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Grove Collaborative Holdings, Inc. (GROV)
:GROV
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Grove Collaborative Holdings (GROV) AI Stock Analysis

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Grove Collaborative Holdings

(NYSE:GROV)

Rating:41Neutral
Price Target:
$1.00
▼(-30.07%Downside)
Grove Collaborative Holdings faces significant financial and operational challenges, as reflected by its poor financial performance and valuation metrics. The non-compliance notice from the NYSE and overbought technical indicators further contribute to the stock's risk profile. While there are strategic initiatives for growth, these have yet to mitigate existing financial pressures.
Positive Factors
Acquisitions
Recent acquisitions of Grab Green and 8Greens should help incrementally add sales.
Platform Transition
Grove's transition to the Shopify platform should help reduce GROV's cost structure and drive increased flexibility and quickly update to the newest e-commerce tech stacks.
Product Assortment
Management is expecting to increase its assortment by 40% in 2025 and add over 100 new brands, providing a longer-term tailwind for GROV.
Negative Factors
Gross Margins
Gross margins in 1Q deleveraged -258 bps to 53.0% of sales due to the elimination of certain customer fees and a reduced benefit from the sell-through of previously reserved inventory.
Promotional Activity
Gross margins in the quarter deleveraged primarily from increased promotional activity.
Sales Performance
Grove reported 1Q results with sales down -18.7% YOY, missing analyst/Street estimate of -12.7%/-12.2%.

Grove Collaborative Holdings (GROV) vs. SPDR S&P 500 ETF (SPY)

Grove Collaborative Holdings Business Overview & Revenue Model

Company DescriptionGrove Collaborative Holdings, Inc. operates as a plastic neutral consumer products retailer in the United States. It provides household cleaning, personal care, laundry, clean beauty, baby, and pet care products for households. The company is based in San Francisco, California.
How the Company Makes MoneyGrove Collaborative makes money primarily through the direct sale of its eco-friendly products via its online platform. The company's revenue model is centered around e-commerce, where customers can purchase a subscription service or make one-time purchases. The subscription service offers customers the convenience of regular deliveries of their chosen products, ensuring a steady revenue stream for the company. Additionally, Grove Collaborative may generate revenue through strategic partnerships with brands that align with their sustainability goals, offering these complementary products on their platform. The company focuses on building strong customer loyalty through its commitment to quality and sustainability, which can contribute to repeat purchases and long-term customer relationships.

Grove Collaborative Holdings Earnings Call Summary

Earnings Call Date:May 14, 2025
(Q1-2025)
|
% Change Since: 20.17%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
The earnings call presents a mixed outlook for Grove Collaborative Holdings, Inc. While there are notable advancements in strategic platform migration and expansion of third-party offerings, significant challenges remain. These include a substantial year-over-year revenue decline linked to platform transition impacts, negative adjusted EBITDA, and a reduction in active customers. The commitment to sustainability and new customer acquisition strategies are positive signs, but these have yet to offset the current financial pressures.
Q1-2025 Updates
Positive Updates
Strategic Platform Migration Completed
Grove completed the migration of its eCommerce platform to scalable industry-leading platforms, providing enhanced flexibility, faster development cycles, and a stronger infrastructure for future growth.
Increased Third-Party Assortment
Grove expanded its third-party brands by 41% and individual products by 54% year-over-year, adding well-known names to its offerings.
Enhanced Customer Acquisition
Improved advertising efficiency and stronger first-order economics led to higher revenue from new customer orders, allowing for increased customer acquisition spend.
Sustainability Focus
Released the '24-'25 sustainability report and rolled out new educational content to guide customers in making healthier, more sustainable choices.
Negative Updates
Revenue Decline and Platform Transition Impact
First-quarter revenue was $43.5 million, down 18.7% year-over-year, with an estimated $2 million to $3 million revenue impact due to the eCommerce platform transition.
Negative Adjusted EBITDA
The first quarter adjusted EBITDA was negative $1.6 million or a margin of negative 3.7%, reflecting seasonal softness and platform disruption.
Decline in Active Customers
Active customers decreased by 16% year-over-year to 678,000, driven by reduced advertising spend and customer acquisition in prior years.
Gross Margin Reduction
Gross margin declined by 260 basis points to 53%, impacted by the absence of previously charged customer fees and a smaller benefit from sell-through of reserved inventory.
Company Guidance
In the first quarter of 2025, Grove Collaborative Holdings, Inc. provided guidance highlighting several key financial metrics and strategic initiatives. The company experienced a revenue decline of 18.7% year-over-year, totaling $43.5 million, primarily impacted by a $2 million to $3 million revenue headwind from its eCommerce platform transition. Despite this, Grove expects revenue improvements throughout 2025, with Q1 being the lowest revenue quarter, aiming for slight year-over-year growth by Q4. Adjusted EBITDA was reported at negative $1.6 million, reflecting a margin of negative 3.7%. For the full year, the company projects adjusted EBITDA to range from negative low single-digit to positive low single-digit millions, with revenue expected to decline mid-single-digit to low double-digit percentage points year-over-year. The company is also focusing on mitigating tariff impacts, enhancing advertising efficiency, and expanding its product assortment, particularly in clean beauty, personal care, and wellness, to drive future growth.

Grove Collaborative Holdings Financial Statement Overview

Summary
Grove Collaborative Holdings faces significant financial challenges with declining revenues and persistent losses. The company has high leverage and negative cash flow metrics, indicating financial instability. Though there is some efficiency in cost management, the high debt levels and poor cash flow generation need addressing for long-term sustainability.
Income Statement
40
Negative
The company shows a declining revenue trend with negative growth over the past few years. The gross profit margin for the TTM (Trailing-Twelve-Months) is approximately 53.1%, which indicates some efficiency in cost management. However, the net profit margin remains negative at -14.3%, highlighting ongoing challenges in achieving profitability. The negative EBIT and EBITDA margins further reflect operational inefficiencies and the lack of profitability.
Balance Sheet
35
Negative
The company has a high debt-to-equity ratio of 1.09 in TTM, indicating a high level of leverage, which poses a financial risk. The return on equity (ROE) is negative due to sustained net losses, and the equity ratio is low at 21.9%, suggesting limited financial stability and a potential risk if financial conditions worsen.
Cash Flow
30
Negative
The company struggles with cash flow generation, reflected in a negative operating cash flow and free cash flow for TTM. The free cash flow growth rate is negative, showing a continuous decline in cash flow generation capacity. The operating cash flow to net income ratio is negative, indicating cash flow inefficiency relative to the net income.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue203.43M259.28M321.53M383.69M364.27M
Gross Profit109.35M137.36M154.65M188.50M176.00M
EBITDA-4.79M-21.29M-72.26M-125.65M-62.50M
Net Income-27.42M-43.23M-87.72M-135.90M-72.26M
Balance Sheet
Total Assets65.01M150.74M174.04M182.47M269.72M
Cash, Cash Equivalents and Short-Term Investments19.63M86.41M81.08M78.38M176.52M
Total Debt22.09M89.56M81.09M90.51M58.23M
Total Liabilities48.79M132.62M147.51M150.83M121.44M
Stockholders Equity16.22M18.12M26.53M31.64M148.28M
Cash Flow
Free Cash Flow-11.51M-10.98M-100.48M-132.86M-88.48M
Operating Cash Flow-9.75M-7.99M-96.26M-127.09M-83.66M
Investing Cash Flow-1.62M-2.98M-4.22M-5.77M-4.82M
Financing Cash Flow-59.19M9.86M118.09M34.71M228.17M

Grove Collaborative Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.43
Price Trends
50DMA
1.23
Positive
100DMA
1.31
Positive
200DMA
1.37
Positive
Market Momentum
MACD
0.08
Negative
RSI
66.49
Neutral
STOCH
47.63
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GROV, the sentiment is Positive. The current price of 1.43 is above the 20-day moving average (MA) of 1.24, above the 50-day MA of 1.23, and above the 200-day MA of 1.37, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 66.49 is Neutral, neither overbought nor oversold. The STOCH value of 47.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GROV.

Grove Collaborative Holdings Risk Analysis

Grove Collaborative Holdings disclosed 57 risk factors in its most recent earnings report. Grove Collaborative Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Grove Collaborative Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
UGUG
71
Outperform
$37.26M12.9126.24%8.63%11.91%25.93%
65
Neutral
$284.31M24.5811.85%-2.93%-17.72%
62
Neutral
$16.79B10.79-7.01%3.04%1.73%-25.15%
NUNUS
61
Neutral
$416.55M-4.93%2.85%-11.85%-1080.00%
54
Neutral
$206.66M-70.44%-17.97%49.13%
44
Neutral
$15.60M8.92-2.44%-9.59%87.78%
41
Neutral
$58.63M-180.03%-19.83%22.76%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GROV
Grove Collaborative Holdings
1.51
0.04
2.72%
MTEX
Mannatech
8.01
1.01
14.43%
NUS
Nu Skin
8.28
-2.13
-20.46%
UG
United-Guardian
9.30
-1.54
-14.21%
SKIN
Beauty Health
1.72
-0.21
-10.88%
EWCZ
European Wax Center
5.02
-4.11
-45.02%

Grove Collaborative Holdings Corporate Events

Private Placements and FinancingBusiness Operations and Strategy
Grove Collaborative Amends Equity Purchase Agreement
Neutral
Jul 8, 2025

On July 18, 2022, Grove Collaborative Holdings, Inc. entered into a Standby Equity Purchase Agreement with YA II PN, Ltd., allowing the company to sell up to $100 million of its Class A common stock over 36 months. On July 8, 2025, the agreement was amended to modify the market price definition and extend the commitment period to August 1, 2027, potentially impacting the company’s financial strategy and market positioning.

The most recent analyst rating on (GROV) stock is a Hold with a $1.20 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Grove Collaborative Holds 2025 Annual Stockholder Meeting
Neutral
Jun 23, 2025

At the 2025 annual meeting of stockholders held on June 19, 2025, Grove Collaborative Holdings, Inc. presented two proposals. The stockholders elected two Class III directors to serve until the 2028 annual meeting and ratified the appointment of Moss Adams LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025. Approximately 68% of the total voting power was represented at the meeting, ensuring a quorum.

The most recent analyst rating on (GROV) stock is a Hold with a $1.20 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Delistings and Listing ChangesRegulatory Filings and Compliance
Grove Collaborative Faces NYSE Non-Compliance Notice
Negative
May 16, 2025

On May 15, 2025, Grove Collaborative Holdings, Inc. received a notice of non-compliance from the New York Stock Exchange due to not meeting the required market capitalization and stockholders’ equity standards. The company must submit a business plan within 45 days to demonstrate how it will regain compliance within 18 months. This notice does not immediately affect the listing of Grove’s securities, but failure to comply could lead to delisting proceedings.

The most recent analyst rating on (GROV) stock is a Hold with a $1.20 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Grove Collaborative Reports Q1 2025 Financial Results
Negative
May 14, 2025

On May 14, 2025, Grove Collaborative Holdings reported its financial results for the first quarter of 2025, ending March 31. The company experienced an 18.7% decline in revenue to $43.5 million, attributed to lower repeat order volume and disruptions from an eCommerce platform migration. Despite a net loss of $3.5 million, Grove is optimistic about future growth, citing improvements in customer order economics and advertising efficiencies. The company anticipates revenue growth in the latter half of 2025, supported by strategic initiatives to enhance customer experience and expand product offerings.

The most recent analyst rating on (GROV) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Grove Collaborative Amends Loan Agreement with Siena
Neutral
May 9, 2025

On May 8, 2025, Grove Collaborative Holdings, Inc. and Grove Collaborative, Inc. amended their Loan and Security Agreement with Siena Lending Group LLC. The amendment extends the loan maturity date to April 10, 2028, eliminates the minimum liquidity financial covenant, and sets a fixed applicable margin for loans, potentially impacting the company’s financial flexibility and operational strategy.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 10, 2025