Product OfferingsThe official launch of the menopause and perimenopause offering is viewed as an incremental positive, helping to expand the total addressable market for HIMS and enhancing the Hers brand in a category with growing demand.
Revenue DiversificationThe Hers revenue stream and brand was bolstered by the weight loss category, which saw meaningful traction with women, helping mitigate recent pressure on the Hims business by diversifying the revenue stream.
Revenue GrowthThe company's entry into menopause and perimenopause treatments is expected to help the Hers brand surpass $1 billion in annual revenue next year.