WH Smith PLC (GB:SMWH)

LSE:SMWH

SMWH

WH Smith

RESEARCH TOOLSreports

Want to see GB:SMWH full AI Analyst Report?

WH Smith (SMWH) Share Forecast & Price Target

119 Followers

See the Price Targets and Ratings of:

All Analysts

Top Analysts

Premium

SMWH Analyst Ratings

Moderate Buy

3 Buy

4 Hold

0 Sell

Based on 7 analysts giving stock ratings to

Smith

in the past 3 months

TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months

SMWH Stock 12 Month Forecast

Average Price Target

625.57 p

▼(-4.05% Downside)

Based on 7 Wall Street analysts offering 12 month price targets for WH Smith in the last 3 months. The average price target is 625.57 p with a high forecast of 700.00 p and a low forecast of 550.00 p. The average price target represents a -4.05% change from the last price of 652.00 p.

{"navigator":{"disabled":true},"exporting":{"enabled":false},"title":{"text":null},"chart":{"height":200,"style":{"fontFamily":"Roboto Flex, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol","fontWeight":"400","color":"#5d5d5e"},"spacingTop":30,"spacingRight":60,"events":null},"yAxis":{"labels":{"style":{"color":"inherit"},"distance":6,"x":-6,"y":-6,"zIndex":1,"map_label_formatter":{"515":"515 p","1078":"1,078 p","655.75":"655.8 p","796.5":"796.5 p","937.25":"937.3 p"}},"plotLines":[{"color":"rgba(0,0,0,0)","value":700,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":-10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-bottom flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#199ca5\">High </span>\n\n  <span style=\"color:#199ca5\">700.00 p</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":625.5714285714286,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":0,"text":"<div  class=\"positionrelative hoverZ3 triangleleft flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#828080\">Average </span>\n\n  <span style=\"color:#828080\">625.57 p</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":550,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-top flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#912767\">Low </span>\n\n  <span style=\"color:#912767\">550.00 p</span>\n  </div></div>","useHTML":true}}],"tickPositions":[515,655.75,796.5,937.25,1078],"lineColor":"#dddddd","gridLineWidth":1,"gridLineColor":"#dddddd","lineWidth":1,"title":{"text":""}},"plotOptions":{"series":{"states":{"inactive":{"opacity":1}}},"line":{"animation":{"duration":0},"dataLabels":{"allowOverlap":true},"borderWidth":1,"marker":{"enabled":true,"fillColor":"#FFFFFF","radius":3,"lineWidth":2,"symbol":"circle","lineColor":"#828080"}}},"xAxis":{"labels":{"style":{"color":"inherit"},"rotation":0,"map_label_formatter":{"3":"Aug<br/>2025","6":"Nov<br/>2025","9":"Feb<br/>2026","12":"May<br/>2026","25":"May<br/>2027"}},"tickPositions":[3,6,9,12,25],"plotLines":[{"color":"#dddddd","width":1,"value":12},{"color":"#dddddd","width":1,"value":12}],"lineWidth":0,"gridLineWidth":1,"gridLineColor":"#dddddd","tickLength":0},"legend":{"symbolRadius":0,"symbolPadding":4,"symbolHeight":14,"borderWidth":0,"symbolWidth":14,"align":"left","verticalAlign":"bottom","enabled":false},"tooltip":{"backgroundColor":"rgba(0,0,0,0)","useHTML":true,"borderWidth":0,"borderColor":"rgba(0,0,0,0)","padding":0,"shadow":null,"headerFormat":"","footerFormat":"","pointFormat":"<div class=\"flexccc lineHeight2 bgwhite shadow2 px3 py3 radiismall fonth10_semibold\">\n                <span class=\"colorgray-3 mb4\">{point.date:%b %d ,%Y}</span>\n                <span>Analyst Consensus</span>\n                {point.info}\n          </div>\n           </div>"},"credits":{"enabled":false},"accessibility":{"description":""},"responsive":{"rules":[{"chartOptions":{"chart":{"spacing":[0,0,0,0],"margin":[30,60,40,5]},"xAxis":{"tickPositions":[3,12,25.25]},"yAxis":{"labels":{"enabled":false}},"title":{"text":null},"subtitle":{"text":null}},"condition":{"maxWidth":500}}]},"series":[{"lineWidth":2,"dashStyle":"ShortDash","name":"High","type":"line","color":"#199ca5","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,516,530.1538461538462,544.3076923076923,558.4615384615385,572.6153846153846,586.7692307692307,600.9230769230769,615.0769230769231,629.2307692307693,643.3846153846154,657.5384615384615,671.6923076923076,685.8461538461538,{"y":700,"marker":{"fillColor":"#199ca5","lineColor":"#199ca5","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Average","type":"line","color":"#828080","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,516,524.4285714285714,532.8571428571429,541.2857142857143,549.7142857142857,558.1428571428571,566.5714285714286,575,583.4285714285714,591.8571428571429,600.2857142857142,608.7142857142857,617.1428571428571,{"y":625.5714285714286,"marker":{"fillColor":"#828080","lineColor":"#828080","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Low","type":"line","color":"#912767","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,516,518.6153846153846,521.2307692307693,523.8461538461538,526.4615384615385,529.0769230769231,531.6923076923077,534.3076923076923,536.9230769230769,539.5384615384615,542.1538461538462,544.7692307692307,547.3846153846154,{"y":550,"marker":{"fillColor":"#912767","lineColor":"#912767","enabled":true,"symbol":"circle"}}]},{"type":"line","data":[{"y":908.77,"date":1746057600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 8,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1010.289,"date":1748736000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 8,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1077.968,"date":1751328000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 9,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":1023.925,"date":1754006400000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 6, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":679.973,"date":1756684800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 7, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":668.079,"date":1759276800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 2,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 7, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":670.061,"date":1761955200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 5, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":672.043,"date":1764547200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":633.386,"date":1767225600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":691,"date":1769904000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 5,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 2, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":639,"date":1772323200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":584,"date":1775001600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 6, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":516,"date":1777593600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 6, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"fillColor":"black","lineColor":"black","enabled":true,"symbol":"circle"}},null,null,null,null,null,null,null,null,null,null,null,null],"color":"#0666a7"}]}

Highest Price Target700.00 p

Average Price Target625.57 p

Lowest Price Target550.00 p

The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts

Richard Chamberlain

RBC Capital

650 p→600 p

Hold

-7.98%

Downside

Reiterated

04/28/26

WH Smith (SMWH) Gets a Hold from RBC Capital

Tim Barrett

Deutsche Bank

575 p→550 p

Hold

-15.64%

Downside

Reiterated

04/27/26

WH Smith price target lowered to 550 GBp from 575 GBp at Deutsche BankWH Smith price target lowered to 550 GBp from 575 GBp at Deutsche Bank

Richard Taylor

Barclays

675 p→615 p

Hold

-5.67%

Downside

Reiterated

04/24/26

WH Smith (SMWH) Gets a Hold from Barclays

Harry Gowers

J.P. Morgan

730 p→700 p

Buy

7.36%

Upside

Reiterated

04/24/26

WH Smith price target lowered to 700 GBp from 730 GBp at JPMorganWH Smith price target lowered to 700 GBp from 730 GBp at JPMorgan

Mark Photiades

Canaccord Genuity

762 p→680 p

Buy

4.29%

Upside

Reiterated

04/24/26

Canaccord Genuity Sticks to Their Buy Rating for WH Smith (SMWH)

Jonathan Pritchard

Peel Hunt

600 p

Buy

-7.98%

Downside

Reiterated

04/23/26

WH Smith downgraded to Add from Buy at Peel HuntWH Smith downgraded to Add from Buy at Peel Hunt

Luka Trnovsek

Berenberg Bank

657 p→634 p

Hold

-2.76%

Downside

Assigned

03/06/26

WH Smith (SMWH) Gets a Hold from Berenberg Bank

Kate Calvert

Investec

820 p

Buy

25.77%

Upside

Upgraded

01/15/26

WH Smith upgraded to Buy from Hold at InvestecWH Smith upgraded to Buy from Hold at Investec

Hai Huynh

UBS

720 p→700 p

Hold

7.36%

Upside

Reiterated

11/20/25

UBS Remains a Hold on WH Smith (SMWH)

Nicholas Barker

Exane BNP Paribas

1,000 p→700 p

Hold

7.36%

Upside

Reiterated

08/28/25

Exane BNP Paribas Sticks to Its Hold Rating for WH Smith (SMWH)

Ben Andrews

Goldman Sachs

1,325 p

Buy

103.22%

Upside

Reiterated

07/10/25

WH Smith (SMWH) Gets a Buy from Goldman Sachs

Analyst Type

Any

Human Analysts

Ranks

Any

Analyst Rating

Any

Upside/ Downside

Any

Action

Any

Richard Chamberlain

RBC Capital

650 p→600 p

Hold

-7.98%

Downside

Reiterated

04/28/26

WH Smith (SMWH) Gets a Hold from RBC Capital

Tim Barrett

Deutsche Bank

575 p→550 p

Hold

-15.64%

Downside

Reiterated

04/27/26

WH Smith price target lowered to 550 GBp from 575 GBp at Deutsche BankWH Smith price target lowered to 550 GBp from 575 GBp at Deutsche Bank

Richard Taylor

Barclays

675 p→615 p

Hold

-5.67%

Downside

Reiterated

04/24/26

WH Smith (SMWH) Gets a Hold from Barclays

Harry Gowers

J.P. Morgan

730 p→700 p

Buy

7.36%

Upside

Reiterated

04/24/26

WH Smith price target lowered to 700 GBp from 730 GBp at JPMorganWH Smith price target lowered to 700 GBp from 730 GBp at JPMorgan

Mark Photiades

Canaccord Genuity

762 p→680 p

Buy

4.29%

Upside

Reiterated

04/24/26

Canaccord Genuity Sticks to Their Buy Rating for WH Smith (SMWH)

Jonathan Pritchard

Peel Hunt

600 p

Buy

-7.98%

Downside

Reiterated

04/23/26

WH Smith downgraded to Add from Buy at Peel HuntWH Smith downgraded to Add from Buy at Peel Hunt

Luka Trnovsek

Berenberg Bank

657 p→634 p

Hold

-2.76%

Downside

Assigned

03/06/26

WH Smith (SMWH) Gets a Hold from Berenberg Bank

Kate Calvert

Investec

820 p

Buy

25.77%

Upside

Upgraded

01/15/26

WH Smith upgraded to Buy from Hold at InvestecWH Smith upgraded to Buy from Hold at Investec

Hai Huynh

UBS

720 p→700 p

Hold

7.36%

Upside

Reiterated

11/20/25

UBS Remains a Hold on WH Smith (SMWH)

Nicholas Barker

Exane BNP Paribas

1,000 p→700 p

Hold

7.36%

Upside

Reiterated

08/28/25

Exane BNP Paribas Sticks to Its Hold Rating for WH Smith (SMWH)

Ben Andrews

Goldman Sachs

1,325 p

Buy

103.22%

Upside

Reiterated

07/10/25

WH Smith (SMWH) Gets a Buy from Goldman Sachs

Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector

xxx

Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering WH Smith

3 Months

xxx

Success Rate

3/8 ratings generated profit

Average Return

-3.45%

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 3 Months would result in 37.50% of your transactions generating a profit, with an average return of -3.45% per trade.

1 Year

Mark PhotiadesCanaccord Genuity

Success Rate

0/4 ratings generated profit

Average Return

-22.02%

Copying Mark Photiades's trades and holding each position for 1 Year would result in 0.00% of your transactions generating a profit, with an average return of -22.02% per trade.

2 Years

xxx

Success Rate

0/4 ratings generated profit

Average Return

-24.90%

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 2 Years would result in 0.00% of your transactions generating a profit, with an average return of -24.90% per trade.

The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

SMWH Analyst Recommendation Trends

Rating

Jan 26

Feb 26

Mar 26

Apr 26

May 26

Strong Buy

Buy

Hold

Sell

Strong Sell

total

In the current month, SMWH has received 6 Buy Ratings, 6 Hold Ratings, and 0 Sell Ratings. SMWH average Analyst price target in the past 3 months is 625.57.

Each month's total comprises the sum of three months' worth of ratings.

SMWH Financial Forecast

SMWH Earnings Forecast

Next quarter’s earnings estimate for SMWH is 0.52 p with a range of 0.49 p to 0.56 p. The previous quarter’s EPS was >-0.01 p. SMWH beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year SMWH has Performed in-line its overall industry.

SMWH Sales Forecast

Next quarter’s sales forecast for SMWH is 862.00M with a range of 862.00M to 862.00M . The previous quarter’s sales results were 748.00M . SMWH beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year SMWH has Performed in-line its overall industry.

SMWH Stock Forecast FAQ

What is GB:SMWH’s average 12-month price target, according to analysts?

Based on analyst ratings, WH Smith PLC’s 12-month average price target is 625.57.

What is GB:SMWH’s upside potential, based on the analysts’ average price target?

Currently there's no upside potential for GB:SMWH, based on the analysts’ average price target.

Can I see which stocks the top-ranking analysts are rating?

Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.

How can I follow the stock ratings of top Wall Street analysts?

Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.

Is WH Smith PLC a Buy, Sell or Hold?

WH Smith PLC has a consensus rating of Moderate Buy, which is based on 3 buy ratings, 4 hold ratings and 0 sell ratings.

What is WH Smith PLC’s share price target?

The average share price target for WH Smith PLC is 625.57. This is based on 7 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst share price target is 700.00 p ,and the lowest forecast is 550.00 p. The average share price target represents -4.05% Decrease from the current price of 652 p.

What do analysts say about WH Smith PLC?

WH Smith PLC’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 7 Wall Streets Analysts.

How can I buy shares of WH Smith PLC?

To buy shares of GB:SMWH, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.

WH Smith (SMWH) Share Forecast & Price Target

SMWH Analyst Ratings

SMWH Stock 12 Month Forecast

Average Price Target

Detailed List of Analyst Forecasts​

Best Analysts Covering WH Smith

SMWH Analyst Recommendation Trends

SMWH Financial Forecast

SMWH Earnings Forecast

SMWH Sales Forecast

SMWH Stock Forecast FAQ

Detailed List of Analyst Forecasts