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Persimmon PLC (GB:PSN)
LSE:PSN
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Persimmon (PSN) AI Stock Analysis

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GB:PSN

Persimmon

(LSE:PSN)

Rating:68Neutral
Price Target:
1,238.00p
▲(13.68% Upside)
Persimmon's overall stock score reflects strong financial stability and positive corporate events, offset by weak technical indicators. The stock is fairly valued with an attractive dividend yield, but bearish momentum suggests caution. The company's strategic moves and financial health position it well for future growth, though operational efficiency improvements are needed.
Positive Factors
Revenue Growth
The positive revenue growth trend indicates a recovery and expansion in market reach, supporting long-term business sustainability.
Balance Sheet Strength
A debt-free balance sheet enhances financial stability, providing flexibility for strategic investments and resilience against market fluctuations.
Strategic Divestment
The divestment allows Persimmon to focus on core operations, improving operational efficiency and financial flexibility for future growth.
Negative Factors
Operational Efficiency
Challenges in operational efficiency could hinder profit margins and long-term competitiveness if not addressed.
Cash Generation Efficiency
Limited cash generation relative to net income may restrict the company's ability to fund growth initiatives and manage financial obligations.
Declining Return on Equity
A declining return on equity indicates potential inefficiencies in using shareholder funds, which could affect investor confidence and future capital raising.

Persimmon (PSN) vs. iShares MSCI United Kingdom ETF (EWC)

Persimmon Business Overview & Revenue Model

Company DescriptionPersimmon Plc (PSN) is a leading UK-based housebuilding company primarily engaged in the construction and sale of residential properties. Founded in 1972, the company operates in the housing sector, focusing on the development of new homes across various regions in the UK. Persimmon offers a diverse range of properties, including apartments, family homes, and luxury residences, catering to various market segments. The company is recognized for its commitment to quality and customer satisfaction, often emphasizing energy-efficient and sustainable building practices.
How the Company Makes MoneyPersimmon generates revenue primarily through the sale of residential properties. The company operates through a number of regional divisions that manage the development and sale of homes, enabling it to cater to local housing demands effectively. Key revenue streams include the sale of newly built homes, which are sold to private buyers, housing associations, and investors. Additionally, Persimmon earns income from land sales and joint ventures with other developers or local authorities. The company's strong brand reputation, strategic land acquisitions, and a focus on customer experience further contribute to its profitability. Significant partnerships, such as collaborations with local councils for affordable housing projects, also play a role in securing revenue and enhancing community relations.

Persimmon Financial Statement Overview

Summary
Persimmon shows a recovery in revenue and profit margins in 2024, indicating positive growth. The balance sheet is robust with no debt, ensuring financial stability. Cash flows have improved, but cash generation efficiency needs enhancement. Overall, the financial health is good with room for operational improvements.
Income Statement
75
Positive
The income statement reveals a fluctuating revenue trend with a recent rebound in 2024 to 3.2 billion from 2.77 billion in 2023. Gross profit margin is moderately healthy at 18.1% for 2024. However, the absence of EBIT in 2024 indicates a potential operational challenge. Net profit margin improved slightly to 8.3% in 2024. Revenue growth is positive at 15.4% from 2023 to 2024, indicating recovery. Overall, profitability is stabilizing, but operational efficiency needs attention.
Balance Sheet
80
Positive
The balance sheet remains strong with a solid equity base of 3.51 billion and no total debt in 2024, reflecting financial stability. The equity ratio of 72.5% signifies strong asset backing. Return on equity is satisfactory at 7.6% for 2024, though it shows a decline over the years. The debt-to-equity ratio is excellent at 0, eliminating leverage risk.
Cash Flow
68
Positive
Cash flow analysis indicates an improvement in operating cash flow to 84.9 million in 2024 from negative in 2023. Free cash flow returned to positive territory at 52.6 million. The operating cash flow to net income ratio is 0.32, suggesting adequate cash generation relative to net income. Free cash flow to net income ratio is low at 0.20, pointing to potential cash management challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.39B3.20B2.77B3.82B3.61B3.33B
Gross Profit563.40M580.40M795.10M867.50M1.08B894.40M
EBITDA395.70M393.00M381.00M738.20M973.50M799.30M
Net Income256.40M267.10M255.40M561.00M787.20M638.40M
Balance Sheet
Total Assets4.99B4.83B4.79B5.03B4.79B4.62B
Cash, Cash Equivalents and Short-Term Investments123.00M258.60M420.10M861.60M1.25B1.23B
Total Debt187.90M453.60M392.70M498.00M436.90M362.60M
Total Liabilities1.51B1.33B1.37B1.59B1.17B1.10B
Stockholders Equity3.48B3.51B3.42B3.44B3.63B3.52B
Cash Flow
Free Cash Flow-33.80M52.60M-166.20M371.80M763.90M746.60M
Operating Cash Flow10.70M84.90M-129.80M402.30M784.80M765.50M
Investing Cash Flow-39.70M-45.00M-42.90M-29.80M-18.20M-18.10M
Financing Cash Flow-198.20M-201.40M-268.80M-757.50M-754.10M-357.20M

Persimmon Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1089.00
Price Trends
50DMA
1142.33
Negative
100DMA
1218.80
Negative
200DMA
1194.16
Negative
Market Momentum
MACD
-18.87
Negative
RSI
45.32
Neutral
STOCH
66.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PSN, the sentiment is Negative. The current price of 1089 is below the 20-day moving average (MA) of 1090.67, below the 50-day MA of 1142.33, and below the 200-day MA of 1194.16, indicating a bearish trend. The MACD of -18.87 indicates Negative momentum. The RSI at 45.32 is Neutral, neither overbought nor oversold. The STOCH value of 66.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PSN.

Persimmon Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
£3.48B9.6810.73%6.80%0.90%-4.04%
68
Neutral
£3.49B13.427.44%5.04%16.74%-0.16%
66
Neutral
£3.44B40.531.97%9.65%4.21%-65.57%
61
Neutral
$18.09B12.97-1.60%2.98%1.42%-15.92%
60
Neutral
£2.74B18.484.22%2.54%-11.63%-31.81%
60
Neutral
£1.89B28.23-0.31%-0.57%-104.08%
57
Neutral
£5.17B34.781.81%4.70%4.78%-53.59%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PSN
Persimmon
1,089.00
-474.90
-30.37%
GB:BTRW
Barratt Redrow
368.20
-121.99
-24.89%
GB:BWY
Bellway
2,320.00
-745.05
-24.31%
GB:BKG
The Berkeley Group Holdings
3,640.00
-1,215.03
-25.03%
GB:VTY
Vistry Group
585.40
-786.60
-57.33%
GB:TW
Taylor Wimpey
98.00
-54.47
-35.73%

Persimmon Corporate Events

Regulatory Filings and Compliance
Persimmon Director Increases Stake with Share Purchase
Neutral
Sep 9, 2025

Anand Aithal, a Non-Executive Director at Persimmon Plc, recently purchased a total of 1,000 shares in the company, with transactions executed at prices of £10.76 and £10.72 per share. This move is part of the company’s regulatory disclosure requirements and may indicate confidence in the company’s market position and future prospects.

The most recent analyst rating on (GB:PSN) stock is a Hold with a £14.80 price target. To see the full list of analyst forecasts on Persimmon stock, see the GB:PSN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 13, 2025