First GAAP Net Profit Achieved
Bilibili achieved its first GAAP net profit in Q4 2024, marking a pivotal year for the company. The net profit for the quarter was RMB 89 million, and the adjusted net profit was RMB 452 million.
Revenue Growth
Total revenues were RMB 7.7 billion in Q4, reflecting a year-over-year increase of 22%. For the full year, revenues were RMB 26.8 billion, up 19% year-over-year.
Advertising Revenue Surge
Ad revenues increased by 24% year-over-year in Q4 and 28% for the full year, driven by enhanced ad products and infrastructure. Performance-based ad revenues grew over 40% year-over-year.
Mobile Games Revenue Growth
Mobile games revenues surged by 79% year-over-year in Q4 and 40% for the full year, largely due to the expansion into the strategy game genre.
Community Engagement
DAUs and MAUs reached 103 million and 340 million, respectively, with users spending an average of 99 minutes daily on the platform.
Content Creator Success
Nearly 3.1 million content creators earned income on the platform in 2024, with total income through advertising products and VAS services increasing by 21% year-over-year.