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East Buy Holding Limited
(1797)
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Rating:56Neutral
Price Target:
HK$21.50
▼(-14.82% Downside)
Action:Reiterated
Date:05/30/26
The score is driven primarily by solid financial positioning (strong growth and low leverage) but is held back by weak cash flow quality and inconsistent margins. Technical signals are bearish with the stock trading below major moving averages, and valuation is stretched due to a high P/E with no dividend support.
Positive Factors
Low leverage / strong balance sheet
A low debt-to-equity profile gives durable financial flexibility, allowing the company to fund marketing, inventory and livestream investment without stress. This bolsters resilience to demand swings, supports growth initiatives and preserves M&A or investment optionality over months.
Negative Factors
Volatile cash flow and weak conversion
Volatile operating cash flow and declining FCF growth reduce the company's ability to reliably fund working capital and reinvestment from internal sources. Over a 2-6 month horizon this raises financing risk and constrains discretionary spending despite low leverage.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong balance sheet
A low debt-to-equity profile gives durable financial flexibility, allowing the company to fund marketing, inventory and livestream investment without stress. This bolsters resilience to demand swings, supports growth initiatives and preserves M&A or investment optionality over months.
Read all positive factors
East Buy Holding Limited (1797) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$23.94B
Dividend YieldN/A
Average Volume (3M)24.18M
Price to Earnings (P/E)59.4
Beta (1Y)1.63
Revenue Growth-23.98%
EPS GrowthN/A
CountryHK
Employees1,401
SectorConsumer Defensive
Sector Strength42
IndustrySpecialty Business Services
Share Statistics
EPS (TTM)0.33
Shares Outstanding1,060,126,200
10 Day Avg. Volume12,721,495
30 Day Avg. Volume24,181,971
Financial Highlights & Ratios
PEG Ratio-22.20
Price to Book (P/B)2.41
Price to Sales (P/S)2.81
P/FCF Ratio194.70
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$31.19Price Target Upside23.57% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering4
EPS Forecast (FY)0.63
Revenue Forecast (FY)HK$6.29B
East Buy Holding Limited Business Overview & Revenue Model
Company Description
East Buy Holding Limited, an investment holding company, operates livestreaming e-commerce business for sales of private label products in the People's Republic of China. The company sells its products to individual customers through livestreaming...
How the Company Makes Money
East Buy Holding Limited makes money primarily by selling products directly to consumers through its online e-commerce operations, including livestreaming sales sessions and associated online storefronts. Revenue is recognized from the gross value...
East Buy Holding Limited Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
55
Neutral
| Breakdown | TTM | May 2024 | May 2023 | May 2022 | May 2021 | May 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.52B | 4.39B | 6.53B | 3.88B | 600.53M | 623.63M |
| Gross Profit | 1.51B | 1.40B | 1.69B | 1.48B | 390.85M | 435.03M |
| EBITDA | 345.61M | 112.48M | 498.83M | 975.29M | -125.34M | -102.76M |
| Net Income | 341.50M | 5.74M | 1.72B | 971.29M | -533.95M | -1.66B |
Balance Sheet | ||||||
| Total Assets | 6.41B | 6.09B | 6.54B | 3.85B | 2.06B | 3.29B |
| Cash, Cash Equivalents and Short-Term Investments | 5.43B | 5.02B | 4.59B | 3.00B | 1.59B | 2.46B |
| Total Debt | 34.34M | 50.78M | 94.81M | 51.00M | 48.77M | 313.83M |
| Total Liabilities | 992.52M | 974.55M | 1.57B | 1.05B | 418.38M | 1.28B |
| Stockholders Equity | 5.42B | 5.12B | 4.97B | 2.80B | 1.64B | 2.01B |
Cash Flow | ||||||
| Free Cash Flow | 538.85M | 63.46M | 820.23M | 1.25B | -938.40M | -1.03B |
| Operating Cash Flow | 541.81M | 89.29M | 856.09M | 1.26B | -918.07M | -913.67M |
| Investing Cash Flow | -1.04B | 195.50M | 202.75M | -737.55M | -26.37M | 659.11M |
| Financing Cash Flow | 1.08M | -53.12M | -14.77M | 55.64M | -45.40M | 1.41B |
East Buy Holding Limited Technical Analysis
Negative
25.24
Price Trends
24.02
Negative
25.64
Negative
23.65
Negative
Market Momentum
-0.25
Negative
49.74
Neutral
73.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1797, the sentiment is Negative. The current price of 25.24 is above the 20-day moving average (MA) of 21.91, above the 50-day MA of 24.02, and above the 200-day MA of 23.65, indicating a neutral trend. The MACD of -0.25 indicates Negative momentum. The RSI at 49.74 is Neutral, neither overbought nor oversold. The STOCH value of 73.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1797.
East Buy Holding Limited Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | HK$29.21B | 8.15 | 18.80% | 3.18% | 30.69% | -13.06% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
62 Neutral | HK$2.85B | 14.05 | 8.16% | 4.75% | 11.19% | 160.48% | |
58 Neutral | HK$121.20B | 31.06 | 6.39% | 1.81% | 1.12% | 5.68% | |
56 Neutral | HK$23.94B | 59.41 | 6.48% | ― | -23.98% | ― | |
45 Neutral | HK$30.00M | -0.11 | ― | ― | ― | ― | |
41 Neutral | HK$724.18M | -0.07 | ― | ― | 13.45% | 48.65% |
* Consumer Defensive Sector Average
HK:1797
East Buy Holding Limited
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East Buy Holding Limited Corporate Events
East Buy Sets Out Board and Committee Structure to Bolster Governance Transparency
May 29, 2026
East Buy Holding Limited has disclosed the composition of its board of directors, naming two executive directors, one non-executive director and four independent non-executive directors, with Yu Minhong serving as chairman. The announcement also s...
East Buy Tightens Nomination Committee Rules to Bolster Governance
May 29, 2026
East Buy Holding Limited has updated the terms of reference for its nomination committee, originally established in 2018, to clarify the committee’s role in identifying and recommending director candidates, overseeing board performance evalu...
East Buy Strengthens Board Independence With Appointment of Economist Wan Zhe
May 29, 2026
East Buy Holding Limited, incorporated in the Cayman Islands and listed on the Hong Kong Stock Exchange, maintains a governance structure that separates executive, non-executive and independent non-executive roles. Its board committees, including ...
East Buy Grants New Three-Year Performance-Linked Share Awards
Apr 28, 2026
East Buy Holding Limited has granted 19,301,400 share awards under its 2023 share scheme to 302 participants, including Chairman and CEO Yu Minhong, CFO Yin Qiang and 300 other employees, representing about 1.82% of its issued share capital. The a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.