PPHE Hotel Group Ltd (GB:PPH)
LSE:PPH
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PPHE Hotel
(LSE:PPH)
Select Model
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Rating:54Neutral
Price Target:
1,767.00 p
▲(10.99% Upside)
Action:ReiteratedDate:03/03/26
The score is held back primarily by elevated leverage and sharp 2025 margin deterioration despite revenue growth and profitability. Technicals are weak with the stock trading below key short-term averages, although oversold readings provide some stabilization potential. Valuation is a drag due to the very high P/E and only a modest dividend yield.
Positive Factors
Revenue Recovery & Scale
A durable post‑pandemic rebound with 32.6% revenue growth in 2025 indicates the group’s portfolio and channels are regaining demand. Sustained top‑line scale improves fixed‑cost absorption across hotels, supporting longer‑term cash flow resilience and room for reinvestment.
Negative Factors
Elevated Leverage
Sustained high debt‑to‑equity materially reduces financial flexibility in a cyclical industry like lodging. It increases interest and refinancing risk, constrains capital allocation during downturns, and limits the company’s ability to pursue opportunistic development or M&A without deleveraging first.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Recovery & Scale
A durable post‑pandemic rebound with 32.6% revenue growth in 2025 indicates the group’s portfolio and channels are regaining demand. Sustained top‑line scale improves fixed‑cost absorption across hotels, supporting longer‑term cash flow resilience and room for reinvestment.
Read all positive factors
PPHE Hotel (PPH) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£666.35M
Dividend Yield1.84%
Average Volume (3M)60.21K
Price to Earnings (P/E)57.0
Beta (1Y)0.85
Revenue Growth6.14%
EPS Growth1.27%
CountryUK
Employees4,700
SectorConsumer Cyclical
Sector Strength84
IndustryTravel Lodging
Share Statistics
EPS (TTM)0.39
Shares Outstanding41,856,323
10 Day Avg. Volume27,155
30 Day Avg. Volume60,206
Financial Highlights & Ratios
PEG Ratio-1.09
Price to Book (P/B)2.34
Price to Sales (P/S)1.61
P/FCF Ratio15.27
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£2,050.00Price Target Upside28.77% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)1.02
Revenue Forecast (FY)£481.36M
PPHE Hotel Business Overview & Revenue Model
Company Description
PPHE Hotel Group Limited owns, develops, leases, operates, and franchises full-service upscale and lifestyle hotels in the Netherlands, Germany, Hungary, Serbia, Italy, Austria, and the United Kingdom. It owns and operates hotels and resorts under...
How the Company Makes Money
PPHE Hotel Group generates revenue primarily through several key streams: room bookings, food and beverage sales, and event hosting. The hotel group earns significant income from its accommodation services, capitalizing on high occupancy rates and...
PPHE Hotel Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
48
Neutral
Cash Flow
58
Neutral
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 466.40M | 442.79M | 414.60M | 330.09M | 141.38M |
| Gross Profit | 65.88M | 242.55M | 159.15M | 114.31M | 953.00K |
| EBITDA | 138.19M | 119.11M | 110.15M | 86.50M | 13.37M |
| Net Income | 13.19M | 28.21M | 22.41M | 10.16M | -52.13M |
Balance Sheet | |||||
| Total Assets | 1.92B | 1.90B | 1.92B | 1.86B | 1.68B |
| Cash, Cash Equivalents and Short-Term Investments | 131.53M | 113.22M | 152.09M | 163.59M | 136.82M |
| Total Debt | 1.20B | 1.17B | 1.17B | 1.13B | 1.02B |
| Total Liabilities | 1.41B | 1.37B | 1.39B | 1.36B | 1.23B |
| Stockholders Equity | 321.44M | 312.68M | 314.58M | 315.06M | 278.47M |
Cash Flow | |||||
| Free Cash Flow | 49.22M | -6.39M | -37.52M | -34.55M | -68.33M |
| Operating Cash Flow | 100.08M | 67.96M | 78.35M | 56.71M | -9.57M |
| Investing Cash Flow | -77.92M | -82.58M | -115.80M | -96.35M | -105.17M |
| Financing Cash Flow | -13.54M | -19.77M | 26.35M | 61.97M | 141.47M |
PPHE Hotel Technical Analysis
Negative
1592.00
Price Trends
1821.56
Negative
1795.02
Negative
1637.41
Negative
Market Momentum
-62.04
Positive
32.80
Neutral
13.27
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PPH, the sentiment is Negative. The current price of 1592 is below the 20-day moving average (MA) of 1684.80, below the 50-day MA of 1821.56, and below the 200-day MA of 1637.41, indicating a bearish trend. The MACD of -62.04 indicates Positive momentum. The RSI at 32.80 is Neutral, neither overbought nor oversold. The STOCH value of 13.27 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PPH.
PPHE Hotel Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £2.03B | 1.18 | 24.73% | 1.18% | 7.17% | -2.22% | |
69 Neutral | $19.49B | 28.60 | -23.50% | 1.23% | 5.55% | 19.27% | |
66 Neutral | £3.84B | 6.31 | 7.68% | 3.80% | -2.12% | 8.95% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | £125.09M | 25.93 | 9.72% | 0.60% | -3.82% | -51.23% | |
56 Neutral | £9.74M | 8.44 | -1.56% | ― | 0.82% | -27.59% | |
54 Neutral | £666.35M | 56.99 | 4.65% | 1.84% | 6.14% | 1.27% |
* Consumer Cyclical Sector Average
GB:PPH
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PPHE Hotel Corporate Events
Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
PPHE to Reacquire Park Plaza London Waterloo Freehold in £147.9m Deal
Positive
Mar 2, 2026
PPHE Hotel Group has agreed to repurchase the freehold of the 494-room Park Plaza London Waterloo, reversing a 2017 sale and leaseback that had released capital but left the company with a long-term, inflation-linked rent. The freehold acquisition...
Financial DisclosuresRegulatory Filings and Compliance
PPHE Hotel Group Announces 2025 Annual Report Publication for Arena Hospitality Group
Neutral
Feb 26, 2026
PPHE Hotel Group has announced that its controlled subsidiary, Arena Hospitality Group d.d., has published its audited Annual Report for the financial year ended 31 December 2025. The release underlines ongoing financial transparency and regulator...
Business Operations and StrategyDividendsFinancial DisclosuresPrivate Placements and Financing
PPHE Hotel Group Delivers Record Revenue and Completes Major Refinancing as New Hotels Ramp Up
Positive
Feb 26, 2026
PPHE Hotel Group reported record 2025 revenue of £466.4 million, with like-for-like sales, room revenue and RevPAR all edging higher despite a modest squeeze on EBITDA margins from higher UK national insurance and the ramp-up of new hotels. A...
Business Operations and StrategyM&A Transactions
PPHE Hotel Group Sells New York Development Site to Refocus on Core Markets
Positive
Feb 18, 2026
PPHE Hotel Group has agreed to sell its Manhattan development site, originally acquired in 2019 for its first U.S. hotel and condominium project, after regulatory changes in New York made ground-up hotel development there unviable. The company had...
Business Operations and StrategyFinancial Disclosures
PPHE Hotel Group Plans Investor Presentation on 2025 Annual Results
Neutral
Feb 11, 2026
PPHE Hotel Group has scheduled a live investor presentation and QA session to discuss its annual results for the year ended 31 December 2025. The session, led by senior executives including the co-chief executive officer, chief financial officer a...
Financial Disclosures
PPHE Hotel Group Sets Date to Release 2025 Annual Results
Neutral
Feb 9, 2026
PPHE Hotel Group has announced that it will publish its annual results for the financial year ended 31 December 2025 on Thursday, 26 February 2026. The scheduled release date signals the upcoming disclosure of the group’s recent financial an...
Business Operations and StrategyFinancial Disclosures
PPHE Hotel Group Confirms In-Line 2025 Results and Completes Record Investment Programme
Positive
Jan 28, 2026
PPHE Hotel Group reported that 2025 was a year of financial and strategic progress despite volatile macroeconomic and geopolitical conditions, with total revenue and EBITDA expected to come in line with market expectations and a solid trading perf...
Business Operations and StrategyFinancial Disclosures
PPHE Hotel Group Schedules 2025 Year-End Trading Update
Neutral
Jan 22, 2026
PPHE Hotel Group has announced that it will release a trading update for the year ended 31 December 2025 on Wednesday 28 January 2026. The forthcoming update is expected to provide stakeholders with insights into the company’s recent operati...
Business Operations and StrategyPrivate Placements and Financing
PPHE Hotel Group Secures £88m Five-Year Refinancing for Park Plaza Victoria London
Positive
Dec 18, 2025
PPHE Hotel Group has completed the refinancing of its Park Plaza Victoria London property through a new £88 million five-year facility agreement, replacing its previous financing arrangements for the central London hotel. The transaction stre...
Business Operations and StrategyExecutive/Board Changes
PPHE Hotel Group Introduces New Long-Term Incentive Plan for Key Executives
Positive
Dec 17, 2025
PPHE Hotel Group has launched a performance-based long-term incentive plan for senior management team members Greg Hegarty and Daniel Kos, linking their rewards to dividend and earnings per share performance over the years 2026-2028. The initiativ...
Business Operations and StrategyPrivate Placements and Financing
PPHE Hotel Group Secures £88 Million Refinancing for Park Plaza Victoria London
Positive
Dec 16, 2025
PPHE Hotel Group has announced a new £88 million refinancing agreement for Park Plaza Victoria London, arranged by Santander UK plc and ABN AMRO Bank N.V. This move is part of a broader strategy to refinance the Group’s assets, followin...
Business Operations and StrategyPrivate Placements and Financing
PPHE Hotel Group Secures £88 Million Refinancing for Park Plaza Victoria London
Positive
Dec 16, 2025
PPHE Hotel Group has announced a new £88 million refinancing agreement for Park Plaza Victoria London, arranged by Santander UK plc and ABN AMRO Bank N.V. This move is part of a broader strategy to refinance the Group’s assets, followin...
Business Operations and Strategy
PPHE Hotel Group Announces Change of Registered Office Address
Neutral
Dec 15, 2025
PPHE Hotel Group Limited has announced a change in its registered office address to Ground Floor, Plaza House, Admiral Park, St Peter Port, Guernsey, effective from December 15, 2025. This change is part of the company’s ongoing operational ...
Business Operations and Strategy
PPHE Hotel Group Appoints Shore Capital as Joint Corporate Broker
Neutral
Dec 10, 2025
PPHE Hotel Group has appointed Shore Capital as a joint corporate broker, replacing Jefferies International Limited. This strategic move, effective immediately, positions Shore Capital alongside J.P. Morgan Cazenove, potentially enhancing PPHER...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.