Q4 Revenue Growth
Total revenues in Q4 reached USD 473.3 million, up 4% year-over-year (1% on a constant currency basis).
Advertising Momentum
Q4 advertising and marketing revenues were USD 403.8 million, up 5% year-over-year (≈2% constant currency); full-year ad revenues were USD 1.5 billion, relatively flat year-over-year with mobile ads contributing ~94-95%.
Strong User Base and Engagement
December 2025 MAUs were 567 million and average DAUs were 252 million; intelligent search MAUs surpassed 80 million in December with average DAUs and search queries showing double-digit quarter-over-quarter growth.
AI and Video Adoption Driving Content Growth
H2 2025 saw double-digit growth in average daily video view time and per-user video view time vs H1; original videos and original video creators among top creators grew over 40% year-over-year; AI video tools lowered creation barriers and supported campaigns with >100 creators participating.
AI-Powered Ad Innovations
AI-generated ad creatives accounted for 40% of consumption in promoted feed ad offerings and real-time bidding in December, improving creative cost and traffic monetization efficiency.
Notable Partner Performance (Alibaba)
Ad revenues from Alibaba totaled USD 50 million in Q4 and USD 173.8 million for full-year 2025, representing a 49% year-over-year increase for the year driven by deeper collaboration on e-commerce windows and local services.
Solid Profitability and Cash Position (Non-GAAP)
Full-year non-GAAP operating income was USD 523.6 million with a 30% operating margin; net income for full-year 2025 was USD 439.8 million. Cash, cash equivalents and short-term investments totaled USD 2.41 billion and cash from operations for the year was USD 519.5 million.
Shareholder Return
Board approved an annual cash dividend of $0.61 per ordinary share/ADS for FY2025, totaling ~USD 150 million, payable May 2026.