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CSMall Group Limited (HK:1815)
:1815
Hong Kong Market

CSMall Group Limited (1815) AI Stock Analysis

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HK:1815

CSMall Group Limited

(1815)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
HK$2.00
▼(-21.26% Downside)
Action:ReiteratedDate:01/30/26
The score is primarily constrained by weak financial performance—especially liquidity and cash generation concerns alongside declining revenue and ongoing losses. Technicals are also soft with bearish trend signals, partially offset by oversold momentum readings. Valuation remains a risk due to a high P/E and no indicated dividend support.
Positive Factors
Low leverage / strong equity base
Extremely low leverage and a very high equity ratio provide durable financial flexibility. This structural balance-sheet strength reduces refinancing risk, supports short-term liquidity needs, and gives management room to pursue restructuring or invest in growth without immediate solvency pressure.
Negative Factors
Multi-year revenue decline
Sustained revenue declines erode scale economics and market position. Over a multi-month horizon, shrinking top line makes it harder to cover fixed costs, undercuts bargaining power with suppliers, and constrains reinvestment, making a durable recovery more challenging.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong equity base
Extremely low leverage and a very high equity ratio provide durable financial flexibility. This structural balance-sheet strength reduces refinancing risk, supports short-term liquidity needs, and gives management room to pursue restructuring or invest in growth without immediate solvency pressure.
Read all positive factors

CSMall Group Limited (1815) vs. iShares MSCI Hong Kong ETF (EWH)

CSMall Group Limited Business Overview & Revenue Model

Company Description
CSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; proces...
How the Company Makes Money
CSMall Group Limited generates revenue through multiple streams, primarily from the direct sale of consumer electronics and home appliances. The company employs a retail model that includes both physical storefronts and an e-commerce platform, all...

CSMall Group Limited Financial Statement Overview

Summary
Income statement shows significant multi-year revenue decline and persistent losses despite some 2024 margin improvement. Balance sheet is relatively stable with very low leverage and a high equity ratio, but assets and equity have been trending down. Cash flow is the biggest weakness, with zero operating cash flow in 2024 and negative free cash flow trend, raising liquidity and sustainability concerns.
Income Statement
45
Neutral
Balance Sheet
65
Positive
Cash Flow
35
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue293.14M157.57M410.46M1.79B364.19M347.77M
Gross Profit121.53M48.41M37.43M52.38M63.11M88.28M
EBITDA67.45M11.03M-32.39M-19.46M12.81M7.91M
Net Income63.05M-23.19M-35.00M-25.60M71.00K-35.60M
Balance Sheet
Total Assets1.76B1.58B1.59B1.63B1.51B1.58B
Cash, Cash Equivalents and Short-Term Investments532.19M429.29M419.51M475.21M312.65M652.83M
Total Debt109.52M106.78M99.97M89.84M22.08M20.09M
Total Liabilities356.85M291.23M259.25M256.31M108.24M182.26M
Stockholders Equity1.41B1.31B1.34B1.37B1.40B1.40B
Cash Flow
Free Cash Flow111.39M29.05M-57.94M73.60M-350.44M56.16M
Operating Cash Flow112.58M30.29M-56.50M74.35M-319.56M57.16M
Investing Cash Flow-10.16M-21.96M-4.83M1.67M-5.17M229.17M
Financing Cash Flow3.00K1.92M5.62M86.54M-15.44M-26.79M

CSMall Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.54
Price Trends
50DMA
1.65
Negative
100DMA
1.99
Negative
200DMA
1.85
Negative
Market Momentum
MACD
-0.17
Positive
RSI
26.17
Positive
STOCH
10.73
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Negative. The current price of 2.54 is above the 20-day moving average (MA) of 1.29, above the 50-day MA of 1.65, and above the 200-day MA of 1.85, indicating a bearish trend. The MACD of -0.17 indicates Positive momentum. The RSI at 26.17 is Positive, neither overbought nor oversold. The STOCH value of 10.73 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$2.29B3.615.10%4.05%6.60%-14.32%
70
Outperform
HK$1.60B4.0610.00%9.67%-9.00%-21.55%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$9.42B4.7712.17%4.60%-10.41%67.25%
48
Neutral
HK$374.26M-11.47-7.92%-18.07%-1041.89%
46
Neutral
HK$596.64M49.767.10%20.46%
45
Neutral
HK$1.30B45.277.01%-23.48%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1815
CSMall Group Limited
0.94
-0.21
-18.26%
HK:0256
Citychamp Watch & Jewellery Group
0.09
-0.28
-76.76%
HK:0116
Chow Sang Sang Holdings International
14.03
7.87
127.65%
HK:0887
Emperor Watch & Jewellery
0.32
0.14
80.00%
HK:1466
Affluent Partners Holdings
0.64
-0.01
-1.54%
HK:0398
Oriental Watch Holdings
3.29
0.38
12.98%

CSMall Group Limited Corporate Events

Mount Everest Gold Raises HK$34.9 Million Through Partial Share Subscription Completion
Dec 31, 2025
Mount Everest Gold has completed a partial tranche of its previously announced share subscription plan, issuing 21.7 million new shares at HK$1.61 each under two subscription agreements, raising net proceeds of approximately HK$34.87 million. The ...
Mount Everest Gold Advances Tibetan Mines With Licence Upgrade and Zijin Exploration Deal
Dec 29, 2025
Mount Everest Gold Group has reported significant progress at its Tibetan mining projects, with its subsidiary Tibet Longtianyong successfully renewing and upgrading the exploration licence for the Lhoka Mine. The licence is now valid until 16 Jul...
Mount Everest Gold Group Expands Exploration Efforts with New Share Subscription
Dec 5, 2025
Mount Everest Gold Group Company Limited, a company incorporated in the Cayman Islands, has announced a supplemental update regarding the subscription of new shares under a general mandate. The proceeds from this subscription will be primarily all...
Mount Everest Gold Group Announces Major Share Subscription to Fuel Growth
Nov 19, 2025
Mount Everest Gold Group Company Limited has entered into agreements to issue 247.5 million new shares to six subscribers at a price of HK$1.61 per share. This move, which does not require further shareholder approval from Mount Everest Gold but d...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026