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WH Smith PLC (GB:SMWH)
LSE:SMWH
UK Market

WH Smith (SMWH) Technical Analysis

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Technical Sentiment

Overall Consensus
Sell
6Bullish
5Neutral
11Bearish
Technical Analysis Consensus
Neutral
3Bullish
5Neutral
2Bearish
Moving Average Consensus
Strong Sell
3Bullish
0Neutral
9Bearish
WH Smith PLC’s (SMWH) Moving Averages Convergence Divergence (MACD) indicator is 5.60, suggesting WH Smith PLC is a Buy.
WH Smith PLC’s (SMWH) 20-Day exponential moving average is 676.58, while WH Smith PLC’s (SMWH) share price is 670.5p, making it a Sell.
WH Smith PLC’s (SMWH) 50-Day exponential moving average is 668.90, while WH Smith PLC’s (SMWH) share price is 670.5p, making it a Buy.

WH Smith (SMWH) Pivot Points

Feb 24, 2026, 06:01 AM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
654.33
662.67
668.83
677.17
683.33
691.67
697.83
Fibonacci
662.67
668.21
671.63
677.17
682.71
686.13
691.67
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

WH Smith (SMWH) Moving Averages

Feb 24, 2026, 06:01 AM
Period
Simple
Exponential
MA5
679.90Sell
678.66Sell
MA10
681.05Sell
679.79Sell
MA20
680.62Sell
676.58Sell
MA50
658.29Buy
668.90Buy
MA100
656.88Buy
690.55Sell
MA200
800.06Sell
795.08Sell
WH Smith PLC’s (SMWH) 10-Day exponential moving average is 679.79, while WH Smith PLC’s (SMWH) share price is 670.5p, making it a Sell.
WH Smith PLC’s (SMWH) 100-Day exponential moving average is 690.55, while WH Smith PLC’s (SMWH) share price is 670.5p, making it a Sell.
WH Smith PLC’s (SMWH) stock price is 670.5p and WH Smith PLC’s (SMWH) 50-day simple moving average is 658.29, creating a Buy signal.
WH Smith PLC’s (SMWH) stock price is 670.5p and WH Smith PLC’s (SMWH) 100-day simple moving average is 656.88, creating a Buy signal.
WH Smith PLC’s (SMWH) stock price is 670.5p and WH Smith PLC’s (SMWH) 200-day simple moving average is 800.06, creating a Sell signal.

WH Smith (SMWH) Technical Indicators

Feb 24, 2026, 06:01 AM
Name
Value
Implied Action
RSI (14)
50.84
Neutral
STOCH (9,6)
22.22
Neutral
STOCHRSI (14)
32.84
Neutral
MACD (12,26)
5.60
Buy
ADX (14)
17.69
Buy
Williams %R
-68.66
Buy
CCI (14)
-72.13
Neutral
ATR (14)
18.89
-
Ultimate Oscillator
41.56
Neutral
ROC
-2.24
Sell
WH Smith PLC’s (SMWH) Relative Strength Index (RSI) is 50.84, creating a Neutral signal.
WH Smith PLC’s (SMWH) Trend Strength Indicator (ADX) is 17.69, creating a Buy signal.
WH Smith PLC’s (SMWH) Commodity Channel Index (CCI) is -72.13, creating a Neutral signal.
WH Smith PLC’s (SMWH) Price Rate of Change (ROC) is -2.24, creating a Sell signal.

FAQ

Is SMWH a Buy, Hold, or Sell?
Based on SMWH’s technical indicators, SMWH is a Sell.
    What is SMWH’s RSI (14)?
    SMWH’s RSI (14) is 50.84, which suggests SMWH is a Neutral.
      What is SMWH’s MACD?
      SMWH’s MACD is 5.60, which suggests SMWH is a Buy.
        What is SMWH’s 5-day moving average?
        SMWH’s 5-day moving average is 679.90, which suggests SMWH is a Sell.
          What is SMWH’s 20-day moving average?
          SMWH 20-day moving average is 680.62, which suggests SMWH is a Sell.
            What is SMWH’s 50-day moving average?
            SMWH’s 50-day moving average is 658.29, which suggests SMWH is a Buy.
              What is SMWH’s 200-day moving average?
              SMWH’s 200-day moving average is 800.06, which suggests SMWH is a Sell.
                What is SMWH’s Williams % R (14)?
                SMWH’s Williams % R (14) is -68.66, which suggests SMWH is a Buy.
                  What is SMWH’s CCI (14)?
                  SMWH’s CCI (14) is -72.13, which suggests SMWH is a Neutral.
                    What is the share price of WH Smith PLC?