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CSMall Group Limited (HK:1815)
:1815
Hong Kong Market

CSMall Group Limited (1815) AI Stock Analysis

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HK:1815

CSMall Group Limited

(1815)

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Neutral 57 (OpenAI - 4o)
Rating:57Neutral
Price Target:
HK$2.50
▲(3.31% Upside)
The overall stock score of 57 reflects significant financial challenges, including declining revenues and liquidity issues, which weigh heavily on the score. Despite strong technical momentum, the high P/E ratio suggests potential overvaluation, limiting the stock's attractiveness. The absence of earnings call data and corporate events further concentrates the analysis on financial and technical factors.
Positive Factors
Strong Equity Position
Low leverage with a high equity ratio of 83.1% indicates financial stability, providing a buffer against economic downturns and flexibility for future investments.
Gross Profit Margin
A healthy gross profit margin suggests effective cost management and pricing strategy, which can support long-term profitability if maintained.
Diverse Revenue Streams
Multiple revenue streams and strategic partnerships enhance resilience and competitive advantage, potentially stabilizing earnings over time.
Negative Factors
Declining Revenues
Persistent revenue decline indicates challenges in market demand or competitive positioning, which could undermine long-term growth prospects.
Liquidity Concerns
Lack of cash generation from operations suggests potential liquidity issues, limiting the ability to fund growth and meet financial obligations.
Decreasing Asset Base
A declining asset base may reflect underinvestment or asset sales, potentially impacting operational capacity and future revenue generation.

CSMall Group Limited (1815) vs. iShares MSCI Hong Kong ETF (EWH)

CSMall Group Limited Business Overview & Revenue Model

Company DescriptionCSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.
How the Company Makes MoneyCSMall Group Limited generates revenue through multiple streams, primarily from the direct sale of consumer electronics and home appliances. The company employs a retail model that includes both physical storefronts and an e-commerce platform, allowing it to reach a wide customer base. Revenue is further bolstered by partnerships with key manufacturers and distributors, which help secure favorable pricing and exclusive product offerings. Additionally, CSMall may engage in promotional campaigns and sales events that drive volume sales, contributing to its overall earnings. The company may also explore ancillary revenue opportunities, such as warranty services or financing options for customers, enhancing its profitability.

CSMall Group Limited Financial Statement Overview

Summary
CSMall Group Limited faces significant challenges in improving its financial health. The income statement reflects declining revenues and profitability issues, while the balance sheet shows low leverage but a decreasing asset base. The cash flow statement highlights critical liquidity concerns. To improve, the company needs to focus on boosting revenue growth, enhancing profitability, and stabilizing cash flows to ensure long-term sustainability.
Income Statement
45
Neutral
CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.
Balance Sheet
65
Positive
The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.
Cash Flow
35
Negative
CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue293.14M157.57M410.46M1.79B364.19M347.77M
Gross Profit121.53M48.41M37.43M52.38M63.11M88.28M
EBITDA67.45M11.03M-32.39M-19.46M12.81M7.91M
Net Income63.05M-23.19M-35.00M-25.60M71.00K-35.60M
Balance Sheet
Total Assets1.76B1.58B1.59B1.63B1.51B1.58B
Cash, Cash Equivalents and Short-Term Investments532.19M429.29M419.51M475.21M312.65M652.83M
Total Debt109.52M106.78M99.97M89.84M22.08M20.09M
Total Liabilities356.85M291.23M259.25M256.31M108.24M182.26M
Stockholders Equity1.41B1.31B1.34B1.37B1.40B1.40B
Cash Flow
Free Cash Flow111.39M29.05M-57.94M73.60M-350.44M56.16M
Operating Cash Flow112.58M30.29M-56.50M74.35M-319.56M57.16M
Investing Cash Flow-10.16M-21.96M-4.83M1.67M-5.17M229.17M
Financing Cash Flow3.00K1.92M5.62M86.54M-15.44M-26.79M

CSMall Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.42
Price Trends
50DMA
2.13
Positive
100DMA
1.85
Positive
200DMA
1.79
Positive
Market Momentum
MACD
0.08
Positive
RSI
56.45
Neutral
STOCH
49.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Positive. The current price of 2.42 is above the 20-day moving average (MA) of 2.37, above the 50-day MA of 2.13, and above the 200-day MA of 1.79, indicating a bullish trend. The MACD of 0.08 indicates Positive momentum. The RSI at 56.45 is Neutral, neither overbought nor oversold. The STOCH value of 49.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
HK$1.77B9.7510.00%9.67%-9.00%-21.55%
69
Neutral
$1.79B6.555.10%4.05%6.60%-14.32%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$8.58B7.279.13%4.60%-10.41%67.25%
57
Neutral
HK$3.00B43.593.54%-23.48%
52
Neutral
HK$475.45M49.527.10%20.46%
48
Neutral
HK$1.00B-3.30-7.92%-18.07%-1041.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1815
CSMall Group Limited
2.38
2.22
1387.50%
HK:0256
Citychamp Watch & Jewellery Group
0.23
-0.58
-71.60%
HK:0116
Chow Sang Sang Holdings International
12.58
6.62
111.22%
HK:0887
Emperor Watch & Jewellery
0.24
0.08
50.00%
HK:1466
Affluent Partners Holdings
0.52
-0.07
-11.86%
HK:0398
Oriental Watch Holdings
3.64
0.25
7.37%

CSMall Group Limited Corporate Events

Mount Everest Gold Group Expands Exploration Efforts with New Share Subscription
Dec 5, 2025

Mount Everest Gold Group Company Limited, a company incorporated in the Cayman Islands, has announced a supplemental update regarding the subscription of new shares under a general mandate. The proceeds from this subscription will be primarily allocated towards capital expenditures for exploration activities at the Lhoka and Shigatse Mines, as well as general working capital for operational expenses. This strategic move aims to support the company’s growth and development plans, potentially impacting its market positioning and offering new opportunities for stakeholders.

Mount Everest Gold Group Announces Major Share Subscription to Fuel Growth
Nov 19, 2025

Mount Everest Gold Group Company Limited has entered into agreements to issue 247.5 million new shares to six subscribers at a price of HK$1.61 per share. This move, which does not require further shareholder approval from Mount Everest Gold but does require approval from China Silver shareholders, aims to raise approximately HK$398.5 million in gross proceeds. The funds are intended to support business growth and development. China Silver Group Limited, which holds a significant stake in Mount Everest Gold, will see its shareholding diluted but maintains a substantial influence over the company.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 03, 2025