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Bilibili, Inc. Class Z (HK:9626)
:9626
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Bilibili, Inc. Class Z
(9626)
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Rating:71Outperform
Price Target:
HK$252.00
▲(10.72% Upside)
Bilibili, Inc. scores well due to strong financial performance and positive earnings call sentiment, driven by revenue growth and user engagement. Technical indicators support a bullish outlook. However, the high P/E ratio indicates potential overvaluation, which tempers the overall score.
Bilibili, Inc. Class Z (9626) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$83.52B
Dividend YieldN/A
Average Volume (3M)6.35M
Price to Earnings (P/E)361.5
Beta (1Y)2.24
Revenue Growth22.43%
EPS GrowthN/A
CountryHK
Employees8,088
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)1.40
Shares Outstanding332,973,000
10 Day Avg. Volume5,856,262
30 Day Avg. Volume6,353,506
Financial Highlights & Ratios
PEG Ratio0.57
Price to Book (P/B)3.94
Price to Sales (P/S)2.07
P/FCF Ratio13.03
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$227.91Price Target Upside0.14% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering19
Bilibili, Inc. Class Z Business Overview & Revenue Model
Company DescriptionBilibili, Inc. Class Z (9626) is a leading online entertainment platform based in China, primarily focused on ACG (Anime, Comic, and Games) content. It offers a diverse range of services including video streaming, live broadcasting, mobile gaming, and community interaction features. Bilibili is known for its unique user-generated content and strong engagement with its audience, particularly among younger demographics, making it a prominent player in the digital entertainment sector in China.
How the Company Makes MoneyBilibili generates revenue through multiple streams, primarily including advertising, premium membership subscriptions, and content monetization. The advertising revenue comes from brands that want to reach Bilibili's large and engaged user base. The premium membership provides users with enhanced features such as ad-free viewing and exclusive content, contributing to subscription revenue. Additionally, Bilibili earns from the sale of virtual goods and in-game purchases within its mobile gaming sector. The company also collaborates with content creators and licenses popular anime and gaming properties, which further diversifies its income sources. Strategic partnerships with various content producers and brands play a significant role in enhancing its offerings and driving growth.
Bilibili, Inc. Class Z Earnings Call Summary
Earnings Call Date:Aug 21, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Positive
The earnings call highlighted significant growth in revenues, particularly in games and advertising, alongside strong user engagement and successful events. Challenges remain in the approval of new games, but overall, the company's metrics indicate a positive trend.Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Total net revenues for the second quarter grew by 20% year-over-year to RMB 7.3 billion, driven by the continued strength of Core Games and Advertising businesses.
Significant Growth in Games Revenue
Games revenues rose 60% year-over-year to RMB 1.6 billion, propelled by new seasons of popular SLG title, San Guo.
Advertising Revenue Increase
Advertising revenues increased 20% year-over-year to RMB 2.4 billion, supported by greater AI integration.
Increase in Gross Profit and Margin
Gross profit increased by 46% year-over-year, with gross margin expanding to 36.5% from 29.9% in the same period last year.
Record High User Engagement
DAUs reached 109 million, up 7% year-over-year, and MAUs grew by 8% to 363 million. Average daily time spent rose to 105 minutes, up 6 minutes compared to the same period last year.
Successful Bilibili World Event
Over 400,000 participants attended the 3-day Bilibili World event, 60% more than last year, making it one of the largest offline animation expos in China.
Continued Expansion in AI and Content Creation
Watch time for AI-related content grew 61% year-over-year. AI advertiser demand increased by about 150%.
Negative Updates
Limited New Game Approvals
The company currently has 4 to 5 games waiting for licensing approval, indicating potential delays in expanding the gaming portfolio.
Company Guidance
During Bilibili's second quarter 2025 financial results call, the company reported a strong performance, with total net revenues increasing by 20% year-over-year to RMB 7.3 billion. This growth was driven by a 60% rise in games revenue to RMB 1.6 billion and a 20% increase in advertising revenue to RMB 2.4 billion. The company's gross profit surged 46% year-over-year, with a gross margin of 36.5%, up from 29.9% the previous year. Bilibili also achieved a GAAP net profit of RMB 218 million and an adjusted net profit of RMB 561 million. User engagement metrics showed significant growth, with daily active users (DAUs) reaching 109 million, a 7% increase, and monthly active users (MAUs) rising by 8% to 363 million. The average daily time spent on the platform increased to 105 minutes, reflecting a focus on high-quality content. AI integration played a crucial role in enhancing advertising efficiency, leading to a 30% increase in performance-based advertising revenue. The company also highlighted its successful Bilibili World event, which attracted over 400,000 participants. Looking ahead, Bilibili aims to focus on high-quality content and AI-driven initiatives to sustain growth and profitability.Bilibili, Inc. Class Z Financial Statement Overview
Summary
Bilibili, Inc. shows positive revenue growth and improved cash flow positions. While the company is progressing towards operational efficiency, consistent net losses pose challenges. The balance sheet remains robust with moderate leverage, supporting future growth potential.Income Statement
Bilibili, Inc. shows a positive revenue trend with a growth rate of 19.1% in 2024. The gross profit margin improved to 32.7%, indicating better cost management. However, the company remains unprofitable with a negative net profit margin of -5.0%. The EBIT margin is also negative at -5.0%, but EBITDA turned positive, suggesting operational improvements.70
Positive
Balance Sheet
Bilibili's balance sheet reflects a strong equity position with an equity ratio of 43.2%. The debt-to-equity ratio is moderate at 0.36, indicating manageable leverage. The return on equity remains negative due to net losses, highlighting profitability challenges.65
Positive
Cash Flow
Significant improvement in operating cash flow, reaching HKD 6.01 billion in 2024, and positive free cash flow of HKD 4.26 billion, indicating strong cash generation and effective capital management. The free cash flow to net income ratio is positive, reflecting cash flow health despite net losses.75
Positive
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 29.38B | 26.83B | 22.53B | 21.90B | 19.38B | 12.00B |
| Gross Profit | 10.55B | 8.77B | 5.44B | 3.85B | 4.04B | 2.84B |
| EBITDA | 1.01B | 1.19B | -1.67B | -5.02B | -3.95B | -1.07B |
| Net Income | 220.34M | -1.35B | -4.82B | -7.51B | -6.81B | -3.01B |
Balance Sheet | ||||||
| Total Assets | 38.79B | 32.70B | 33.16B | 41.83B | 52.05B | 23.87B |
| Cash, Cash Equivalents and Short-Term Investments | 22.29B | 16.54B | 15.04B | 19.56B | 30.22B | 12.76B |
| Total Debt | 9.82B | 5.05B | 7.64B | 15.54B | 19.22B | 8.59B |
| Total Liabilities | 24.64B | 18.59B | 18.75B | 26.59B | 30.34B | 16.08B |
| Stockholders Equity | 14.16B | 14.11B | 14.39B | 15.24B | 21.70B | 7.60B |
Cash Flow | ||||||
| Free Cash Flow | 3.29B | 4.26B | -1.06B | -6.65B | -6.33B | -1.49B |
| Operating Cash Flow | 3.29B | 6.01B | 266.62M | -3.91B | -2.65B | 753.10M |
| Investing Cash Flow | -7.19B | -138.09M | 1.76B | 10.61B | -24.58B | -8.91B |
| Financing Cash Flow | 4.30B | -2.83B | -5.07B | -4.35B | 30.39B | 8.34B |
Bilibili, Inc. Class Z Technical Analysis
Positive
227.60
Price Trends
202.68
Positive
187.57
Positive
166.86
Positive
Market Momentum
4.95
Positive
57.85
Neutral
69.07
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9626, the sentiment is Positive. The current price of 227.6 is above the 20-day moving average (MA) of 218.19, above the 50-day MA of 202.68, and above the 200-day MA of 166.86, indicating a bullish trend. The MACD of 4.95 indicates Positive momentum. The RSI at 57.85 is Neutral, neither overbought nor oversold. The STOCH value of 69.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:9626.
Bilibili, Inc. Class Z Risk Analysis
Bilibili, Inc. Class Z disclosed 105 risk factors in its most recent earnings report. Bilibili, Inc. Class Z reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Bilibili, Inc. Class Z Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| ― | HK$687.13B | 19.48 | 24.23% | 1.71% | 2.48% | 19.49% | |
| ― | $4.63B | 8.07 | 17.91% | 3.57% | 4.02% | -23.98% | |
| ― | HK$83.52B | 361.48 | 1.58% | ― | 22.43% | ― | |
| ― | HK$34.43B | 22.36 | 57.06% | 0.57% | 51.87% | 4031.49% | |
| ― | $44.79B | 23.54 | 7.25% | 0.42% | 15.08% | 84.20% | |
| ― | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
| ― | HK$1.94B | ― | -27.26% | ― | -17.65% | 48.05% |
* Communication Services Sector Average
HK:9626
Bilibili, Inc. Class Z
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33.60%
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Bilibili, Inc. Class Z Corporate Events
Bilibili Inc. Schedules Q3 2025 Earnings Announcement and Conference Call
Oct 23, 2025
Bilibili Inc. has announced that its board of directors will meet on November 13, 2025, to approve and announce the company’s unaudited financial results for the third quarter of 2025. The results will be published on the Hong Kong Stock Exchange website, and an earnings conference call will be held the same day to discuss the results, potentially impacting investor perceptions and market positioning.
The most recent analyst rating on (HK:9626) stock is a Buy with a HK$252.00 price target. To see the full list of analyst forecasts on Bilibili, Inc. Class Z stock, see the HK:9626 Stock Forecast page.
Bilibili Reports Strong Financial Turnaround in H1 2025
Aug 21, 2025
Bilibili, Inc. announced its unaudited interim consolidated results for the first half of 2025, highlighting a significant financial turnaround. The company reported a total net revenue increase of 21.6% to RMB14.34 billion, driven by a substantial rise in mobile games revenue by 68% and advertising revenue by 20%. The gross profit margin improved to 36.4%, and the company achieved a net profit of RMB207.6 million, a notable recovery from a net loss in the same period last year. This financial performance indicates a strong operational improvement and positions Bilibili favorably within its industry, potentially benefiting stakeholders.
The most recent analyst rating on (HK:9626) stock is a Hold with a HK$185.00 price target. To see the full list of analyst forecasts on Bilibili, Inc. Class Z stock, see the HK:9626 Stock Forecast page.
Bilibili Inc. Reports Q2 2025 Financial Results Amidst Strategic Expansion
Aug 21, 2025
Bilibili Inc. announced its unaudited financial results for the second quarter of 2025, highlighting its strategic and operational plans. The announcement underscores the company’s efforts to retain and increase its user base and expand its product offerings amidst competition in the online entertainment industry. Stakeholders are advised to exercise caution due to inherent risks and uncertainties associated with forward-looking statements.
The most recent analyst rating on (HK:9626) stock is a Hold with a HK$185.00 price target. To see the full list of analyst forecasts on Bilibili, Inc. Class Z stock, see the HK:9626 Stock Forecast page.
Bilibili Inc. to Announce Q2 and Half-Year 2025 Financial Results
Aug 5, 2025
Bilibili Inc. has announced that its board of directors will meet on August 21, 2025, to approve and release the company’s unaudited financial results for the second quarter and half-year ending June 30, 2025. The announcement will be made public on the Hong Kong Stock Exchange website, followed by an earnings conference call hosted by the management to discuss the results. This announcement is significant as it provides insights into the company’s financial health and operational performance, potentially impacting investor sentiment and market positioning.
The most recent analyst rating on (HK:9626) stock is a Buy with a HK$249.00 price target. To see the full list of analyst forecasts on Bilibili, Inc. Class Z stock, see the HK:9626 Stock Forecast page.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.