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Persimmon PLC (GB:PSN)
LSE:PSN
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Persimmon (PSN) AI Stock Analysis

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GB:PSN

Persimmon

(LSE:PSN)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
1,039.00 p
▼(-13.63% Downside)
Action:Downgraded
Date:03/12/26
The score is held back primarily by deteriorated cash flow generation (negative 2025 free cash flow) and reduced profitability versus prior peak years, despite a very strong low-leverage balance sheet. Technical indicators are weak (below key moving averages with negative MACD), while a moderate P/E and ~4.7% dividend yield provide partial support.
Positive Factors
Very low leverage / strong balance sheet
Extremely low leverage and a sizable equity base (~£3.6B vs assets ~£5.3B) provide a durable capital cushion for a cyclical housebuilder. This financial strength supports continued land investment, dividend capacity and resilience across a 2–6 month horizon of market volatility.
Negative Factors
Material margin compression
Gross margin roughly halved versus recent peaks, materially reducing per-unit profitability. This structural compression weakens earnings power, limits reinvestment capacity and dividend support, and raises sensitivity to any future build-cost or land-price inflation over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Very low leverage / strong balance sheet
Extremely low leverage and a sizable equity base (~£3.6B vs assets ~£5.3B) provide a durable capital cushion for a cyclical housebuilder. This financial strength supports continued land investment, dividend capacity and resilience across a 2–6 month horizon of market volatility.
Read all positive factors

Persimmon (PSN) vs. iShares MSCI United Kingdom ETF (EWC)

Persimmon Business Overview & Revenue Model

Company Description
Operating across the United Kingdom, Persimmon Plc, through its subsidiaries, is a leading residential developer. The company constructs various types of homes, including family properties under the Persimmon Homes brand, executive residences thro...
How the Company Makes Money
Persimmon makes money primarily by building and selling new homes in the UK. Its main revenue stream is the sale of completed residential properties to private buyers and, where applicable, to other channels such as bulk sales; revenue is generall...

Persimmon Financial Statement Overview

Summary
Balance sheet strength is a major positive (minimal debt; ~0.005 debt-to-equity and sizable equity buffer), but operating profitability has structurally stepped down (2025 gross margin ~15.4% vs ~28.7% in 2023) and cash conversion is weak with negative free cash flow in 2025.
Income Statement
58
Neutral
Balance Sheet
88
Very Positive
Cash Flow
34
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.75B3.20B2.77B3.82B3.61B
Gross Profit616.50M580.40M795.10M867.50M1.08B
EBITDA431.10M393.00M385.30M738.20M973.50M
Net Income285.70M267.10M255.40M561.00M787.20M
Balance Sheet
Total Assets5.32B4.83B4.79B5.03B4.79B
Cash, Cash Equivalents and Short-Term Investments117.00M258.60M420.10M861.60M1.25B
Total Debt16.80M453.60M392.70M498.00M436.90M
Total Liabilities1.70B1.33B1.37B1.59B1.17B
Stockholders Equity3.61B3.51B3.42B3.44B3.63B
Cash Flow
Free Cash Flow-12.00M52.60M-166.20M371.80M763.90M
Operating Cash Flow28.60M84.90M-129.80M402.30M784.80M
Investing Cash Flow26.80M-45.00M-42.90M-29.80M-18.20M
Financing Cash Flow-197.00M-201.40M-268.80M-757.50M-754.10M

Persimmon Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1203.00
Price Trends
50DMA
1043.18
Positive
100DMA
1106.70
Negative
200DMA
1183.99
Negative
Market Momentum
MACD
-0.32
Positive
RSI
50.43
Neutral
STOCH
65.01
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PSN, the sentiment is Positive. The current price of 1203 is above the 20-day moving average (MA) of 1058.80, above the 50-day MA of 1043.18, and above the 200-day MA of 1183.99, indicating a neutral trend. The MACD of -0.32 indicates Positive momentum. The RSI at 50.43 is Neutral, neither overbought nor oversold. The STOCH value of 65.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PSN.

Persimmon Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£3.09B10.0210.20%6.38%-4.15%-10.17%
67
Neutral
£3.99B17.982.73%4.73%28.95%43.50%
63
Neutral
£2.80B28.332.40%8.95%13.04%-54.27%
62
Neutral
£2.15B14.254.43%2.62%13.29%7.12%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
£3.43B11.838.05%4.54%17.20%6.80%
58
Neutral
£801.34M6.054.20%-4.38%100.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PSN
Persimmon
1,052.50
-76.58
-6.78%
GB:BTRW
Barratt Redrow
278.20
-80.43
-22.43%
GB:BWY
Bellway
1,881.00
-596.42
-24.07%
GB:BKG
The Berkeley Group Holdings
3,348.00
-304.00
-8.32%
GB:VTY
Vistry Group
257.20
-337.80
-56.77%
GB:TW
Taylor Wimpey
79.62
-20.89
-20.78%

Persimmon Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Persimmon Adds 48,838 Shares to Fulfil Employee Awards
Neutral
Jul 1, 2026
Persimmon Plc has issued and admitted to trading 48,838 new ordinary shares of 10p each during June 2026 to satisfy vested awards under its employee share schemes. Following this issuance, the total number of Persimmon ordinary shares admitted to ...
Regulatory Filings and Compliance
Persimmon Confirms Total Voting Rights and Share Capital Structure
Neutral
Jul 1, 2026
Persimmon has confirmed that, as of 30 June 2026, its issued share capital comprises 321,240,932 ordinary shares of 10 pence each, with no shares held in treasury, resulting in an equal number of voting rights. The disclosure clarifies the current...
Other
Persimmon Adds 18,607 Shares to Cover Employee Awards
Neutral
Jun 1, 2026
Persimmon has issued and admitted to trading 18,607 new ordinary shares during May 2026 to satisfy vested awards under its employee share schemes, specifically the 2017 Performance Share Plan. The additional shares, admitted under existing block a...
Regulatory Filings and Compliance
Persimmon Confirms Total Voting Rights at 321.2 Million Shares
Neutral
Jun 1, 2026
Persimmon Plc reported that as of 31 May 2026 its issued share capital comprised 321,192,094 ordinary shares, all carrying voting rights, with no shares held in treasury. This disclosure sets the official total voting rights figure that shareholde...
Regulatory Filings and Compliance
Persimmon CEO Restructures Shareholding Without Changing Overall Stake
Neutral
May 29, 2026
Persimmon has disclosed that Group Chief Executive Dean Finch has restructured part of his equity position, purchasing 60,000 Persimmon shares within his personal pension while selling an equivalent number held in his own name at prices of around ...
Business Operations and StrategyRegulatory Filings and Compliance
Persimmon Adds Shares to Cover Employee Performance Awards
Neutral
May 1, 2026
Persimmon has issued and admitted to trading 54,294 new ordinary shares of 10p each to satisfy vested awards under its 2017 Performance Share Plan for employees. The additional stock, which is fully fungible with existing shares and was admitted a...
Regulatory Filings and Compliance
Persimmon Confirms Total Voting Rights at Over 321 Million Shares
Neutral
May 1, 2026
Persimmon Plc has confirmed that as of 30 April 2026 its issued share capital comprises 321,173,487 ordinary shares, each carrying one vote, with no shares held in treasury. This establishes the total number of voting rights in the company at 321,...
Business Operations and StrategyStock BuybackDividendsShareholder Meetings
Persimmon Investors Back All AGM Resolutions, Confirming Broad Support for Board and Capital Plans
Positive
Apr 30, 2026
Persimmon shareholders overwhelmingly approved all resolutions at the company’s 2026 annual general meeting, including the receipt of the annual report and accounts and the payment of a final dividend. Investors also backed the remuneration ...
Business Operations and StrategyFinancial Disclosures
Persimmon lifts forward sales as 2026 trading starts strongly
Positive
Apr 30, 2026
Persimmon reported a solid start to 2026, with net private sales per outlet per week edging up and private forward sales rising 7% to £1.80bn, supported by a 5% increase in average selling prices and limited use of incentives. Total forward s...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 12, 2026