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Reply SPA (IT:REY)
:REY
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Reply SPA (REY) AI Stock Analysis

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IT:REY

Reply SPA

(REY)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
€105.00
▲(9.38% Upside)
Action:ReiteratedDate:04/07/26
The score is driven primarily by strong financial fundamentals (profitability, ROE, and low leverage) and an attractive valuation (low P/E with a dividend). This is partially offset by weak technicals, with the price below all key moving averages and negative MACD signaling ongoing bearish momentum.
Positive Factors
Consistent Revenue Growth
Steady top-line growth through 2025 indicates durable demand for consulting, integration, and managed services across industries. Consistent revenue supports scale economics, predictable backlog conversion, and provides a platform for reinvestment in capabilities and long-term client relationships.
Negative Factors
Margin Volatility
Volatile margins suggest exposure to project mix shifts, pricing pressure, or cost absorption on large engagements. This undermines earnings predictability and complicates longer-term planning for hiring and capital allocation, increasing execution risk across business cycles.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent Revenue Growth
Steady top-line growth through 2025 indicates durable demand for consulting, integration, and managed services across industries. Consistent revenue supports scale economics, predictable backlog conversion, and provides a platform for reinvestment in capabilities and long-term client relationships.
Read all positive factors

Reply SPA (REY) vs. iShares MSCI Italy ETF (EWI)

Reply SPA Business Overview & Revenue Model

Company Description
Reply S.p.A. provides consulting, system integration, application management, and business process outsourcing services in Italy and internationally. The company concepts, designs, develops, and implements solutions based on communication channels...
How the Company Makes Money
Reply primarily makes money by delivering professional services for enterprise clients, with revenue generated from consulting, solution design, software engineering, systems integration, and ongoing managed/operational support. Key revenue stream...

Reply SPA Financial Statement Overview

Summary
Strong overall financial profile supported by steady revenue growth through 2025, solid profitability (net margin ~9–10%) and improving EBITDA margin (~18.8%), strong ROE (~16–20%), and low leverage (debt-to-equity ~0.12). Offsets include meaningful year-to-year margin volatility (notably weaker gross profitability in 2025 vs. 2024) and a decline in 2025 free cash flow (~-10.6%), indicating execution and cash-conversion variability.
Income Statement
78
Positive
Balance Sheet
88
Very Positive
Cash Flow
72
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.48B2.30B2.12B1.89B1.48B
Gross Profit356.28M883.48M828.09M768.97M647.64M
EBITDA467.64M379.79M328.15M320.86M239.96M
Net Income250.89M211.14M186.70M191.02M150.67M
Balance Sheet
Total Assets2.77B2.63B2.37B2.23B1.85B
Cash, Cash Equivalents and Short-Term Investments641.94M536.53M414.50M312.50M360.84M
Total Debt174.36M188.52M211.72M243.07M167.63M
Total Liabilities1.27B1.33B1.26B1.26B1.03B
Stockholders Equity1.49B1.30B1.11B970.29M813.27M
Cash Flow
Free Cash Flow280.13M301.06M220.53M142.80M170.46M
Operating Cash Flow326.01M349.44M249.79M184.57M207.58M
Investing Cash Flow-136.29M-150.57M-40.69M-234.35M-160.09M
Financing Cash Flow-104.54M-90.76M-88.75M-1.65M-65.31M

Reply SPA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price96.00
Price Trends
50DMA
87.47
Positive
100DMA
100.80
Negative
200DMA
113.18
Negative
Market Momentum
MACD
0.64
Negative
RSI
68.76
Neutral
STOCH
96.29
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IT:REY, the sentiment is Neutral. The current price of 96 is above the 20-day moving average (MA) of 82.27, above the 50-day MA of 87.47, and below the 200-day MA of 113.18, indicating a neutral trend. The MACD of 0.64 indicates Negative momentum. The RSI at 68.76 is Neutral, neither overbought nor oversold. The STOCH value of 96.29 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IT:REY.

Reply SPA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
€3.52B17.1018.54%1.00%6.71%18.66%
69
Neutral
€384.65M17.0111.82%0.80%29.48%39.20%
68
Neutral
€297.44M21.492.82%-21.64%-62.04%
62
Neutral
€1.33B12.3715.29%1.15%9.35%4.41%
62
Neutral
€152.36M23.530.66%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
51
Neutral
€695.26M-15.45-1.19%2.02%0.41%-361.45%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IT:REY
Reply SPA
94.30
-62.19
-39.74%
IT:SES
Sesa S.p.A.
85.95
11.10
14.83%
IT:TXT
TXT e solutions SPA
32.70
-0.51
-1.55%
IT:TNXT
Tinexta SpA
15.15
5.75
61.08%
IT:DGV
Digital Value SpA
29.00
6.17
27.03%
IT:SYS
Sys-dat S.P.A.
4.87
-1.59
-24.61%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 07, 2026