Company DescriptionFerrari N.V., through its subsidiaries, designs, engineers, produces, and sells luxury performance sports cars. The company offers sports, GT, and special series cars; limited edition hyper cars; one-off and track cars; and Icona cars. It also provides racing cars, and spare parts and engines, as well as after sales, repair, maintenance, and restoration services for cars. In addition, the company licenses its Ferrari brand to various producers and retailers of luxury and lifestyle goods; Ferrari World, a theme park in Abu Dhabi, the United Arab Emirates; and Ferrari Land Portaventura, a theme park in Europe. Further, it provides direct or indirect finance and leasing services to retail clients and dealers; manages racetracks, as well as owns and manages two museums in Maranello and Modena, Italy; and develops and sells a line of apparel and accessories through its monobrand stores. As of December 31, 2021, it had a total of 30 retail Ferrari stores, including 14 franchised stores and 16 owned stores. The company also sells its products through a network of 172 authorized dealers operating 191 points of sale worldwide, as well as through its website, store.ferrari.com. Ferrari N.V. was founded in 1947 and is headquartered in Maranello, Italy.
How the Company Makes MoneyFerrari primarily makes money by selling luxury sports cars and related services. Its key revenue streams include: (1) Sales of cars: Revenue from delivering Ferrari-branded vehicles to customers, typically through a controlled network of authorized dealers and a production strategy aimed at maintaining brand exclusivity. This also includes revenue associated with optional features and bespoke customization programs that increase the average selling price per vehicle. (2) Sponsorship, commercial, and brand revenue (including Formula 1): Ferrari earns income from commercial arrangements tied to its motorsport activities—most notably Formula 1—such as sponsorships and other promotional/marketing rights associated with the team and its global visibility; where applicable, this can also include motorsport-related participation and prize-related distributions, depending on the governing agreements. (3) Licensing, royalties, and brand-related activities: Ferrari monetizes its brand through licensing agreements that generate royalties from Ferrari-branded merchandise and other approved uses of its intellectual property. (4) Services and other: Ferrari generates revenue from after-sales support, spare parts, maintenance-related services delivered through its authorized service network, and other ancillary activities linked to its vehicles and customer ecosystem. Significant factors influencing earnings include the strength of the Ferrari brand (which supports premium pricing), the mix of higher-margin models and personalization, disciplined volume management to preserve exclusivity, and the scale and quality of commercial partnerships associated with Formula 1 and licensed brand activities.