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WH Smith PLC (GB:SMWH)
LSE:SMWH
UK Market
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WH Smith (SMWH) Technical Analysis

121 Followers

Technical Sentiment

Overall Consensus
Sell
6Bullish
2Neutral
14Bearish
Technical Analysis Consensus
Buy
6Bullish
2Neutral
2Bearish
Moving Average Consensus
Strong Sell
0Bullish
0Neutral
12Bearish
WH Smith PLC’s (SMWH) Moving Averages Convergence Divergence (MACD) indicator is -29.70, suggesting WH Smith PLC is a Buy.
WH Smith PLC’s (SMWH) 20-Day exponential moving average is 450.31, while WH Smith PLC’s (SMWH) share price is 652 p, making it a Sell.
WH Smith PLC’s (SMWH) 50-Day exponential moving average is 496.32, while WH Smith PLC’s (SMWH) share price is 652 p, making it a Sell.

WH Smith (SMWH) Pivot Points

Jun 23, 2026, 11:50 PM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
365.95
382.77
391.19
408.01
416.43
433.25
441.67
Fibonacci
382.77
392.42
398.37
408.01
417.66
423.61
433.25
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

WH Smith (SMWH) Moving Averages

Jun 23, 2026, 11:50 PM
Period
Simple
Exponential
MA5
409.80Sell
408.04Sell
MA10
423.94Sell
425.82Sell
MA20
463.75Sell
450.31Sell
MA50
509.17Sell
496.32Sell
MA100
566.12Sell
550.15Sell
MA200
610.54Sell
639.67Sell
WH Smith PLC’s (SMWH) 10-Day exponential moving average is 425.82, while WH Smith PLC’s (SMWH) share price is 652 p, making it a Sell.
WH Smith PLC’s (SMWH) 100-Day exponential moving average is 550.15, while WH Smith PLC’s (SMWH) share price is 652 p, making it a Sell.
WH Smith PLC’s (SMWH) stock price is 652 p and WH Smith PLC’s (SMWH) 50-day simple moving average is 509.17, creating a Sell signal.
WH Smith PLC’s (SMWH) stock price is 652 p and WH Smith PLC’s (SMWH) 100-day simple moving average is 566.12, creating a Sell signal.
WH Smith PLC’s (SMWH) stock price is 652 p and WH Smith PLC’s (SMWH) 200-day simple moving average is 610.54, creating a Sell signal.

WH Smith (SMWH) Technical Indicators

Jun 23, 2026, 11:50 PM
Name
Value
Implied Action
RSI (14)
27.07
Buy
STOCH (9,6)
9.24
Buy
STOCHRSI (14)
8.26
Buy
MACD (12,26)
-29.70
Buy
ADX (14)
27.65
Neutral
Williams %R
-99.13
Buy
CCI (14)
-110.53
Buy
ATR (14)
25.58
-
Ultimate Oscillator
34.06
Neutral
ROC
-24.25
Sell
WH Smith PLC’s (SMWH) Relative Strength Index (RSI) is 27.07, creating a Buy signal.
WH Smith PLC’s (SMWH) Trend Strength Indicator (ADX) is 27.65, creating a Neutral signal.
WH Smith PLC’s (SMWH) Commodity Channel Index (CCI) is -110.53, creating a Buy signal.
WH Smith PLC’s (SMWH) Price Rate of Change (ROC) is -24.25, creating a Sell signal.

FAQ

Is SMWH a Buy, Hold, or Sell?
Based on SMWH’s technical indicators, SMWH is a Sell.
    What is SMWH’s RSI (14)?
    SMWH’s RSI (14) is 27.07, which suggests SMWH is a Buy.
      What is SMWH’s MACD?
      SMWH’s MACD is -29.70, which suggests SMWH is a Buy.
        What is SMWH’s 5-day moving average?
        SMWH’s 5-day moving average is 409.80, which suggests SMWH is a Sell.
          What is SMWH’s 20-day moving average?
          SMWH 20-day moving average is 463.75, which suggests SMWH is a Sell.
            What is SMWH’s 50-day moving average?
            SMWH’s 50-day moving average is 509.17, which suggests SMWH is a Sell.
              What is SMWH’s 200-day moving average?
              SMWH’s 200-day moving average is 610.54, which suggests SMWH is a Sell.
                What is SMWH’s Williams % R (14)?
                SMWH’s Williams % R (14) is -99.13, which suggests SMWH is a Buy.
                  What is SMWH’s CCI (14)?
                  SMWH’s CCI (14) is -110.53, which suggests SMWH is a Buy.
                    What is the share price of WH Smith PLC?