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Weibo Corp Class A (HK:9898)
:9898
Hong Kong Market
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Weibo Corp Class A (9898) AI Stock Analysis

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HK:9898

Weibo Corp Class A

(9898)

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Neutral 65 (OpenAI - 4o)
Rating:65Neutral
Price Target:
HK$93.00
▲(9.73% Upside)
Weibo Corp's overall stock score is driven by strong valuation metrics, including a low P/E ratio and high dividend yield. However, financial performance concerns, particularly in cash flow and profitability, weigh on the score. Technical indicators suggest bearish momentum, while the earnings call highlights both growth opportunities and sector-specific challenges.

Weibo Corp Class A (9898) vs. iShares MSCI Hong Kong ETF (EWH)

Weibo Corp Class A Business Overview & Revenue Model

Company DescriptionWeibo Corp Class A (9898) is a leading social media platform in China, often referred to as the 'Chinese Twitter.' It operates primarily in the digital media and technology sectors, providing users with a platform for microblogging, social networking, and content sharing. Weibo enables individuals and organizations to post updates, share multimedia content, and engage with a broad audience, making it a vital tool for communication, marketing, and brand engagement in the Chinese market.
How the Company Makes MoneyWeibo generates revenue through several key streams, primarily through advertising services and value-added services. The advertising segment includes brand advertising and performance-based advertising, where companies pay to promote their products and services on the platform to reach a targeted audience. Additionally, Weibo earns revenue from its value-added services, which consist of features such as premium memberships, virtual gifts, and enhanced content capabilities for users and businesses. The company also benefits from strategic partnerships with various brands and advertisers, leveraging its extensive user base and engagement metrics to drive advertising sales. Overall, Weibo's earnings are significantly influenced by its ability to attract advertisers and maintain user engagement on its platform.

Weibo Corp Class A Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 18, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a balanced sentiment with positive growth in user engagement, AI integration, and advertising revenue. However, there are notable challenges in specific sectors such as FMCG, luxury, and gaming, along with uncertainty in the smartphone industry and pressure from high base comparisons.
Q2-2025 Updates
Positive Updates
User Growth and Engagement
In June 2025, Weibo's MAUs reached 588 million, and average DAUs reached 261 million, representing a net addition of 5 million users year-over-year.
Revenue Increase
Weibo's total revenues reached $444.8 million, up 2% year-over-year. Advertising and marketing revenues were $383.4 million, also up 2%.
Ad Product and Sales Strategy Success
E-commerce platform posted solid year-over-year revenue growth in the second quarter, benefiting from close partnership with major platforms during the June shopping festival.
AI Integration Enhancements
Weibo integrated AI into ad targeting and placement, leading to double-digit growth of feed ad offerings. Real-time bidding feed products saw strong improvement in performance and conversion metrics.
Intelligent Search Growth
Weibo's intelligent search MAUs surpassed 50 million in June, with a 60% improvement in user queries compared to previous periods.
Negative Updates
FMCG Sector Decline
The FMCG sector continued to see a year-over-year decline, with advertisers reallocating budgets and adjusting strategies.
Pressure from High Base Comparisons
Entering the third quarter, Weibo faces tough comparisons due to the high base from last year's Olympics, impacting year-over-year growth.
Challenges in the Gaming and Luxury Sectors
The gaming sector remained soft due to tough comparisons and lack of blockbuster releases. Luxury goods also faced continued pressure.
Uncertainty in the Smartphone Industry
The smartphone industry experienced uncertainty, with stabilized budgets but a significant decrease in overall sales.
Company Guidance
In the second quarter of 2025, Weibo reported several key financial and user engagement metrics. Monthly Active Users (MAUs) reached 588 million, while Daily Active Users (DAUs) hit 261 million. The company recorded total revenues of $444.8 million, marking a 2% year-over-year increase. Advertising revenues contributed significantly to this growth, totaling $383.4 million, also up 2% from the previous year. Non-GAAP operating income was reported at $161.8 million, reflecting a non-GAAP operating margin of 36%. Weibo's strategic focus was on user value, trending topics, and entertainment, with significant investments in enhancing recommendation and search functionalities through large language models. The platform's intelligent search product saw MAUs surpassing 50 million in June 2025, with a 60% increase in query volume, establishing a foundation for future growth in user engagement and monetization.

Weibo Corp Class A Financial Statement Overview

Summary
Weibo Corp shows strong gross margins and a solid equity base but faces challenges with declining revenues and profitability. Cash flow issues highlight liquidity management concerns, despite improved debt position.
Income Statement
65
Positive
Weibo Corp's income statement shows fluctuating revenue over the years, with the latest decrease from $1.76 billion to $1.75 billion. Gross profit margin remains strong at approximately 79%, demonstrating effective cost management. However, the net profit margin has decreased from 19.5% in 2019 to approximately 17.1% in 2024, indicating challenges in maintaining bottom-line profitability. The EBIT and EBITDA margins have also seen slight declines, suggesting increased operational costs or reduced operational efficiency.
Balance Sheet
70
Positive
The balance sheet reflects a stable equity base with a steady increase in stockholders' equity from $2.28 billion in 2019 to $3.48 billion in 2024. The debt-to-equity ratio has improved, indicating prudent financial management and lower leverage risk. The equity ratio has strengthened, showing a robust financial structure. However, total assets have decreased slightly, potentially constraining future growth.
Cash Flow
55
Neutral
Cash flow analysis reveals significant volatility, with operating cash flow dropping from $814 million in 2021 to zero in 2024. Free cash flow has also declined, highlighting potential challenges in liquidity management. The company shows inconsistency in converting net income to cash flow, which poses a risk to financial stability if not addressed.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.76B1.75B1.76B1.84B2.26B1.69B
Gross Profit1.38B1.39B1.39B1.44B1.85B1.39B
EBITDA544.34M552.83M695.15M545.34M752.42M538.90M
Net Income372.08M300.80M342.60M85.56M428.32M313.36M
Balance Sheet
Total Assets6.54B6.50B7.28B7.13B7.52B6.34B
Cash, Cash Equivalents and Short-Term Investments2.11B2.35B3.23B3.17B3.13B3.50B
Total Debt1.86B1.91B2.71B2.48B2.49B2.43B
Total Liabilities2.86B2.93B3.76B3.74B3.83B3.45B
Stockholders Equity3.60B3.48B3.40B3.33B3.59B2.81B
Cash Flow
Free Cash Flow0.00578.43M636.05M367.40M646.39M706.82M
Operating Cash Flow0.00639.90M672.82M564.10M814.02M741.65M
Investing Cash Flow0.00-246.90M-736.85M-33.01M-423.96M-1.21B
Financing Cash Flow0.00-1.03B21.69M-91.14M189.44M741.96M

Weibo Corp Class A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price84.75
Price Trends
50DMA
92.84
Negative
100DMA
85.70
Negative
200DMA
77.78
Positive
Market Momentum
MACD
-2.13
Positive
RSI
36.84
Neutral
STOCH
26.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9898, the sentiment is Negative. The current price of 84.75 is below the 20-day moving average (MA) of 91.54, below the 50-day MA of 92.84, and above the 200-day MA of 77.78, indicating a neutral trend. The MACD of -2.13 indicates Positive momentum. The RSI at 36.84 is Neutral, neither overbought nor oversold. The STOCH value of 26.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:9898.

Weibo Corp Class A Risk Analysis

Weibo Corp Class A disclosed 113 risk factors in its most recent earnings report. Weibo Corp Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Weibo Corp Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$252.71B24.9413.99%10.25%84.17%
HK$315.90B17.9325.22%10.72%17.05%
HK$323.97B11.1110.28%-1.69%42.04%
HK$21.85B8.1410.70%7.59%0.99%14.41%
€26.47B15.786.22%6.90%-7.41%-20.99%
$48.67B4.58-11.27%4.14%2.83%-41.78%
HK$2.83B18.633.26%-22.45%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9898
Weibo Corp Class A
84.75
19.95
30.79%
HK:2518
Autohome Inc Class A
49.06
-1.80
-3.55%
HK:9888
Baidu, Inc. Class A
117.60
29.35
33.26%
HK:1024
Kuaishou Technology Class B
72.35
24.47
51.11%
HK:1698
Tencent Music Entertainment Group Class A
86.85
43.80
101.74%
HK:2390
Zhihu, Inc. Class A
10.82
1.72
18.90%

Weibo Corp Class A Corporate Events

Weibo Corporation to Announce Q3 2025 Financial Results on November 18
Oct 31, 2025

Weibo Corporation has announced that its board of directors will meet on November 18, 2025, to approve the company’s unaudited financial results for the third quarter of 2025. The results will be published on the same day on the Hong Kong Stock Exchange’s website and Weibo’s investor relations site. A teleconference call will be hosted by the management team to discuss the financial results and address questions from stakeholders, indicating the company’s commitment to transparency and stakeholder engagement.

The most recent analyst rating on (HK:9898) stock is a Hold with a HK$95.00 price target. To see the full list of analyst forecasts on Weibo Corp Class A stock, see the HK:9898 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025