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PPHE Hotel Group Ltd (GB:PPH)
LSE:PPH
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PPHE Hotel (PPH) AI Stock Analysis

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GB:PPH

PPHE Hotel

(LSE:PPH)

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Neutral 59 (OpenAI - 4o)
Rating:59Neutral
Price Target:
1,973.00p
▲(2.44% Upside)
PPHE Hotel's stock score is primarily driven by strong technical momentum, despite financial risks from high leverage and negative free cash flow. The valuation suggests the stock is expensive, which tempers the overall score.
Positive Factors
Revenue Growth
The steady revenue growth rate indicates a recovery post-pandemic, suggesting resilience in market demand and effective pricing strategies.
Profit Margin Improvement
Improved gross profit margins reflect efficient cost management, enhancing the company's ability to generate profit from its core operations.
Strong Cash Generation
Strong cash generation from operations relative to earnings supports financial stability and provides resources for reinvestment and debt servicing.
Negative Factors
High Leverage
High leverage increases financial risk, particularly in economic downturns, potentially limiting the company's ability to invest in growth opportunities.
Negative Free Cash Flow
Negative free cash flow constrains financial flexibility, making it challenging to fund new projects or reduce debt without external financing.
Low Net Profit Margin
A low net profit margin indicates challenges in converting revenue into actual profit, which may affect long-term profitability and shareholder returns.

PPHE Hotel (PPH) vs. iShares MSCI United Kingdom ETF (EWC)

PPHE Hotel Business Overview & Revenue Model

Company DescriptionPPHE Hotel Group Limited owns, develops, leases, operates, and franchises full-service upscale and lifestyle hotels in the Netherlands, Germany, Hungary, Serbia, Italy, Austria, and the United Kingdom. It owns and operates hotels and resorts under the Park Plaza, the art'otel, and the Arena Campsites brands, as well as the Arena Hotels & Apartments. As of December 31, 2021, the company operated 48 properties with approximately 9,100 rooms; and 5,800 campsite pitches in Croatia. It also operates restaurants and bars; and a coffee shop. The company was formerly known as Park Plaza Hotels Limited and changed its name to PPHE Hotel Group Limited in March 2012. PPHE Hotel Group Limited was founded in 1986 and is based in Amsterdam, the Netherlands.
How the Company Makes MoneyPPHE Hotel Group generates revenue primarily through several key streams: room bookings, food and beverage sales, and event hosting. The hotel group earns significant income from its accommodation services, capitalizing on high occupancy rates and strategic pricing. Additionally, the company profits from its restaurants, bars, and catering services offered at its properties. Event hosting, including conferences, weddings, and corporate meetings, also contributes to the revenue, leveraging the company's extensive meeting and event spaces. Furthermore, partnerships with travel agencies and online booking platforms enhance visibility and attract a broader customer base, while loyalty programs encourage repeat business and customer retention.

PPHE Hotel Financial Statement Overview

Summary
PPHE Hotel shows positive revenue growth and improved gross profit margins, indicating recovery. However, high leverage and negative free cash flow present significant financial risks.
Income Statement
68
Positive
PPHE Hotel has shown a positive revenue growth rate of 6.8% from 2023 to 2024, demonstrating a steady recovery post-pandemic. The gross profit margin improved to 54.8%, indicating efficient cost management. However, the net profit margin remains low at 6.4%, and EBIT is at zero, signaling potential operational challenges impacting profitability.
Balance Sheet
55
Neutral
The debt-to-equity ratio stands at 3.73, reflecting high leverage, which poses a risk in economic downturns. However, the equity ratio is 16.5%, indicating a reasonable level of equity financing. Return on equity improved to 9.0%, showing better returns for shareholders despite high debt levels.
Cash Flow
45
Neutral
The company has negative free cash flow, mainly due to high capital expenditures, impacting financial flexibility. However, the operating cash flow to net income ratio is 2.41, suggesting strong cash generation from operations relative to earnings. The free cash flow to net income ratio is negative, highlighting cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue351.77M442.79M414.60M330.09M141.38M101.79M
Gross Profit86.71M242.55M159.15M114.31M953.00K-39.46M
EBITDA102.37M119.11M110.15M86.50M13.37M-19.40M
Net Income23.38M28.21M22.41M10.16M-52.13M-81.73M
Balance Sheet
Total Assets1.90B1.90B1.92B1.86B1.68B1.61B
Cash, Cash Equivalents and Short-Term Investments79.64M113.22M152.09M163.59M136.82M114.20M
Total Debt886.14M1.17B1.17B1.13B1.02B1.01B
Total Liabilities1.40B1.37B1.39B1.36B1.23B1.20B
Stockholders Equity308.58M312.68M314.58M315.06M278.47M309.60M
Cash Flow
Free Cash Flow19.84M-6.39M-37.52M-34.55M-68.33M-86.40M
Operating Cash Flow59.11M67.96M78.35M56.71M-9.57M-28.71M
Investing Cash Flow-58.12M-82.58M-115.80M-96.35M-105.17M-61.88M
Financing Cash Flow-49.12M-19.77M26.35M61.97M141.47M47.85M

PPHE Hotel Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1926.00
Price Trends
50DMA
1480.80
Positive
100DMA
1504.08
Positive
200DMA
1429.92
Positive
Market Momentum
MACD
132.62
Negative
RSI
76.80
Negative
STOCH
94.14
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PPH, the sentiment is Positive. The current price of 1926 is above the 20-day moving average (MA) of 1676.80, above the 50-day MA of 1480.80, and above the 200-day MA of 1429.92, indicating a bullish trend. The MACD of 132.62 indicates Negative momentum. The RSI at 76.80 is Negative, neither overbought nor oversold. The STOCH value of 94.14 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PPH.

PPHE Hotel Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£1.43B8.526.58%3.87%18.31%
72
Outperform
£14.07B25.261.29%5.55%19.27%
64
Neutral
£154.99M24.1711.33%0.57%-3.82%-51.23%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£4.79B19.587.52%3.90%-2.12%8.95%
59
Neutral
£613.61M27.957.17%1.68%6.14%1.27%
49
Neutral
£13.31M-27.70-2.90%0.82%-27.59%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PPH
PPHE Hotel
1,926.00
779.61
68.01%
GB:HSW
Hostelworld
124.50
-5.20
-4.01%
GB:IHG
InterContinental Hotels
10,015.00
307.58
3.17%
GB:MAB
Mitchells & Butlers
288.50
43.00
17.52%
GB:SSTY
Safestay
19.00
-7.50
-28.30%
GB:WTB
Whitbread
2,490.00
-231.64
-8.51%

PPHE Hotel Corporate Events

Business Operations and StrategyM&A Transactions
PPHE Hotel Group Enters Offer Period Amid Investor Speculation
Neutral
Nov 14, 2025

PPHE Hotel Group Limited has acknowledged a statement from its shareholders regarding potential meetings with investors to explore various options. The company clarified that it has not received any formal offers and emphasized the disclosure requirements under the City Code on Takeovers and Mergers, as it is now in an ‘offer period.’ This announcement highlights the company’s current strategic considerations and the potential impact on its market positioning and stakeholder interests.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £1920.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
PPHE Hotel Group’s Arena Hospitality Pledges Shares for Loan
Neutral
Nov 3, 2025

PPHE Hotel Group announced that Arena Hospitality Group, in which it holds a controlling interest, has pledged shares to Zagrebačka Banka as collateral for a long-term loan. This move is significant as it reflects the company’s strategic financial management and may impact its financial stability and market positioning, potentially affecting stakeholders’ interests.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £1500.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
PPHE Hotel Group Reports Strong Q3 Performance Amid Economic Challenges
Positive
Oct 30, 2025

PPHE Hotel Group reported a robust performance for Q3 2025, with a 5.2% increase in total revenue and a 2.7% rise in RevPAR, driven by strong occupancy and rate performance in UK hotels. Despite challenges such as cost inflation and macro-economic volatility, the company maintained its full-year expectations. The newly opened art’otel properties in London and Rome are performing well, contributing to the company’s growth. The group is focused on efficiency and cost control to mitigate tax increases in the Netherlands and the UK, while strategic developments, such as the phased opening of art’otel London Hoxton, are expected to enhance long-term financial potential.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £1457.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Financial Disclosures
PPHE Hotel Group’s Arena Hospitality Publishes Q3 Financial Results
Neutral
Oct 30, 2025

PPHE Hotel Group announced that its subsidiary, Arena Hospitality Group, has published its unaudited financial results for the third quarter and nine months ending 30 September 2025. This release, reflecting the company’s financial performance, may impact its market positioning and stakeholder interests, as Arena Hospitality Group is listed on the Prime market of the Zagreb Stock Exchange, indicating its significance in the hospitality sector.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £1457.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Financial Disclosures
PPHE Hotel Group to Release Q3 2025 Trading Update
Neutral
Oct 14, 2025

PPHE Hotel Group has announced that it will release a trading update for the third quarter of 2025 on October 30, 2025. This announcement is significant as it provides stakeholders with insights into the company’s financial performance and strategic positioning in the hospitality industry, potentially impacting investor decisions and market perceptions.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £1600.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Regulatory Filings and Compliance
PPHE Hotel Group Updates Share Capital and Voting Rights
Neutral
Sep 30, 2025

PPHE Hotel Group announced the transfer of ordinary shares from treasury, resulting in a total of 2,491,086 shares remaining in treasury. The company’s total issued share capital now stands at 44,347,410 shares, with 41,856,324 voting rights. This update is crucial for shareholders to calculate their interests in compliance with the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £1600.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Business Operations and StrategyM&A Transactions
PPHE Hotel Group Acquires Prime London Development Site for New Hotel Project
Positive
Sep 5, 2025

PPHE Hotel Group has completed the acquisition of a prime development site near the City of London for £17.5 million, marking its first select service hotel project in London. The site will host a Radisson RED lifestyle hotel and office space, with an expected total investment of £90 million. This strategic acquisition aligns with the company’s growth strategy and highlights its commitment to sustainability, aiming for a BREEAM ‘Excellent’ accreditation.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £15.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Business Operations and Strategy
PPHE Hotel Group Director Increases Shareholding
Positive
Sep 3, 2025

PPHE Hotel Group announced that Non-Executive Director Marcia Bakker has purchased 2,000 ordinary shares in the company at GBP13.05 per share, increasing her total shareholding to 0.0048% of the issued share capital. This purchase reflects confidence in the company’s strategic direction and could positively influence stakeholder perception, reinforcing the company’s position in the hospitality real estate market.

The most recent analyst rating on (GB:PPH) stock is a Buy with a £15.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
PPHE Hotel Group Reports Resilient H1 2025 Performance Amid Strategic Expansion
Neutral
Aug 28, 2025

PPHE Hotel Group reported resilient performance for the first half of 2025, with a 4.7% increase in total revenue to £199.9 million, driven by new and refurbished properties. Despite challenges such as volatile macroeconomic conditions and rising costs, the company made strategic progress by acquiring properties in London and expanding its development pipeline. The group remains focused on long-term financial potential, expecting at least £25 million in incremental EBITDA from new projects upon stabilization. However, EBITDA margins were impacted by normalizing room rates and higher social security costs, though efficiency initiatives mitigated some of these effects.

The most recent analyst rating on (GB:PPH) stock is a Hold with a £1668.00 price target. To see the full list of analyst forecasts on PPHE Hotel stock, see the GB:PPH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025