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Marston's PLC (GB:MARS)
LSE:MARS

Marston's (MARS) AI Stock Analysis

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GB:MARS

Marston's

(LSE:MARS)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
64.00p
▲(49.01% Upside)
Marston's overall stock score is driven by strong earnings call results and a favorable valuation, indicating potential for growth. The technical analysis supports a positive trend, although financial performance is tempered by high leverage and cash flow concerns. The absence of corporate events and dividend yield slightly offsets the positive outlook.

Marston's (MARS) vs. iShares MSCI United Kingdom ETF (EWC)

Marston's Business Overview & Revenue Model

Company DescriptionMarston's PLC is a leading UK-based pub and brewing company, primarily operating in the hospitality sector. Established in 1834, Marston's manages a diverse portfolio of pubs, bars, and restaurants across the United Kingdom, alongside its brewing operations which produce a range of well-known beer brands. The company is known for its focus on community-oriented establishments and a commitment to quality food and drink offerings, catering to a wide array of customer preferences.
How the Company Makes MoneyMarston's generates revenue primarily through the operation of its pubs and restaurants, which provide food and beverages to customers. This includes both wet sales (alcoholic and non-alcoholic drinks) and dry sales (food). Additionally, the company profits from its brewing segment, selling its beer brands to various outlets, including its own pubs and third-party retailers. Key revenue streams include sales from managed and leased pubs, franchise agreements, and wholesale beer distribution. Marston's also benefits from strategic partnerships and collaborations with suppliers and retailers, enhancing its market reach and profitability. Seasonal promotions and events held at its venues further contribute to revenue generation.

Marston's Earnings Call Summary

Earnings Call Date:Nov 25, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 19, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong profit growth, improved cash flow, successful new pub formats, and ongoing deleveraging, suggesting a positive outlook. However, challenges such as flat reported revenue and increased tax payments present some concerns.
Q4-2025 Updates
Positive Updates
Significant Profit Growth
Profit before tax increased to GBP 72 million, marking a year-on-year growth of 71%.
Strong Cash Flow Performance
Cash flow reached GBP 53 million, exceeding the target of GBP 50 million and achieved earlier than planned.
Successful New Pub Formats
31 new pub formats launched, driving significant revenue uplifts and strong guest satisfaction scores.
EBITDA and Margin Growth
EBITDA increased by 7% to GBP 205 million, with the margin expanding by 140 basis points to 22.8%.
Decreased Net Debt
Net debt reduced from 5.2x to 4.6x EBITDA, showing ongoing deleveraging efforts.
High Guest Satisfaction
Record satisfaction scores with a reputation score of 816.
Negative Updates
Flat Reported Revenue
Reported revenue remained flat, impacted by a GBP 40 million negative movement due to the disposal of pubs.
Increased Cash Tax Payments
Cash tax payments are expected to increase to GBP 10 million in FY '26.
Uncertainty in Tax and Labor Costs
Potential changes in National Living Wage and business rates, with expected increase in labor costs.
Company Guidance
In the recent call discussing Marston's financial results for fiscal year 2025, the company reported a strong performance, highlighting significant year-on-year growth. Profit before tax rose to GBP 72 million, marking a 71% increase, while EBITDA improved by 7% to GBP 205 million with a margin expansion of 140 basis points to 22.8%. Total revenue reached GBP 898 million, with a like-for-like growth of 1.6%, despite a flat overall revenue due to pub disposals. The recurring free cash flow exceeded expectations, hitting GBP 53 million, surpassing the target of GBP 50 million. Marston's continued to deleverage, reducing net debt from 5.2x to 4.6x EBITDA. The company also launched 31 new pub formats, achieving a 23% revenue uplift and over 30% EBITDA returns, positioning these formats as future growth engines. Additionally, Marston's achieved a record reputation score of 816, reflecting enhanced guest satisfaction. Looking ahead, the company plans to accelerate the rollout of its successful formats in FY 2026, with a focus on maintaining and further improving margins, while also targeting a recurring free cash flow of GBP 50 million.

Marston's Financial Statement Overview

Summary
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
60
Neutral
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Marston's Technical Analysis

Technical Analysis Sentiment
Positive
Last Price42.95
Price Trends
50DMA
50.09
Positive
100DMA
44.64
Positive
200DMA
42.13
Positive
Market Momentum
MACD
2.48
Positive
RSI
59.71
Neutral
STOCH
23.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MARS, the sentiment is Positive. The current price of 42.95 is below the 20-day moving average (MA) of 57.53, below the 50-day MA of 50.09, and above the 200-day MA of 42.13, indicating a bullish trend. The MACD of 2.48 indicates Positive momentum. The RSI at 59.71 is Neutral, neither overbought nor oversold. The STOCH value of 23.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MARS.

Marston's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (―)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£365.53M17.954.82%2.98%6.94%9.99%
71
Outperform
£359.90M5.109.91%-0.08%
69
Neutral
£8.34M4.1410.60%1.72%2.76%40.57%
69
Neutral
£762.39M12.0217.81%1.50%4.52%50.39%
67
Neutral
£409.93M38.551.46%3.33%12.91%-13.62%
66
Neutral
£1.53B8.856.58%3.87%18.31%
* Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MARS
Marston's
58.80
13.30
29.23%
GB:FSTA
Fuller Smith & Turner
678.00
74.18
12.29%
GB:HVTA
Heavitree Brewery
160.00
-7.88
-4.69%
GB:MAB
Mitchells & Butlers
265.50
19.00
7.71%
GB:JDW
J D Wetherspoon
749.00
152.54
25.57%
GB:YNGA
Young & Co'S Brewery
742.00
-115.34
-13.45%

Marston's Corporate Events

Business Operations and StrategyFinancial Disclosures
Marston’s PLC Reports Strong Profit Growth and Exceeds Cash Flow Target
Positive
Oct 8, 2025

Marston’s PLC has reported strong profit growth and exceeded its £50 million recurring free cash flow target for the fiscal year ending 27 September 2025. The company has achieved significant profit growth for the second consecutive year, driven by its market-leading pub operating model and strategic refurbishments. With plans for accelerated capital expenditure in FY2026, Marston’s aims to build on its momentum, reduce debt, and enhance long-term shareholder value. The appointment of Panmure Liberum as a joint corporate broker is expected to broaden its investor base as it continues its strategic program.

The most recent analyst rating on (GB:MARS) stock is a Hold with a £43.00 price target. To see the full list of analyst forecasts on Marston’s stock, see the GB:MARS Stock Forecast page.

Regulatory Filings and Compliance
Marston’s PLC Updates Total Voting Rights Following Sharesave Scheme
Neutral
Oct 1, 2025

Marston’s PLC announced an update on its total voting rights, revealing that it has 660,362,194 ordinary shares admitted to trading, with 25,700,782 held in treasury, resulting in 187,225,116 voting rights. This change is due to the exercise of options under the Company’s 2022 Sharesave Scheme, impacting how shareholders calculate their voting rights and potentially influencing their investment decisions.

The most recent analyst rating on (GB:MARS) stock is a Hold with a £44.00 price target. To see the full list of analyst forecasts on Marston’s stock, see the GB:MARS Stock Forecast page.

Regulatory Filings and Compliance
Marston’s PLC Updates Total Voting Rights
Neutral
Sep 1, 2025

Marston’s PLC has announced an update on its total voting rights as of September 1, 2025. The company, which has a total of 660,362,194 ordinary shares admitted to trading, reports that 25,748,858 of these are held in treasury, with their voting rights suspended. The maximum total voting rights for the company’s issued ordinary shares, excluding treasury shares, is now 187,210,934. This change is due to the exercise of options under the company’s 2022 Sharesave Scheme. Shareholders can use these figures to determine their notification requirements under the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:MARS) stock is a Hold with a £45.00 price target. To see the full list of analyst forecasts on Marston’s stock, see the GB:MARS Stock Forecast page.

Regulatory Filings and Compliance
Marston’s PLC Updates Total Voting Rights Following Sharesave Scheme Exercise
Neutral
Aug 1, 2025

Marston’s PLC has announced an update on its total voting rights as of August 1, 2025, indicating a reduction in the number of shares held in treasury due to the exercise of options under its 2022 Sharesave Scheme. This adjustment affects the calculation of voting rights for shareholders, who must now use the updated figures to determine their interest in the company under the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:MARS) stock is a Buy with a £78.00 price target. To see the full list of analyst forecasts on Marston’s stock, see the GB:MARS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 18, 2025