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PPHE Hotel Group Ltd (GB:PPH)
LSE:PPH
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PPHE Hotel (PPH) AI Stock Analysis

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GB:PPH

PPHE Hotel

(LSE:PPH)

Rating:63Neutral
Price Target:
1,668.00p
▼(-3.47% Downside)
PPHE Hotel's score is driven by strong technical momentum and strategic expansions, balanced by financial risks from high leverage and governance challenges. The stock's moderate valuation and dividend yield offer some investor appeal, but caution is advised due to potential overvaluation and shareholder concerns.
Positive Factors
Future Growth
The existing landbank should drive future growth.
Growth Forecast
An 11% EBITDA CAGR is forecasted in 2024-2026 as PPHE's pipeline opens and profitability ramps up.
Management Confidence
Management reiterated confidence in the FY25 consensus range.
Valuation
PPHE trades at a 52% discount to EPRA NRV.
Negative Factors
Cost Challenges
EBITDA is projected to be at the lower end of the consensus range due to wage inflation.
Profitability Pressure
Full-year revenues were 1% ahead of consensus and EBITDA broadly in line, and both metrics were within the previously endorsed range.

PPHE Hotel (PPH) vs. iShares MSCI United Kingdom ETF (EWC)

PPHE Hotel Business Overview & Revenue Model

Company DescriptionPPHE Hotel Group is a leading international hospitality company, specializing in the ownership, development, and management of hotels and resorts primarily in Europe. With a portfolio that includes properties under well-known brands such as Park Plaza and art'otel, the company offers a diverse range of accommodations and services, catering to both business and leisure travelers. PPHE is committed to delivering high-quality guest experiences and operates in the upscale segment of the market, focusing on modern design, exceptional service, and strategic locations.
How the Company Makes MoneyPPHE Hotel Group generates revenue primarily through the operation of its hotel properties, which includes room sales, food and beverage services, and additional hospitality offerings such as meeting and event spaces. The company earns significant income from room bookings, which are influenced by factors such as location, seasonality, and market demand. Additionally, PPHE benefits from ancillary revenue streams, including on-site restaurants, bars, and event hosting services. The group also engages in strategic partnerships and collaborations with travel agencies, online booking platforms, and corporate clients, which help drive occupancy rates and enhance brand visibility. Furthermore, the company's focus on expanding its portfolio through acquisitions and new developments in key urban markets contributes to its long-term financial growth.

PPHE Hotel Financial Statement Overview

Summary
PPHE Hotel shows positive revenue growth and improved profit margins, but high leverage and negative free cash flow pose financial risks. Strong operating cash flow generation supports some stability despite capital expenditure constraints.
Income Statement
68
Positive
PPHE Hotel has shown a positive revenue growth rate of 6.8% from 2023 to 2024, demonstrating a steady recovery post-pandemic. The gross profit margin improved to 54.8%, indicating efficient cost management. However, the net profit margin remains low at 6.4%, and EBIT is at zero, signaling potential operational challenges impacting profitability.
Balance Sheet
55
Neutral
The debt-to-equity ratio stands at 3.73, reflecting high leverage, which poses a risk in economic downturns. However, the equity ratio is 16.5%, indicating a reasonable level of equity financing. Return on equity improved to 9.0%, showing better returns for shareholders despite high debt levels.
Cash Flow
45
Neutral
The company has negative free cash flow, mainly due to high capital expenditures, impacting financial flexibility. However, the operating cash flow to net income ratio is 2.41, suggesting strong cash generation from operations relative to earnings. The free cash flow to net income ratio is negative, highlighting cash flow challenges.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue442.79M414.60M330.09M141.38M101.79M
Gross Profit242.55M230.72M114.31M953.00K-39.46M
EBITDA119.11M110.15M86.50M13.37M-19.40M
Net Income28.21M22.41M10.16M-52.13M-81.73M
Balance Sheet
Total Assets1.90B1.92B1.86B1.68B1.61B
Cash, Cash Equivalents and Short-Term Investments113.22M152.09M177.48M142.03M118.97M
Total Debt1.17B1.17B1.13B1.02B1.01B
Total Liabilities1.37B1.39B1.36B1.23B1.20B
Stockholders Equity312.68M314.58M315.06M278.47M309.60M
Cash Flow
Free Cash Flow-6.39M-37.52M-34.55M-68.33M-86.40M
Operating Cash Flow67.96M78.35M56.71M-9.57M-28.71M
Investing Cash Flow-82.58M-115.80M-97.03M19.40M-61.88M
Financing Cash Flow-19.77M26.35M62.64M16.91M47.85M

PPHE Hotel Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1728.00
Price Trends
50DMA
1594.72
Positive
100DMA
1447.39
Positive
200DMA
1354.62
Positive
Market Momentum
MACD
41.12
Negative
RSI
65.64
Neutral
STOCH
84.49
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PPH, the sentiment is Positive. The current price of 1728 is above the 20-day moving average (MA) of 1634.10, above the 50-day MA of 1594.72, and above the 200-day MA of 1354.62, indicating a bullish trend. The MACD of 41.12 indicates Negative momentum. The RSI at 65.64 is Neutral, neither overbought nor oversold. The STOCH value of 84.49 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PPH.

PPHE Hotel Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£1.60B9.556.90%1.95%275.56%
73
Outperform
£5.29B21.557.40%3.18%-1.28%-11.17%
68
Neutral
£146.37M22.5211.33%-3.82%-51.23%
65
Neutral
£13.52B23.94-27.16%0.91%5.55%19.27%
63
Neutral
£1.73B10.194.37%3.48%0.66%-38.91%
63
Neutral
£723.10M25.768.99%1.62%6.80%27.42%
59
Neutral
£14.94M-4.04%4.67%32.84%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PPH
PPHE Hotel
1,728.00
436.48
33.80%
GB:SSTY
Safestay
23.00
2.00
9.52%
GB:MAB
Mitchells & Butlers
270.00
-34.50
-11.33%
GB:HSW
Hostelworld
116.00
-24.00
-17.14%
GB:IHG
InterContinental Hotels
8,824.00
1,635.72
22.76%
GB:WTB
Whitbread
3,050.00
334.76
12.33%

PPHE Hotel Corporate Events

Financial Disclosures
PPHE Hotel Group Releases Arena Hospitality’s Interim Financial Report
Neutral
Jul 29, 2025

PPHE Hotel Group announced the publication of Arena Hospitality Group’s Interim Financial Report for the second quarter and first half of 2025. This report could provide insights into the company’s financial health and performance, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £15.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
PPHE Hotel Group Expands with New London Development
Positive
Jun 23, 2025

PPHE Hotel Group has announced the acquisition of a 13,000 sqm mixed-use development site in central London, marking its first entry into the area east of the City of London. The site will host a Radisson RED lifestyle hotel with 182 bedrooms, a restaurant, bar, gym, and office space, set to open in 2029. This investment aligns with PPHE’s strategy to expand its multi-brand and multi-market segment offerings, enhancing its presence in London’s hospitality market. The project, with an anticipated investment of £90 million, underscores PPHE’s commitment to sustainability and strategic growth in prime urban locations.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £15.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Shareholder MeetingsBusiness Operations and Strategy
PPHE Hotel Group AGM Results Highlight Shareholder Concerns
Negative
May 21, 2025

At the Annual General Meeting of PPHE Hotel Group, all resolutions were passed except for Resolution 19, concerning the Rule 9 Waiver, which was rejected by 79.11% of votes. The Board acknowledged significant shareholder opposition to this resolution and the authority for market acquisitions of shares, indicating plans to explore alternative capital return strategies and engage further with shareholders to address concerns.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £15.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 23, 2025