Safestay (SSTY) AI Stock Analysis

• Market Cap: £9.74M
• Dividend Yield: N/A
• Average Volume (3M): 9.10K
• Price to Earnings (P/E): 8.4
• Beta (1Y): -0.25
• Revenue Growth: 0.82%
• EPS Growth: -27.59%
• Country: UK
• Employees: 283
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): <0.01
• Shares Outstanding: 64,935,420
• 10 Day Avg. Volume: 4,966
• 30 Day Avg. Volume: 9,097
• PEG Ratio: 0.55
• Price to Book (P/B): 0.53
• Price to Sales (P/S): 0.72
• P/FCF Ratio: 24.75
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: 17.50 p ▲(4.48% Upside)
• Action: Reiterated Date: 12/07/25
• Date: Action: Reiterated 12/07/25

Safestay's stock score is primarily influenced by its strong cash flow generation and strategic corporate event, which help mitigate the risks associated with high leverage and ongoing net losses. However, bearish technical indicators and a negative P/E ratio reflect market concerns about profitability and valuation.

Positive Factors

Strong operating cash generation

Robust operating cash flow that covers reported net losses (OCF/NI 7.71) and a positive FCF/NI (0.74) provide durable internal funding. This strengthens liquidity, funds working capital and capex cycles, and reduces reliance on frequent external financing over the medium term.

Negative Factors

High financial leverage

A debt-to-equity ratio near 1.64 signals significant leverage that elevates interest and refinancing risk. High leverage constrains strategic flexibility, increases sensitivity to cash flow volatility, and can limit the company's ability to invest in new properties or withstand demand shocks over the medium term.

Safestay Business Overview & Revenue Model

Company Description

Safestay plc operates and develops traveller accommodation under the Safestay brand in the United Kingdom. It provides overnight hostel accommodation services and owns properties, as well as ancillary goods and services, such as food and beverage,...

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Safestay plc operates and develops traveller accommodation under the Safestay brand in the United Kingdom. It provides overnight hostel accommodation services and owns properties, as well as ancillary goods and services, such as food and beverage,...

How the Company Makes Money

Safestay generates revenue primarily through its accommodation services, which include nightly rates for both dormitory beds and private rooms. The company benefits from a high occupancy rate due to its strategic locations and competitive pricing....

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Safestay generates revenue primarily through its accommodation services, which include nightly rates for both dormitory beds and private rooms. The company benefits from a high occupancy rate due to its strategic locations and competitive pricing....

Safestay Financial Statement Overview

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Jun 2022	Jun 2021
Income Statement
Total Revenue	21.88M	22.50M	21.49M	18.15M	5.81M	3.38M
Gross Profit	14.84M	18.56M	17.68M	12.35M	877.00K	-1.48M
EBITDA	6.68M	5.85M	5.82M	5.56M	293.00K	-2.59M
Net Income	-483.00K	-891.00K	-1.32M	-149.00K	-7.56M	-7.52M
Balance Sheet
Total Assets	93.44M	94.31M	93.97M	92.49M	93.48M	110.73M
Cash, Cash Equivalents and Short-Term Investments	1.69M	1.43M	2.00M	5.23M	4.48M	2.13M
Total Debt	49.67M	50.44M	49.33M	56.24M	57.96M	79.38M
Total Liabilities	62.36M	63.55M	61.21M	62.73M	63.34M	83.88M
Stockholders Equity	31.08M	30.76M	32.76M	29.76M	30.13M	26.85M
Cash Flow
Free Cash Flow	3.06M	656.00K	3.00M	5.24M	-2.12M	-5.99M
Operating Cash Flow	3.78M	6.87M	8.05M	5.61M	-1.81M	-4.97M
Investing Cash Flow	-801.00K	-6.20M	-5.02M	-370.00K	16.35M	-3.53M
Financing Cash Flow	-3.52M	-1.52M	-5.86M	-5.15M	-12.18M	7.05M

Safestay Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 16.75
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SSTY, the sentiment is Negative. The current price of 16.75 is above the 20-day moving average (MA) of 15.36, above the 50-day MA of 15.90, and below the 200-day MA of 19.59, indicating a bearish trend. The MACD of -0.23 indicates Positive momentum. The RSI at 16.15 is Positive, neither overbought nor oversold. The STOCH value of 62.50 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SSTY.

Safestay Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FSTA	79 Outperform	£361.99M	5.12	4.99%	2.81%	6.94%	9.99%
XPS	70 Outperform	£617.31M	20.10	14.67%	3.54%	13.53%	-57.83%
MARS	66 Neutral	£353.77M	3.47	9.75%	―	-0.08%	―
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
HSW	61 Neutral	£125.09M	25.93	9.72%	0.60%	-3.82%	-51.23%
SSTY	56 Neutral	£9.74M	8.44	-1.56%	―	0.82%	-27.59%
PPH	54 Neutral	£694.81M	56.99	4.65%	1.84%	6.14%	1.27%

Safestay Corporate Events