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WH Smith PLC (GB:SMWH)
LSE:SMWH
UK Market
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WH Smith (SMWH) Technical Analysis

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Technical Sentiment

Overall Consensus
Sell
6Bullish
4Neutral
12Bearish
Technical Analysis Consensus
Buy
4Bullish
4Neutral
2Bearish
Moving Average Consensus
Strong Sell
2Bullish
0Neutral
10Bearish
WH Smith PLC’s (SMWH) Moving Averages Convergence Divergence (MACD) indicator is -10.57, suggesting WH Smith PLC is a Buy.
WH Smith PLC’s (SMWH) 20-Day exponential moving average is 661.82, while WH Smith PLC’s (SMWH) share price is 649p, making it a Sell.
WH Smith PLC’s (SMWH) 50-Day exponential moving average is 704.12, while WH Smith PLC’s (SMWH) share price is 649p, making it a Sell.

WH Smith (SMWH) Pivot Points

Nov 12, 2025, 06:44 PM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
614.83
623.67
630.83
639.67
646.83
655.67
662.83
Fibonacci
623.67
629.78
633.55
639.67
645.78
649.55
655.67
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

WH Smith (SMWH) Moving Averages

Nov 12, 2025, 06:44 PM
Period
Simple
Exponential
MA5
642.50Buy
646.47Buy
MA10
658.80Sell
654.26Sell
MA20
664.75Sell
661.82Sell
MA50
666.60Sell
704.12Sell
MA100
836.93Sell
791.63Sell
MA200
947.01Sell
911.70Sell
WH Smith PLC’s (SMWH) 10-Day exponential moving average is 654.26, while WH Smith PLC’s (SMWH) share price is 649p, making it a Sell.
WH Smith PLC’s (SMWH) 100-Day exponential moving average is 791.63, while WH Smith PLC’s (SMWH) share price is 649p, making it a Sell.
WH Smith PLC’s (SMWH) stock price is 649p and WH Smith PLC’s (SMWH) 50-day simple moving average is 666.60, creating a Sell signal.
WH Smith PLC’s (SMWH) stock price is 649p and WH Smith PLC’s (SMWH) 100-day simple moving average is 836.93, creating a Sell signal.
WH Smith PLC’s (SMWH) stock price is 649p and WH Smith PLC’s (SMWH) 200-day simple moving average is 947.01, creating a Sell signal.

WH Smith (SMWH) Technical Indicators

Nov 12, 2025, 06:44 PM
Name
Value
Implied Action
RSI (14)
42.19
Neutral
STOCH (9,6)
13.90
Buy
STOCHRSI (14)
11.99
Buy
MACD (12,26)
-10.57
Buy
ADX (14)
33.04
Neutral
Williams %R
-76.83
Buy
CCI (14)
-59.14
Neutral
ATR (14)
18.93
-
Ultimate Oscillator
36.58
Neutral
ROC
-4.84
Sell
WH Smith PLC’s (SMWH) Relative Strength Index (RSI) is 42.19, creating a Neutral signal.
WH Smith PLC’s (SMWH) Trend Strength Indicator (ADX) is 33.04, creating a Neutral signal.
WH Smith PLC’s (SMWH) Commodity Channel Index (CCI) is -59.14, creating a Neutral signal.
WH Smith PLC’s (SMWH) Price Rate of Change (ROC) is -4.84, creating a Sell signal.

FAQ

Is SMWH a Buy, Hold, or Sell?
Based on SMWH’s technical indicators, SMWH is a Sell.
    What is SMWH’s RSI (14)?
    SMWH’s RSI (14) is 42.19, which suggests SMWH is a Neutral.
      What is SMWH’s MACD?
      SMWH’s MACD is -10.57, which suggests SMWH is a Buy.
        What is SMWH’s 5-day moving average?
        SMWH’s 5-day moving average is 642.50, which suggests SMWH is a Buy.
          What is SMWH’s 20-day moving average?
          SMWH 20-day moving average is 664.75, which suggests SMWH is a Sell.
            What is SMWH’s 50-day moving average?
            SMWH’s 50-day moving average is 666.60, which suggests SMWH is a Sell.
              What is SMWH’s 200-day moving average?
              SMWH’s 200-day moving average is 947.01, which suggests SMWH is a Sell.
                What is SMWH’s Williams % R (14)?
                SMWH’s Williams % R (14) is -76.83, which suggests SMWH is a Buy.
                  What is SMWH’s CCI (14)?
                  SMWH’s CCI (14) is -59.14, which suggests SMWH is a Neutral.
                    What is the share price of WH Smith PLC?
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