CSMall Group Limited (1815) AI Stock Analysis

• Market Cap: HK$2.08B
• Dividend Yield: N/A
• Average Volume (3M): 6.77M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.36
• Revenue Growth: -69.05%
• EPS Growth: 34.94%
• Country: HK
• Employees: 123
• Sector: Consumer Cyclical
• Sector Strength: 66
• Industry: Luxury Goods
• EPS (TTM): -0.01
• Shares Outstanding: 1,237,875,000
• 10 Day Avg. Volume: 4,062,646
• 30 Day Avg. Volume: 6,774,732
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$1.50
• Price Target Upside: -10.71% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 46 Neutral
• Price Target: HK$1.50 ▼(-10.71% Downside)

CSMall Group Limited faces significant financial challenges, with declining revenues and profitability issues being the most impactful factors. Technical analysis shows bearish momentum, and the valuation is unattractive due to a negative P/E ratio. These factors collectively result in a low overall stock score.

CSMall Group Limited Business Overview & Revenue Model

Company Description

CSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.

How the Company Makes Money

CSMall Group Limited generates revenue primarily through the sale of its jewelry products. This is achieved via multiple channels, including its e-commerce platform and physical retail stores. The company benefits from its integrated supply chain, which enhances its operational efficiency and allows for competitive pricing. Key revenue streams include direct sales to consumers and bulk purchases by corporate clients. Additionally, CSMall Group may engage in strategic partnerships with other retailers or jewelry designers to expand its product offerings and market reach. The company's earnings are significantly influenced by consumer spending trends, gold and silver prices, and its ability to innovate in jewelry design to attract new customers.

CSMall Group Limited Financial Statement Overview

Summary

CSMall Group Limited is struggling with declining revenues and profitability issues as reflected in the income statement. The balance sheet shows financial stability with low leverage but a decreasing asset base. The cash flow situation is concerning due to zero operating cash flow and negative free cash flow, which poses significant liquidity challenges.

Income Statement

CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.

Balance Sheet

The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.

Cash Flow

CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	157.57M	500.53M	1.79B	364.19M	347.77M
Gross Profit	48.41M	37.43M	52.38M	63.11M	88.28M
EBITDA	11.03M	-32.39M	-19.46M	12.81M	-16.97M
Net Income	-23.19M	-35.00M	-25.60M	71.00K	-35.60M
Balance Sheet
Total Assets	1.58B	1.59B	1.63B	1.51B	1.58B
Cash, Cash Equivalents and Short-Term Investments	429.29M	419.51M	475.21M	312.65M	652.83M
Total Debt	106.78M	99.97M	89.84M	9.31M	20.09M
Total Liabilities	291.23M	259.25M	256.31M	108.24M	182.26M
Stockholders Equity	1.31B	1.34B	1.37B	1.40B	1.40B
Cash Flow
Free Cash Flow	29.05M	-57.94M	73.60M	-350.44M	56.16M
Operating Cash Flow	30.29M	-56.50M	74.35M	-319.56M	57.16M
Investing Cash Flow	-21.96M	-4.83M	1.67M	-5.17M	229.17M
Financing Cash Flow	1.92M	5.62M	86.54M	-15.44M	-26.79M

CSMall Group Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.68
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Positive. The current price of 1.68 is above the 20-day moving average (MA) of 1.58, below the 50-day MA of 1.71, and above the 200-day MA of 1.12, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 53.79 is Neutral, neither overbought nor oversold. The STOCH value of 72.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	57 Neutral	HK$25.99B	4.36	-4.73%	5.52%	-0.90%	-51.66%
1815	46 Neutral	HK$2.08B	―	0.28%	―	-69.05%	34.94%
CEBTF	―	$203.25M	65.56	-6.53%	―	―	―
CHOWF	―	$1.06B	7.86	6.25%	10.78%	―	―
EPRJF	―	$315.96M	8.65	5.10%	1.36%	―	―
MNNGF	―	$65.23M	―	-0.25%	―	―	―
ORWHF	―	$215.15M	9.66	11.32%	13.11%	―	―

CSMall Group Limited Corporate Events

Mount Everest Gold Group Relocates Headquarters in China

Mount Everest Gold Group Company Limited has announced a change in its headquarters and principal place of business in China to a new location in Shenzhen, Guangdong. This relocation is effective immediately and aims to enhance the company’s operational efficiency and strategic positioning within the region, although all contact details remain unchanged.

CSMall Group Expands Mining Portfolio with Strategic Acquisition

CSMall Group Limited, through its subsidiaries China Silver Group Limited and Mount Everest Gold Group Company Limited, announced a joint acquisition of a 55% equity interest in Jiangxi Yiding Trading Co., Ltd. This acquisition includes full ownership of Xizang Shigatse Huaye Mining Development Co., Ltd., which holds exploration rights for lead and zinc in Tibet. The acquisition is expected to enhance the company’s exploration capabilities and strengthen its market position in the mining sector.

China Silver and Mount Everest Gold Announce Joint Acquisition

China Silver Group Limited and Mount Everest Gold Group Company Limited have announced a joint acquisition of a 55% equity interest in a target company, with China Silver acquiring 20% and Mount Everest Gold acquiring 35%. This acquisition will result in the target company becoming an indirect non-wholly-owned subsidiary of China Silver, consolidating its financial results into China Silver’s accounts, while Mount Everest Gold will account for it as an associate. The transaction is considered a connected transaction due to relationships between the involved parties and is subject to reporting and announcement requirements under the Hong Kong Listing Rules.

Mount Everest Gold Group Approves Key Resolutions at AGM

Mount Everest Gold Group Company Limited, listed on the Hong Kong Stock Exchange, successfully passed all proposed resolutions during its annual general meeting held on May 19, 2025. The resolutions included the approval of the audited financial statements for the year ending December 31, 2024, the re-election of directors, and the re-appointment of the auditor. Additionally, mandates were granted to the board for issuing new shares and repurchasing existing ones, indicating a strategic move to enhance operational flexibility and shareholder value.