CSMall Group Limited (1815) AI Stock Analysis

• Market Cap: HK$2.46B
• Dividend Yield: N/A
• Average Volume (3M): 10.30M
• Price to Earnings (P/E): 35.3
• Beta (1Y): 1.31
• Revenue Growth: -23.48%
• EPS Growth: N/A
• Country: HK
• Employees: 123
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): 0.07
• Shares Outstanding: 1,259,575,100
• 10 Day Avg. Volume: 21,991,126
• 30 Day Avg. Volume: 10,298,173
• PEG Ratio: 0.06
• Price to Book (P/B): 0.17
• Price to Sales (P/S): 1.41
• P/FCF Ratio: 7.63
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: HK$2.00 ▼(-21.26% Downside)

The score is primarily constrained by weak financial performance—especially liquidity and cash generation concerns alongside declining revenue and ongoing losses. Technicals are also soft with bearish trend signals, partially offset by oversold momentum readings. Valuation remains a risk due to a high P/E and no indicated dividend support.

Positive Factors

Low leverage / strong equity base

Extremely low leverage and a very high equity ratio provide durable financial flexibility. This structural balance-sheet strength reduces refinancing risk, supports short-term liquidity needs, and gives management room to pursue restructuring or invest in growth without immediate solvency pressure.

Solid gross margin and margin improvement

A ~30.7% gross margin and recent improvement in operating margins indicate the business can generate per-unit profitability. If sustained, improved operating efficiency provides a pathway to restore net profitability as revenues stabilize, enhancing long-term cash generation prospects.

E‑commerce business model

An e-commerce-focused luxury retail model grants structural scalability and lower incremental distribution costs versus brick-and-mortar. Over months, this supports margin expansion opportunities and easier geographic/customer reach if the company can stabilize marketing and fulfillment economics.

Negative Factors

Multi-year revenue decline

Sustained revenue declines erode scale economics and market position. Over a multi-month horizon, shrinking top line makes it harder to cover fixed costs, undercuts bargaining power with suppliers, and constrains reinvestment, making a durable recovery more challenging.

Weak operating cash flow

Absence of operating cash flow and negative free cash flow are structural red flags for liquidity and viability. Without consistent cash generation, the company may rely on external financing, limiting strategic options and increasing vulnerability during prolonged revenue weakness.

Persistent losses and declining equity

Ongoing net losses combined with declining assets and shareholders' equity reduce the balance-sheet buffer over time. This trend weakens creditor and investor confidence, restricts capital for growth, and increases the risk that structural fixes will be needed to restore solvency.

CSMall Group Limited Business Overview & Revenue Model

Company Description

CSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.

How the Company Makes Money

CSMall Group Limited generates revenue through multiple streams, primarily from the direct sale of consumer electronics and home appliances. The company employs a retail model that includes both physical storefronts and an e-commerce platform, allowing it to reach a wide customer base. Revenue is further bolstered by partnerships with key manufacturers and distributors, which help secure favorable pricing and exclusive product offerings. Additionally, CSMall may engage in promotional campaigns and sales events that drive volume sales, contributing to its overall earnings. The company may also explore ancillary revenue opportunities, such as warranty services or financing options for customers, enhancing its profitability.

CSMall Group Limited Financial Statement Overview

Summary

Income statement shows significant multi-year revenue decline and persistent losses despite some 2024 margin improvement. Balance sheet is relatively stable with very low leverage and a high equity ratio, but assets and equity have been trending down. Cash flow is the biggest weakness, with zero operating cash flow in 2024 and negative free cash flow trend, raising liquidity and sustainability concerns.

Income Statement

CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.

Balance Sheet

The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.

Cash Flow

CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	293.14M	157.57M	410.46M	1.79B	364.19M	347.77M
Gross Profit	121.53M	48.41M	37.43M	52.38M	63.11M	88.28M
EBITDA	67.45M	11.03M	-32.39M	-19.46M	12.81M	7.91M
Net Income	63.05M	-23.19M	-35.00M	-25.60M	71.00K	-35.60M
Balance Sheet
Total Assets	1.76B	1.58B	1.59B	1.63B	1.51B	1.58B
Cash, Cash Equivalents and Short-Term Investments	532.19M	429.29M	419.51M	475.21M	312.65M	652.83M
Total Debt	109.52M	106.78M	99.97M	89.84M	22.08M	20.09M
Total Liabilities	356.85M	291.23M	259.25M	256.31M	108.24M	182.26M
Stockholders Equity	1.41B	1.31B	1.34B	1.37B	1.40B	1.40B
Cash Flow
Free Cash Flow	111.39M	29.05M	-57.94M	73.60M	-350.44M	56.16M
Operating Cash Flow	112.58M	30.29M	-56.50M	74.35M	-319.56M	57.16M
Investing Cash Flow	-10.16M	-21.96M	-4.83M	1.67M	-5.17M	229.17M
Financing Cash Flow	3.00K	1.92M	5.62M	86.54M	-15.44M	-26.79M

CSMall Group Limited Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 2.54
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Negative. The current price of 2.54 is above the 20-day moving average (MA) of 2.40, above the 50-day MA of 2.39, and above the 200-day MA of 1.94, indicating a bearish trend. The MACD of -0.14 indicates Positive momentum. The RSI at 31.00 is Neutral, neither overbought nor oversold. The STOCH value of 16.45 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
0887	77 Outperform	HK$2.10B	7.69	5.10%	4.05%	6.60%	-14.32%
0398	70 Outperform	HK$1.64B	9.03	10.00%	9.67%	-9.00%	-21.55%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
0116	61 Neutral	HK$9.31B	7.89	9.13%	4.60%	-10.41%	67.25%
1466	52 Neutral	HK$522.06M	53.33	7.10%	―	20.46%	―
0256	48 Neutral	HK$700.65M	-2.32	-7.92%	―	-18.07%	-1041.89%
1815	45 Neutral	HK$2.46B	35.35	3.54%	―	-23.48%	―

CSMall Group Limited Corporate Events

Mount Everest Gold Raises HK$34.9 Million Through Partial Share Subscription Completion

Mount Everest Gold has completed a partial tranche of its previously announced share subscription plan, issuing 21.7 million new shares at HK$1.61 each under two subscription agreements, raising net proceeds of approximately HK$34.87 million. The newly issued shares represent about 1.72% of the enlarged share capital, marking a step in a broader very substantial disposal and deemed disposal transaction involving China Silver Group, while the remaining subscriptions for 225.8 million shares are expected to complete in due course, providing further capital and potentially reshaping the shareholder structure of Mount Everest Gold.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$2.50 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.

Mount Everest Gold Advances Tibetan Mines With Licence Upgrade and Zijin Exploration Deal

Mount Everest Gold Group has reported significant progress at its Tibetan mining projects, with its subsidiary Tibet Longtianyong successfully renewing and upgrading the exploration licence for the Lhoka Mine. The licence is now valid until 16 July 2027, the exploration phase has been advanced from general to detailed exploration, and the exploration area has been adjusted from 28.88 km² to 22.86 km², marking a transition toward more intensive resource evaluation. In parallel, the group’s Lhoka and Shigatse projects have each engaged Zijin Mining Group Southwest Geological Exploration Co., Ltd., a subsidiary of Hong Kong–listed Zijin Mining Group, under service agreements worth RMB7.5 million and RMB9.8 million respectively, to conduct comprehensive geological exploration and technical work through the end of 2026. These moves are intended to accelerate systematic geological assessment and support future mine development, underscoring the company’s commitment to advancing its Tibetan assets and potentially enhancing its long-term resource and production profile.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$2.50 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.

Mount Everest Gold Group Expands Exploration Efforts with New Share Subscription

Mount Everest Gold Group Company Limited, a company incorporated in the Cayman Islands, has announced a supplemental update regarding the subscription of new shares under a general mandate. The proceeds from this subscription will be primarily allocated towards capital expenditures for exploration activities at the Lhoka and Shigatse Mines, as well as general working capital for operational expenses. This strategic move aims to support the company’s growth and development plans, potentially impacting its market positioning and offering new opportunities for stakeholders.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$2.50 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.

Mount Everest Gold Group Announces Major Share Subscription to Fuel Growth

Mount Everest Gold Group Company Limited has entered into agreements to issue 247.5 million new shares to six subscribers at a price of HK$1.61 per share. This move, which does not require further shareholder approval from Mount Everest Gold but does require approval from China Silver shareholders, aims to raise approximately HK$398.5 million in gross proceeds. The funds are intended to support business growth and development. China Silver Group Limited, which holds a significant stake in Mount Everest Gold, will see its shareholding diluted but maintains a substantial influence over the company.

The most recent analyst rating on (HK:1815) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on CSMall Group Limited stock, see the HK:1815 Stock Forecast page.