WH Smith PLC (GB:SMWH)

LSE:SMWH

SMWH

WH Smith

RESEARCH TOOLSreports

Want to see GB:SMWH full AI Analyst Report?

WH Smith (SMWH) Share Forecast & Price Target

118 Followers

See the Price Targets and Ratings of:

All Analysts

Top Analysts

Premium

SMWH Analyst Ratings

Moderate Buy

2 Buy

3 Hold

0 Sell

Based on 5 analysts giving stock ratings to

Smith

in the past 3 months

TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months

SMWH Stock 12 Month Forecast

Average Price Target

690.20 p

▲(5.86% Upside)

Based on 5 Wall Street analysts offering 12 month price targets for WH Smith in the last 3 months. The average price target is 690.20 p with a high forecast of 762.00 p and a low forecast of 634.00 p. The average price target represents a 5.86% change from the last price of 652.00 p.

{"navigator":{"disabled":true},"exporting":{"enabled":false},"title":{"text":null},"chart":{"height":200,"style":{"fontFamily":"Roboto Flex, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol","fontWeight":"400","color":"#5d5d5e"},"spacingTop":30,"spacingRight":60,"events":null},"yAxis":{"labels":{"style":{"color":"inherit"},"distance":6,"x":-6,"y":-6,"zIndex":1,"map_label_formatter":{"583":"583 p","1078":"1,078 p","706.75":"706.8 p","830.5":"830.5 p","954.25":"954.3 p"}},"plotLines":[{"color":"rgba(0,0,0,0)","value":762,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":-10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-bottom flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#199ca5\">High </span>\n\n  <span style=\"color:#199ca5\">762.00 p</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":690.2,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":0,"text":"<div  class=\"positionrelative hoverZ3 triangleleft flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#828080\">Average </span>\n\n  <span style=\"color:#828080\">690.20 p</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":634,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-top flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#912767\">Low </span>\n\n  <span style=\"color:#912767\">634.00 p</span>\n  </div></div>","useHTML":true}}],"tickPositions":[583,706.75,830.5,954.25,1078],"lineColor":"#dddddd","gridLineWidth":1,"gridLineColor":"#dddddd","lineWidth":1,"title":{"text":""}},"plotOptions":{"series":{"states":{"inactive":{"opacity":1}}},"line":{"animation":{"duration":0},"dataLabels":{"allowOverlap":true},"borderWidth":1,"marker":{"enabled":true,"fillColor":"#FFFFFF","radius":3,"lineWidth":2,"symbol":"circle","lineColor":"#828080"}}},"xAxis":{"labels":{"style":{"color":"inherit"},"rotation":0,"map_label_formatter":{"3":"Jul<br/>2025","6":"Oct<br/>2025","9":"Jan<br/>2026","12":"Apr<br/>2026","25":"Apr<br/>2027"}},"tickPositions":[3,6,9,12,25],"plotLines":[{"color":"#dddddd","width":1,"value":12},{"color":"#dddddd","width":1,"value":12}],"lineWidth":0,"gridLineWidth":1,"gridLineColor":"#dddddd","tickLength":0},"legend":{"symbolRadius":0,"symbolPadding":4,"symbolHeight":14,"borderWidth":0,"symbolWidth":14,"align":"left","verticalAlign":"bottom","enabled":false},"tooltip":{"backgroundColor":"rgba(0,0,0,0)","useHTML":true,"borderWidth":0,"borderColor":"rgba(0,0,0,0)","padding":0,"shadow":null,"headerFormat":"","footerFormat":"","pointFormat":"<div class=\"flexccc lineHeight2 bgwhite shadow2 px3 py3 radiismall fonth10_semibold\">\n                <span class=\"colorgray-3 mb4\">{point.date:%b %d ,%Y}</span>\n                <span>Analyst Consensus</span>\n                {point.info}\n          </div>\n           </div>"},"credits":{"enabled":false},"accessibility":{"description":""},"responsive":{"rules":[{"chartOptions":{"chart":{"spacing":[0,0,0,0],"margin":[30,60,40,5]},"xAxis":{"tickPositions":[3,12,25.25]},"yAxis":{"labels":{"enabled":false}},"title":{"text":null},"subtitle":{"text":null}},"condition":{"maxWidth":500}}]},"series":[{"lineWidth":2,"dashStyle":"ShortDash","name":"High","type":"line","color":"#199ca5","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,584,597.6923076923077,611.3846153846154,625.0769230769231,638.7692307692307,652.4615384615385,666.1538461538462,679.8461538461538,693.5384615384615,707.2307692307693,720.9230769230769,734.6153846153846,748.3076923076923,{"y":762,"marker":{"fillColor":"#199ca5","lineColor":"#199ca5","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Average","type":"line","color":"#828080","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,584,592.1692307692308,600.3384615384615,608.5076923076923,616.6769230769231,624.8461538461538,633.0153846153846,641.1846153846154,649.3538461538462,657.5230769230769,665.6923076923077,673.8615384615384,682.0307692307692,{"y":690.2,"marker":{"fillColor":"#828080","lineColor":"#828080","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Low","type":"line","color":"#912767","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,584,587.8461538461538,591.6923076923077,595.5384615384615,599.3846153846154,603.2307692307693,607.0769230769231,610.9230769230769,614.7692307692307,618.6153846153846,622.4615384615385,626.3076923076923,630.1538461538462,{"y":634,"marker":{"fillColor":"#912767","lineColor":"#912767","enabled":true,"symbol":"circle"}}]},{"type":"line","data":[{"y":991.652,"date":1743465600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 19,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 18, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":908.77,"date":1746057600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 10,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 22, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1010.289,"date":1748736000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 15,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 20, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1077.968,"date":1751328000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 17,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 20, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1023.925,"date":1754006400000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 14,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 20, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":679.973,"date":1756684800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 16, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":668.079,"date":1759276800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 2,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 10, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":670.061,"date":1761955200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 5, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":672.043,"date":1764547200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 7, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 2</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":633.386,"date":1767225600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 18, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 4</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":691,"date":1769904000000,"info":" <span style=\"color:#912767\" class=\"mb3 mt2 fonth8_semibold\"> Strong Sell</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 5,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 46, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 11</span>\n      ","marker":{"lineColor":"#912767","enabled":true,"symbol":"circle"}},{"y":639,"date":1772323200000,"info":" <span style=\"color:#912767\" class=\"mb3 mt2 fonth8_semibold\"> Strong Sell</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 81, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 16</span>\n      ","marker":{"lineColor":"#912767","enabled":true,"symbol":"circle"}},{"y":584,"date":1775001600000,"info":" <span style=\"color:#912767\" class=\"mb3 mt2 fonth8_semibold\"> Strong Sell</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 70, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 14</span>\n      ","marker":{"fillColor":"black","lineColor":"black","enabled":true,"symbol":"circle"}},null,null,null,null,null,null,null,null,null,null,null,null],"color":"#0666a7"}]}

Highest Price Target762.00 p

Average Price Target690.20 p

Lowest Price Target634.00 p

The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts

Richard Chamberlain

RBC Capital

675 p→650 p

Hold

-0.31%

Downside

Downgraded

04/13/26

RBC Capital Reaffirms Their Hold Rating on WH Smith (SMWH)

Richard Taylor

Barclays

675 p

Hold

3.53%

Upside

Reiterated

03/06/26

WH Smith (SMWH) Gets a Hold from Barclays

Luka Trnovsek

Berenberg Bank

657 p→634 p

Hold

-2.76%

Downside

Assigned

03/06/26

WH Smith (SMWH) Gets a Hold from Berenberg Bank

Mark Photiades

Canaccord Genuity

800 p→762 p

Buy

16.87%

Upside

Reiterated

03/06/26

WH Smith price target lowered to 762 GBp from 800 GBp at CanaccordWH Smith price target lowered to 762 GBp from 800 GBp at Canaccord

Harry Gowers

J.P. Morgan

730 p

Buy

11.96%

Upside

Reiterated

03/05/26

J.P. Morgan Reaffirms Their Buy Rating on WH Smith (SMWH)

Kate Calvert

Investec

820 p

Buy

25.77%

Upside

Upgraded

01/15/26

WH Smith upgraded to Buy from Hold at InvestecWH Smith upgraded to Buy from Hold at Investec

Tim Barrett

Deutsche Bank

650 p→600 p

Hold

-7.98%

Downside

Reiterated

01/06/26

WH Smith price target lowered to 600 GBp from 650 GBp at Deutsche BankWH Smith price target lowered to 600 GBp from 650 GBp at Deutsche Bank

Unknown Analyst

Peel Hunt

Not Ranked

Peel Hunt

800 p

Buy

22.70%

Upside

Reiterated

12/19/25

Hai Huynh

UBS

720 p→700 p

Hold

7.36%

Upside

Reiterated

11/20/25

UBS Remains a Hold on WH Smith (SMWH)

Nicholas Barker

Exane BNP Paribas

1,000 p→700 p

Hold

7.36%

Upside

Reiterated

08/28/25

Exane BNP Paribas Sticks to Its Hold Rating for WH Smith (SMWH)

Ben Andrews

Goldman Sachs

1,325 p

Buy

103.22%

Upside

Reiterated

07/10/25

WH Smith (SMWH) Gets a Buy from Goldman Sachs

Analyst Type

Any

Human Analysts

Ranks

Any

Analyst Rating

Any

Upside/ Downside

Any

Action

Any

Richard Chamberlain

RBC Capital

675 p→650 p

Hold

-0.31%

Downside

Downgraded

04/13/26

RBC Capital Reaffirms Their Hold Rating on WH Smith (SMWH)

Richard Taylor

Barclays

675 p

Hold

3.53%

Upside

Reiterated

03/06/26

WH Smith (SMWH) Gets a Hold from Barclays

Luka Trnovsek

Berenberg Bank

657 p→634 p

Hold

-2.76%

Downside

Assigned

03/06/26

WH Smith (SMWH) Gets a Hold from Berenberg Bank

Mark Photiades

Canaccord Genuity

800 p→762 p

Buy

16.87%

Upside

Reiterated

03/06/26

WH Smith price target lowered to 762 GBp from 800 GBp at CanaccordWH Smith price target lowered to 762 GBp from 800 GBp at Canaccord

Harry Gowers

J.P. Morgan

730 p

Buy

11.96%

Upside

Reiterated

03/05/26

J.P. Morgan Reaffirms Their Buy Rating on WH Smith (SMWH)

Kate Calvert

Investec

820 p

Buy

25.77%

Upside

Upgraded

01/15/26

WH Smith upgraded to Buy from Hold at InvestecWH Smith upgraded to Buy from Hold at Investec

Tim Barrett

Deutsche Bank

650 p→600 p

Hold

-7.98%

Downside

Reiterated

01/06/26

WH Smith price target lowered to 600 GBp from 650 GBp at Deutsche BankWH Smith price target lowered to 600 GBp from 650 GBp at Deutsche Bank

Unknown Analyst

Peel Hunt

Not Ranked

Peel Hunt

800 p

Buy

22.70%

Upside

Reiterated

12/19/25

Hai Huynh

UBS

720 p→700 p

Hold

7.36%

Upside

Reiterated

11/20/25

UBS Remains a Hold on WH Smith (SMWH)

Nicholas Barker

Exane BNP Paribas

1,000 p→700 p

Hold

7.36%

Upside

Reiterated

08/28/25

Exane BNP Paribas Sticks to Its Hold Rating for WH Smith (SMWH)

Ben Andrews

Goldman Sachs

1,325 p

Buy

103.22%

Upside

Reiterated

07/10/25

WH Smith (SMWH) Gets a Buy from Goldman Sachs

Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector

xxx

Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering WH Smith

3 Months

xxx

Success Rate

3/8 ratings generated profit

Average Return

-3.45%

reiterated a xxx

rating 9 months ago

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 3 Months would result in 37.50% of your transactions generating a profit, with an average return of -3.45% per trade.

1 Year

Harry GowersJ.P. Morgan

Success Rate

1/8 ratings generated profit

Average Return

-22.64%

reiterated a buy rating 2 months ago

Copying Harry Gowers's trades and holding each position for 1 Year would result in 12.50% of your transactions generating a profit, with an average return of -22.64% per trade.

2 Years

xxx

Success Rate

2/8 ratings generated profit

Average Return

-19.74%

reiterated a xxx

rating 2 months ago

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 2 Years would result in 25.00% of your transactions generating a profit, with an average return of -19.74% per trade.

The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

SMWH Analyst Recommendation Trends

Rating

Dec 25

Jan 26

Feb 26

Mar 26

Apr 26

Strong Buy

Buy

Hold

Sell

Strong Sell

total

103

In the current month, SMWH has received 3 Buy Ratings, 70 Hold Ratings, and 14 Sell Ratings. SMWH average Analyst price target in the past 3 months is 690.20.

Each month's total comprises the sum of three months' worth of ratings.

SMWH Financial Forecast

SMWH Earnings Forecast

Next quarter’s earnings estimate for SMWH is -0.03 p with a range of -0.03 p to -0.02 p. The previous quarter’s EPS was -0.80 p. SMWH beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year SMWH has Performed in-line its overall industry.

SMWH Sales Forecast

Next quarter’s sales forecast for SMWH is 737.00M with a range of 729.00M to 745.00M . The previous quarter’s sales results were 602.00M . SMWH beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year SMWH has Performed in-line its overall industry.

SMWH Stock Forecast FAQ

What is GB:SMWH’s average 12-month price target, according to analysts?

Based on analyst ratings, WH Smith PLC’s 12-month average price target is 690.20.

What is GB:SMWH’s upside potential, based on the analysts’ average price target?

WH Smith PLC has 5.86% upside potential, based on the analysts’ average price target.

Can I see which stocks the top-ranking analysts are rating?

Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.

How can I follow the stock ratings of top Wall Street analysts?

Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.

Is WH Smith PLC a Buy, Sell or Hold?

WH Smith PLC has a consensus rating of Moderate Buy, which is based on 2 buy ratings, 3 hold ratings and 0 sell ratings.

What is WH Smith PLC’s share price target?

The average share price target for WH Smith PLC is 690.20. This is based on 5 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst share price target is 762.00 p ,and the lowest forecast is 634.00 p. The average share price target represents 5.86% Increase from the current price of 652 p.

What do analysts say about WH Smith PLC?

WH Smith PLC’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 5 Wall Streets Analysts.

How can I buy shares of WH Smith PLC?

To buy shares of GB:SMWH, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.

WH Smith (SMWH) Share Forecast & Price Target

SMWH Analyst Ratings

SMWH Stock 12 Month Forecast

Average Price Target

Detailed List of Analyst Forecasts​

Best Analysts Covering WH Smith

SMWH Analyst Recommendation Trends

SMWH Financial Forecast

SMWH Earnings Forecast

SMWH Sales Forecast

SMWH Stock Forecast FAQ

Detailed List of Analyst Forecasts