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REACT Group PLC (GB:REAT)
LSE:REAT
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REACT Group plc (REAT) AI Stock Analysis

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GB:REAT

REACT Group plc

(LSE:REAT)

Rating:64Neutral
Price Target:
54.00p
▲(6.93% Upside)
REACT Group plc's overall stock score is driven by strong financial performance and positive corporate events. However, technical analysis indicates bearish momentum, and valuation metrics suggest potential overvaluation. The company's strategic initiatives and financial stability are positive, but market sentiment and valuation concerns weigh on the score.

REACT Group plc (REAT) vs. iShares MSCI United Kingdom ETF (EWC)

REACT Group plc Business Overview & Revenue Model

Company DescriptionREACT Group PLC provides specialist cleaning, and decontamination and hygiene service to the public and private sectors in the United Kingdom. The company offers air duct cleaning, animal and human fatality management, hazardous and biohazard cleaning and waste removal, carpets and floor cleaning, clinical waste removal, contract cleaning, crime scene and forensic cleaning, custody suite cleaning, decontamination, deep cleaning, detention centre cleaning, end of tenancy cleans, fire and smoke damage, fire damper testing, flood and sewage cleanup, and fly-tipping clearance services. It also provides graffiti removal, depot and warehouse cleaning, high level cleaning, ATEX explosive environment cleaning, air hygiene and grease extractor cleaning, highways laybys and picnic areas, house and horder clearances, housing association contract cleaning, kitchen grease extract cleaning, NHS trust cleaning contracts, nightly hospital cleans, university and college campuses cleaning, housing associations, office and commercial property cleaning, pigeon guano clearance and anti-bird control, platform and trackside decontamination, transport hubs, police and emergency vehicle cleaning, sharps and drugs paraphernalia removal, prison and detention centre cleaning, sharps search and removal, air hygiene and compliance, urgent incident cleaning, infection control cleaning, school contract cleaning, train carriage cleaning, and janitorial services. REACT Group Plc is based in Swadlincote, the United Kingdom.
How the Company Makes MoneyREACT Group plc generates revenue primarily through service contracts and project-based work within its cleaning and facilities management sectors. The company's revenue model is anchored in providing specialized cleaning services, which are often billed on a per-contract basis or hourly rates. Key revenue streams include emergency response services, regular maintenance contracts for facilities, and bespoke cleaning solutions tailored to client needs. Additionally, REACT Group benefits from strategic partnerships with healthcare providers and facilities management firms, which enhance its market reach and service offerings. The company's ability to secure long-term contracts and its reputation for reliability and compliance with health and safety standards contribute significantly to its earnings.

REACT Group plc Financial Statement Overview

Summary
REACT Group plc exhibits strong financial performance with significant revenue growth and improved operational margins. The balance sheet is robust with low leverage and strong equity support, while cash flows are positive but show some volatility. Continued focus on improving net income and managing cash flow fluctuations will enhance financial stability.
Income Statement
85
Very Positive
REACT Group plc has demonstrated strong revenue growth, increasing from £3.1M in 2019 to £20.7M in 2024. Gross profit and net profit margins have improved significantly over time, with the latest figures at 27.6% and 0.1%, respectively. The company has turned around its EBIT from negative figures in 2022 to positive in 2024, indicating enhanced operational efficiency. However, net income remains low, which could be an area for improvement.
Balance Sheet
80
Positive
The balance sheet shows a healthy equity position with a debt-to-equity ratio of 0.09, indicating low leverage and strong equity funding. The equity ratio stands at 62.2%, reflecting a robust asset base funded by equity. Return on equity has improved, although net income remains marginal. The company's financial stability is commendable, though increasing profitability would strengthen the balance sheet further.
Cash Flow
78
Positive
The cash flow statement reflects positive operating cash flow and strong free cash flow, with free cash flow growing significantly over the years. The operating cash flow to net income ratio is high, indicating effective cash generation from operations. However, fluctuations in free cash flow due to varying capital expenditures suggest some volatility in cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue20.75M20.75M19.58M13.67M7.70M4.36M
Gross Profit4.84M5.72M5.24M3.26M2.37M1.45M
EBITDA2.12M2.07M2.06M410.00K394.00K261.00K
Net Income18.00K18.00K50.00K-701.00K389.00K188.00K
Balance Sheet
Total Assets13.92M13.92M16.41M15.68M6.23M3.16M
Cash, Cash Equivalents and Short-Term Investments1.78M1.78M2.12M979.00K633.00K1.78M
Total Debt784.00K784.00K904.00K1.08M170.00K43.00K
Total Liabilities5.26M5.26M7.91M7.34M3.44M967.00K
Stockholders Equity8.66M8.66M8.49M8.34M2.79M2.19M
Cash Flow
Free Cash Flow2.34M2.38M2.33M-888.00K361.00K237.00K
Operating Cash Flow2.75M2.79M2.44M-773.00K432.00K281.00K
Investing Cash Flow-2.42M-2.42M-1.42M-8.41M-2.19M-42.00K
Financing Cash Flow-198.00K-233.00K-360.00K7.00M228.00K1.10M

REACT Group plc Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price50.50
Price Trends
50DMA
53.22
Negative
100DMA
58.32
Negative
200DMA
69.41
Negative
Market Momentum
MACD
-0.62
Negative
RSI
38.77
Neutral
STOCH
75.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:REAT, the sentiment is Neutral. The current price of 50.5 is above the 20-day moving average (MA) of 49.80, below the 50-day MA of 53.22, and below the 200-day MA of 69.41, indicating a neutral trend. The MACD of -0.62 indicates Negative momentum. The RSI at 38.77 is Neutral, neither overbought nor oversold. The STOCH value of 75.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:REAT.

REACT Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£14.58M13.3611.18%3.02%110.08%1105.56%
72
Outperform
£6.30M10.8723.19%6.35%4.15%
69
Neutral
£23.41M27.913.15%1.60%-1.00%7.35%
64
Neutral
£11.94M900.00-3.75%6.90%-242.86%
64
Neutral
$10.95B16.108.81%1.99%2.59%-16.41%
48
Neutral
£10.54M-177.83%-18.97%
42
Neutral
£16.04M-106.45%-14.04%24.84%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:REAT
REACT Group plc
50.50
-26.50
-34.42%
GB:CEPS
CEPS plc
30.00
11.50
62.16%
GB:CPP
CPP Group plc
115.00
-30.50
-20.96%
GB:VNET
Vianet Group plc
81.50
-46.76
-36.46%
GB:MIND
Mind Gym
15.50
-8.50
-35.42%
GB:DSW
DSW Capital Plc
58.00
0.60
1.05%

REACT Group plc Corporate Events

Business Operations and Strategy
REACT Group Enhances Employee Investment with Share Incentive Plan
Positive
Aug 14, 2025

REACT Group plc announced the purchase of 882 Partnership Shares under its Share Incentive Plan, with Directors and PDMRs receiving additional Matching Shares at no cost. This initiative, managed by MUFG Corporate Markets, is designed to incentivize employees and align their interests with the company’s performance, potentially enhancing stakeholder value.

Business Operations and Strategy
REACT Group Launches Employee Share Incentive Plan
Positive
Jul 16, 2025

REACT Group plc has introduced an HMRC-sanctioned Share Incentive Plan (SIP) aimed at benefiting its employees. Under the SIP, eligible employees can acquire Partnership Shares at market price, with the company offering three Matching Shares for every two Partnership Shares purchased. These Matching Shares have a three-year holding period and may be forfeited if certain conditions are not met. This initiative is likely to enhance employee engagement and retention, potentially strengthening REACT’s position in the facility management industry.

Business Operations and Strategy
Helium Reduces Stake in REACT Group, Affiliates Remain Supportive
Neutral
Jul 15, 2025

REACT Group plc announced that Helium Rising Stars Fund has reduced its notifiable interest in the company’s voting rights to 2.48% from a previous 5.53%, following a restructuring and reallocation of holdings. Despite the reduction, individuals affiliated with Helium have acquired the shares off-market and remain supportive shareholders, indicating continued confidence in REACT’s operations.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
REACT Group Reports Strong First-Half Performance Amid Market Challenges
Positive
May 27, 2025

REACT Group plc reported a strong first-half performance for FY 2025, with a 14% increase in revenue to £12.1 million, driven by the acquisition of 24hr Aquaflow Services. The acquisition contributed significantly to both revenue and EBITDA, with a 35% rise in gross profit and a 12% increase in adjusted EBITDA. Despite market challenges, the integration of 24hr Aquaflow Services has opened new revenue streams and cross-selling opportunities, helping to mitigate pressures in specialist cleaning services. The company remains focused on mid-market opportunities and operational efficiencies through initiatives like Project Sparkle, while adopting a cautious approach to new business conversion due to economic pressures.

Business Operations and Strategy
REACT Group PLC Sees Change in Major Holdings
Neutral
May 19, 2025

REACT Group PLC has announced a change in its major holdings, with Dowgate Group Limited increasing its voting rights to 12.08% from a previous 11.87%. This acquisition of voting rights by Dowgate Group Limited, through entities like the Bank of New York Mellon and Royal Bank of Canada, signifies a strategic move that could impact the company’s governance and stakeholder dynamics.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025