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Changyou Alliance (HK:1039)
:1039
Hong Kong Market

Changyou Alliance (1039) AI Stock Analysis

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HK:1039

Changyou Alliance

(1039)

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Neutral 51 (OpenAI - 5.2)
Rating:51Neutral
Price Target:
HK$0.06
▲(45.00% Upside)
Action:ReiteratedDate:01/30/26
Overall score is held back primarily by weak financial performance (declining revenue, persistent losses, and negative operating/free cash flow). Technicals provide some support via an uptrend above major moving averages and positive MACD, but valuation remains unattractive due to loss-making fundamentals and the absence of a dividend yield.
Positive Factors
Diversified monetization streams
Multiple monetization channels (in‑game purchases, subscriptions, advertising and licensing) provide structural resilience versus reliance on single title launches. Over months this mix can smooth revenue volatility, enable customer lifetime value extraction, and support iterative monetization strategies.
Focus on MMORPGs and immersive entertainment
Specialization in MMORPGs and immersive titles fosters higher engagement and longer content lifecycles than casual games. Durable engagement supports recurring monetization (subscriptions, expansions), IP development and community retention, which underpin longer-term revenue stability if titles remain competitive.
Relatively stable asset base
A comparatively stable equity ratio and asset base give the company balance sheet resilience despite operating losses. This supports continued investment in game development and marketing over several quarters and provides flexibility to restructure or pursue partnerships without immediate asset distress.
Negative Factors
Declining revenue trend
Material revenue decline erodes scale economics and increases unit cost pressure across development and operations. Over 2–6 months this weakens ability to fund live operations, content updates and user acquisition, making it harder to stabilize or grow top line without significant product or commercial shifts.
Persistent negative operating and free cash flow
Sustained negative OCF and FCF reduce liquidity and force reliance on external financing or asset dispositions. This constrains the firm's ability to invest in game development, marketing, and platform improvements long term, increasing execution risk and limiting strategic optionality over several quarters.
Rising leverage and negative ROE
Increasing leverage combined with negative ROE signals that creditors, not operations, are funding growth. Higher financial risk raises refinancing and interest burdens, and negative returns imply capital is not generating shareholder value, limiting scope for organic investment or M&A without balance sheet repair.

Changyou Alliance (1039) vs. iShares MSCI Hong Kong ETF (EWH)

Changyou Alliance Business Overview & Revenue Model

Company DescriptionChangyou Alliance (1039) is a prominent player in the technology and entertainment sectors, primarily focusing on online gaming and interactive entertainment. The company develops and publishes a variety of online games, including MMORPGs (Massively Multiplayer Online Role-Playing Games), and offers related services that enhance user engagement and experience. Changyou Alliance aims to leverage innovative technologies to provide immersive gaming experiences and expand its market presence both domestically and internationally.
How the Company Makes MoneyChangyou Alliance generates revenue through multiple streams, including in-game purchases, subscription fees, and advertising within its gaming platforms. The company monetizes its gaming titles by offering players the option to buy virtual goods or enhancements, which are crucial for unlocking advanced features and improving gameplay. Additionally, Changyou Alliance often partners with other gaming developers or platforms to co-develop games or share technology, which can provide additional revenue through licensing or profit-sharing agreements. Furthermore, the company may also earn income from merchandise sales and brand partnerships, as well as through sponsorships and promotional events that attract a wider audience to its gaming titles.

Changyou Alliance Financial Statement Overview

Summary
Income statement and cash flow are weak: revenues declined materially, margins and net income are consistently negative, and both operating and free cash flow are negative. The balance sheet is comparatively better (more stable asset base), but rising leverage and negative ROE keep overall financial quality below average.
Income Statement
45
Neutral
Changyou Alliance has experienced declining revenues over the past year, with a significant drop from 2023 to 2024. The gross profit margin remains low, indicating challenges in cost management. The company has consistently reported negative net income, reflecting ongoing operational inefficiencies. EBIT and EBITDA margins are also negative, highlighting profitability issues.
Balance Sheet
60
Neutral
The company's debt-to-equity ratio has increased, suggesting rising leverage and potential financial risk. However, the equity ratio remains relatively stable, indicating a solid asset base. Return on equity is negative due to persistent net losses, which is a concern for investors.
Cash Flow
40
Negative
Changyou Alliance's cash flow situation is concerning, with negative operating and free cash flows in the latest year. The operating cash flow to net income ratio is unfavorable, indicating poor cash generation relative to reported losses. Free cash flow growth is negative, reflecting challenges in maintaining liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue168.65M180.71M226.75M215.04M114.21M268.84M
Gross Profit40.52M39.27M39.27M28.27M12.67M1.04M
EBITDA4.71M-1.95M-5.33M-17.55M-93.97M-71.28M
Net Income-16.78M-19.52M-37.56M-34.73M-49.47M-1.65M
Balance Sheet
Total Assets145.35M138.82M149.55M154.41M191.01M289.94M
Cash, Cash Equivalents and Short-Term Investments26.75M8.43M25.71M33.63M51.34M153.96M
Total Debt165.56M165.75M168.76M145.69M115.92M193.99M
Total Liabilities304.25M293.19M302.87M270.21M253.23M227.68M
Stockholders Equity227.30M232.70M234.69M271.55M311.12M361.07M
Cash Flow
Free Cash Flow11.64M-18.76M6.65M-7.15M-103.90M-105.36M
Operating Cash Flow11.83M-18.39M6.91M-7.01M-103.39M-104.25M
Investing Cash Flow-393.00K-552.00K-157.00K-527.00K-530.00K30.40M
Financing Cash Flow2.17M1.72M-14.40M-11.09M3.82M94.67M

Changyou Alliance Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.04
Price Trends
50DMA
0.06
Negative
100DMA
0.05
Positive
200DMA
0.05
Positive
Market Momentum
MACD
<0.01
Positive
RSI
30.40
Neutral
STOCH
30.42
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1039, the sentiment is Negative. The current price of 0.04 is below the 20-day moving average (MA) of 0.06, below the 50-day MA of 0.06, and below the 200-day MA of 0.05, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 30.40 is Neutral, neither overbought nor oversold. The STOCH value of 30.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1039.

Changyou Alliance Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
HK$132.16M12.252.17%52.54%-11.32%-74.44%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
HK$95.98M-3.46-7.18%-8.73%38.65%
46
Neutral
HK$206.00M-2.46-4.46%3.69%-27.20%-195.83%
45
Neutral
HK$334.91M-0.22-15.54%16.04%
44
Neutral
HK$252.72M-18.89-3.11%50.72%-434.09%
44
Neutral
HK$129.85M-0.26-14.00%-8.17%-49.53%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1039
Changyou Alliance
0.05
>-0.01
-7.02%
HK:0814
Beijing Jingkelong Co. Ltd. Class H
0.32
0.00
0.00%
HK:1545
Design Capital Limited
0.10
0.03
49.28%
HK:1759
Sino Gas Holdings Group Limited
1.17
0.55
88.71%
HK:2122
Kidsland International Holdings Limited
0.25
0.20
394.00%
HK:8473
Mi Ming Mart Holdings Limited
0.12
0.06
118.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026