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Grove Collaborative Holdings (GROV)
NYSE:GROV
US Market

Grove Collaborative Holdings (GROV) AI Stock Analysis

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Grove Collaborative Holdings

(NYSE:GROV)

Rating:39Underperform
Price Target:
$1.00
▼(-13.04%Downside)
Grove Collaborative Holdings faces significant financial headwinds, with declining revenues and profitability issues being the most impactful factors. The technical analysis and valuation reflect market skepticism, compounded by regulatory risks from the NYSE non-compliance notice. The company is undertaking strategic initiatives, but these have yet to translate into improved financial performance.
Positive Factors
Acquisitions
The acquisition of Grab Green is seen as a positive move for Grove's financial performance, signaling an improving balance sheet as they reduce debt and aim for consistent profitability.
Platform Transition
Grove's transition to the Shopify platform should help reduce GROV's cost structure and drive increased flexibility and quickly update to the newest e-commerce tech stacks.
Product Assortment Expansion
Management is expecting to increase its assortment by 40% in 2025 and add over 100 new brands, providing a longer-term tailwind for GROV.
Negative Factors
Gross Margin
Gross margins in 1Q deleveraged -258 bps to 53.0% of sales due to the elimination of certain customer fees and a reduced benefit from the sell-through of previously reserved inventory.
Sales Performance
Grove reported 1Q results with sales down -18.7% YOY, missing analyst/Street estimate of -12.7%/-12.2%.

Grove Collaborative Holdings (GROV) vs. SPDR S&P 500 ETF (SPY)

Grove Collaborative Holdings Business Overview & Revenue Model

Company DescriptionGrove Collaborative Holdings (GROV) is a leading e-commerce company that specializes in providing sustainable, eco-friendly household and personal care products. The company operates within the consumer goods sector, focusing on offering a wide range of environmentally friendly products, including cleaning supplies, personal care items, and wellness products. Grove Collaborative is committed to sustainability, ensuring that all of its products are ethically sourced and packaged in recyclable or reusable materials.
How the Company Makes MoneyGrove Collaborative makes money primarily through direct-to-consumer sales via its online platform. The company generates revenue by selling its own line of branded products, as well as products from other eco-friendly brands. A significant portion of its income is derived from subscription services, where customers can sign up for regular deliveries of their preferred products, ensuring a steady and predictable revenue stream. Additionally, Grove Collaborative benefits from partnerships with various environmentally conscious brands, expanding its product offerings and attracting a wider customer base. The company's focus on sustainability and eco-friendly products aligns with increasing consumer demand for environmentally responsible choices, further driving its revenue growth.

Grove Collaborative Holdings Earnings Call Summary

Earnings Call Date:May 14, 2025
(Q1-2025)
|
% Change Since: -3.36%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
The earnings call presents a mixed outlook for Grove Collaborative Holdings, Inc. While there are notable advancements in strategic platform migration and expansion of third-party offerings, significant challenges remain. These include a substantial year-over-year revenue decline linked to platform transition impacts, negative adjusted EBITDA, and a reduction in active customers. The commitment to sustainability and new customer acquisition strategies are positive signs, but these have yet to offset the current financial pressures.
Q1-2025 Updates
Positive Updates
Strategic Platform Migration Completed
Grove completed the migration of its eCommerce platform to scalable industry-leading platforms, providing enhanced flexibility, faster development cycles, and a stronger infrastructure for future growth.
Increased Third-Party Assortment
Grove expanded its third-party brands by 41% and individual products by 54% year-over-year, adding well-known names to its offerings.
Enhanced Customer Acquisition
Improved advertising efficiency and stronger first-order economics led to higher revenue from new customer orders, allowing for increased customer acquisition spend.
Sustainability Focus
Released the '24-'25 sustainability report and rolled out new educational content to guide customers in making healthier, more sustainable choices.
Negative Updates
Revenue Decline and Platform Transition Impact
First-quarter revenue was $43.5 million, down 18.7% year-over-year, with an estimated $2 million to $3 million revenue impact due to the eCommerce platform transition.
Negative Adjusted EBITDA
The first quarter adjusted EBITDA was negative $1.6 million or a margin of negative 3.7%, reflecting seasonal softness and platform disruption.
Decline in Active Customers
Active customers decreased by 16% year-over-year to 678,000, driven by reduced advertising spend and customer acquisition in prior years.
Gross Margin Reduction
Gross margin declined by 260 basis points to 53%, impacted by the absence of previously charged customer fees and a smaller benefit from sell-through of reserved inventory.
Company Guidance
In the first quarter of 2025, Grove Collaborative Holdings, Inc. provided guidance highlighting several key financial metrics and strategic initiatives. The company experienced a revenue decline of 18.7% year-over-year, totaling $43.5 million, primarily impacted by a $2 million to $3 million revenue headwind from its eCommerce platform transition. Despite this, Grove expects revenue improvements throughout 2025, with Q1 being the lowest revenue quarter, aiming for slight year-over-year growth by Q4. Adjusted EBITDA was reported at negative $1.6 million, reflecting a margin of negative 3.7%. For the full year, the company projects adjusted EBITDA to range from negative low single-digit to positive low single-digit millions, with revenue expected to decline mid-single-digit to low double-digit percentage points year-over-year. The company is also focusing on mitigating tariff impacts, enhancing advertising efficiency, and expanding its product assortment, particularly in clean beauty, personal care, and wellness, to drive future growth.

Grove Collaborative Holdings Financial Statement Overview

Summary
Grove Collaborative Holdings is facing significant financial challenges, with declining revenues and persistent losses affecting its overall performance. The high leverage and negative cash flow metrics indicate financial instability. While there is some efficiency in cost management, the company needs to address its high debt levels and improve cash flow generation to ensure long-term sustainability.
Income Statement
40
Negative
The company shows a declining revenue trend with negative growth over the past few years. The gross profit margin for the TTM (Trailing-Twelve-Months) is approximately 53.1%, which indicates some efficiency in cost management. However, the net profit margin remains negative at -14.3%, highlighting ongoing challenges in achieving profitability. The negative EBIT and EBITDA margins further reflect operational inefficiencies and the lack of profitability.
Balance Sheet
35
Negative
The company has a high debt-to-equity ratio of 1.09 in TTM, indicating a high level of leverage, which poses a financial risk. The return on equity (ROE) is negative due to sustained net losses, and the equity ratio is low at 21.9%, suggesting limited financial stability and a potential risk if financial conditions worsen.
Cash Flow
30
Negative
The company struggles with cash flow generation, reflected in a negative operating cash flow and free cash flow for TTM. The free cash flow growth rate is negative, showing a continuous decline in cash flow generation capacity. The operating cash flow to net income ratio is negative, indicating cash flow inefficiency relative to the net income.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
193.43M203.43M259.28M321.53M383.69M364.27M
Gross Profit
102.67M109.35M137.36M154.65M188.50M176.00M
EBIT
-18.98M-12.28M-31.45M-140.98M-128.85M-66.49M
EBITDA
-8.44M-4.79M-21.29M-72.26M-125.65M-62.50M
Net Income Common Stockholders
-27.58M-27.42M-43.23M-87.72M-135.90M-72.26M
Balance SheetCash, Cash Equivalents and Short-Term Investments
1.42M19.63M86.41M81.08M78.38M176.52M
Total Assets
352.67M65.01M150.74M174.04M182.47M269.72M
Total Debt
0.0022.09M89.56M81.09M90.51M58.23M
Net Debt
-1.42M2.46M3.14M8.00K12.14M-118.29M
Total Liabilities
31.50M48.79M132.62M147.51M150.83M121.44M
Stockholders Equity
321.17M16.22M18.12M26.53M31.64M148.28M
Cash FlowFree Cash Flow
-6.02M-11.51M-10.98M-100.48M-132.86M-88.48M
Operating Cash Flow
-4.24M-9.75M-7.99M-96.26M-127.09M-83.66M
Investing Cash Flow
-4.49M-1.62M-2.98M-4.22M-5.77M-4.82M
Financing Cash Flow
-59.34M-59.19M9.86M118.09M34.71M228.17M

Grove Collaborative Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.15
Price Trends
50DMA
1.18
Negative
100DMA
1.37
Negative
200DMA
1.38
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
43.30
Neutral
STOCH
14.98
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GROV, the sentiment is Negative. The current price of 1.15 is below the 20-day moving average (MA) of 1.26, below the 50-day MA of 1.18, and below the 200-day MA of 1.38, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 43.30 is Neutral, neither overbought nor oversold. The STOCH value of 14.98 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GROV.

Grove Collaborative Holdings Risk Analysis

Grove Collaborative Holdings disclosed 57 risk factors in its most recent earnings report. Grove Collaborative Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Grove Collaborative Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
UGUG
71
Outperform
$38.18M13.2326.24%8.61%11.91%25.93%
66
Neutral
$316.88M28.1111.85%-2.93%-17.72%
62
Neutral
$6.88B11.072.77%4.28%2.67%-24.94%
NUNUS
62
Neutral
$373.56M-4.93%3.17%-11.85%-1080.00%
54
Neutral
$192.80M-70.44%-17.97%49.13%
44
Neutral
$17.87M8.92-2.44%-9.59%87.78%
39
Underperform
$46.29M-180.03%-19.83%22.76%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GROV
Grove Collaborative Holdings
1.17
-0.44
-27.33%
MTEX
Mannatech
9.35
1.75
23.03%
NUS
Nu Skin
7.95
-3.75
-32.05%
UG
United-Guardian
8.31
-0.31
-3.60%
SKIN
Beauty Health
1.54
-0.26
-14.44%
EWCZ
European Wax Center
5.78
-4.86
-45.68%

Grove Collaborative Holdings Corporate Events

Delistings and Listing ChangesRegulatory Filings and Compliance
Grove Collaborative Faces NYSE Non-Compliance Notice
Negative
May 16, 2025

On May 15, 2025, Grove Collaborative Holdings, Inc. received a notice of non-compliance from the New York Stock Exchange due to not meeting the required market capitalization and stockholders’ equity standards. The company must submit a business plan within 45 days to demonstrate how it will regain compliance within 18 months. This notice does not immediately affect the listing of Grove’s securities, but failure to comply could lead to delisting proceedings.

The most recent analyst rating on (GROV) stock is a Hold with a $1.20 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Grove Collaborative Reports Q1 2025 Financial Results
Negative
May 14, 2025

On May 14, 2025, Grove Collaborative Holdings reported its financial results for the first quarter of 2025, ending March 31. The company experienced an 18.7% decline in revenue to $43.5 million, attributed to lower repeat order volume and disruptions from an eCommerce platform migration. Despite a net loss of $3.5 million, Grove is optimistic about future growth, citing improvements in customer order economics and advertising efficiencies. The company anticipates revenue growth in the latter half of 2025, supported by strategic initiatives to enhance customer experience and expand product offerings.

The most recent analyst rating on (GROV) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on Grove Collaborative Holdings stock, see the GROV Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Grove Collaborative Amends Loan Agreement with Siena
Neutral
May 9, 2025

On May 8, 2025, Grove Collaborative Holdings, Inc. and Grove Collaborative, Inc. amended their Loan and Security Agreement with Siena Lending Group LLC. The amendment extends the loan maturity date to April 10, 2028, eliminates the minimum liquidity financial covenant, and sets a fixed applicable margin for loans, potentially impacting the company’s financial flexibility and operational strategy.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.