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Safestay plc (GB:SSTY)
:SSTY
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Safestay (SSTY) AI Stock Analysis

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GB:SSTY

Safestay

(LSE:SSTY)

Rating:54Neutral
Price Target:
23.50p
▲(0.00% Upside)
Safestay's overall stock score is primarily influenced by its strong revenue recovery and operational improvements, despite ongoing profitability challenges and high leverage. The technical analysis suggests a neutral trend with bearish momentum, while the valuation is impacted by negative earnings and lack of dividends. The absence of earnings call data and corporate events means these factors do not influence the score.

Safestay (SSTY) vs. iShares MSCI United Kingdom ETF (EWC)

Safestay Business Overview & Revenue Model

Company DescriptionSafestay plc operates and develops traveller accommodation under the Safestay brand in the United Kingdom. It provides overnight hostel accommodation services and owns properties, as well as ancillary goods and services, such as food and beverage, and merchandise. Safestay plc was incorporated in 2014 and is based in London, the United Kingdom.
How the Company Makes MoneySafestay generates revenue through multiple streams, primarily by charging for overnight accommodations in its hostels and hotels. Key revenue streams include room bookings, which account for the bulk of earnings, as well as additional income from food and beverage sales, merchandise, and offering premium services such as private rooms and event hosting. The company may also benefit from partnerships with travel agencies and online booking platforms, enhancing visibility and driving more bookings through commission-based agreements. Seasonal promotions and group bookings further contribute to revenue, particularly during peak travel times.

Safestay Financial Statement Overview

Summary
Safestay shows strong revenue recovery and operational improvements, with increasing EBIT and EBITDA margins. However, profitability remains a concern due to ongoing net losses. The balance sheet indicates high leverage, posing potential risks. Cash flow generation is robust, supporting operations and investments despite some volatility.
Income Statement
65
Positive
Safestay has shown a consistent recovery in revenue post-pandemic, with a revenue growth rate of 4.67% from 2023 to 2024. The gross profit margin improved to 82.49% in 2024 from 82.28% in 2023, indicating efficient cost management. However, the net profit margin remains negative due to consecutive net losses, despite an increase in EBIT and EBITDA margins, which suggests improving operational performance but lingering profitability challenges.
Balance Sheet
58
Neutral
The company's debt-to-equity ratio is relatively high at approximately 1.64 in 2024, indicating significant leverage. The equity ratio is stable at 32.62%, which reflects a balanced asset financing structure. However, return on equity remains negative due to ongoing net losses, indicating pressure on shareholder returns despite improved equity levels.
Cash Flow
60
Neutral
Safestay's operating cash flow is robust, covering net income losses, with an operating cash flow to net income ratio of 7.71 in 2024. Free cash flow to net income ratio is also positive at 0.74, suggesting strong cash generation. However, free cash flow growth is inconsistent, impacted by capital expenditures, which presents a challenge for future investments.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue22.50M21.49M19.15M5.81M3.38M
Gross Profit18.56M17.68M12.35M877.00K-1.48M
EBITDA5.85M5.82M3.27M293.00K-2.59M
Net Income-891.00K-1.32M-282.00K-7.56M-7.52M
Balance Sheet
Total Assets94.31M93.97M92.49M93.48M110.73M
Cash, Cash Equivalents and Short-Term Investments1.43M2.00M5.23M4.48M2.13M
Total Debt50.44M49.33M56.24M57.96M79.38M
Total Liabilities63.55M61.21M62.73M63.34M83.88M
Stockholders Equity30.76M32.76M29.76M30.13M26.85M
Cash Flow
Free Cash Flow656.00K3.00M5.24M-2.12M-5.99M
Operating Cash Flow6.87M8.05M5.61M-1.81M-4.97M
Investing Cash Flow-6.20M-5.02M-370.00K16.35M-3.53M
Financing Cash Flow-1.52M-5.86M-4.49M-12.18M7.67M

Safestay Technical Analysis

Technical Analysis Sentiment
Positive
Last Price23.50
Price Trends
50DMA
23.74
Negative
100DMA
22.64
Positive
200DMA
23.07
Positive
Market Momentum
MACD
0.03
Negative
RSI
60.93
Neutral
STOCH
56.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SSTY, the sentiment is Positive. The current price of 23.5 is above the 20-day moving average (MA) of 23.25, below the 50-day MA of 23.74, and above the 200-day MA of 23.07, indicating a neutral trend. The MACD of 0.03 indicates Negative momentum. The RSI at 60.93 is Neutral, neither overbought nor oversold. The STOCH value of 56.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SSTY.

Safestay Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£315.25M12.216.45%3.41%4.79%223.72%
69
Neutral
£1.53B9.196.90%1.95%275.56%
64
Neutral
£740.70M13.3216.38%2.14%3.70%57.10%
63
Neutral
£459.05M52.921.27%2.73%24.95%-16.86%
61
Neutral
$17.67B14.34-5.25%3.04%1.27%-14.70%
61
Neutral
£145.48M22.4311.33%0.61%-3.82%-51.23%
54
Neutral
£15.26M-4.04%4.67%32.84%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SSTY
Safestay
23.50
2.50
11.90%
GB:FSTA
Fuller Smith & Turner
582.00
-134.10
-18.73%
GB:HSW
Hostelworld
116.50
-27.61
-19.16%
GB:MAB
Mitchells & Butlers
260.00
-25.00
-8.77%
GB:JDW
J D Wetherspoon
699.50
-16.13
-2.25%
GB:YNGA
Young & Co'S Brewery
844.00
-75.69
-8.23%

Safestay Corporate Events

Business Operations and Strategy
Safestay PLC Expands into Austrian Alpine Market with First Franchise Agreement
Positive
Aug 18, 2025

Safestay PLC has signed its first franchise agreement with Sycomore Entwicklungen GmbH to operate two properties in Kitzbühel, Austria, under the Safestay brand. This move aligns with Safestay’s strategy for capital-light expansion and aims to broaden its market reach beyond city centers to alpine resorts. The agreement, effective from September 2025, will see the properties rebranded and integrated into Safestay’s sales and marketing platform, benefiting from its operational expertise and infrastructure. This strategic partnership is expected to enhance Safestay’s presence in the hostel market, offering financial growth opportunities while providing Sycomore with access to Safestay’s established systems and support services.

Shareholder MeetingsFinancial Disclosures
Safestay PLC Publishes Annual Report and Announces AGM Details
Neutral
Jul 22, 2025

Safestay PLC has released its Annual Report and Financial Statements for the year ending December 31, 2024, and announced the details of its upcoming Annual General Meeting (AGM). The AGM is scheduled for August 15, 2025, at the Safestay London Elephant & Castle location. Shareholders are encouraged to vote by proxy, with the voting process being conducted via a poll to ensure comprehensive inclusion of all votes, including those cast in advance.

Business Operations and Strategy
Safestay Expands in Italy with New Naples Hostel
Positive
Jun 30, 2025

Safestay PLC has signed a 12-year lease agreement to operate a 300-bed hostel in Naples, Italy, marking the start of a strategic partnership with Italian property developer Ma Creo srl. This move is part of Safestay’s capital-light expansion strategy in Italy, aiming to open additional high-quality, community-focused hostels across the country. The new hostel, located in a former monastery in Naples’ Materdei district, is set to open in August 2025, enhancing Safestay’s portfolio with its historic charm and strategic location. This expansion is expected to strengthen Safestay’s position in the European hostel market and contribute to urban regeneration efforts in Naples.

Business Operations and Strategy
Safestay PLC Announces Change in Shareholder Voting Rights
Neutral
Jun 27, 2025

Safestay PLC has announced a change in its shareholder structure, with Peter O’Reilly increasing his voting rights from 7.33% to 8.02%, equating to 5,207,956 shares. This adjustment in holdings reflects a significant shift in the company’s ownership dynamics, potentially influencing future strategic decisions and impacting stakeholders’ interests.

Executive/Board ChangesBusiness Operations and Strategy
Safestay PLC Appoints New CFO to Drive Expansion
Positive
Jun 26, 2025

Safestay PLC has announced the appointment of Mr. Carlos Salas Dual as the new Chief Financial Officer, effective June 30, 2025, succeeding Paul Hingston. Mr. Salas Dual brings extensive experience in senior financial management from various sectors, which is expected to support Safestay’s continued expansion and value creation for shareholders in the competitive hostel market.

Business Operations and StrategyFinancial Disclosures
Safestay Reports Record Revenue and Expands Portfolio Amid Growth Ambitions
Positive
Jun 23, 2025

Safestay PLC has reported record revenues of £23.0m for the year ended December 31, 2024, indicating strategic and operational progress despite a challenging economic environment. The company increased its hostel portfolio with acquisitions in Brighton, Cordoba, and Budapest, and aims to double its size over the medium term. The occupancy rate rose to 75.2%, supported by effective marketing, and the company saw a 10% increase in bed nights sold. Although consumer confidence remains under pressure, Safestay is confident in its growth strategy and continues to explore expansion opportunities.

M&A TransactionsBusiness Operations and Strategy
Safestay PLC Considers Asset Disposal Amid Share Price Speculation
Neutral
Jun 17, 2025

Safestay PLC has announced it is considering the conditional sale of the freeholds of certain UK assets, following recent speculation and share price movements. The company has indicated that this potential disposal is not expected to impact its operations or workforce, and shareholders are advised to await further announcements. This move could potentially influence Safestay’s financial strategy and market positioning, although the outcome remains uncertain.

Legal ProceedingsBusiness Operations and StrategyFinancial Disclosures
Safestay Secures £1.4 Million Covid-19 Insurance Claim
Positive
Jun 16, 2025

Safestay PLC has successfully secured a £1.4 million insurance claim related to business interruptions caused by the Covid-19 pandemic. This financial boost will be recognized in the company’s 2024 financial results, potentially enhancing its operational stability and market positioning in the competitive hostel industry.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025