice Cream Co., Ltd. generates income from seasonal promotions and special product launches that attract customers. The company's strong brand presence and marketing strategies, along with its commitment to quality and innovation, contribute to its overall earnings.

BR 31 Ice Cream Co., Ltd. Financial Statement Overview

Summary
Fundamentals are solid overall: steady revenue growth and improved operating profit in 2025, plus a conservative balance sheet with low leverage and expanding equity. The main drag is cash conversion—free cash flow has become volatile and notably thinner in 2024–2025 despite higher profits, reducing financial flexibility.
Income Statement
78
Positive
Revenue has grown steadily from 2021–2025, with growth re-accelerating in 2025. Profitability is healthy for the category: gross margin has remained strong (roughly ~47%–56%) and operating profitability has improved versus earlier years, with 2025 showing higher operating profit and net income than 2024. Offsetting this, net margin remains modest (~4%–6%) and gross margin has trended down from the 2021 peak, suggesting some cost pressure even as sales rise.
Balance Sheet
84
Very Positive
The balance sheet looks conservative: leverage is low with debt-to-equity in the low-teens in 2025 and below 0.20 across the period, while equity has steadily expanded. Returns on equity are solid and improving versus 2020, indicating better earnings power on a stronger capital base. The main watch item is that debt increased in 2024–2025 versus 2023 (though still very manageable), which could matter if cash generation remains choppy.
Cash Flow
56
Neutral
Operating cash flow is consistently positive and reached a period high in 2025, which supports earnings quality. However, free cash flow is volatile and has compressed sharply since 2021—dropping from very strong levels to relatively thin levels in 2024–2025—implying higher reinvestment needs or less favorable working-capital timing. Free cash flow as a share of net income is also low in 2024–2025, reducing flexibility for buybacks/dividends or faster debt paydown.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue32.31B34.29B30.69B24.76B22.04B19.39B
Gross Profit15.98B17.02B15.11B11.75B11.36B10.95B
EBITDA3.74B4.06B3.70B3.31B3.13B2.55B
Net Income1.65B1.77B1.54B1.20B1.23B778.89M
Balance Sheet
Total Assets28.61B31.80B26.31B21.35B19.96B18.95B
Cash, Cash Equivalents and Short-Term Investments6.51B7.19B8.03B6.38B5.80B5.44B
Total Debt2.25B2.03B2.46B744.08M974.09M1.20B
Total Liabilities14.24B16.82B12.68B8.98B8.56B8.76B
Stockholders Equity14.37B14.98B13.63B12.37B11.40B10.19B
Cash Flow
Free Cash Flow0.00234.83M455.23M1.23B887.18M3.66B
Operating Cash Flow0.004.46B3.54B2.72B1.96B4.04B
Investing Cash Flow0.00-4.34B-3.24B-1.59B-1.30B-661.06M
Financing Cash Flow0.00-959.58M1.34B-567.07M-519.04M-567.18M

BR 31 Ice Cream Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4015.00
Price Trends
50DMA
4013.29
Positive
100DMA
4039.74
Negative
200DMA
4094.55
Negative
Market Momentum
MACD
2.50
Negative
RSI
57.37
Neutral
STOCH
53.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2268, the sentiment is Positive. The current price of 4015 is below the 20-day moving average (MA) of 4015.50, above the 50-day MA of 4013.29, and below the 200-day MA of 4094.55, indicating a neutral trend. The MACD of 2.50 indicates Negative momentum. The RSI at 57.37 is Neutral, neither overbought nor oversold. The STOCH value of 53.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2268.

BR 31 Ice Cream Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
¥9.97B17.750.89%6.46%80.02%
67
Neutral
¥38.74B21.871.36%14.83%12.35%
64
Neutral
¥69.18B22.671.48%8.41%-3.65%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
¥12.23B35.94106.61%
61
Neutral
¥50.47B10.780.52%20.97%-56.39%
41
Neutral
¥5.51B120.206.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2268
BR 31 Ice Cream Co., Ltd.
4,040.00
93.13
2.36%
JP:2586
FRUTA FRUTA, Inc.
120.00
-13.00
-9.77%
JP:3182
Oisix ra daichi, Inc.
1,431.00
171.55
13.62%
JP:5884
KURADASHI.Co.,Ltd.
460.00
158.00
52.32%
JP:7698
Iceco Inc.
2,508.00
695.50
38.37%
JP:8079
Shoei Foods Corporation
4,120.00
349.38
9.27%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 11, 2026