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WH Smith PLC (GB:SMWH)
LSE:SMWH
UK Market
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WH Smith (SMWH) Technical Analysis

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Technical Sentiment

Overall Consensus
Neutral
8Bullish
4Neutral
10Bearish
Technical Analysis Consensus
Neutral
3Bullish
4Neutral
3Bearish
Moving Average Consensus
Sell
5Bullish
0Neutral
7Bearish
WH Smith PLC’s (SMWH) Moving Averages Convergence Divergence (MACD) indicator is 3.27, suggesting WH Smith PLC is a Sell.
WH Smith PLC’s (SMWH) 20-Day exponential moving average is 661.22, while WH Smith PLC’s (SMWH) share price is 672.5p, making it a Buy.
WH Smith PLC’s (SMWH) 50-Day exponential moving average is 682.53, while WH Smith PLC’s (SMWH) share price is 672.5p, making it a Sell.

WH Smith (SMWH) Pivot Points

Dec 04, 2025, 06:58 AM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
647.33
657.67
667.83
678.17
688.33
698.67
708.83
Fibonacci
657.67
665.50
670.34
678.17
686.00
690.84
698.67
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

WH Smith (SMWH) Moving Averages

Dec 04, 2025, 06:58 AM
Period
Simple
Exponential
MA5
680.90Sell
674.47Sell
MA10
665.50Buy
667.01Buy
MA20
650.40Buy
661.22Buy
MA50
660.66Buy
682.53Sell
MA100
772.91Sell
756.96Sell
MA200
901.93Sell
885.12Sell
WH Smith PLC’s (SMWH) 10-Day exponential moving average is 667.01, while WH Smith PLC’s (SMWH) share price is 672.5p, making it a Buy.
WH Smith PLC’s (SMWH) 100-Day exponential moving average is 756.96, while WH Smith PLC’s (SMWH) share price is 672.5p, making it a Sell.
WH Smith PLC’s (SMWH) stock price is 672.5p and WH Smith PLC’s (SMWH) 50-day simple moving average is 660.66, creating a Buy signal.
WH Smith PLC’s (SMWH) stock price is 672.5p and WH Smith PLC’s (SMWH) 100-day simple moving average is 772.91, creating a Sell signal.
WH Smith PLC’s (SMWH) stock price is 672.5p and WH Smith PLC’s (SMWH) 200-day simple moving average is 901.93, creating a Sell signal.

WH Smith (SMWH) Technical Indicators

Dec 04, 2025, 06:58 AM
Name
Value
Implied Action
RSI (14)
53.67
Neutral
STOCH (9,6)
74.01
Neutral
STOCHRSI (14)
80.11
Sell
MACD (12,26)
3.27
Sell
ADX (14)
24.92
Neutral
Williams %R
-25.32
Buy
CCI (14)
112.68
Sell
ATR (14)
22.42
-
Ultimate Oscillator
49.53
Neutral
ROC
5.08
Buy
WH Smith PLC’s (SMWH) Relative Strength Index (RSI) is 53.67, creating a Neutral signal.
WH Smith PLC’s (SMWH) Trend Strength Indicator (ADX) is 24.92, creating a Neutral signal.
WH Smith PLC’s (SMWH) Commodity Channel Index (CCI) is 112.68, creating a Sell signal.
WH Smith PLC’s (SMWH) Price Rate of Change (ROC) is 5.08, creating a Buy signal.

FAQ

Is SMWH a Buy, Hold, or Sell?
Based on SMWH’s technical indicators, SMWH is a Hold.
    What is SMWH’s RSI (14)?
    SMWH’s RSI (14) is 53.67, which suggests SMWH is a Neutral.
      What is SMWH’s MACD?
      SMWH’s MACD is 3.27, which suggests SMWH is a Sell.
        What is SMWH’s 5-day moving average?
        SMWH’s 5-day moving average is 680.90, which suggests SMWH is a Sell.
          What is SMWH’s 20-day moving average?
          SMWH 20-day moving average is 650.40, which suggests SMWH is a Buy.
            What is SMWH’s 50-day moving average?
            SMWH’s 50-day moving average is 660.66, which suggests SMWH is a Buy.
              What is SMWH’s 200-day moving average?
              SMWH’s 200-day moving average is 901.93, which suggests SMWH is a Sell.
                What is SMWH’s Williams % R (14)?
                SMWH’s Williams % R (14) is -25.32, which suggests SMWH is a Buy.
                  What is SMWH’s CCI (14)?
                  SMWH’s CCI (14) is 112.68, which suggests SMWH is a Sell.
                    What is the share price of WH Smith PLC?
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