User Engagement Growth
In September 2025, Weibo's MAUs reached 578 million and average DAUs reached 257 million. The per capita viewership, time spent, and retention of the mid- and low-frequency user group grew double digits quarter-over-quarter.
Intelligent Search Expansion
The MAUs of Weibo's intelligent search product exceeded 70 million, with DAU and search queries increasing more than 50% quarter-over-quarter. Total search queries on Weibo increased 20% quarter-over-quarter in Q3.
AI Technology Integration
Weibo's AI ad creative platform, Lingchuang, has been widely adopted, enabling scalable and personalized ad production. AI-generated ad creatives accounted for nearly 30% of the consumption.
E-commerce Advertising Revenue Growth
Ad revenues from the e-commerce sector recorded over 50% year-over-year growth, driven by stimulus policies aimed at boosting domestic demand and consumption.