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CSMall Group Limited (HK:1815)
:1815
Hong Kong Market
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CSMall Group Limited (1815) AI Stock Analysis

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HK:1815

CSMall Group Limited

(1815)

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Neutral 58 (OpenAI - 4o)
Rating:58Neutral
Price Target:
HK$2.00
▲(5.82% Upside)
CSMall Group Limited's overall stock score is primarily influenced by its financial performance challenges, including declining revenues and critical cash flow issues. Positive technical indicators provide some support, suggesting short-term bullish momentum. However, the high P/E ratio without a dividend yield reflects moderate investor expectations for future growth amidst current financial difficulties.

CSMall Group Limited (1815) vs. iShares MSCI Hong Kong ETF (EWH)

CSMall Group Limited Business Overview & Revenue Model

Company DescriptionCSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.
How the Company Makes MoneyCSMall Group Limited generates revenue through multiple streams, primarily from the direct sale of consumer electronics and home appliances. The company employs a retail model that includes both physical storefronts and an e-commerce platform, allowing it to reach a wide customer base. Revenue is further bolstered by partnerships with key manufacturers and distributors, which help secure favorable pricing and exclusive product offerings. Additionally, CSMall may engage in promotional campaigns and sales events that drive volume sales, contributing to its overall earnings. The company may also explore ancillary revenue opportunities, such as warranty services or financing options for customers, enhancing its profitability.

CSMall Group Limited Financial Statement Overview

Summary
CSMall Group Limited faces significant financial challenges. Declining revenues and negative net income indicate profitability issues. Although the balance sheet shows low leverage, the decreasing asset base and concerning cash flow situation highlight critical liquidity issues.
Income Statement
45
Neutral
CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.
Balance Sheet
65
Positive
The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.
Cash Flow
35
Negative
CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue293.14M157.57M410.46M1.79B364.19M347.77M
Gross Profit121.53M48.41M37.43M52.38M63.11M88.28M
EBITDA67.45M11.03M-32.39M-19.46M12.81M7.91M
Net Income63.05M-23.19M-35.00M-25.60M71.00K-35.60M
Balance Sheet
Total Assets1.76B1.58B1.59B1.63B1.51B1.58B
Cash, Cash Equivalents and Short-Term Investments532.19M429.29M419.51M475.21M312.65M652.83M
Total Debt109.52M106.78M99.97M89.84M9.31M20.09M
Total Liabilities356.85M291.23M259.25M256.31M108.24M182.26M
Stockholders Equity1.41B1.31B1.34B1.37B1.40B1.40B
Cash Flow
Free Cash Flow111.39M29.05M-57.94M73.60M-350.44M56.16M
Operating Cash Flow112.58M30.29M-56.50M74.35M-319.56M57.16M
Investing Cash Flow-10.16M-21.96M-4.83M1.67M-5.17M229.17M
Financing Cash Flow3.00K1.92M5.62M86.54M-15.44M-26.79M

CSMall Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.89
Price Trends
50DMA
1.64
Positive
100DMA
1.77
Positive
200DMA
1.42
Positive
Market Momentum
MACD
0.12
Negative
RSI
56.09
Neutral
STOCH
28.55
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Positive. The current price of 1.89 is above the 20-day moving average (MA) of 1.71, above the 50-day MA of 1.64, and above the 200-day MA of 1.42, indicating a bullish trend. The MACD of 0.12 indicates Negative momentum. The RSI at 56.09 is Neutral, neither overbought nor oversold. The STOCH value of 28.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
HK$9.96B8.449.13%4.04%-10.41%67.25%
74
Outperform
HK$2.00B7.295.10%3.45%6.82%42.74%
70
Outperform
HK$1.64B8.2211.32%10.44%-5.19%-19.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
HK$2.60B38.463.54%-23.48%
43
Neutral
$748.52M62.16-7.92%-18.07%-1041.89%
43
Neutral
$455.05M-0.25%152.54%87.07%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1815
CSMall Group Limited
1.81
1.55
596.15%
HK:0256
Citychamp Watch & Jewellery Group
0.18
-0.76
-80.53%
HK:0116
Chow Sang Sang Holdings International
14.10
7.90
127.38%
HK:0887
Emperor Watch & Jewellery
0.28
0.11
65.68%
HK:1466
Affluent Partners Holdings
0.55
0.05
10.00%
HK:0398
Oriental Watch Holdings
3.38
0.26
8.26%

CSMall Group Limited Corporate Events

Mount Everest Gold Group Achieves Significant Financial Turnaround in 1H2025
Aug 26, 2025

Mount Everest Gold Group Company Limited reported a remarkable financial turnaround for the first half of 2025, with revenue surging by approximately 139.9% compared to the same period in 2024. This growth is attributed to a significant increase in gold product sales and rising gold prices, which boosted the gross profit margin. Additionally, the disposal of the Fresh Food Retail segment contributed a gain of RMB41.2 million, further enhancing profitability. However, these gains were partially offset by share-based payment expenses related to employee share options.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.

Mount Everest Gold Group Projects Significant Profit Turnaround in 1H2025
Aug 20, 2025

Mount Everest Gold Group Company Limited has issued a positive profit alert, projecting a net profit of RMB70 million to RMB80 million for the first half of 2025, a significant turnaround from a net loss of RMB11 million in the same period of 2024. This improvement is attributed to increased sales and profit margins in its New Jewellery Retail segment due to higher gold prices and the disposal of its Fresh Food Retail segment, which generated a gain of RMB41 million. However, these gains were partially offset by RMB18 million in expenses related to employee share options.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.

Mount Everest Gold Group Schedules Board Meeting to Review Interim Results
Aug 12, 2025

Mount Everest Gold Group Company Limited has scheduled a board meeting on August 26, 2025, to review and approve the interim results for the first half of the year and discuss the potential payment of an interim dividend. This meeting could have implications for the company’s financial strategy and shareholder returns.

Mount Everest Gold Group Relocates Headquarters in China
Aug 4, 2025

Mount Everest Gold Group Company Limited has announced a change in its headquarters and principal place of business in China to a new location in Shenzhen, Guangdong. This relocation is effective immediately and aims to enhance the company’s operational efficiency and strategic positioning within the region, although all contact details remain unchanged.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 21, 2025