Revenue Growth
Total revenues increased by 24% year-over-year to RMB7 billion, driven by strong performances in high-margin advertising and game businesses.
Advertising Revenue Increase
Advertising revenues grew 20% year-over-year to RMB2 billion, supported by product enhancements and infrastructure upgrades.
Game Revenue Surge
Game revenues rose by 76% year-over-year to RMB1.73 billion, attributed to the continued strong performance of the SLG title, San Guo: Mou Ding Tian Xia.
Gross Profit Margin Expansion
Gross profit increased by 58% year-over-year, with the gross profit margin expanding to 36.3% from 28.3% in the previous year.
User Engagement and Growth
DAUs reached 107 million, MAUs climbed to 368 million, and users' average daily time spent increased to a record 108 minutes.
Increase in Monthly Paying Users
Monthly paying users reached an all-time high of 32 million, reflecting users' willingness to pay for quality content.
Improvement in Operating Leverage
Operating profit was RMB15 million, and adjusted operating profit was RMB342 million, compared with losses in Q1 2024.
Positive Adjusted Net Profit
Sustained positive adjusted net profit of RMB362 million and narrowed GAAP net loss by 99% year-over-year in Q1.
Strong Content Creator Ecosystem
1.5 million creators made money on Bilibili during the quarter, with creators' total income from fan-charging programs up over 200%.