First Full-Year GAAP Profitability
Reported GAAP net profit of RMB 1.2 billion for FY2025 — the company's first full year of GAAP profitability, marking a major milestone in financial performance.
Revenue Growth — FY and Q4
Total revenues for FY2025 were RMB 30.3 billion, up 13% year-over-year. Fourth quarter revenues were RMB 8.3 billion, up 8% year-over-year.
Margin Expansion and Operating Leverage
Gross profit grew 11% in Q4 and gross margin expanded to 37.0% (from 36.1% YoY), representing the 14th consecutive quarter of margin expansion. Q4 operating profit was RMB 504 million (up 299% YoY) and adjusted operating profit was RMB 838 million with an adjusted operating margin of 10.1% (from 6.0% a year ago). Adjusted net profit for Q4 was RMB 878 million and adjusted net profit margin expanded to 10.6%.
User and Engagement Momentum
DAU growth accelerated sequentially across 2025: Q1 +4%, Q2 +7%, Q3 +9%, Q4 +10%, reaching 113 million DAUs. Q4 MAUs grew 8% YoY to 366 million. Average daily time spent rose 8% YoY to 107 minutes, and watch time for videos longer than 5 minutes grew >20% YoY.
Monetization — Paying Users and Creator Income
MPUs (paying users) increased 21% YoY to a record 36 million. Nearly 3 million creators earned income on the platform in 2025 and average income per creator rose 21% YoY. Premium memberships reached 25.3 million, up 12% YoY; fan-charging users exceeded 10 million and fan charging revenues doubled for the full year.
Advertising Strength and Momentum
Advertising revenue in Q4 was RMB 3.0 billion, up 27% YoY; full-year advertising revenues rose 23% to RMB 10.1 billion. Notable drivers: home decoration ad spend +80% YoY, AI-related ad budgets nearly +180% YoY in Q4. New inventory and multiscreen scenarios (search/PC/OTT) grew ad revenue >60% YoY.
Cash Generation and Share Buybacks
Generated RMB 1.8 billion operating cash flow in Q4 and RMB 7.1 billion for the full year. Cash, equivalents, time deposits and short-term investments totaled RMB 24.2 billion (≈USD 3.5 billion). Board-approved USD 200 million repurchase program: 7.0 million shares repurchased for USD 131.2 million, with ~USD 68.8 million remaining.
Game Business — Full-Year Growth and Breakout Title
Full-year game revenues grew 14% to RMB 6.4 billion. Breakout self-developed title Escape from Duckov sold over 3 million copies in the first 3 weeks, became the best-selling domestic single-player game of the year and is being expanded to consoles and mobile.