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Reply SPA (IT:REY)
:REY
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Reply SPA (REY) AI Stock Analysis

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IT:REY

Reply SPA

(REY)

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Outperform 79 (OpenAI - Gpt-5.6Sol)
Rating:79Outperform
Price Target:
€139.00
▲(39.14% Upside)
Action:Reiterated
Date:08/22/26
The score is driven primarily by strong financial fundamentals (low leverage, consistently strong ROE, and solid profitability) and supportive technical momentum with the stock trading above all key moving averages and a positive MACD. Offsetting factors are margin and cash-flow variability (including a 2025 free-cash-flow decline) and a valuation that is fair rather than clearly discounted (moderate P/E and modest yield).
Positive Factors
Consistent Revenue Growth and Improving EBITDA Margin
Sustained revenue expansion indicates ongoing demand for Reply’s digital transformation services, while the higher EBITDA margin suggests operating leverage and improving delivery economics that can support earnings over the next several months.
Negative Factors
Declining Free Cash Flow
Positive cash generation is supportive, but the latest decline signals weaker cash conversion and less consistent funding capacity. If the pressure persists, it could constrain reinvestment, acquisitions, or shareholder distributions.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent Revenue Growth and Improving EBITDA Margin
Sustained revenue expansion indicates ongoing demand for Reply’s digital transformation services, while the higher EBITDA margin suggests operating leverage and improving delivery economics that can support earnings over the next several months.
Read all positive factors

Reply SPA (REY) vs. iShares MSCI Italy ETF (EWI)

Reply SPA Business Overview & Revenue Model

Company Description
Reply S.p.A., established in Turin, Italy, in 1995, is a global information technology service provider offering a comprehensive suite of solutions. The company specializes in strategic consulting, seamless system integration, efficient applicatio...
How the Company Makes Money
Reply makes money primarily by delivering professional services and technology projects for enterprises. Its revenue model is largely services-based and includes: (1) Consulting and project delivery fees: income from advisory, solution design, cus...

Reply SPA Financial Statement Overview

Summary
Strong overall financial quality supported by steady revenue growth through 2025, solid profitability (net margin ~9–10%) and improving EBITDA margin (~18.8% in 2025), strong and consistent ROE (~16–20%), and low leverage (debt-to-equity ~0.12 in 2025). Key risks are noticeable margin volatility year-to-year and a decline in free cash flow (~-10.6% in 2025) indicating less consistent cash conversion.
Income Statement
78
Positive
Balance Sheet
88
Very Positive
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.59B2.48B2.30B2.12B1.89B1.48B
Gross Profit110.88M356.28M883.48M828.09M768.97M647.64M
EBITDA478.72M472.57M391.30M345.00M333.25M266.46M
Net Income257.97M250.89M211.14M186.70M191.02M150.67M
Balance Sheet
Total Assets2.69B2.77B2.63B2.37B2.23B1.85B
Cash, Cash Equivalents and Short-Term Investments581.81M641.94M536.53M414.50M312.50M360.84M
Total Debt179.79M174.36M188.52M211.72M243.07M167.63M
Total Liabilities1.18B1.27B1.33B1.26B1.26B1.03B
Stockholders Equity1.51B1.49B1.30B1.11B970.29M813.27M
Cash Flow
Free Cash Flow264.19M280.13M301.06M220.53M142.80M170.46M
Operating Cash Flow317.72M326.01M349.44M249.79M184.57M207.58M
Investing Cash Flow-99.21M-136.29M-150.57M-40.69M-234.35M-160.09M
Financing Cash Flow-164.58M-104.54M-90.76M-88.75M-1.65M-65.31M

Reply SPA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price99.90
Price Trends
50DMA
104.12
Positive
100DMA
99.98
Positive
200DMA
101.24
Positive
Market Momentum
MACD
4.97
Positive
RSI
71.43
Negative
STOCH
73.92
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IT:REY, the sentiment is Positive. The current price of 99.9 is below the 20-day moving average (MA) of 116.70, below the 50-day MA of 104.12, and below the 200-day MA of 101.24, indicating a bullish trend. The MACD of 4.97 indicates Positive momentum. The RSI at 71.43 is Negative, neither overbought nor oversold. The STOCH value of 73.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IT:REY.

Reply SPA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
€4.53B17.8217.62%1.35%6.01%10.21%
72
Outperform
€228.38M31.510.69%
63
Neutral
€634.02M57.7414.26%0.77%21.90%-34.51%
61
Neutral
€1.39B19.3115.24%1.08%10.91%16.01%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
46
Neutral
€690.21M-8.72-15.09%-11.84%-2033.56%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IT:REY
Reply SPA
122.80
1.60
1.32%
IT:SES
Sesa S.p.A.
90.20
18.12
25.14%
IT:TXT
TXT e solutions SPA
53.70
23.44
77.46%
IT:TNXT
Tinexta SpA
15.00
0.33
2.25%
IT:SYS
Sys-dat S.P.A.
7.48
1.13
17.81%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 22, 2026