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Reply SPA (IT:REY)
:REY
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Reply SPA (REY) AI Stock Analysis

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IT:REY

Reply SPA

(REY)

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Outperform 81 (OpenAI - 5.2)
Rating:81Outperform
Price Target:
€135.00
▲(35.14% Upside)
Action:Reiterated
Date:05/22/26
Overall score reflects strong financial quality (low leverage, solid ROE, consistent growth) and attractive valuation (low P/E with a dividend), partially offset by uneven margins/free-cash-flow consistency and somewhat stretched near-term technical momentum.
Positive Factors
Consistent revenue growth
Stable multi-year revenue expansion to €2.48B through 2025 indicates durable demand for Reply's digital transformation services. Consistent top-line growth supports scale benefits, ongoing investment in capabilities, and deeper client relationships that sustain project pipelines over the medium term.
Negative Factors
Margin and gross-profit volatility
Material year-to-year swings in gross and related margins reduce predictability of profitability. For a services firm, persistent margin volatility can reflect mix shifts, pricing pressure, or cost overruns, complicating long-term margin improvement and making margin planning and sustainable margin expansion more challenging.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent revenue growth
Stable multi-year revenue expansion to €2.48B through 2025 indicates durable demand for Reply's digital transformation services. Consistent top-line growth supports scale benefits, ongoing investment in capabilities, and deeper client relationships that sustain project pipelines over the medium term.
Read all positive factors

Reply SPA (REY) vs. iShares MSCI Italy ETF (EWI)

Reply SPA Business Overview & Revenue Model

Company Description
Reply S.p.A., established in Turin, Italy, in 1995, is a global information technology service provider offering a comprehensive suite of solutions. The company specializes in strategic consulting, seamless system integration, efficient applicatio...
How the Company Makes Money
Reply makes money primarily by delivering professional services and technology projects for enterprises. Its revenue model is largely services-based and includes: (1) Consulting and project delivery fees: income from advisory, solution design, cus...

Reply SPA Financial Statement Overview

Summary
Strong overall fundamentals: consistent revenue growth through 2025, solid profitability (net margin ~9–10%) with improved EBITDA margin (~18.8%), strong and steady ROE (~16–20%), and low leverage (debt-to-equity ~0.12). Offsetting factors are notable gross/margin volatility and a decline in free cash flow in 2025, pointing to execution and cash-conversion variability.
Income Statement
78
Positive
Balance Sheet
88
Very Positive
Cash Flow
72
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.48B2.30B2.12B1.89B1.48B
Gross Profit356.28M883.48M828.09M768.97M647.64M
EBITDA472.57M391.30M345.00M333.25M266.46M
Net Income250.89M211.14M186.70M191.02M150.67M
Balance Sheet
Total Assets2.77B2.63B2.37B2.23B1.85B
Cash, Cash Equivalents and Short-Term Investments641.94M536.53M414.50M312.50M360.84M
Total Debt174.36M188.52M211.72M243.07M167.63M
Total Liabilities1.27B1.33B1.26B1.26B1.03B
Stockholders Equity1.49B1.30B1.11B970.29M813.27M
Cash Flow
Free Cash Flow280.13M301.06M220.53M142.80M170.46M
Operating Cash Flow326.01M349.44M249.79M184.57M207.58M
Investing Cash Flow-136.29M-150.57M-40.69M-234.35M-160.09M
Financing Cash Flow-104.54M-90.76M-88.75M-1.65M-65.31M

Reply SPA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price99.90
Price Trends
50DMA
99.35
Positive
100DMA
93.89
Positive
200DMA
101.24
Positive
Market Momentum
MACD
3.14
Negative
RSI
68.97
Neutral
STOCH
81.87
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IT:REY, the sentiment is Positive. The current price of 99.9 is above the 20-day moving average (MA) of 99.48, above the 50-day MA of 99.35, and below the 200-day MA of 101.24, indicating a bullish trend. The MACD of 3.14 indicates Negative momentum. The RSI at 68.97 is Neutral, neither overbought nor oversold. The STOCH value of 81.87 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IT:REY.

Reply SPA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
€4.09B15.9417.62%1.35%6.69%9.29%
70
Outperform
€193.34M26.030.69%
66
Neutral
€544.62M25.3014.26%0.77%24.82%36.04%
58
Neutral
€1.43B19.7915.24%1.08%10.91%16.01%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
51
Neutral
€690.21M-14.89-15.09%-5.69%-379.74%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IT:REY
Reply SPA
116.80
-12.98
-10.00%
IT:SES
Sesa S.p.A.
95.70
30.10
45.89%
IT:TXT
TXT e solutions SPA
47.35
14.81
45.51%
IT:TNXT
Tinexta SpA
15.00
0.61
4.24%
IT:SYS
Sys-dat S.P.A.
6.28
0.33
5.51%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 22, 2026