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The Hershey Company (HSY)
NYSE:HSY

The Hershey Company (HSY) AI Stock Analysis

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HS

The Hershey Company

(NYSE:HSY)

75Outperform
Hershey's overall stock score reflects its strong financial performance and attractive valuation. While there are positives in revenue growth and international market performance, technical indicators suggest caution with potential downside risk. The earnings call highlighted challenges in managing cocoa prices and competitive pressures, which could impact future growth.
Positive Factors
Market Share Growth
LesserEvil has consistently gained market share, growing sales driven by both price/volume while distribution growth has been strong.
Portfolio Diversification
HSY continues to diversify its snacking portfolio through agreement to acquire LesserEvil, a better-for-you snack manufacturer.
Negative Factors
Cocoa Tariffs
The recently enacted 10% tariff on US imports is expected to increase Hershey's cocoa costs by approximately 10%, impacting the company's 2025 earnings outlook.
Earnings Outlook
The EPS outlook for 2025 is far below Street expectations, indicating potential challenges for the company.

The Hershey Company (HSY) vs. S&P 500 (SPY)

The Hershey Company Business Overview & Revenue Model

Company DescriptionThe Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, meat snacks, bars and snack bites, mixes, popcorn, and protein bars. The company provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Paqui, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. It markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
How the Company Makes MoneyThe Hershey Company generates revenue primarily through the manufacture, marketing, and sale of a broad range of confectionery products. Its key revenue streams include the sale of chocolate and non-chocolate confectionery products to mass merchandisers, grocery stores, drug stores, and convenience stores globally. In addition to direct sales, Hershey's engages in licensing agreements and partnerships to expand its brand reach and product offerings. The company leverages strategic acquisitions to enhance its product portfolio and market presence. Seasonal and holiday-themed products also contribute significantly to Hershey's earnings, as they capitalize on increased consumer demand during these periods.

The Hershey Company Key Performance Indicators (KPIs)

Any
Any
EBIT by Segment
EBIT by Segment
Analyzes earnings before interest and taxes for each business segment, highlighting which areas are most profitable and where there might be challenges or opportunities for growth.
Chart InsightsHershey's North America Confectionary segment shows volatility with a notable dip in mid-2024, but recent earnings call highlights strategic pricing and hedging to manage cocoa costs, suggesting potential stabilization. The Salty Snacks segment remains steady, while International markets, despite competitive pressures, show resilience with strong Q4 performance. The company is cautiously optimistic, focusing on innovation and pricing strategies to counteract cocoa price challenges and maintain growth, especially in the sweets portfolio.
Data provided by:Main Street Data

The Hershey Company Financial Statement Overview

Summary
The Hershey Company has demonstrated strong financial performance, with consistent revenue growth and robust profit margins. However, the balance sheet indicates a relatively high debt-to-equity ratio, reflecting significant leverage. Strong cash flow generation enhances financial flexibility, but attention to leverage and capital expenditure trends is needed for sustained growth.
Income Statement
88
Very Positive
The Hershey Company has demonstrated strong performance in its income statement with consistent revenue growth over the years. The gross profit margin remains robust, reflecting efficient cost management. In the latest year, the net profit margin improved significantly, indicating enhanced profitability. EBIT and EBITDA margins have also shown positive trends, contributing to the overall strength of the income statement.
Balance Sheet
75
Positive
The balance sheet reflects a strong equity position with a healthy equity ratio. However, the debt-to-equity ratio remains relatively high, indicating significant leverage. The return on equity has been impressive, showcasing the company's ability to generate returns for shareholders, but the high leverage could pose potential risks if not managed carefully.
Cash Flow
82
Very Positive
The cash flow statement reveals strong operating cash flow, consistently exceeding net income, indicating good cash generation from operations. Free cash flow has grown substantially, supporting the company's ability to invest and return capital to shareholders. The operating cash flow to net income ratio is healthy, showing efficient cash conversion, although capital expenditures have been zero in the latest year, which is unusual and may warrant further investigation.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
11.20B11.16B10.42B8.97B8.15B
Gross Profit
5.30B5.00B4.50B4.05B3.70B
EBIT
2.90B2.56B1.68B1.61B1.38B
EBITDA
3.10B2.75B2.38B2.20B1.90B
Net Income Common Stockholders
2.22B1.86B1.64B1.48B1.28B
Balance SheetCash, Cash Equivalents and Short-Term Investments
730.75M401.90M463.89M329.27M1.14B
Total Assets
12.95B11.90B10.95B10.41B9.13B
Total Debt
5.10B5.13B5.08B5.34B4.78B
Net Debt
4.37B4.72B4.62B5.01B3.64B
Total Liabilities
8.23B7.80B7.65B7.66B6.89B
Stockholders Equity
4.71B4.10B3.30B2.76B2.24B
Cash FlowFree Cash Flow
2.53B1.55B1.81B1.59B1.26B
Operating Cash Flow
2.53B2.32B2.33B2.08B1.70B
Investing Cash Flow
-960.31M-1.20B-787.38M-2.22B-531.28M
Financing Cash Flow
-1.30B-1.15B-1.42B-681.14M-499.23M

The Hershey Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price163.06
Price Trends
50DMA
169.40
Negative
100DMA
165.76
Negative
200DMA
175.85
Negative
Market Momentum
MACD
-0.88
Positive
RSI
48.07
Neutral
STOCH
28.19
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HSY, the sentiment is Negative. The current price of 163.06 is below the 20-day moving average (MA) of 165.16, below the 50-day MA of 169.40, and below the 200-day MA of 175.85, indicating a bearish trend. The MACD of -0.88 indicates Positive momentum. The RSI at 48.07 is Neutral, neither overbought nor oversold. The STOCH value of 28.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HSY.

The Hershey Company Risk Analysis

The Hershey Company disclosed 15 risk factors in its most recent earnings report. The Hershey Company reported the most risks in the “Production” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

The Hershey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$267.91B22.2030.10%2.04%0.23%1.13%
HSHSY
75
Outperform
$33.55B15.1850.40%3.36%0.33%20.17%
74
Outperform
$84.34B19.0216.69%2.80%1.18%-5.47%
MKMKC
69
Neutral
$20.03B25.6514.73%2.29%0.40%10.89%
CACAG
68
Neutral
$12.50B38.323.67%5.72%-3.15%-65.38%
CPCPB
66
Neutral
$11.37B21.9713.43%4.13%9.15%-31.94%
64
Neutral
$9.24B14.614.35%185.59%3.94%5.78%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HSY
The Hershey Company
163.06
-25.07
-13.33%
CPB
Campbell Soup
36.04
-8.09
-18.33%
CAG
Conagra Brands
24.34
-4.89
-16.73%
MKC
McCormick & Company
76.03
1.69
2.27%
NSRGY
Nestle SA Reg
105.00
6.42
6.51%
MDLZ
Mondelez International
65.10
-4.88
-6.97%

The Hershey Company Earnings Call Summary

Earnings Call Date:Feb 06, 2025
(Q4-2024)
|
% Change Since: 12.70%|
Next Earnings Date:May 01, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture. While there were positive developments in international markets and innovation in the sweets segment, significant challenges remain with cocoa pricing, gross margin pressure, and competitive activities in international markets. The sentiment is cautious with a focus on managing commodity risks and maintaining market share.
Q4-2024 Updates
Positive Updates
Strong Performance in International Markets
The international segment showed a very strong 4Q with broad-based strengths across markets, helped by favorable laps and successful Black Friday performance.
Improvement in Elasticity Performance
Elasticities are coming in either on par or slightly better than expectations, which is a positive sign for pricing strategies.
Sweets Portfolio Innovation
Launches such as Shaq-a-licious Gummies and Jolly Rancher innovations, as well as the acquisition of Sour Strips, are expected to drive growth in the sweets portfolio.
Strategic Pricing and Hedging
The company has been strategic with pricing and hedging practices to manage cocoa price volatility, utilizing options beyond traditional exchange mechanisms to secure better prices.
Negative Updates
Challenges in Cocoa Price Management
Cocoa prices remain elevated, and there's uncertainty about future pricing. The company is preparing for potential impacts in 2026.
Pressure in Convenience Store Channel
The convenience store channel continues to face pressures, impacting everyday chocolate sales and contributing to market share declines.
Gross Margin Pressure
There is anticipated gross margin pressure due to higher cocoa costs, which will be more pronounced in the second half of the year.
Increased Competitive Activity in International Markets
Heightened competitive activity, notably in Brazil and Mexico, poses challenges for maintaining growth in international markets.
Company Guidance
During the Hershey Company's Fourth Quarter 2024 earnings Q&A session, guidance for future growth was discussed, emphasizing strategies for managing cocoa prices and achieving balanced top-and-bottom-line growth by 2026. The company highlighted the use of pricing adjustments, productivity initiatives, and efficiency improvements in SG&A as key levers to manage elevated cocoa costs. Elasticity is anticipated to align with historical levels at minus one, although there is potential upside. For 2025, Hershey plans a low single-digit revenue growth, influenced by factors such as a late Easter and fewer shipping days. The company remains vigilant about the competitive landscape, particularly in international markets like Brazil and Mexico, and continues to explore innovation in its non-chocolate portfolio to drive growth.

The Hershey Company Corporate Events

Executive/Board Changes
Hershey Approves Retention Awards for Key Executives
Neutral
Feb 25, 2025

On February 19, 2025, The Hershey Company’s Compensation and Human Capital Committee approved retention awards for key executives, including the CFO, Chief Supply Chain Officer, and Chief Technology Officer. These awards, in the form of time-based restricted stock units, are contingent on continued employment until March 19, 2027, and are designed to retain top talent within the company.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.