Company DescriptionPirelli & C. S.p.A. manufactures and supplies tires for cars, motorcycles, and bicycles worldwide. It offers car tires under the P ZERO, Cinturato, Scorpion, Sottozero, Ice Zero, and Carrier brand names; motorcycle tires under the DIABLO Superbike, DIABLO Supercorsa, DIABLO Rain, DIABLO Wet, SCORPION MX, SCORPION Pro F.I.M., SCORPION XC, DIABLO Supercorsa SP, DIABLO Rosso Corsa, DIABLO Rosso III, ANGEL GT II, NIGHT DRAGON, MT 66 ROUTE, SCORPION Trail II, MT 60 RS, SCORPION Rally STR, DIABLO ROSSO Scooter, and ANGEL Scooter brands; motorsport tires under the P ZERO TROFEO R, SOTTOZERO, P7 Corsa, K, KM, RK, rain, and Slick brands; bike tires under the P Zero, Cinturato, and Scorpion brand names; and truck and bus tires. The company also provides Run Flat and Seal Inside specialties that enable cars to continue driving after a puncture; Pirelli Noise Cancelling System for reducing noise by rolling; and Elect, a line of tires for electric vehicles. It operates approximately 17,000 points of sale. Pirelli & C. S.p.A. was founded in 1872 and is headquartered in Milan, Italy.
How the Company Makes MoneyPirelli & C. SpA generates revenue primarily through the sale of its high-performance tires. The company's key revenue streams include sales to original equipment manufacturers (OEMs) who integrate Pirelli tires into new vehicles and sales within the replacement tire market, where consumers purchase Pirelli tires as replacements for worn or damaged tires. Pirelli's focus on premium and prestige segments allows it to command higher price points, contributing to its profitability. Additionally, the company's investment in research and development fosters innovative products that meet the evolving demands of safety and sustainability, further enhancing its market position. Strategic partnerships with automotive manufacturers and a global distribution network also play a significant role in maximizing Pirelli's market reach and revenue.