Maoyan Entertainment (1896) AI Stock Analysis

• Market Cap: HK$7.94B
• Dividend Yield: 4.79%
• Average Volume (3M): 6.42M
• Price to Earnings (P/E): 96.7
• Beta (1Y): 1.11
• Revenue Growth: -7.61%
• EPS Growth: -90.51%
• Country: HK
• Employees: 896
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.17
• Shares Outstanding: 1,162,146,900
• 10 Day Avg. Volume: 5,590,030
• 30 Day Avg. Volume: 6,415,060
• PEG Ratio: -0.59
• Price to Book (P/B): 0.95
• Price to Sales (P/S): 2.11
• P/FCF Ratio: -9.99
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$9.60
• Price Target Upside: 43.71% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 45 Neutral
• Price Target: HK$7.50 ▲(12.28% Upside)

Maoyan Entertainment's overall stock score is driven primarily by its challenging financial performance, with declining profitability and cash flow issues. The technical analysis provides mixed signals, with potential short-term weakness but some longer-term strength. The high P/E ratio suggests overvaluation, although the dividend yield is a positive aspect for income investors.

Maoyan Entertainment Business Overview & Revenue Model

Company Description

Maoyan Entertainment is a leading entertainment service platform in China, primarily focused on the movie and online entertainment industries. It operates as a comprehensive platform offering a wide array of services including online ticketing, entertainment content distribution and promotion, data services, and film production and financing. As a significant player in the Chinese entertainment sector, Maoyan connects consumers with a broad range of entertainment experiences and partners with numerous industry stakeholders to enhance its service offerings.

How the Company Makes Money

Maoyan Entertainment generates revenue through several key streams. The primary source is its online ticketing service, which facilitates the sale of movie tickets via its platform, earning commission fees from ticket sales. Additionally, Maoyan provides entertainment content promotion and distribution services, working with film studios and production companies to market and distribute films, for which it receives service fees. The company also engages in film production and financing, which can yield revenue through box office shares and distribution rights. Furthermore, Maoyan offers data services that leverage its vast user and market data, providing analytics and insights to industry partners for a fee. Strategic partnerships with major film producers, distributors, and cinema chains significantly contribute to its revenue, as these collaborations expand its platform's reach and service effectiveness.

Maoyan Entertainment Financial Statement Overview

Summary

Maoyan Entertainment faces a challenging financial environment. Despite a strong balance sheet with low leverage, the income statement and cash flow statement indicate declining profitability and cash flow issues. The company needs to address operational inefficiencies and improve cash generation to enhance its financial health.

Income Statement

Maoyan Entertainment's income statement shows a mixed performance. The TTM data indicates a modest revenue growth rate of 3.56%, but the gross profit margin has decreased to 32.06% from 39.81% in the previous year, indicating pressure on profitability. The net profit margin has also declined to 1.72% from 4.46%. EBIT and EBITDA margins have similarly decreased, reflecting challenges in operational efficiency.

Balance Sheet

The balance sheet remains relatively stable with a low debt-to-equity ratio of 0.03, indicating low leverage and financial risk. However, the return on equity has decreased to 0.84% from 2.01%, suggesting reduced profitability for shareholders. The equity ratio remains strong at approximately 68.23%, indicating a solid capital structure.

Cash Flow

Cash flow analysis reveals significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is negative at -40.45%, and the operating cash flow to net income ratio is also negative, indicating cash flow issues. Despite a free cash flow to net income ratio above 1, the overall cash flow position is weak.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.38B	4.08B	4.76B	2.32B	3.32B	1.37B
Gross Profit	1.41B	1.63B	2.38B	1.02B	1.84B	537.33M
EBITDA	221.81M	307.76M	1.28B	347.65M	942.06M	-419.46M
Net Income	75.54M	181.91M	910.41M	105.19M	368.50M	-646.27M
Balance Sheet
Total Assets	12.99B	12.51B	12.54B	10.26B	11.03B	10.61B
Cash, Cash Equivalents and Short-Term Investments	2.46B	2.51B	3.44B	2.28B	2.66B	2.54B
Total Debt	272.56M	481.21M	278.47M	373.05M	606.10M	1.08B
Total Liabilities	4.13B	3.46B	3.50B	2.08B	3.04B	2.99B
Stockholders Equity	8.86B	9.05B	9.04B	8.17B	7.99B	7.62B
Cash Flow
Free Cash Flow	-364.44M	-860.61M	1.47B	62.91M	559.69M	281.56M
Operating Cash Flow	-354.59M	-846.26M	1.50B	75.22M	579.26M	294.15M
Investing Cash Flow	-217.79M	-806.78M	-831.24M	-528.84M	163.50M	332.95M
Financing Cash Flow	-27.04M	401.00M	-243.37M	-415.63M	-341.07M	16.06M

Maoyan Entertainment Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.68
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1896, the sentiment is Negative. The current price of 6.68 is below the 20-day moving average (MA) of 7.61, below the 50-day MA of 7.81, and below the 200-day MA of 7.42, indicating a bearish trend. The MACD of -0.35 indicates Positive momentum. The RSI at 26.21 is Positive, neither overbought nor oversold. The STOCH value of 9.34 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1896.

Maoyan Entertainment Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
1024	79 Outperform	HK$329.11B	17.93	25.22%	―	10.72%	17.05%
1698	73 Outperform	HK$250.74B	24.74	13.99%	―	10.25%	84.17%
1357	65 Neutral	$39.82B	40.82	19.44%	2.54%	15.57%	94.36%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
9898	60 Neutral	HK$20.98B	7.82	10.70%	7.49%	0.99%	14.41%
0772	57 Neutral	$37.96B	252.27	0.67%	―	-10.26%	-85.75%
1896	45 Neutral	HK$7.94B	96.74	0.82%	4.79%	-7.61%	-90.51%

Maoyan Entertainment Corporate Events

Maoyan Entertainment Issues Profit Warning Amid Market Challenges

Maoyan Entertainment has issued a profit warning for the first half of 2025, despite an increase in revenue compared to the same period in 2024. The company’s profit is expected to decline due to a downturn in the film market from March to June 2025 and increased operating costs. However, the company continues to invest in high-quality content and expand its performance business, which is expected to positively impact future operations.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.20 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Announces Final Dividend with Scrip Option

Maoyan Entertainment has announced a final dividend of HKD 0.32 per share for the financial year ending December 31, 2024, with an option for shareholders to receive the dividend in cash or scrip shares. This announcement reflects the company’s commitment to returning value to its shareholders and may impact its market positioning by offering flexibility in dividend options, potentially attracting more investors.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.80 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Announces Successful AGM Outcomes

Maoyan Entertainment held its Annual General Meeting on June 25, 2025, where all proposed resolutions were passed with significant shareholder support. Key resolutions included the adoption of financial statements, declaration of a final dividend, re-election of directors, and re-appointment of the auditor. The meeting’s outcomes reflect strong shareholder confidence and are expected to support the company’s strategic objectives and operational stability.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.80 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Grants Share Options to CEO with Performance Targets

Maoyan Entertainment announced the grant of 10,000,000 share options to its CEO, Mr. Zheng Zhihao, under the Post-IPO Share Option Scheme. These options are part of a performance-based vesting schedule, with targets set for annual net profit increases between 15%-25% over the next few years, reflecting the company’s strategic focus on growth and performance.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.80 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.