CSMall Group Limited (1815) AI Stock Analysis

• Market Cap: HK$2.74B
• Dividend Yield: N/A
• Average Volume (3M): 12.26M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.38
• Revenue Growth: -69.05%
• EPS Growth: 34.94%
• Country: HK
• Employees: 123
• Sector: Consumer Cyclical
• Sector Strength: 59
• Industry: Luxury Goods
• EPS (TTM): -0.01
• Shares Outstanding: 1,237,875,000
• 10 Day Avg. Volume: 17,049,819
• 30 Day Avg. Volume: 12,262,635
• PEG Ratio: -4.79
• Price to Book (P/B): 1.32
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 77.03
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 56 Neutral
• Price Target: ―

CSMall Group Limited's stock score is primarily impacted by its financial performance challenges, including declining revenues and profitability issues, alongside concerning cash flow trends. The positive technical indicators provide some optimism for short-term price movements. However, the negative valuation metrics, particularly the P/E ratio, indicate significant profitability concerns that weigh heavily on the overall score.

CSMall Group Limited Business Overview & Revenue Model

Company Description

CSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.

How the Company Makes Money

CSMall Group Limited generates revenue primarily through the sale of jewelry and luxury items via both online and offline channels. The company operates e-commerce platforms where it sells directly to consumers, offering a wide range of jewelry products. Additionally, it has a network of physical retail stores that provide an in-person shopping experience. The wholesale segment further contributes to its revenue by supplying jewelry products to other retailers. Strategic partnerships with suppliers and brand collaborations enhance its product offerings and market reach, supporting its sales growth.

CSMall Group Limited Financial Statement Overview

Summary

CSMall Group Limited faces significant challenges in improving its financial health. The income statement reflects declining revenues and profitability issues, while the balance sheet shows low leverage but a decreasing asset base. The cash flow statement highlights critical liquidity concerns. To improve, the company needs to focus on boosting revenue growth, enhancing profitability, and stabilizing cash flows to ensure long-term sustainability.

Income Statement

CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.

Balance Sheet

The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.

Cash Flow

CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
381.32M	157.57M	500.53M	1.79B	364.19M	347.77M
	Gross Profit
50.93M	48.41M	37.43M	52.38M	63.11M	88.28M
	EBIT
-22.24M	9.08M	-41.41M	-27.94M	7.61M	4.03M
	EBITDA
-18.27M	11.03M	-32.39M	-19.46M	12.81M	-16.97M
	Net Income Common Stockholders
-30.94M	-23.19M	-35.00M	-25.60M	71.00K	-35.60M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
193.26M	429.29M	419.51M	475.21M	312.65M	652.83M
	Total Assets
641.54M	1.58B	1.59B	1.63B	1.51B	1.58B
	Total Debt
365.38M	106.78M	99.97M	89.84M	9.31M	20.09M
	Net Debt
240.48M	-322.51M	-319.54M	-385.38M	-303.34M	-632.74M
	Total Liabilities
420.19M	291.23M	259.25M	256.31M	108.24M	182.26M
	Stockholders Equity
172.76M	1.31B	1.34B	1.37B	1.40B	1.40B
Cash Flow		Free Cash Flow
-37.84M	0.00	-57.94M	73.60M	-350.44M	56.16M
	Operating Cash Flow
-37.49M	0.00	-56.50M	74.35M	-319.56M	57.16M
	Investing Cash Flow
-13.02M	0.00	-4.83M	1.67M	-5.17M	229.17M
	Financing Cash Flow
-8.32M	0.00	5.62M	86.54M	-15.44M	-26.79M

CSMall Group Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 2.21
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Neutral. The current price of 2.21 is below the 20-day moving average (MA) of 2.30, above the 50-day MA of 1.81, and above the 200-day MA of 0.74, indicating a neutral trend. The MACD of 0.28 indicates Positive momentum. The RSI at 49.18 is Neutral, neither overbought nor oversold. The STOCH value of 52.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	63 Neutral	$6.98B	11.41	2.80%	4.24%	2.68%	-24.94%
1815	56 Neutral	HK$2.74B	―	0.28%	―	-69.05%	34.94%
PIAIF		$127.30B	6.26		7.39%	―	―
AAIGF		$94.12B	14.06	16.75%	3.88%	―	―
G1I		€5.47M	―		―	―	―
LI9		€1.73B	19.20	22.79%	0.60%	―	―
1787	76 Outperform	HK$138.86B	40.12	10.43%	1.44%	36.74%	36.49%

CSMall Group Limited Corporate Events

Mount Everest Gold Group Unveils New Name and Promising Gold Discoveries

Mount Everest Gold Group Company Limited has officially changed its name from CSMall Group Limited, reflecting a strategic shift in its business focus. The company has identified significant gold mineralized zones in the Lhoka Exploration Area, with an inferred ore volume of approximately 2,100,000 tonnes and an estimated 5,800 kilograms of gold, indicating potential for a large-scale gold mining operation.

CSMall Group Limited Announces 2025 AGM Agenda

CSMall Group Limited has announced its upcoming Annual General Meeting (AGM) scheduled for May 19, 2025, in Hong Kong. Key agenda items include the approval of the 2024 financial statements, re-election of directors, re-appointment of the auditor, and resolutions to authorize the board to manage share allotments and treasury shares. This AGM is significant for stakeholders as it addresses leadership continuity and financial oversight, potentially impacting the company’s strategic direction and market operations.

CSMall Group Limited Grants Share Options to Employees

CSMall Group Limited announced the grant of 123,780,000 share options to 11 eligible employees under its Share Option Scheme. This move is aimed at incentivizing employees and aligning their interests with the company’s growth objectives, with options exercisable over a ten-year period and subject to performance targets.

CSMall Group Receives Approval for Lhoka Mine Exploration Plan

CSMall Group Limited, alongside China Silver Group Limited, announced the approval of a detailed exploration implementation plan for the Lhoka Exploration Area by the Tibet Review Centre. This approval allows Tibet Longtianyong to conduct detailed exploration of the polymetallic mine for the next five years, although the success of these explorations remains uncertain. The companies caution shareholders and potential investors about the uncertainties and potential capital expenditure involved in the exploration activities.

CSMall Group Limited Reports Revenue Decline Amid Strategic Shift to Silver Products

CSMall Group Limited reported a significant decrease in revenue for 2024, primarily due to reduced sales of gold products as high international gold prices deterred customers. The company strategically shifted focus to silver products, which improved profitability but resulted in an overall revenue decline. The Group also experienced a reduction in net loss, attributed to increased profitability in the New Jewellery Retail segment and a significant impairment loss in the discontinued Fresh Food Retail segment.

CSMall Group Limited Secures Unanimous Shareholder Approval for Key Resolutions

CSMall Group Limited announced the successful passing of all proposed resolutions at its Extraordinary General Meeting held on March 27, 2025. The resolutions included a special resolution to change the company’s name and ordinary resolutions to adopt a share option scheme and a scheme mandate limit, all of which received unanimous approval from shareholders. This unanimous support reflects strong shareholder confidence and could potentially enhance the company’s strategic positioning and operational flexibility.

CSMall Group Limited Reports Reduced Net Loss for FY2024

CSMall Group Limited has announced a reduction in its net loss for the fiscal year 2024, expecting a loss between RMB21 million and RMB26 million, down from approximately RMB35 million in 2023. This improvement is attributed to a shift in the jewellery retail segment, where a decline in gold sales was offset by increased sales of higher-margin silver products, leading to a net profit for the segment. Conversely, the fresh food retail segment saw a decline in sales and an increase in impairment loss provisions, contributing to a higher net loss for that segment before its disposal in January 2025.

CSMall Group Schedules Board Meeting to Approve 2024 Financial Results

CSMall Group Limited has announced that its board of directors will meet on March 27, 2025, to review and approve the company’s final results for the year ending December 31, 2024. This meeting will also consider the recommendation of a final dividend, which could impact shareholder returns and indicate the company’s financial health.

CSMall Group Proposes Name Change and New Share Option Scheme

CSMall Group Limited has announced an Extraordinary General Meeting to propose a change in its company name to Mount Everest Gold Group Company Limited. This change reflects a strategic rebranding effort to strengthen its market position in the gold industry. Additionally, the company plans to adopt a Share Option Scheme, pending approval from the Hong Kong Stock Exchange, to incentivize eligible participants and potentially enhance shareholder value.