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Koolearn Technology Holding Limited (HK:1797)
:1797
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East Buy Holding Limited (1797) AI Stock Analysis

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HK:1797

East Buy Holding Limited

(1797)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
HK$21.50
▼(-14.82% Downside)
Action:Reiterated
Date:05/30/26
The score is driven primarily by solid financial positioning (strong growth and low leverage) but is held back by weak cash flow quality and inconsistent margins. Technical signals are bearish with the stock trading below major moving averages, and valuation is stretched due to a high P/E with no dividend support.
Positive Factors
Low leverage / strong balance sheet
A low debt-to-equity profile gives durable financial flexibility, allowing the company to fund marketing, inventory and livestream investment without stress. This bolsters resilience to demand swings, supports growth initiatives and preserves M&A or investment optionality over months.
Negative Factors
Volatile cash flow and weak conversion
Volatile operating cash flow and declining FCF growth reduce the company's ability to reliably fund working capital and reinvestment from internal sources. Over a 2-6 month horizon this raises financing risk and constrains discretionary spending despite low leverage.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong balance sheet
A low debt-to-equity profile gives durable financial flexibility, allowing the company to fund marketing, inventory and livestream investment without stress. This bolsters resilience to demand swings, supports growth initiatives and preserves M&A or investment optionality over months.
Read all positive factors

East Buy Holding Limited (1797) vs. iShares MSCI Hong Kong ETF (EWH)

East Buy Holding Limited Business Overview & Revenue Model

Company Description
East Buy Holding Limited, an investment holding company, operates livestreaming e-commerce business for sales of private label products in the People's Republic of China. The company sells its products to individual customers through livestreaming...
How the Company Makes Money
East Buy Holding Limited makes money primarily by selling products directly to consumers through its online e-commerce operations, including livestreaming sales sessions and associated online storefronts. Revenue is recognized from the gross value...

East Buy Holding Limited Financial Statement Overview

Summary
Strong revenue growth and a low-leverage balance sheet support the score, but inconsistent profitability (low/volatile margins) and weak cash conversion with volatile free cash flow growth meaningfully reduce confidence.
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
55
Neutral
BreakdownTTMMay 2024May 2023May 2022May 2021May 2020
Income Statement
Total Revenue4.52B4.39B6.53B3.88B600.53M623.63M
Gross Profit1.51B1.40B1.69B1.48B390.85M435.03M
EBITDA345.61M112.48M498.83M975.29M-125.34M-102.76M
Net Income341.50M5.74M1.72B971.29M-533.95M-1.66B
Balance Sheet
Total Assets6.41B6.09B6.54B3.85B2.06B3.29B
Cash, Cash Equivalents and Short-Term Investments5.43B5.02B4.59B3.00B1.59B2.46B
Total Debt34.34M50.78M94.81M51.00M48.77M313.83M
Total Liabilities992.52M974.55M1.57B1.05B418.38M1.28B
Stockholders Equity5.42B5.12B4.97B2.80B1.64B2.01B
Cash Flow
Free Cash Flow538.85M63.46M820.23M1.25B-938.40M-1.03B
Operating Cash Flow541.81M89.29M856.09M1.26B-918.07M-913.67M
Investing Cash Flow-1.04B195.50M202.75M-737.55M-26.37M659.11M
Financing Cash Flow1.08M-53.12M-14.77M55.64M-45.40M1.41B

East Buy Holding Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price25.24
Price Trends
50DMA
24.24
Negative
100DMA
25.63
Negative
200DMA
23.68
Negative
Market Momentum
MACD
-0.40
Negative
RSI
53.22
Neutral
STOCH
68.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1797, the sentiment is Neutral. The current price of 25.24 is above the 20-day moving average (MA) of 21.80, above the 50-day MA of 24.24, and above the 200-day MA of 23.68, indicating a neutral trend. The MACD of -0.40 indicates Negative momentum. The RSI at 53.22 is Neutral, neither overbought nor oversold. The STOCH value of 68.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1797.

East Buy Holding Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
HK$26.96B7.5518.80%3.18%30.69%-13.06%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
HK$2.76B13.598.16%4.75%11.19%160.48%
58
Neutral
HK$120.05B30.846.39%1.81%1.12%5.68%
56
Neutral
HK$24.59B61.236.48%-23.98%
45
Neutral
HK$26.25M-0.09
41
Neutral
HK$724.18M-0.0713.45%48.65%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1797
East Buy Holding Limited
23.20
11.34
95.62%
HK:0653
Bonjour Holdings
0.01
-0.07
-82.50%
HK:0493
GOME Retail Holdings
0.01
>-0.01
-47.37%
HK:9896
MINISO Group Holding Ltd.
21.76
-12.59
-36.66%
HK:0178
Sa Sa International Holdings Limited
0.89
0.36
66.67%
HK:1880
China Tourism Group Duty Free Corporation Limited Class H
47.74
-4.17
-8.03%

East Buy Holding Limited Corporate Events

East Buy Sets Out Board and Committee Structure to Bolster Governance Transparency
May 29, 2026
East Buy Holding Limited has disclosed the composition of its board of directors, naming two executive directors, one non-executive director and four independent non-executive directors, with Yu Minhong serving as chairman. The announcement also s...
East Buy Tightens Nomination Committee Rules to Bolster Governance
May 29, 2026
East Buy Holding Limited has updated the terms of reference for its nomination committee, originally established in 2018, to clarify the committee’s role in identifying and recommending director candidates, overseeing board performance evalu...
East Buy Strengthens Board Independence With Appointment of Economist Wan Zhe
May 29, 2026
East Buy Holding Limited, incorporated in the Cayman Islands and listed on the Hong Kong Stock Exchange, maintains a governance structure that separates executive, non-executive and independent non-executive roles. Its board committees, including ...
East Buy Grants New Three-Year Performance-Linked Share Awards
Apr 28, 2026
East Buy Holding Limited has granted 19,301,400 share awards under its 2023 share scheme to 302 participants, including Chairman and CEO Yu Minhong, CFO Yin Qiang and 300 other employees, representing about 1.82% of its issued share capital. The a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 30, 2026