User Growth and Engagement
In June 2025, Weibo's MAUs reached 588 million, and average DAUs reached 261 million, representing a net addition of 5 million users year-over-year.
Revenue Increase
Weibo's total revenues reached $444.8 million, up 2% year-over-year. Advertising and marketing revenues were $383.4 million, also up 2%.
Ad Product and Sales Strategy Success
E-commerce platform posted solid year-over-year revenue growth in the second quarter, benefiting from close partnership with major platforms during the June shopping festival.
AI Integration Enhancements
Weibo integrated AI into ad targeting and placement, leading to double-digit growth of feed ad offerings. Real-time bidding feed products saw strong improvement in performance and conversion metrics.
Intelligent Search Growth
Weibo's intelligent search MAUs surpassed 50 million in June, with a 60% improvement in user queries compared to previous periods.