Bilibili, Inc. Class Z (HK:9626)
:9626
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Earnings Data
Report Date
Aug 13, 2026After Close (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
1.74Last Year’s EPS
1.4Same Quarter Last Year
Strong Buy
Based on 18 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Positive
The call presented a strong quarter with clear improvements in user engagement, advertising momentum, creator monetization and a robust profitability recovery (turning to net profit and significant adjusted profit growth). AI was positioned as a strategic accelerator with early signs of benefit to engagement and ad efficiency. Notable near-term headwinds include a 12% YoY decline in game revenues, modest VAS growth, and elevated AI-related CapEx/R&D spending that will weigh on near-term costs. Overall, the highlights—broad-based engagement gains, accelerating ad revenues, creator ecosystem strength, margin expansion and positive cash position—outweigh the lowlights, though execution on the game pipeline and ROI from AI investments will be key to sustain momentum.Company Guidance
User Engagement and Growth
Daily active users (DAUs) reached 115 million, up 8% year-over-year; monthly active users (MAUs) were 376 million. Average daily time spent hit a record 119 minutes (up 11 minutes YoY), driving a 19% year-over-year increase in total user time spent. Official members totaled 291 million with an ~80% 12-month retention rate.
Creator Ecosystem Expansion
Daily active creators grew 6% YoY and daily submissions grew 19% YoY. Creators with >1,000 followers increased by over 30% YoY; creators with 10k, 100k and 1M+ followers each grew over 20% YoY. Average income per creator rose 24% YoY. The AI creation contest produced nearly 150 breakout works with over 1 million views each.
Advertising Momentum
Advertising revenue was RMB 2.6 billion, up 30% YoY (13th consecutive quarter double-digit growth). AI advertisers' budgets surged over 170% YoY. Performance improvements included a 25% YoY increase in CTCVR for performance ads. Ad revenues from PC and OTT grew >50% YoY; new scenarios like search and mini programs more than doubled. Automated ad-spend penetration rose to ~85%.
Top-Line and Gross Profit Improvement
Total revenue was RMB 7.5 billion, up 7% YoY. Gross profit rose 9% YoY to RMB 2.8 billion and gross margin expanded to 37.1% (from 36.3% a year ago), marking the 15th consecutive quarter of margin expansion.
Profitability Recovery
Operating profit was RMB 167 million (over 10x YoY). Adjusted operating profit was RMB 524 million with a 7.0% margin (vs. 4.9% a year ago). Reported net profit was RMB 202 million (vs. an RMB 11 million loss in Q1 2025). Adjusted net profit was RMB 585 million, up 62% YoY, with adjusted net profit margin of 7.8% (vs. 5.2% YoY).
Strong Cash Position and Share Buybacks
Cash, cash equivalents, time deposits and short-term investments totaled RMB 24.2 billion (USD 3.5 billion) as of March 31, 2026. The company repurchased 2.5 million shares in Q1 for USD 60.3 million and completed a USD 200 million repurchase program with total buys of 9.9 million shares; the Board is considering renewal.
VAS and Direct Monetization Growth
VAS revenue was RMB 2.9 billion, up 4% YoY. Premium members reached 24.8 million (up 5% YoY) with ~80% on annual/auto-renewal plans. Fan-charging revenue grew over 50% YoY, reflecting stronger direct creator monetization.
AI Driving Early Benefits
Management highlighted focused AI investments in video understanding, recommendation and creator tools. Early results cited include higher engagement, improved ad monetization, creator productivity and operational efficiencies contributing to margin expansion.
Game Pipeline Progress
New game progress: NCard (soft launch received positive feedback; official launch targeted for July), SLG San Guo testing positive with a planned launch later this year, Lumi Master entered paid testing in May with a global launch targeted for Q4, and 'Escape from Duckov' sold over 4 million copies with console/mobile expansions in progress.
HK:9626 Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HK:9626 Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 19, 2026 | HK$150.60 | HK$156.10 | +3.65% |
Mar 05, 2026 | HK$208.20 | HK$210.60 | +1.15% |
Nov 13, 2025 | HK$213.40 | HK$212.80 | -0.28% |
Aug 21, 2025 | HK$199.10 | HK$196.80 | -1.16% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Bilibili, Inc. Class Z (HK:9626) report earnings?
Bilibili, Inc. Class Z (HK:9626) is schdueled to report earning on Aug 13, 2026, After Close (Confirmed).
What is Bilibili, Inc. Class Z (HK:9626) earnings time?
Bilibili, Inc. Class Z (HK:9626) earnings time is at Aug 13, 2026, After Close (Confirmed).
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What is the P/E ratio of Bilibili, Inc. Class Z stock?
The P/E ratio of Bilibili, Inc. Class Z is N/A.
What is HK:9626 EPS forecast?
HK:9626 EPS forecast for the fiscal quarter 2026 (Q2) is 1.74.